Back of Boat sales are booming, but will the Crayfish Coast last?

hero media
Meeting local fishermen as they come in from pulling pots and buying live rock lobster direct from the boats is one of Western Australia’s pure joys as the festive season approaches.

A messy queue of people squiggle along a jetty, bags of ice in hand and eskies under backsides in Fremantle. At their feet, a fisherman with deep-rut smile lines cut into a weathered face pulls scarlet crayfish – also known as western rock lobster or crays – from yellow plastic crates. Their antennae and tails snap as the spiny specimens are packed and passed over the fibreglass edge of his commercial fishing boat. A giant, Western Australian sky beams blue overhead, as bright as the smiles of those scoring the seafood that’ll soon be dripping in butter and sprinkled with chilli. It’s a scene happening along 650 kilometres of WA’s coastline, if you know where to look.

“The world has changed and these sorts of experiences are becoming rarer," says fourth-generation fisherman Fedele Camarda, who docks at Fremantle’s Molfetta Quays. His boat bobs in the lee of fish and chippers bearing neon signage spelling Greek and Italian names. “People will bring their kids down – they’re fascinated – and people are always asking questions. Anything you can buy fresh from anywhere is a novelty, so it’s become an icon in Fremantle."

the Fremantle Harbour
Fremantle Harbour is a bustling working port. (Image: Rachel Claire)

Fedele became the first WA fisher to adopt the state’s Back of Boat initiative – a move where live, pre-ordered rock lobsters can be delivered direct to the public by fishermen, soon after their vessels pull into port. It began in 2020, the same year the WA fishery earned the world’s first ecologically sustainable certification, granted by the Marine Stewardship Council. What started off as a trickle – at a limit of just 100 crays per fishing trip, per boat – soon doubled to 200, then 400, to now, up to 999 crayfish sold from the stern.

cray fisherman Fedele Camarda
Third-generation cray fisherman Fedele Camarda. (Image: Rachel Claire)

The practice harks back to ‘the good old days’ when, like orchardists selling boxes of fruit from the farm gate, fishermen routinely offered casual sales to the general public. It was par for the course until 2010, when a new, sustainability-driven quota system brought rule changes and the friendly community trade was all but severed. That was chased by Chinese demand growing to swallow more than 90 per cent of the WA industry’s live catch, driving prices skyward and making western rock lobster a largely unobtainable delicacy for Australians. It was a mood killer.

wild-caught WA crayfish
Wild-caught WA crayfish, which are available to purchase straight from local fishermen as part of WA’s Back of Boat initiative. (Image: Rachel Claire)

“People saw it as a WA resource they didn’t have access to, unless they had a boat or were very wealthy," says Fedele. He is unequivocal that returning to back-of-boat sales has mended community connections, as well as offering visitors something other than quokka selfies.

“Obviously, the easiest and cheapest option is getting crays straight from the people who catch them," he says. “Once we started communicating with the public by meeting them in person and letting them share in the experience, they suddenly saw us as their fishermen, going out to catch for them. That was important."

Neptune III, Fremantle
Buy crayfish direct from Neptune III. (Image: Rachel Claire)

Since 2020, more than 100 family-owned boats have sold rock lobster at 21 landing areas along WA’s sandy-edged coastline, with the busiest periods running from November to Easter, peaking for Christmas and Chinese New Year. What used to be a ‘wink and nose tap’ insider secret is now a highly organised system widely available to anyone with an internet connection.

Active fisherfolk’s contacts are regularly updated on the Back of Boat website, and fresh crayfish can be requested anytime a boat is going out. Since 2022, it can also be ordered online. Currently, a plate-sized live rock lobster sells for $20-$25 and for travellers, there are few better ways of authentically connecting with locals.

fishing boats at Sardine Jetty
Fishing boats are packed in tight at Sardine Jetty. (Image: Rachel Claire)

There are Back of Boat fishermen everywhere from Mandurah, where huge wooden sculptures known as The Giants lurk in the bush, dolphins play in the town’s estuary and the state’s most impressive canal Christmas lights trail twinkles, to Kalbarri, home to chiselled coastal cliffs in cinnamon hues, vapour-spurting whales on their annual migration and a skywalk jutting over a vast national park.

a fishing boat along Ledge Point
A fishing boat bobs off Ledge Point, which was established to service the local fishing
industry. (Image: Rachel Claire)

Ledge Point is a dot on the map en route to The Pinnacles, towering limestone karsts that look like thousands of fingers rising from the sand. In the barnacle-like hamlet a 1.5-hour drive north of Perth, fisherman Jay Barrett has been selling crays from the back of his boat since 2020. He shares his fishing trips on the Back of Boat website, Facebook – where a spot on Discovery Channel show Aussie Lobster Men boosted his followers – and elsewhere.

