Advertising Information for Australian Traveller magazine.
Australian Traveller Media was launched in 2005 to cater to an untapped and under-serviced market: the domestic traveller. More than 70% of the money spent on tourism in Australia is spent by an Australian.
Until now, travel magazines have focused predominantly on overseas travel, with a small proportion of domestic content. Australian Traveller magazine fills that void by providing high quality information – and inspiration – for Australians travelling within Australia. And that’s most of us.
Our philosophy is simple: provide advertisers with a focused domestic travel audience, while providing readers with a high-quality, inspirational and informative magazine that enhances their travel.
We believe it’s important that domestic operators have a domestic travel environment within which to advertise. Asking domestic operators to advertise in a medium that dedicates 80% percent of its content to international destinations seems disingenuous – if not utterly pointless.
Our Successes To Date
Australian Traveller is Australia’s biggest selling travel magazine.
Australian Traveller is the only travel magazine in Australia with a paid (ABC) Audit.
Australian Traveller is the only travel magazine stocked by Woolworths.
Australian Traveller has a pass-on rate of 6.25 readers per copy. One of the highest pass-on rates for any magazine in the country.
Australian Traveller is 2GB radio’s travel correspondent. The segment is branded “Aussie Traveller" and reaches more than 77,000 people in the Sydney market every week
Australian Traveller is the only travel magazine in Australia that runs TVC’s to promote the magazine.
Australian Traveller spends more on marketing than any other travel magazine in the country.
|Frequency||Bi – Monthly|
|ABC Audit||14,500 (fully paid copy sales)|
|Readership||• 77,000* (Roy Morgan Readership)
• Predominantly AB
• 61% female, 39% Male
• 35-49 Y.O
• 36% Have incomes over $100k.
|Book Size||132 – 196 Pages|
|Editorial||Australian travel only. Independent and objective.|
|Distribution||• Newsagents nationally
• Woolworths (Only travel magazine stocked by Woolworths)
• New Zealand
• All major airports and rail stations nationally
International Traveller Magazine;
In 2012 the company launched it’s second magazine. International Traveller magazine. A magazine for Australians heading overseas, using the same values of quality editorial and independent reviews that made the original Australian Traveller magazine the most trusted travel magazine in Australia.
With the same goals as Australian Traveller Magazine to be the most authoritative, accessible, informative and entertaining source for any International Traveller.
Australian Traveller Magazine
15 Belvoir Street
Surry Hills NSW 2010
Tel: 9698 7072
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