Combining sun, surf, larrikin fun and our eternal love of pluggers – this is one event to add to your Australia Day bucket list.

January 26 means many things in Australia; community award ceremonies, novelty races, beachside barbecues and backyard cricket, all with a generous slathering of green and yellow zinc.

But with so many options around the country to celebrate our nation, it can be difficult to decide just where to spend the day. Well, we’re happy to report that we may just have found the holy grail of Australia Day festivities this year.

Combining Australia’s most defining features – sun, surf, larrikin fun and our eternal love of pluggers, the Havaianas Australia Day Thong Challenge is back for its ninth year.

Gracing five of Australia’s most popular beaches; North Bondi Beach in NSW, Glenelg Beach in SA, Mooloolaba Beach in Qld, Torquay Beach in Vic and Cottesloe Beach in WA; the event promises an idyllic backdrop.

The challenge at each location, however, is an attempt to break the Guinness world record attempt for the longest line of giant inflatable Havaianas joined in the water. WA took out the title in 2013 with a total of 2,093 people in the water.

And if floating around in an inflatable thong wasn’t enough fun, there’ll also be beach games for all age groups with prizes up for grabs and music entertainment.


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However a common casualty of fun and water is the ol’ phone. Not this year though – registrants will be given a new Havaianas Shareband – a clever little wrist band that allows you to share photos and updates on Facebook with a simple tap, so no need to risk taking phones near the water.

To register for the day and secure your spot, visit It costs $30 per person, but you’ll be given your giant inflatable Havaianas (valued at $49.95), plus the Shareband.

Happy Australia Day!