A new luxury lodge is opening in WA’s Purnululu National Park

Taylah DarnellBy Taylah Darnell
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Australian Traveller speaks exclusively with Abercrombie & Kent on what you can expect from the new accommodation, set to open as early as 2027.

Leading luxury travel company Abercrombie & Kent (A&K) has revealed its plans for an all-new eco-lodge within WA’s Purnululu National Park. It will be the brand’s first foray into Australia’s accommodation market and could be complete as soon as 2027.

We speak exclusively to Graham Wood, A&K’s Senior Vice President DMCs Asia Pacific, to get the inside scoop.

Purnululu National Park, Western Australia
The new eco-lodge will open in WA’s Purnululu National Park. (Image: Tourism Western Australia)

What do we know about the project so far?

While the project is still in its early stages, we know that the new lodge will comprise just 16 exclusive rooms. This includes the brand’s iconic Geoffrey Kent Suite, an ultra-luxury VIP-style villa that features across a handful of A&K’s properties around the world.

According to Graham, the exact location of the lodge is yet to be confirmed. But it will be very close to the unmistakable striped bluffs of the Bungle Bungle Range, one of the outback’s most under-the-radar destinations. It will also be the only lodge within the park that offers views of the ancient rock formations, making it a one-of-a-kind experience.

Bungle Bungle Range in Purnululu National Park, Western Australia
The lodge will be the only of its kind to offer views of the Bungle Bungles. (Image: Tourism Western Australia)

“When you travel to the Australian outback, you want to feel like you’re in the outback. And the rooms here are specifically designed to allow that scenery in. We really want you to feel like you’re in the bush," says Graham.

Through the lodge’s design, A&K aims to not only celebrate the park’s strong sense of place, but cultivate and foster a deeper appreciation for it. Each private suite will invite the outside world in, from large windows to outdoor spaces, showcasing Western Australia’s raw natural beauty in all its glory.

Purnululu National Park, Western Australia
Guests will be able to see the stars from the accommodation. (Image: Tourism Western Australia)

“There’ll be an awful lot of design around making sure the night sky is included, not just in the general area where we’ll have fire pits, but in the rooms as well, with the potential to see the stars from your bed," notes Graham.

Guests can also expect plenty of onsite experiences, from helicopter flights over the national park to guided walks of the Bungle Bungles and more.

Purnululu National Park, Western Australia
Make the most of your stay on an Indigenous-led walk. (Image: Tourism Western Australia)

Why Purnululu National Park?

The A&K property portfolio is nothing short of spectacular. From luxury safari-style camps on the plains of Kenya to private villas in the heart of Tuscan wine country in Italy, the brand is renowned for delivering one-of-a-kind experiences set in bucket-list destinations. And now, its first-ever Australian offering is on its way.

“The beauty of A&K is that we’ve been doing this for 60 years. We can leverage what we’ve learned in Africa over here [in Australia] because we know what a luxurious, authentic bush experience looks like for a luxury traveller," says Graham.

Bungle Bungle Range in Purnululu National Park, Western Australia
Purnululu National Park is a UNESCO World Heritage-listed site. (Image: Tourism Western Australia)

And that’s what makes Purnululu National Park the perfect site. Tucked into the stunning and remote Kimberley region, it spans 239,723 hectares across Western Australia. And although it may be difficult to reach, it’s a bucket-list destination for many travellers.

Situated on the Traditional Lands of the Gija and Jaru people, it is home to majestic waterholes, deep gorges and 350-million-year-old rock formations. This was part of the reason A&K decided to jump on the project. “Purnululu National Park – what a fantastic site. It’s famous for the Bungle Bungles, which is obviously a big driver for bringing people in," says Graham.

Cathedral Gorge, Purnululu National Park, Western Australia
Visit waterholes like Cathedral Gorge within the park. (Image: Jamie Gilmore)

But what really piqued the brand’s interest was the collaborative nature of the project, particularly with the Billingjul Aboriginal Corporation (BAC), who will be developing the lodge in partnership with A&K.

