In the wake of Cyclone Alfred, which struck in March, a new initiative has been launched to encourage locals and visitors to take a holiday and support local businesses.
Tropical Cyclone Alfred has had a devastating impact on the community, tourism, and events industry in Queensland and New South Wales. As part of the Gold Coast recovery effort, the City of Gold Coast and the Queensland Government through Tourism and Events Queensland have announced a multi-million-dollar stimulus package, including a ‘spend and get’ reward program to support tourism operators.
The LOVE GC Cards launch today with 50,000 cards preloaded with $100 worth of credit. The card costs $50, so visitors will unlock a bonus $50 to spend on over 150 experiences and access to deals across accommodation, dining, and entertainment on the Gold Coast.
HOTA, Home of the Arts, is one of the many Gold Coast attractions where you can use your LOVE GC Card. (Image: Tourism and Events Queensland)
Gold Coast Mayor Tom Tate explained the benefits, stating:
“Locals and visitors will be able to use their LOVE GC Cards to take advantage of some incredible deals being offered as part of the campaign at their favourite attractions and experiences as well as a range of dining and accommodation options."
According to an Impact Survey, the Gold Coast alone lost a staggering $42 million in a single week, affecting 89 per cent of businesses. This is set to have long-term effects, particularly over Easter, with South East Queensland experiencing a 10 per cent decrease in bookings compared to last year and an estimated $300 million in lost revenue.
The Gold Coast lost $42 million in a single week. (Image: Tourism and Events Queensland)
Experience Gold Coast CEO John Warn confirmed the negative impact the cyclone had on the Gold Coast in particular:
“We know the Gold Coast visitor economy is worth over $8 billion annually, and our impact assessment completed with Invest Gold Coast confirmed that the tourism sector felt the impact of Ex-Tropical Cyclone Alfred the greatest."
Use your GC LOVE Card on amazing hotels like the Dorsett. (Image: Tourism and Events Queensland)
Some highlights of the GC Loved Cards initiative include The Dorsett Gold Coast and the Sofitel Gold Coast and entertainment options like the Australian Outback Spectacular and HOTA shows. Cards can be purchased online via lovegcdeals.com from 9am Gold Coast time on March 31.
Mayor Tate shared his enthusiasm for the initiative:
“What better way to show the love and enjoy everything our magical city has to offer than by purchasing a LOVE GC Card and getting another $50 to spend. What’s not to love about that!".
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Rachael Thompson is a freelance travel journalist. With a background in design and travel media, Rachael is dedicated to curating content that is as much informational as it is beautiful. She began her career at Belle magazine, before taking up editorial roles at Homes to Love, Bed Threads and Australian Traveller/International Traveller. When she's not writing, editing or optimising content, Rachael enjoys exploring the city's newest restaurants, bars and hotels. Next on her Aussie travel wish list is Lord Howe Island.
Conjuring calm and active adventure in equal measure, Hamilton Island is a tropical tonic for body and mind.
Hamilton Island knows a thing or two about indulgence. There are long lunches to linger over, seafood towers to savour and poolside loungers designed for guilt-free idling. But for health-minded travellers wanting to feel energised inside and out, this sliver of the Whitsundays takes wellbeing just as seriously. Think yoga mats rolling out at dawn, kayaks skimming turquoise water, state-of-the-art fitness facilities and spa therapists working tropical magic. These Hamilton Island wellness experiences promise to restore, rebalance and leave you feeling brand new.
1. E-Mountain biking
Follow Hamilton Island’s mountian biking trails. (Credit: Harry Gruttner)
For travellers with an appetite for adrenaline, Hamilton Island’s new self-guided e-mountain biking experience is worth carving out a morning for. Start at HI Trails HQ, where you’ll be fitted with a full-suspension, pedal-assisted e-mountain bike and given a run-through of a nine-kilometre section of the island’s 25-kilometre trail network. The electric boost makes the ride more accessible (and the climbs more manageable), though an intermediate level of fitness is still recommended.
As a first-time mountain biker, I start off wobbly – taking my time to get used to switching gears and electric modes – and wonder if I’ve overestimated my coordination. But soon something clicks. Suddenly we’re zooming through pockets of eucalyptus and out onto ridgelines with sweeping views of electric blue waters, catching our breath at hidden bays with barely another soul in sight. More than 70 per cent of the island remains untouched, so witnessing these lesser-explored pockets feels like a blessing. It’s the kind of adventure that leaves you buzzing, accomplished and blissfully tired out.
