The travel trends steering Aussies towards these regional destinations

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From ‘Season Swapping’ to ‘Detour Destinations’, there are many good reasons to steer towards new places.

I remember the first time we took a hard left onto an exit ramp leading off the Pacific Highway in favour of the Grand Pacific Drive towards the NSW South Coast. From this vantage point, whole new villages swing into view. Villages we’d bypassed on the highway for a decade while bound for Batemans Bay from Sydney. This scenic route twists along the Sea Cliff Bridge, past pretty seaside villages such as Gerroa and Gerringong, all the way to North Durras and Kioloa some 165 kilometres to the south.

the scenic Sea Cliff Bridge from above
Marvel at the scenic Sea Cliff Bridge. (Image: Destination NSW)

‘Detour Destinations’ are one of several top travel trends forecasted for 2025 in the Unpack ’25 report by Expedia, Wotif and Stayz. And while the data-driven predictions based on flight searches had an international focus – think Reims over Paris, Cozumel over Cancun – Australians are also opting to explore under-the-radar local regions. Like Mackay over Melbourne. Or Bellingen over Byron Bay. Or, with its natural beauty manifesting in river towns and coastal treasures, the Clarence Valley as an alternative neck of the woods in NSW’s Northern Rivers.

Embracing a different route leads to new experiences

Now, instead of rolling past the pretty hippie-chic town of Thirroul, we stop and browse for antiques. And in addition to a stay at Paperbark Camp , located in a tranquil bush setting near Jervis Bay, we head to Shoalhaven Heads to dine at hatted restaurant Bangalay Dining. Or Nowra for a Djiriba Waagura Cultural Tour.

While our map might be more of a messy squiggle than the route devised by our car’s navigation system, there’s a certain amount of joy that comes from zigging when everyone else is zagging. It’s like playing our own version of Pacman, eating up new experiences across the countryside.

a woman heading towards the shore, Pretty Beach, Shoalhaven
Stunning walks are set against dramatic coastal views at Pretty Beach. (Image: Shoalhaven City Council/Josh Burkinshaw)

The 100 Beach Challenge , for example, is an initiative by the Shoalhaven City Council designed to encourage visitors to look beyond the area’s Insta-famous white-sand beaches.

Tourism manager Kristy Mayhew says savvy travellers are clueing on to the fact that the region is dotted with lesser-known treasures.

an aerial view of Jervis Bay
Jervis Bay is home to emerald-green forest and aquamarine waters. (Image: Destination NSW)

“The Shoalhaven is unique. Jervis Bay was No. 1 on Airbnb for Australian searches and No. 5 globally. But what people don’t realise is there’s more to the Shoalhaven that is just as beautiful. Sussex Inlet is just one example. It’s like Huskisson 20 years ago," Mayhew explains.

The benefits of ‘Season Swapping’ are stacking up

‘Season Swapping’ is another travel trend worth unpacking as Aussies consider travelling domestically during the off-season to save money and avoid the crowds. “Autumn in the Shoalhaven region is a beautiful time as the water is warm and there are a lot of wonderful wellness retreats," notes Mayhew.

“We don’t want to hero just one destination. We want people to travel consciously, stay longer, slow down, chill out and live like a local just a few hours from Sydney."

Instead of travelling to Darwin or Tropical North Queensland in the peak period (winter), why not experience the drama of a wet season, when the rainforest comes to life? And instead of fishtailing down the slopes of the Snowy Mountains on skis, head there in summer for the walks and wildflowers.

Savvy travellers are also heading away from the coast and into our hinterlands – from Queensland’s Atherton Tablelands to the Coffs Coast’s Orara Valley, where villages such as Glenreagh, Ulong, Coramba and Nana Glen turn on the country charm.

Regional glow-ups worthy of attention

a woman walking past the public wall art in Goulburn
Australia’s first inland city is a mix of contemporary art and heritage charm. (Image: Goulburn)

With the trend for regional glow-ups or ‘townsizing’ showing no signs of slowing down, there’s no better time to find an excuse for a little ellipsis, a moment to pause. Instead of hammering down the Hume Highway to Canberra, add hidden gem Goulburn to your itinerary.

You’ll find surprises at every corner in Australia’s first inland city, with everything from museums to homesteads and heritage architecture. A good way to explore the country town is to hike around the Goulburn Wetlands or Bungonia National Park before visiting the Goulburn Regional Gallery or stopping for a pub lunch.