“I was very happy to see that A&K was selected for this project, and I think that was potentially because of our commitment to the philanthropic side and real focus on working with the BAC," Graham says.

“It’s really that connection and working with them that pushed us over the edge. [Purnululu National Park] is not just a place to go and look at the Bungle Bungles and the amazing scenery. We see it as an opportunity to really delve into First Nations experiences."

A representative of BAC said in a statement, “The economic and cultural tourism opportunities from this partnership will help support our long-held aspirations to both live and work on Country."

Adding, “This is a significant milestone for our community. We are excited to be partnering with the WA Government and Abercrombie & Kent, and look forward to sharing our culture with the world."

Will the new lodge be sustainable?

According to A&K’s proposal, the lodge will be as off-grid as possible, run on solar power and built without the destruction of any trees. The leave-no-footprints approach will see A&K, working with Bennett Architecture out of South Australia, build the lodge in components offsite. It will then be transported and assembled onsite.

Bungle Bungle Range in Purnululu National Park, Western Australia
Witness the Bungle Bungle Range in all its glory. (Image: Tourism Western Australia)

Graham notes that a key consideration in the construction of this lodge, as well as all of A&K’s camps around the world, “is that in 40 years from now, if we need to take it down, we can do so in a way that can return the land back to how it was in very short order." 

It will also create a plethora of new jobs for the local community, namely, First Nations guides who will lead walks, tours and other activities.

“A&K’s intention is to work closely with the Billingjul Aboriginal Corporation and build a guide school – to make sure that all of our guides have a pathway to working in the hospitality industry. From the A&K philanthropic side, we’re very excited about that," notes Graham.

Purnululu National Park, Western Australia
The lodge will create job opportunities for Indigenous guides. (Image: Tourism Western Australia)

Funded in part by Tourism WA’s $17.7 million National Park Tourism Experiences Development program, the eco-lodge will support Traditional Owners through sustainable tourism ventures and promote the state’s natural and cultural destinations.

Further signature accommodation is planned for three other sites within the West Kimberley region, including Windjana Gorge (Bandilngan), Tunnel Creek (Dimalurru) and Lennard Gorge (Darrambal). All supported by the Western Australian Government in partnership with Traditional Owners.

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Inspire your senses with these iconic East Kimberley stays

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    The East Kimberley should be on every bucket list, and here’s why.

    Livistona palms soar out of chasms the colour of Valencia oranges. Shady waterholes beckon travellers daring to venture off the bitumen. From the air, fruit farms give way to vast plains that meet rolling hills and fascinating geological formations centuries in the making. The East Kimberley is one of Australia’s most treasured wilderness areas, but don’t be fooled by its rust-coloured roads. This north-eastern corner of Western Australia is home to some of Australia’s most iconic stays by Discovery Resorts  that should be on everyone’s bucket list.

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    Dine in the heart of nature.

    Your guide to Lake Argyle

    The backstory

    With rolling hills that glow amber at sunrise and glassy water that reflects the Kimberley’s bright blue sky, a visit to Lake Argyle is nothing short of awe-inspiring. As Australia’s second-largest man-made freshwater lake, travellers flock here to soak in the views from boats, helicopters and Discovery Resorts – Lake Argyle .

    The latter is a lakeside oasis, a resort where travellers crossing from Western Australia into the Northern Territory (or vice versa) converge. Fifty minutes’ drive south of Kununurra, the property is perched atop a cliff overlooking the sprawling Lake Argyle.

    Discovery Resorts – Lake Argyle was originally built in the late 1960s to provide accommodation for builders of the Ord River dam, which formed Lake Argyle. In the decades that followed it had several owners, until a Kununurra local took the reins in 2004 and reinvented the property with luxury villas and its now world-famous infinity pool. The iconic property was added to the Discovery Resorts portfolio in 2021, undergoing a major upgrade that took the resort from a beloved campground to an all-encompassing resort with premium waterfront villas.

    A boat glides across the expansive waters of Lake Argyle, surrounded by the breathtaking landscapes of the Kimberley. As part of the Discovery Holiday Parks experience, this unforgettable journey offers adventure and relaxation.
    Glide across the vast, shimmering waters of Lake Argyle.

