How Australia's tourism industry is leading the way in sustainability

When it comes to scoring Australia’s sustainable report card, the travel and tourism industry has the opportunity to become a high achiever; let us explain.

Is it any wonder we’re yearning for the pure escapism of travel? The sobering realities of life in 2022 – from catastrophic floods to coral bleaching to the ongoing spectre of COVID-19 – are enough to send even diehard optimists scurrying for their suitcase. But when the act of escaping can also contribute to the very problems causing our hopelessness – particularly when it comes to the health of our planet – future-minded travellers are right to be asking: is travel in Australia sustainable? How does our country measure up?

Australia needs to do more to fight climate change

To be frank, in general, Australia needs to pull up its socks. The country’s embarrassing (lack of) progress on the United Nation’s Sustainable Development Goals saw it ranked dead last in an assessment of 60 countries for its policy response to the climate crisis. (And who can forget the dubious honour of winning the Colossal Fossil Award at COP26 in October 2021?) But when it comes to sustainability in travel specifically, Australia’s report card shows far more promise. In fact, the travel and tourism industry is shaping up as a key driver in the push for change.

As Tourism Australia’s head of sustainability, Penny Rafferty, puts it, the impetus for sustainability is baked right onto the very things the industry is built on. “The reasons people come here are our nature and wildlife. Our aquatic and coastal beauty. Our clean cities, and our incredible food and beverage scene, which is only made possible because we have clean air, water, soil, and vast, relatively unspoilt lands," she explains.

It makes sense. Why be in the game of taking visitors to see the Great Barrier Reef, for example, if you’re not doing everything in your power to protect it?

Turtle Great Barrier Reef Australia — Help protect the Great Barrier Reef. (Image: Tourism Port Douglas and Daintree)

Sustainability a core motivator for tourism operators

For many tourism operators (especially ECO-certified operators), sustainability has been the modus operandi from day one. For the rest of us, it may have taken a pandemic for us to recognise the impact of our jet-setting ways – brought home, no doubt, by images of Venice’s pristine waterways and Barcelona’s surreal crowd-free streets, transformed due to the sudden absence of the tens of thousands of tourists who’d usually flock to these cities on a daily basis. But it’s a positive side effect of COVID-19 we’re glad to be afflicted with, and one backed by data: research commissioned by Booking.com in the midst of the 2021 lockdowns found 61 per cent of travellers credit the pandemic for making them want to travel more sustainably in the future.

A man walks through the bush on the Central Coast, Australia — We’ve never had so much awareness and so much choice when it comes to voting with our tourism dollar. (Image: James Vodicka)

Sustainability needs to be about more than just the environment

Indeed, the pendulum has now swung so far that sustainable travel is ‘trendy’. Happily, clickbait headlines and earth-toned Instagram accounts are not the extent of the movement. The real changes are happening on the ground, and are being shaped by a fast-growing realisation that a truly sustainable travel industry can’t limit its focus to environmental concerns, but must also consider the sustainability of economies, communities and cultures.

Indigenous Tour of Royal Botanic Garden Sydney — Embark on an Indigenous-led tour of Sydney’s Royal Botanic Garden. (Image: Destination NSW)

Examples that have earned big ticks on our report card include national parks being handed back to Traditional Owners, destinations receiving eco-certification, and companies heeding the call from their customers and seeking accreditation with organisations like Ecotourism Australia or B Corp. We’ve never had so much awareness and so much choice when it comes to voting with our tourism dollar.

Explore the Coffs Coast with Wajaana Yaam Adventure Tours. (Image: Destination NSW)

How to make your tourism dollars count

As you’d expect, those very dollars are also key drivers of industry change – attracting sustainable travellers means big bickies. The latest findings from Tourism Australia’s Consumer Demand Project showed sustainability was ‘very’ or ‘extremely’ important to almost 50 per cent of travellers when organising a holiday, and crucially, that travellers continue to seek experiences that are not only good for them, but good for people and places they love.

Now that the conversation around sustainability has moved from the ‘Why?’ to the ‘How?’, we’re planning our itineraries accordingly. We’re actively seeking out nature-based getaways and Indigenous led tourism experiences. We’ve realised the appeal of isolated, off-grid cabins and agritourism-style farm stays over cookie-cutter hotels. And we feel empowered to ask questions, and to expect sustainability to be part of any experience we’re considering.

An off-grid stay at a tiny cabin — Travellers have realised the appeal of isolated, off-grid cabins and agritourism-style farm stays over cookie-cutter hotels. (Image Source: @the.wandering.boys)

A holistic approach to sustainable travel

For Rafferty, the only (ahem) sustainable approach to sustainability is a holistic one. “What I ask operators… is, ‘How does a product or experience have incremental positive impact on the environment that it operates in, the community that it engages with… and the culture, or cultures in our case, that it represents?’ "

This holistic viewpoint can also serve as a lens to place over all of our travel plans. How do we get there? Where do we stay? What do we do while we’re there? And how can we leave it better than we found it?