Cray fisherman Jay Barrett holding lobsters
Cray fisherman Jay Barrett. (Image: Rachel Claire)

“I also advertise at the Ledge Point Store . Travellers see it and they jump on the phone," he says. “I meet them at the weigh-in station, by the swimming beach. Or, they come to my house, pull up in the driveway, give me a toot and they’re supplied with live seafood. It’s like a drive-through."

the exterior of Ledge Point General Store
Ledge Point General Store advertises fresh lobster. (Image: Rachel Claire)

In a world of perfectly packaged goods and restrictions on where you can and can’t go, Jay’s genuine approach is refreshing. “Sometimes I take people on the boat with me, if they ask," he says. “It builds a good spirit between fishermen and community, which is what Back of Boat is about."

Cray rope at Jay’s workshop
Cray rope at Jay’s workshop, which he uses to rig up his lobster pots. (Image: Rachel Claire)

About 2.5 hours’ drive further up the coast, Dongara calls itself the ‘Rock lobster capital of Australia’, and even has The Big Lobster (a giant crayfish sculpture) at its entry. At 3am, Bruce Cockman idles his huge fishing boat out of the harbour, pulling cray pots in the dark. He’s been doing it since he was 15 years old, some four decades of roaming the Indian Ocean. People meet him at Port Denison Boat Harbour, watching as he unloads his catch before collecting their orders at $25 a pop. “It’s not our resource. We want to share it with everyone," Bruce says, of why he does it.

Indian Ocean lapping Ledge Point
The beautiful azure waters of the Indian Ocean lapping Ledge Point. (Image: Rachel Claire)

Like many fishing folk, he is still raw over the WA state government’s attempt to shake up the industry in 2019, by boosting the catch limit while taking ownership of 17 per cent of it. Much of its argument was hinged on affordable rock lobster being made available to Joe Public, as well as the tourism and hospitality sectors. Things got heated and the government largely backed down, but the message that the delicacy needed to be better shared was seared in. What happened next greased those wheels.

“It was four years on 25 October; the date is burned into my brain," says Bruce. The industry’s biggest buyer, China, abruptly exited the market in 2020, widely viewed as retaliation to Australia’s calls for an international investigation into the origin of Covid-19. “It collapsed overnight. We went from $65 a kilogram to not even $30 a kilogram of cray," says Bruce. “It’s been a painful four years of depressed prices, that’s for sure."

the waters off Ledge Point
Ledge Point is a popular crayfishing spot. (Image: Rachel Claire)

In October this year, hope returned. A meeting between Prime Minister Anthony Albanese and Chinese Premier Li Qiang delivered news that the Chinese ban may be lifted by the end of 2024. International sales are expected to flow in ahead of Chinese New Year celebrations on 29 January, boosting incomes for fisherfolk.

Bruce agrees this may inflate the price paid by the public by $5 or $10, but is adamant fishermen won’t stop offering Back of Boat sales. “We do it for the public support. If people want them, they can buy them," he says.

a hand holding a WA lobster
Lobster has been a cornerstone of WA’s identity since the 1950s. (Image: Rachel Claire)

It suggests this summer could be the last cray heyday for seafood lovers – a situation Bruce may soothe by doing Christmas trips to Hillarys Boat Harbour in Perth, Fremantle and Mandurah. “Last year the queue at Hillarys was crazy, going a few hundred metres," he says. “We sold 3.5 tonnes of live cray to 1500 orders." In all, records show about 28,000 lobsters are sold at jetties in WA each Christmas.

the jetty where crayfish sales happen
Crayfish sales take place on the jetty. (Image: Rachel Claire)

Boat builder turned fisherman Justin Pirrottina loves that everyday folk can reliably get rock lobster “fresh and 50 to 100 per cent less than buying it in the shop". He fishes the turquoise waters of the remote Abrolhos Islands, some 60 kilometres off the Geraldton coast, and sells his crays direct for $20 each. “I love telling people about living on these islands. There are no trees, no nothing, just rock," he says. “Back in the day, there used to be schools and pubs, and we’d catch fish, squid and oysters every second night to eat."

