Phillipa Harrison: Here's how travel has changed since 2005

Let’s take a look back – and forward – to see how travelling Australia has evolved over nearly two decades of exploring our nation.

To mark 100 editions of Australian Traveller, co-founder Quentin Long sat down with Tourism Australia managing director Phillipa Harrison to discuss what has (and has not) changed in travel in Australia from the year the magazine launched in 2005 to today and beyond.

Australian Travellerco-founder Quentin Long and Tourism Australia managing director Phillipa Harrison — Australian Traveller co-founder Quentin Long and Tourism Australia managing director Phillipa Harrison. (Image: Nicky Ryan)

Quentin Long: So, in 2005 I was panicking about launching a new domestic travel media brand. What were you doing?

Phillipa Harrison: I was working for an Accor start-up in the youth hostel space called Base Backpackers. It was capitalising and corporatising the concept of ‘flashpackers’. That was so fun. I was the third employee onboard and we set up 11 hostels in 18 months. And backpacker bars, and a travel agency…

QL: So Jägerbombs at the bar with Pip?

PH: Maybe [laughs].

QL: Do you think Covid has given domestic travellers a greater appreciation for this country? I always hoped it would create a new habit for Aussies. So, for example, instead of going overseas every year, you go every two years.

PH: I do think Australians worked out over Covid that our own backyard is pretty damn special, so I would agree with you. Interestingly though, what appealed to people about Australia 50 years ago and what’s going to appeal to people about Australia in 50 years are similar things… our great natural landscapes… our great food and wine. Actually, 50 years ago, maybe not [laughs]. There’s another big change – food. I remember meeting a German woman who came to Australia in the 1970s and said she could not believe how limited this country was from a food point of view.

the food at Zin House in Mudgee — The Zin House in Mudgee is emblematic of regional Australia’s dynamic dining scene. (Image: Destination NSW)

QL: [Laughs] I believe you got a hardship allowance if you were a French diplomat posted to Canberra in the 1950s and ’60s. How French. “You have to endure meat and potatoes every meal. Sacre bleu."

PH: Fast-forward to today and we have multicultural cuisine, but we also have this incredible produce and the people who produce it telling stories about the provenance. Our research tells us that travellers are blown away by our food.

QL: Totally. By the way, I reckon it’s hard to have a bad meal in Canberra today. Part of the food story is where it comes from and, for me, regional Australia is the biggest improver since 2005.

PH: You think about going to somewhere like Orange in 2005 versus going there now and you have gourmet meals, great experiences, beautiful boutique accommodation. It really is chalk and cheese and it’s so good to see the regions prospering like that.

QL: Orange is an easy one. And Mudgee’s another easy one.

PH: The whole of regional Victoria is an eater’s paradise. Beechworth, Metung, Daylesford. The Scenic Rim’s done particularly well. Perth is outstanding. The Peak Trail in the Grampians. That is a beautiful collaboration between councils where they linked up a whole trail of 160 kilometres.

The wine regions have always been our successful regions: think Barossa, Margaret River, the Yarra Valley and Hunter. They’re evolving as well with more experiences around the cellar door that were never there before through things like the Ultimate Winery Experiences Australia and, in particular, its ‘Icons’ series.

wine tasting at sunset in Hope Estate — Hope Estate is one of many world-class wineries in the Hunter Valley. (Image: Destination NSW)

QL: The growth in number and quality in luxury product in Australia is remarkable.

PH: Australia only had a few luxury properties in 2005; Lizard Island Resort, Longitude 131° and El Questro. That was about it. Eleven of the 18 luxury lodges have opened since 2005. So, qualia opened, Southern Ocean Lodge, Saffire Freycinet, Wolgan Valley… So, we now have an incredible range of luxury accommodation and experiences.