    The rooms

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    The facilities

    There’s no doubt the biggest drawcard to Discovery Resorts – Lake Argyle is the lake, 20 times the size of Sydney Harbour. One of the best ways to experience it is on the Kimberley Durack Sunset Explorer Cruise , during which you’ll see freshwater crocodiles nesting along the banks (it’s home to 30,000 freshies) and even get the chance to swim in their waters. The cruise also takes in Mt Misery, towering above the original and now submerged Argyle Downs Homestead.

    If you have young children who need to get to bed early, a great alternative is the three-hour Lunch Explorer Cruise . You’ll tour around the lake’s bays as you learn about the local wildlife before stopping at a remote island for a swim.

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    Cool off from a day of exploring in the striking infinity pool with some of the best views in the country (you’ll find sweeping views of the lake below). Or enjoy a flight with HeliSpirit, or clear your mind during a yoga class on the lawn.

    Two people unwind in an infinity pool, overlooking stunning Lake Argyle at Discovery Holiday Parks.
    Take a dip in the infinity pool and soak in breathtaking Lake Argyle views.

    Your guide to El Questro

    The backstory

    One of the most famous stays in Australia is El Questro . A former cattle station, it’s evolved into one of the country’s most recognisable tourism destinations over the past 30 years, and is now embarking on a new chapter to elevate the region’s rich First Nations culture.

    The property draws travellers seeking to reconnect with nature and the beauty of this country. Wild in spirit but immaculate in style, El Questro is a 283,000-hectare property like no other; surrounded by dramatic gorges, impressive mountain ranges, thermal springs, secluded waterfalls and even rainforest, it’s the perfect base for adventurous souls.

    A person floats leisurely in the river at Discovery Holiday Parks, immersed in nature’s tranquillity.
    Float along Zebedee Springs and immerse in nature.

    The rooms

    Across the sprawling El Questro are three properties catering to the wide variety of travellers who journey this way. The most impressive is the luxurious Homestead , where 10 suites perch at the edge of a burnt-orange cliff, with cantilevered bedrooms over the peaceful Chamberlain River. The adults-only, all-inclusive Homestead is a member of the prestigious Luxury Lodges of Australia collection and offers a backdrop of thick bushland; riverside, you’ll find an immaculate lawn and a shaded pool that lures guests out of their rooms.

    At Emma Gorge , travellers will be immersed in the beauty of the Cockburn Ranges, falling asleep to the sounds of wildlife in safari-style tented cabins. This is where you come if you want to completely connect with your environment while retaining a few creature comforts. The Emma Gorge Tented Cabins sleep three or four people and feature private ensuites and ceiling fans.

    Families also love The Station , home to simple yet comfortable air-conditioned rooms, as well as a large, leafy campground. Sitting by the Pentecost River, The Station is open from April to October and has a range of accommodation, from unpowered and powered campsites to air-conditioned tents for two people and a Gardenview Family Room for five.

    Two people stand beside a suite perched on the edge of a striking burnt-orange cliff, gazing out over the serene Chamberlain River below.
    Take a breather with stunning views of nature all around.

    The facilities

    Located in the heart of the Kimberley, El Questro retains its strong connection with its Traditional Owners, the Ngarinyin people. A highlight of a stay here is the Injiid Marlabu Calls Us experience ; over two hours, guests are immersed in the soul of Country by witnessing ancient healing rituals, listening to generational stories and learning about the land’s ancestral heritage.

    Other experiences include bird watching, cruising through Chamberlain Gorge, hiking through Emma Gorge, horse riding, four-wheel-driving and soaking in Zebedee Springs. At the properties, you can also cool off in the pools, and relax in the restaurants or at private dining locations. A bonus of staying at The Homestead is the exclusive service of El Questro’s dedicated reservations team, who will craft a bespoke itinerary tailored to your travel tastes.

    A group of people stand beside a tree, with a car parked nearby, taking in the surrounding natural beauty.
    Experience thrilling nature activities.

    Book your East Kimberley adventure today with Discovery Resorts.