If we look at transport as the first step in the process, big providers such as Qantas have clear strategies and, as Rafferty puts it, “The airline has got some pretty audacious goals".

Qantas moves towards net-zero emissions

With a commitment to achieving net-zero emissions by 2050, tackling single-use plastics was first in the firing line. In the past three years, Qantas has cleared more than 80 million single-use plastic items out of operation, but it will take about five more years to phase them out completely. More pressing are the momentous carbon emissions created by flying, especially when aviation is predicted to grow by up to 300 per cent by 2050.

It’s why Qantas has committed $50 million towards the development of Sustainable Fuels (SAF) in Australia, setting a target of 10 per cent SAF in fuel uptake by 2030, and about 60 per cent by 2050. Its flights from London have been using a blend of sustainable fuel since the start of the year but, domestically, Australians need to look at options beyond flying, where possible, or at least ensure we fly direct and offset, which could include taking advantage of reward programs such as Qantas’s Green Tier.

Getting around sustainably on the ground

On the ground, Australia’s long-distance rail options score a C minus at best, which means road trips have remained an attractive option when it comes to domestic travel. But drivers are starting to think about sustainability – astronomical petrol prices fuelling the conversation – with electric vehicle sales tripling in Australia in 2021.

It’s still in its infancy, but Gold Coast start-up Outbound is putting the focus on ‘shared mobility’, placing electric vehicles and e-bikes into hotels, which can be hired through its app. Its first Tesla is now available for guests at Mantra at Sharks in Southport to book for $30 an hour and co-founder and CEO Luke Rust says they plan to be in 10 more hotels by the end of the year.

This hourly hire concept has been embraced by both hotels and consumers. “People are realising… they need to use a car while they’re visiting somewhere rather than renting a car for two weeks and using it three times," Rust says.

“There is this incredible collaboration between businesses and individuals who are driving sustainability in a very positive way," Rafferty reflects. “There’s an understanding that we either all win or we all lose basically. And so collaboration is an absolute hallmark of travel as a force for good."

Emus in Flinders Ranges National Park — When it comes to sustainability we either all win or we all lose. (Image: Michael Waterhouse Photography)

Sustainable accommodation options

In Australia, it’s our younger generations leading the charge when it comes to sleeping sustainably, with research by IHG Hotels finding the average young Aussie adult would be prepared to pay up to 34 per cent more for green accommodation. Catering to demand, its newest hotel brand, voco, is introducing a fleet of handcrafted bamboo bicycles for guests to use free of charge across five Australian and New Zealand locations.

A bicycle with flowers in the basket leans against a gray wall — Businesses are putting more stock into bikes, e-bikes, and electric vehicles for guests who wish to travel around the area. (Image: voco IHG Hotels)

Other hotel groups – large and small – are making similar moves to sex up sustainability efforts. After trialling the concept for a year, Ovolo converted all of the restaurants in its hotels across Australia to plant-based menus in February. The Ovolo team has even created a white paper to help out other companies looking to move to a vegetarian-led philosophy in the hope it will encourage more industry collaboration.

For Rafferty, what makes considered initiatives like these score an A plus is they don’t just make for better sustainability outcomes and a better future, but also for better travel. “Knowing that you are enjoying it, but your kids and grandkids are going to enjoy it too… isn’t that a richer experience?"

For more tips and advice visit our guilt-free guide to sustainable travel.

More than just a stopover, Albury Wodonga is an elevated city escape immersed in nature.

Perhaps best known as a road trip stop between Sydney and Melbourne, Albury Wodonga offers a combination of natural beauty, cultural experiences and a vibrant food scene that make it well worth its own journey.

Nestled on the banks of the mighty Murray River and surrounded by famed wine and gold rush regions, this riverside town packs a broad punch. Discover how best to spend your days on the border.

Exploring the Murray River

1. The Crossing Place Trail

woman looking at sculpture along Crossing Place Trail loop — Admire sculptural works from local Indigenous artists.

Head to the original crossing places of the Murray River since 1848 – at the junctions of Bungambrawatha Creek and Oddies Creek. Today, these crossings are still used by cars and cattle, but the five-kilometre Crossing Place Trail loop connects the two bridges for bike riders and walkers.

Wander through gum trees, and maybe even spot local platypus and birdlife. Stop along the way to admire sculptural works from local Indigenous artists, see evidence of a scar tree and learn about the importance of this billabong environment to Aboriginal and Torres Strait Islander peoples.

2. Canoe The Murray

two people kayaking along the murray river at Noreuil Park — Hire canoes or kayaks and get out on the river.

What better way to get a feel for the Murray River than by getting out on its waters? Hire canoes or kayaks from Canoe the Murray , then explore solo or join one of the offered tours. Get up early for a Sunrise and coffee tour, watch the sun dip below the water on a sunset tour or choose one of several daytime trips.

Stand-up paddleboard hire and other water sports, fishing and swimming are also available to river explorers.

