Bringing iconic Aussie sweets to a Northern New South Wales laneway, Public Supply is attracting unprecedented crowds every morning.
For three weeks straight, a cubbyhole cafe has seen round-the-block queues from 7am each morning. The objects of everyone’s affection? Fluffy glazed baked goods and a double shot espresso garnished with Coco Pops.
Welcome to Public Supply , a hole-in-the-wall of a residential apartment block in Tweed Heads, right opposite the Tweed River. It opened at the end of August 2025, and I visit on a mid-September Sunday, hoping early-day processions have dissolved into less-hectic trickles. Peering over from a sandy beach across the road, I see a crowd growing by the second and realise I’m out of luck. Public Supply cements the Tweed Heads, a once-sleepy Northern NSW coastal town located right on the border of Queensland, as a certified foodie magnet.
You’ll find Public Supply in a totally unassuming laneway
Public Supply is the brainchild of two couples, Ross Whitlock and Alysha Buckingham, and Kurt Foggo and Kallie Hunter. The foursome envisioned serious grab-and-go potential after observing several cult foodie operations in the area, including a cowboy-themed cold brew bar (Sun Devil Drinks Co.), which draws queues around the corner, and a Detroit-inspired deep-dish pizza slinger (Franc Jrs), a hot dinner ticket just two blocks over.
Foldable chairs and milk crates offer patrons a place to sit and enjoy their order. (image: Supplied)
The unassuming cafe in Tweed Heads has become an overnight success. (Image: Supplied)
Crunchy Nut-topped coffee is another viral sensation on the menu at Public Supply. (Image: Supplied)
Built in a former Japanese eatery, the design is crafty in its simplistic fit-out. One long metal countertop with a silver La Marzocco coffee machine stacks trayfuls of scrolls at one end and drinks down the other. There’s no formal seating, but benches built into the apartment block’s laneway are snapped up by customers and the team puts out folding chairs and glass-topped milk crates to create make-shift tables. Ross and Kurt run the show, leaning on a local commercial kitchen to help whip up the daily dough, before the duo gets to cutting, baking (in the two onsite ovens behind the counter), and lavishly smothering their scrolls in various glazes.
It’s tight in there, but I spot six completely frazzle-free staffers, including Ross and Kurt, on the tools during my visit. Their well-oiled machine — which churns out about 48 scrolls per oven, per bake — undoubtedly contributes to this viral success. Kallie tells me they’re selling a minimum of 300 scrolls per day and a single Friday saw roughly 500 scrolls sold. Incredible.
The must-try items on the menu at Public Supply
The Coco Pops mocha is a hit with patrons. (Image: Supplied)
The Coco Pop Mocha is my favourite item on the menu, even compared to the pudgy-perfect, lens-magnet scrolls. A large white, branded mug is filled with Coco Pops-infused milk before a double shot of espresso, crafted from house-blend beans, is added, then finished off with a generous heaping of Coco Pops. It’s entirely photogenic, just like a chocolate milkshake, only crunchy, while still offering the caffeine hit I’m craving. Even more impressive, the coffee is balanced, the taste lingering even as the Coco Pops soften. The genius of it all makes me wonder why I haven’t tried this at home. It’s priced at $11, which is reasonable for a serving of cereal and strong coffee.
The Biscoff scroll (left) and Pistachio scroll (right) are made fresh onsite daily. (Image: Supplied)
The other non-negotiable is one of their TikTok-famous cinnamon scrolls. I struggled to choose between all six varieties: the Naked Cinny ($10) sans gooey cream cheese topping, the Original Glaze ($11) with vanilla-infused cream cheese, the Pistachio ($11) with pistachio glaze and pistachio dough infusion, the Biscoff Crumble ($11) with Biscoff cream cheese and Biscoff dough infusion, the Choccy Bueno ($11) which tastes like a Kinder Surprise, and the Vegemite & Cheese Scroll ($11). Wherever you land, the dough is pillowy (as though you’re taking from the middle of a bake tray and never from the edges), the portion size is giant, and if you’re holding a glazed one, the topping is abundantly spread. BYO wet wipes because this is a glorious, messy indulgence — you can’t avoid getting sticky.
A variety of inventive Matcha options are on the menu too. (Image: Supplied)
The other trending menu items are the two matcha drinks: the Matcha Blanc ($8) with orange-infused matcha topped with cold matcha cream foam, and the Matcha Cloud ($8) with coconut water and cold matcha cream foam. I’m not a matcha devotee myself, but Kallie tells me the Matcha Cloud is a daily fan favourite.
Additionally, there are two kid-exclusive menu items: the Fairy Bread for $4, which uses the same Original Glaze cream cheese topping, and a Cereal Cup for $5, where you can choose between Coco Pops or Crunchy Nut Cornflakes with milk.
How Public Supply became a viral sensation
Forget plain lattes, when your morning brew at Public Supply comes with Crunchy Nut and Coco Pops on top, you know you’ve found the spot.
Kallie tells me that on opening day, Public Supply sold out of cinnamon scrolls in 45 minutes. The following day, double the amount sold out again. On the day I visit, they’re two hours away from a midday close and figures are sitting at 461 sold. Utterly bananas.
After seeing it myself, it’s clear this cafe went viral on entirely organic terms. Ross, who created the menu and brings more than a decade of hospitality experience to the helm, genuinely loves scrolls (though more savoury than sweet) and he’s baking things he and his mates simply love to eat themselves. Serving customers with real smiles and all the patience, Public Supply is unpretentious and a true product of its relaxed riverside surroundings. The outstanding sweet novelty factor is, quite literally, the icing on the cake of this slam dunk operation.