The Central Coast also falls into a similar category as rejuvenated venues such as the Woy Woy Hotel , Beachcomber Hotel & Resort in Toukley and Crowne Plaza Terrigal Pacific lure visitors who revel in their waterside locations.

beach views as seen from large windows at Crowne Plaza Terrigal Pacific
Crowne Plaza Terrigal Pacific is the perfect seaside escape. (Image: Supplied)

Ditto with Cronulla in Sydney’s Sutherland Shire. Although the beachside suburb features many of the same qualities that make Manly and Bondi so appealing, it tends to fly under the radar. While Cronulla might be best known for its surfing and beaches, a little-known fact is it’s home to the Curranulla, the oldest commuter ferry in the country. Australia’s oldest national park, Royal National Park, was also created in the south of Sydney in 1879.

the South Cronulla Beach on a clear day
The beachside suburb is abuzz with activity. (Image: Monde Photo)

Visitors to Western Australia are also encouraged to travel further afield to the Great Southern region on the shoulder of orca season in April. Or to pinball through the Wheatbelt along the PUBLIC Silo Trail. While most visitors bookmark Margaret River wineries, the Great Southern is the largest wine-growing region in mainland Australia, and seen as a great alternative region for avoiding the crowds.

exploring the scenic vineyards of Oranje Tractor Wines
Orange Tractor Wines is an 8-acre picturesque vineyard. (Image: Tourism Western Australia)

While many of these places might be considered Australia’s B-sides, they’re every bit as beguiling. Even if you’re not nearby, go and check out these rising stars and regions, which can be added to an itinerary or marked on the map as the main destination.

Carla Grossetti
Carla Grossetti avoided accruing a HECS debt by accepting a cadetship with News Corp. at the age of 18. After completing her cadetship at The Cairns Post Carla moved south to accept a position at The Canberra Times before heading off on a jaunt around Canada, the US, Mexico and Central America. During her career as a journalist, Carla has successfully combined her two loves – of writing and travel – and has more than two decades experience switch-footing between digital and print media. Carla’s CV also includes stints at delicious., The Sydney Morning Herald, and The Australian, where she specialises in food and travel. Carla also based herself in the UK where she worked at Conde Nast Traveller, and The Sunday Times’ Travel section before accepting a fulltime role as part of the pioneering digital team at The Guardian UK. Carla and has been freelancing for Australian Traveller for more than a decade, where she works as both a writer and a sub editor.
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The ultimate Margaret River road trip itinerary for food & wine lovers

Time your visit to Margaret River just right, and you can spend the ultimate weekend wining, dining and exploring the region with Pair’d Margaret River Region x Range Rover.

Wine, world-class produce, surf, sun and beaches: it’s an alluring combination. And the reason so many pin the Margaret River region high on their travel hit-lists. There’s drawcard after drawcard to the southwestern corner of Western Australia, and the Pair’d Margaret River Region x Range Rover food and wine festival showcases the best of it over the course of one weekend in November. It’s never been easier to sip, see and savour the Margaret River region.

In partnership with Pair’d Margaret River Region, Range Rover invites you on a seven-day itinerary of refined adventure, where luxury and exploration go hand in hand. It’s the perfect WA road trip, and there’s no better way to do it than in a Range Rover.

Day 1

the pool at Pullman Bunker Bay
Check into Pullman Bunker Bay.

There’s no more popular West Australian road trip route than that between Perth and the Margaret River Region. It’s an easily digestible, three-hour drive, with worthy pit stops along the way.

Make the first of them one hour and 15 minutes in, at Lake Clifton. Here, find a 2000-year-old living thrombolite reef. Drive for a further 40 minutes and chance meeting some of Bunbury’s dolphin population at Koombana Bay.

Pullman Bunker Bay is the final stop, just over three hours south of Perth. This beachfront, five-star resort is the ultimate base for exploring the Margaret River Wine region.

Day 2

After a leisurely morning breakfast with an ocean view, start your Range Rover and head towards the Dunsborough town centre. Browsing the decidedly coastal-themed goods of the town’s many independent boutiques is a great way to while away the hours, breaking up the sartorial with an artisan gelato snack stop, or some good old-fashioned Australian bakery fare.

