The inaugural year for this award category, TripAdvisor proved Australia’s go-to when it comes to seeking travel advice online. And no wonder – it’s the world’s largest travel site, operating in over 30 countries and attracting over 60 million monthly visitors world-wide.
This unique web space collates advice from real everyday travellers on a wide variety of travel avenues – hotels, bed and breakfasts, holiday rentals, flights and restaurants – with seamless links to booking tools.
And it’s this convenience of having reviews on countless destinations that link straight to booking engines that earned the majority of votes.
With over 75 million reviews and opinions currently posted on the website, we’re not surprised readers nominated the website for its “broad range of opinions” and being “a great starting place to begin my travel research”. tripadvisor.com.au
We were honoured to see Australian Traveller (australiantraveller.com) voted second for its current, honest advice and engaging photography, while Wotif (wotif.com) was praised for allowing travellers to easily compare accommodation and flight prices. Expedia (expedia.com.au) compares entertainment too and LastMinute (lastminute.com.au) has more categories still.