It’s a lifestyle far removed from the concrete jungle, so Justin invites people into his world at the annual Shore Leave Festival, a four-day seafood knees-up. He docks his vessel in Geraldton, tells stories and answers questions.

“People come on the boat, they look in the cray tanks and they take photos," he says. “For us, we might think it’s nothing, but for people who’ve never stepped on a boat that big, their eyes light up and that’s nice." He delivers his Back of Boat crays to people at the Geraldton Fishermen’s Wharf on-demand and is adamant this will continue, even as international prices rise. “Fishermen will keep doing it, it’s whether people will buy them at $25 to $30 per cray," he says.

cray fisherman Jay Barrett wearing Back of Boat shirt
Local WA cray fishermen such as Jay Barrett were on the front foot when establishing the Back of Boat brand. (Image: Rachel Claire)

Any fisherman you meet on travels of the WA coastline will tell you how to make a meal fit for a king from rock lobster. “People are scared to cook them. They’re so simple," says Justin. “I peel two crays raw, cut up the meat and marinade it in olive oil and garlic for an hour in the fridge. Then I pop it in a red-hot pan, season it and toss it through homemade pasta. It’s a two-second dish."

Jay’s weatherboard workshop
See Jay’s weatherboard workshop. (Image: Rachel Claire)

Jay Barrett has a more unorthodox approach. “I throw a spanner in the works because I cook them in the microwave," he laughs, adding that necessity is the mother of all invention. His father’s old cray boat only had 240V power, so microwave zapping was the sole option. “If you do it right, the flesh is so juicy and tender, but it’s a fine line between under and over," says Jay. “You butterfly each tail, put on butter, garlic and lemon pepper, then heat three tails for five minutes and 20 seconds in a glass Pyrex dish. Stick a fork in, peel out the flesh and pop it on fresh bread. Beautiful."

a cooked crayfish
How Fedele Camarda prefers to cook crayfish. (Image: Rachel Claire)

Bruce Cockman also recommends the “mess-free" microwave idea, and votes for crayfish sandwich, “with lots of butter, on fresh white bread". Meanwhile, Fedele Camarda argues the barbecue is the only way. “You butterfly it, sear the flesh then turn it onto the shell side and put garlic, butter, salt, pepper and parsley on the open top," he advises. “That’s our Christmas turkey."

freshly caught crays, WA
Western rock lobster or crays freshly caught from WA’s coastline. (Image: Rachel Claire)
Fleur Bainger
Fleur Bainger is a freelance travel writer and journalism mentor who has been contributing to Australian Traveller since 2009! The thrill of discovering new, hidden and surprising things is what ignites her. She gets a buzz from sharing these adventures with readers, so their travels can be equally transformative.
See all articles
hero media

The ultimate Margaret River road trip itinerary for food & wine lovers

Time your visit to Margaret River just right, and you can spend the ultimate weekend wining, dining and exploring the region with Pair’d Margaret River Region x Range Rover.

Wine, world-class produce, surf, sun and beaches: it’s an alluring combination. And the reason so many pin the Margaret River region high on their travel hit-lists. There’s drawcard after drawcard to the southwestern corner of Western Australia, and the Pair’d Margaret River Region x Range Rover food and wine festival showcases the best of it over the course of one weekend in November. It’s never been easier to sip, see and savour the Margaret River region.

In partnership with Pair’d Margaret River Region, Range Rover invites you on a seven-day itinerary of refined adventure, where luxury and exploration go hand in hand. It’s the perfect WA road trip, and there’s no better way to do it than in a Range Rover.

Day 1

the pool at Pullman Bunker Bay
Check into Pullman Bunker Bay.

There’s no more popular West Australian road trip route than that between Perth and the Margaret River Region. It’s an easily digestible, three-hour drive, with worthy pit stops along the way.

Make the first of them one hour and 15 minutes in, at Lake Clifton. Here, find a 2000-year-old living thrombolite reef. Drive for a further 40 minutes and chance meeting some of Bunbury’s dolphin population at Koombana Bay.

Pullman Bunker Bay is the final stop, just over three hours south of Perth. This beachfront, five-star resort is the ultimate base for exploring the Margaret River Wine region.

Day 2

After a leisurely morning breakfast with an ocean view, start your Range Rover and head towards the Dunsborough town centre. Browsing the decidedly coastal-themed goods of the town’s many independent boutiques is a great way to while away the hours, breaking up the sartorial with an artisan gelato snack stop, or some good old-fashioned Australian bakery fare.

