Best of Australia Program

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Best of Australia


Highlighting the best of Australian tourism

As Australia’s largest independent travel publication, Australian Traveller‘s mission statement is to “connect Australians to their incredible experiences” through our valuable, inspirational content. Part of this includes highlighting the best-in-class experiences our country has to offer, so that our readers are able to identify adventures that they’ll cherish for years.

From unforgettable day tours, to top-notch acommodation, to essential Aussie destinations, it’s these exceptional experiences that make Australian tourism what it is today.

The Best of Australia mark is our endorsement of a high-quality Australian travel experience that readers and web visitors alike can associate as a symbol of trust. We issue this badge to only those hotels, restaurants, activities and attractions which go above and beyond, and create stories that exemplify our wonderful tourism industry.

Benefits of receiving the Australian Traveller Best of Australia badge include:


We understand the effort that goes into creating and maintaining a quality tourism experience. As a result, we believe those who create exceptional experiences should be recognised.


As an unbiased and independent third party, our endorsement is another symbol of trust for the general public, and an indicator that they will enjoy a high-quality experince with your product.


For those Best of Australia experiences covered in our content, we conduct regular promotion and amplification of these experiences through our social media, email & website efforts.

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How is the Best of Australia chosen?

When determining eligibility for the Best of Australia badge, we look at a number of criteria including:

  • Uniqueness of experience: is the experience one that’s hard to replicate elsewhere? Does it offer something exceptional (scenery, taste, service, insight) that most competitors do not?
  • Quality of experience: does the operator go “above and beyond” with their customer service? Are there fewer “cut corners” in terms of product quality than most competitors?
  • Desirability of experience: does the experience have special aspects that make it inherently beautiful, aspirational, or otherwise exceptionally desirable? Simply put: is there a “wow” factor of some kind?
  • Do you feel your experience deserves to rank amongst the Best of Australia? Drop us a line at and one of our editorial team will get back to you to discuss the merits of your tourism business.