Details
If you’re driving to Public Supply from the Gold Coast, take the Gold Coast Highway past the Gold Coast Airport to Coolangatta Rd and follow the signs to Tweed Heads. It’s about eight minutes from the airport. If you’re road tripping from Byron Bay or Coffs Harbour, drive up the M1 past the border before taking the Kennedy Dr exit. Tap Wharf Rd into Maps to reach Public Supply in just a few minutes.
Address: Shop 10/29 Wharf Rd, Tweed Heads
Opening hours: 7am to 12pm, daily, but you’ll only score scrolls from Wednesday to Sunday.
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Kristie Lau-Adams is a Gold Coast-based freelance writer after working as a journalist and editorial director for almost 20 years across Australia's best-known media brands including The Sun-Herald, WHO and Woman's Day. She has spent significant time exploring the world with highlights including trekking Japan’s life-changing Kumano Kodo Pilgrimage and ziplining 140 metres above the vines of Mexico’s Puerto Villarta. She loves exploring her own backyard (quite literally, with her two young children who love bugs), but can also be found stalking remote corners globally for outstanding chilli margaritas and soul-stirring cultural experiences.
The heavens take centre stage at this Outback NSW glamping lodge.
Crane your neck. Look up. If it’s nighttime in a major Australian city, you might see a faint dusting of stars. Now imagine yourself out in the bush. Here, those stars aren’t just scattered dots – instead, they’re smudged across the sky in endless, glittering streaks. Welcome to Wilderluxe Lake Keepit , a new glamping lodge in one of the most picturesque corners of outback NSW.
Between its eight stargazing tents, Gilay Guest Lounge, and shared tales of the Dreamtime night sky, this retreat is designed to exist in harmony with the breathtaking lake and surrounding landscape. Intrigued? Here’s everything you need to know.
Watch the sky melt into magic at Wilderluxe.
Getting to Wilderluxe Lake Keepit
Wilderluxe Lake Keepit is in the NSW Northern Tablelands, bordered by the Great Dividing Range. The lake itself is hard to miss: this mammoth body of water is two-thirds the size of Sydney Harbour.
Just 40 minutes from Tamworth and close to Gunnedah, it’s on the inland route between Sydney and Byron Bay. Drive or take one of the daily flights to Tamworth’s airport.
Let vast waters and towering ranges set the scene for your escape.
Wilderluxe Lake Keepit rooms
Don’t settle for a paltry room when you can sleep directly under the cosmos. Wilderluxe offers eight domed ‘Star Tents’ , all named after Aboriginal sky stories – like Djirri Djirri, the sacred messenger bird, Baiame, the Sky Father and great creator, and Dhinawan, the Emu in the Sky constellation.
On a clear night, use your tent’s retractable roof for gazing above or wander to the outdoor bathtub on your private deck to soak under the night sky. No need to go anywhere. You can stay put come evening with a kitchenette inside and a gas barbecue on the deck.
Sleep beneath the stars.
Style and character
When it comes to aesthetics, Wilderluxe Lake Keepit stays on trend. The encampment blends with its surroundings, building up layers of minimalist visuals that mirror the ever-changing curves of the water.
Earthy tones, natural materials and timber finishes also anchor the retreat in its bushland surrounds. It’s enough to deepen the sense of calm you’ll experience as you drive off-grid, and this is only heightened as you spot kangaroos grazing at dawn or hear the chatter of native birds by the lake.
Go off-grid in style at Wilderluxe Lake Keepit.
Wilderluxe Lake Keepit dining
‘Dinner and a show’ hits differently with the property’s Big Sky dinner experience . Hosted in the Gilay Lounge, enjoy complimentary drinks and a grazing table with the host, followed by a screening of Big Sky Dreaming, a film produced exclusively for Wilderluxe guests in which Kamilaroi storyteller Uncle Len Waters narrates tales of the Dreaming above.
Once your imagination has been fed, it’s time to take a seat fireside for a glass of Australian port and a serving of s’mores.
Keen to explore the wider area? Staff can provide barbecue and picnic hampers, stuffed with regional meats, cheeses and organic local fare.
Wilderluxe Lake Keepit facilities
While you could very well spend all your time in your tent, sometimes it’s time to hit pause on the celestial show. Instead, make your way up to the Gilay Guest Lounge, where you can relax on the deck overlooking the lake or the outdoor fire pits. It’s a great way to unwind and clink glasses with other stargazers.
Unwind by the fire and raise a glass at Gilay Lounge.
Wilderluxe Lake Keepit experiences
No need to turn nocturnal; when the sun rises, there are still plenty of ways to touch the sky.
Lake Keepit hosted the 2020 Women’s World Gliding Championships, and it’s one of the best places in Australia to stretch your wings. The local Soaring Club operates year-round, meaning you can book a gliding experience any day of the year – or opt for a scenic flight to take in the vast beauty from above.
Prefer to keep your feet on solid ground? There are plenty of walking and cycling trails in and around the area. Luckily, bikes are part of the Wilderluxe package. All you have to do is ask a staff member for their favourite route, throw a picnic onto the back and cycle off into the great beyond.
Alternatively, nab a stand-up paddleboard (SUP) or kayak and head out onto the lake. Or, if you’re feeling lucky, borrow a fishing rod and try your chances.
Paddle into peace.
The details
A two-night minimum twin-share accommodation package includes Big Sky dinner and drinks experience, plus daily continental breakfast. As well as access to leisure equipment including mountain bikes, kayaks, SUPs and fishing gear.
Let nature restore you, while luxury takes care of the rest.