Leave room; you’ll need it for the Good Natured Gathering  dinner at Wayfinder. Indulge in a four-course feast by chef Felipe Montiel, which uses produce from the winery’s market garden to enhance a selection of sustainably sourced seafood and meat. But food is just the support act. It’s organic wine that’s the star of the show, generously poured and expertly paired to each dish.

Day 3

Settle in for cabernet at Cape Mentelle Winery.

With a grand total of 20 wines from vintage 2022 to try, it’s a good thing Cape Mentelle’s International Cabernet Tasting kicks off early. Make your way to the estate for a 10:00 AM start, where a global selection of wines will be poured blind, before a long lunch by Tiller Dining is served.

Given that the Margaret River is responsible for more than 20 per cent of Australia’s fine wine production, it’s only right to delve into it while in the area.

Continue exploring the region via taste and terroir aboard Alison Maree, a whale-watching catamaran, as you cruise Geographe Bay . Admire the rolling green hills and crisp white beaches of Quindalup in sunset’s golden light, all the while sipping through the Clairault Streicker catalogue and dining on canapes.

For a more substantial dinner, venture into Busselton for a seven-course British x Australian mash-up , courtesy of Brendan Pratt (Busselton Pavilion) and Oliver Kent (Updown Farmhouse, UK). They’ll be putting their rustic yet refined spin on the likes of local marron, wagyu and abalone – championing the simple beauty of the world-class ingredients.

Day 4

Pair'd Beach Club
Elevate your dining experiences at Pair’d X Range Rover Beach Club.

Wrap your fingers around a wine glass and wiggle your toes into the sand at Pair’d Beach Club x Range Rover on Meelup Beach. Sit down to an intimate wine session with sommelier Cyndal Petty – or a four-course feast by Aaron Carr of Yarri – and revel in the open-air beach club, bar and restaurant’s laidback coastal vibe. It’s a whole new way to experience one of the region’s most renowned beaches.

Follow up a day in the sun with a casual Italian party at Mr Barvel Wines . Purchase wines –including the elusive, sold-out Nebbia – by the glass and enjoy canapes with the towering Karri forest as a backdrop.

If you’d prefer to keep it local, head to Skigh Wines for the New Wave Gathering , where the region’s independent wine makers and their boundary-pushing wines will be on show. Street-style eats, a DJ and complimentary wine masterclasses complete the experience.

Day 5

pair'd Grand Tasting
Taste your way through Howard Park Wines. (Image: C J Maddock)

Spend the morning at your leisure, driving the winding roads through the Boranup Karri forest in your Range Rover. Soak in the views at Contos Beach, and call into the small cheese, chocolate and preserve producers along the way.

Make your next stop Howard Park Wines for The Grand Tasting presented by Singapore Airlines . Numerous wine labels will be pouring their catalogues over four hours, accompanied by food from chefs Matt Moran and Silvia Colloca, with live opera providing the soundtrack.

Cap off a big weekend with one last hurrah at Busselton Pavilion. Six ‘local legends’ – chefs Brendan Pratt (Busselton Pavilion), Mal Chow (Chow’s Table), Aaron Carr (Yarri), Ben Jacob (Lagoon Yallingup), Corey Rozario (Dahl Daddies) and Laura Koentjoro (Banksia Tavern) – will be preparing a dish each. Dance the night away as vinyl spins and the sun sets on another day.

Day 6

Ngilgi Cave western australia
Head underground. (Image: Tourism WA)

After a busy few days of wining and dining, it’s wise to observe a rest day. There’s no easier task than unwinding in the Margaret River Region, also famous for its high concentration of world-class beaches.

Relax on the grassy knoll as you watch the region’s most experienced surfers braving the World Surf League break at Surfer’s Point, or don your own wetsuit and try out one of Gracetown’s more beginner-friendly waves. Swimmers will find their Eden at Meelup Beach, Eagle Bay, or Point Piquet, where the sand is brilliantly white and the water as still as a backyard swimming pool.

Not into sun, sand, and surf? Head underground at Mammoth Cave, just one of the region’s many stalactite-filled caves.

Day 7

Burnt Ends event at Pair'd
Farewell the Margaret River.

Pack up your Range Rover with new favourite wines and newfound memories, ready for the three-hour journey back to Perth.

Prebook your discovery journey through the south-west corner of Western Australia with Pair’d Margaret River Region x Range Rover.

Pair’d Margaret River Region is proudly owned by the Western Australian Government, through Tourism WA.