Leave room; you’ll need it for the Good Natured Gathering  dinner at Wayfinder. Indulge in a four-course feast by chef Felipe Montiel, which uses produce from the winery’s market garden to enhance a selection of sustainably sourced seafood and meat. But food is just the support act. It’s organic wine that’s the star of the show, generously poured and expertly paired to each dish.

Day 3

Settle in for cabernet at Cape Mentelle Winery.

With a grand total of 20 wines from vintage 2022 to try, it’s a good thing Cape Mentelle’s International Cabernet Tasting kicks off early. Make your way to the estate for a 10:00 AM start, where a global selection of wines will be poured blind, before a long lunch by Tiller Dining is served.

Given that the Margaret River is responsible for more than 20 per cent of Australia’s fine wine production, it’s only right to delve into it while in the area.

Continue exploring the region via taste and terroir aboard Alison Maree, a whale-watching catamaran, as you cruise Geographe Bay . Admire the rolling green hills and crisp white beaches of Quindalup in sunset’s golden light, all the while sipping through the Clairault Streicker catalogue and dining on canapes.

For a more substantial dinner, venture into Busselton for a seven-course British x Australian mash-up , courtesy of Brendan Pratt (Busselton Pavilion) and Oliver Kent (Updown Farmhouse, UK). They’ll be putting their rustic yet refined spin on the likes of local marron, wagyu and abalone – championing the simple beauty of the world-class ingredients.

Day 4

Pair'd Beach Club
Elevate your dining experiences at Pair’d X Range Rover Beach Club.

Wrap your fingers around a wine glass and wiggle your toes into the sand at Pair’d Beach Club x Range Rover on Meelup Beach. Sit down to an intimate wine session with sommelier Cyndal Petty – or a four-course feast by Aaron Carr of Yarri – and revel in the open-air beach club, bar and restaurant’s laidback coastal vibe. It’s a whole new way to experience one of the region’s most renowned beaches.

Follow up a day in the sun with a casual Italian party at Mr Barvel Wines . Purchase wines –including the elusive, sold-out Nebbia – by the glass and enjoy canapes with the towering Karri forest as a backdrop.

If you’d prefer to keep it local, head to Skigh Wines for the New Wave Gathering , where the region’s independent wine makers and their boundary-pushing wines will be on show. Street-style eats, a DJ and complimentary wine masterclasses complete the experience.

Day 5

pair'd Grand Tasting
Taste your way through Howard Park Wines. (Image: C J Maddock)

Spend the morning at your leisure, driving the winding roads through the Boranup Karri forest in your Range Rover. Soak in the views at Contos Beach, and call into the small cheese, chocolate and preserve producers along the way.

Make your next stop Howard Park Wines for The Grand Tasting presented by Singapore Airlines . Numerous wine labels will be pouring their catalogues over four hours, accompanied by food from chefs Matt Moran and Silvia Colloca, with live opera providing the soundtrack.

Cap off a big weekend with one last hurrah at Busselton Pavilion. Six ‘local legends’ – chefs Brendan Pratt (Busselton Pavilion), Mal Chow (Chow’s Table), Aaron Carr (Yarri), Ben Jacob (Lagoon Yallingup), Corey Rozario (Dahl Daddies) and Laura Koentjoro (Banksia Tavern) – will be preparing a dish each. Dance the night away as vinyl spins and the sun sets on another day.

Day 6

Ngilgi Cave western australia
Head underground. (Image: Tourism WA)

After a busy few days of wining and dining, it’s wise to observe a rest day. There’s no easier task than unwinding in the Margaret River Region, also famous for its high concentration of world-class beaches.

Relax on the grassy knoll as you watch the region’s most experienced surfers braving the World Surf League break at Surfer’s Point, or don your own wetsuit and try out one of Gracetown’s more beginner-friendly waves. Swimmers will find their Eden at Meelup Beach, Eagle Bay, or Point Piquet, where the sand is brilliantly white and the water as still as a backyard swimming pool.

Not into sun, sand, and surf? Head underground at Mammoth Cave, just one of the region’s many stalactite-filled caves.

Day 7

Burnt Ends event at Pair'd
Farewell the Margaret River.

Pack up your Range Rover with new favourite wines and newfound memories, ready for the three-hour journey back to Perth.

Prebook your discovery journey through the south-west corner of Western Australia with Pair’d Margaret River Region x Range Rover.

Pair’d Margaret River Region is proudly owned by the Western Australian Government, through Tourism WA.