3. Noreuil Park Foreshore

aerial of Noreuil Park albury wodonga — Cool off at Noreuil Park Foreshore. (Image: Visit Victoria)

Just outside Albury’s CBD, the riverside Noreuil Park becomes a hub of activity as the weather heats up. Set up on picnic tables under shady trees, use the public barbecues (or pop into the nearby cafe) and cool off with a float down the river.

4. Mungabareena Reserve and Water Works

Mungabareena Reserve albury wodonga — Spend time at Mungabareena Reserve. (Image: Visit Albury Wodonga)

Delve into nature and culture at the beautiful Mungabareena Reserve . Recognised by state law as a ‘Declared Aboriginal Place’, it was once a historical meeting point for trade and journeys to Mount Bogong for the local Wiradjuri people and still holds deep significance.

It’s another popular spot for fishing, swimming and picnics, while the nearby Water Works area is a great place for spotting wildlife. Try your luck seeing platypuses, wood ducks or rainbow bee-eaters.

Adventuring on Lake Hume

1. Walk the dam wall

parent and child look at the view from the damn wall walk at lake hume — Enjoy the view from the dam wall. (Image: Visit Albury Wodonga)

The majestic Lake Hume – a massive man-made reservoir on the Murray River – was once the largest dam in the Southern Hemisphere.

A great way to get acquainted is by walking along the dam wall, taking in views of outflows, electricity turbines and the transmission plant from above. Not to mention vistas of the lake and the Murray. It’s a particularly gorgeous spot for sunsets and sunrises.

A wide sealed walkway gives easy access to the wall, and informative signs and displays along the way educate on the dam’s construction.

2. The High Country Rail Trail

This 44-kilometre trail hugs the shoreline. Stop along the way at the historic town of Tallangatta, relocated to its current position in the 1950s after its original location was flooded. Cross the lake over the bright red Sandy Creek Bridge. Enjoy a lakeside picnic or go for a swim at Ebden, Ludlow’s or Huon Reserve.

3. Water sports

two people watching SUP boarders and a boat our on the water at lake hume — Dive into water sports on Lake Hume.

Lake Hume is a popular local spot for boating, fishing, and swimming. Drop a line or dive right into the clear waters.

Sip and Savour

1. Dux Albury

two people sitting at counter drinking wine inside Dux Albury — Sit down to delicious meals and wine at Dux.

Those looking for a high-end dining experience need to book a table at Dux Albury in the heart of Albury Wodonga. Sit down for curated wine lists, cocktails and share plates. Think starters like burrata with beetroot, chervil, caper berry and sherry, mains like Wagyu sirloin with Café De Paris, red wine and caramelised onions and all manner of fresh seafood.

2. Murray Towns Brewing Co.

people being served lunch at Murray Brewing Co. — Recharge at Murray Brewing Co.

Perched on the banks of the river, Murray Towns Brewing Co . has come a long way since two mates started experimenting in their backyard chook shed. With all beer brewed onsite and a sun-drenched beer garden to drink them in, it’s a perfect stop along a bike ride or walk.

3. Temperance and General

Step into Albury’s original laneway bar, Temperance and General . Set inside a historic building, but offering a modern vibe, the bar is locally famous for its cocktail list. Stop in before or after dinner for a creative tipple.

4. BeanStation Cafe

two people drinking coffee at Bean Station albury wodonga — Dine on a modern Australian menu.

Dine on a modern Australian menu , inside the historic Wodonga train station building, dating back to 1873. Pop over in the morning and line up with the locals for great coffee and all-day brekkie, or head over after midday to swap the beans for local wines and Aussie boutique beers.

5. River Deck Cafe

waiter holding two dishes at Riverdeck Cafe albury wodonga — Soak in views and good food at Riverdeck Cafe. (Image: Visit Victoria)

Another dining destination next to the Murray, the award-winning River Deck Cafe provides a large deck covered in dappled sunlight that makes for the ideal long lunch spot. Here, menus focus on natural, native and local ingredients sourced from regional farmers and producers across Albury Wodonga and surrounds.

Museums, murals and more

1. Albury Wodonga Public Art Trail

Gain a sense of Albury Wodonga’s vibrant arts community while wandering the Public Art Trail. Works range from sculptures and murals to wrapped infrastructure. Be sure to check the council map before you head out, so you don’t miss a thing.

2. Murray Art Museum Albury (MAMA)

couple admiring the art at Murray Art Gallery — Stop into one of the most visited galleries outside of Sydney. (Image: Visit Albury Wodonga)

MAMA forms the heart of art and culture in Albury Wodonga, some may say the entire Murray region. In fact, it’s one of the most visited galleries outside of Sydney. What makes it so lauded? The museum has earned a reputation for curating innovative, original exhibitions from some of the best contemporary Australian and international artists.

3. HotHouse Theatre

Originally built in 1928 as the Butter Factory Theatre, HotHouse Theatre has been a home of performance since 1997. Stop by to see the best of new Australian theatre. Continue to explore unique architecture on the Historic Building Walking Tour of Albury, the perfect way to round out your stay.

Start planning your Albury Wodonga getaway at visitalburywodonga.com.

How Australia’s tourism industry is leading the way in sustainability