2. HI Fitness Club
Stretch out with reformer pilates.
If mountain biking isn’t quite your speed, there are plenty of other ways to stay active on the island. One of the newest Hamilton Island wellness experiences, HI Fitness Club now has 24-hour access, offering a fully equipped modern gym, group classes spanning HIIT to yoga, plus two bubbling spas and a sauna waiting to loosen sore muscles.
I drop in for a Reformer Pilates class. Each of the four machines has its own mini screen with a wide selection of high-quality virtual classes, meaning I can select one that suits my level and mood that day. Beyond Pilates, the virtual library is like a choose-your-own adventure for fitness enthusiasts: dance, Body Pump, Body Combat and GRIT Cardio are among the options. Or perhaps challenge a family member or friend to a hit of tennis at one of the three courts.
3. Walking trails
Get the blood pumping on a morning run.
We set out early. By 6:45am, we’re halfway up Passage Peak, the highest point on Hamilton Island and widely considered its most impressive vantage point. From the Scenic Trail Entrance, the viewing platform takes around an hour to reach by foot, with moderate inclines that will get your heart pumping without feeling too punishing. The payoff at the top is immediate. Bush-clad Whitsundays islands scatter across the horizon in every direction, the sunrise brushing the scene with soft melon and gold tones. I take my time soaking up the 360° panorama, remembering how powerful an active start in nature can be for clearing the mind and energising the day ahead.
While Passage Peak is one of the most popular hikes on Hamilton Island, Flat Top Hill Lookout and the longer Southeast Head Trail are also excellent choices.
4. Spa wumurdaylin
Feel your worries melt away at Spa wumurdaylin.
In a tranquil treatment room at Spa wumurdaylin, the world disappears. The space is all brown stone tiles, bamboo racks and lush garden views, setting the tone for my Soul Temple treatment. My therapist, Kass, begins with a full-body, exfoliating orange buff sugar scrub that feels divine. Next comes the vertical Vichy shower and underwater massage to knead out muscle knots. The sound of cascading water is reminiscent of a tropical rainstorm, and stress becomes a distant memory.
It’s a prime example of the transportive power of the island’s spa, where guests can come to reset the mind and loosen tension in the body. The menu spans radiance facials to deep release rituals and mud wraps, all using products from pH-balanced skincare brand LaGaia Unedited. Concluding with herbal tea, I leave in a blissful daze.
5. Sunrise yoga
Start your day on the right foot.
Morning movement doesn’t get more surreal than sunrise yoga on The Sundays’ seaside terrace. As we roll out our mats, morning light spills across Catseye Beach below, turning the water into a sheet of molten gold. But the setting only does half the healing. I match my breath to the rhythm of the waves and feel my body gradually lengthen and wake as instructor Tyla Rae guides us through a slow, mindful flow.
Available exclusively to guests of The Sundays, this session captures the spirit of wellness on Hamilton Island – immersion in nature, slowing down by the sea, recalibrating both body and mind. To round out the experience, the perfect ocean cool-off awaits just steps away.
6. Getting out on the water
Try your hand at a host of watersports.
Speaking of ocean delights, Catseye Beach’s host of watersports delivers spades of fun and rejuvenation. Glide over the crystalline water in a kayak, test your sailing skills in a mini catamaran, spot schools of fish (and a turtle if you’re lucky) from a stand-up paddleboard, or slip into an underwater wonderland when you snorkel off the beach.
Out here, the water is so clear it feels like floating in glass, and the green silhouettes of the Whitsunday Islands rise on the horizon. Half an hour on the water here is all you need to reset your entire mood.
Guests staying at qualia, Beach Club, The Sundays, Reef View Hotel, Palm Bungalows and Hamilton Island Holiday Homes have complimentary access to all these water activities, making it easy to dive right in.
7. Take a swing
Enjoy incredible views with a swing of golf.
For others, mindfulness comes from calm concentration – and golf fits the bill to a tee. Designed by five-time British Open winner Peter Thomson, Hamilton Island Golf Club is perched along the scenic ridges of Dent Island. It’s Australia’s only golf course on its own island, making it one of the most scenic golf courses in the world. The experience is suitable for golfers of all skill levels, with spectator bookings also available for those simply wishing to take in the views. Follow the game with a well-earned lunch at the Clubhouse restaurant.