QL: We did a project with Tourism Australia in 2007 called the 20 Best Indigenous Tours of Australia in a 32-page magazine. We printed it and supplied the content translated in German. But it was never released in Australia. When I tried to have it distributed with Australian Traveller, there was no budget because: “The research shows that the Australian market is not interested in experiencing Indigenous culture." Today that would definitely not be the case.

PH: Totally. That’s a huge change from 2005. I think the Indigenous tourism offering that we have is much more extensive and immersive. It is run by Indigenous people themselves. It gives them an opportunity to live on Country and keep their culture going.

burning incense during an indigenous tour in Australia, Dreamtime Southern X, Sydney — There are now many wonderful Indigenous tour operators, such as Dreamtime Southern X, Sydney, which explore the way First Nations people experience Country. (Image: Destination NSW)

QL: What do you think Indigenous tourism looks like in 20 years?

PH: I hope that as soon as you travel or arrive in Australia, you know that you are on Aboriginal Country. That experience starts at our airports and infiltrates every tourism experience in some way, shape or form for your whole trip.

an aerial view of the Maria Island, Tasmania — Feel the call of the wild on Maria Island, Tasmania, one of the Great Walks of Australia.

QL: What would you love every Australian to do?

PH: One of the multi-day walks.

QL: Really?

PH: Yeah. I love, love, love them. They slow you down, you’re not zooming past this landscape, you’re immersed in it and you’re just walking really slowly through it. I actually think they’re largely undiscovered, the Great Walks .

the Larapinta Trail, a great walk in Australia — Trek the Larapinta Trail, another Great Walk, in comfort with Australian Walking Holidays. (Image: Peter Walton)

QL: This leads me to something else. One of the great regrets of my life is I didn’t do the Larapinta Trail before my MS got to the stage where I can’t. So, accessible tourism, I think we’ve come a long way. I heard Paralympic Games champion Dylan Alcott speak at the annual Tourism Australia Destination Australia conference this year and it really highlighted the issue for me. He described how he went to Noosa and saw they had beach mats for his wheelchair, and that was the second time he went to the beach in his life. As an Australian, you go, “Um, whaaaat??? An Australian who has only been to the beach twice…" Final question. If you could click your fingers and change one thing in Australia’s travel landscape, what would it be?

PH: That’s a really good question [laughs]. What would you change?

QL: Uh, honestly… I would change our service culture.

PH: See, I don’t think this is too bad.

QL: It’s not terrible, just inconsistent.

PH: Yeah, OK. Something related to that. I want more people to see tourism as a career, like it is in other countries. I have spent my entire career in tourism and I would love for more Australians to do the same, because it is a great industry to be a part of.

Hobart has quietly become our coolest capital, but the real wonder lies just beyond the city limits.

In the cool shade of Kunyani/ Mt Wellington, Hobart has earned a reputation. Home to culture-defining Dark MOFO, the city blends rugged, raw wilderness and rule-breaking galleries. But, step beyond the thrumming capital’s border and you’ll find a new perspective: historic towns, Jurassic-era cliffs and a UNESCO City of Gastronomy. With ALL Accor as your home away from home, fill your days with epicurean odysseys and wild scenery on the best day trips from Hobart.

Where to stay

Behind every good road trip is the perfect home base. Somewhere central to review your camera roll, make the most of Hobart’s dining scene and relax before setting off again.

For modern, Tasmanian-inspired design, book a stay at the Movenpick Hotel Hobart . Standing at the Salamanca Markets, look to the Hobart skyline and the award-winning hotel will catch your eye. As the third-tallest building in the CBD, the views across the harbour toward Antarctica are totally unique to your room. Here, end each day at the daily free chocolate hour (plus a free Movenpick ice cream for the little ones).

For a more budget-conscious option, head to the picture book, sandstone buildings of Macquarie Street. Nestled along the buzzing, historic streetscape, you’ll find Tasmania’s biggest hotel: the Ibis Styles . Return home each day to defrost in one of the hotel’s two saunas. Make use of the proximity to MONA, or take an easy stroll to the candy-coloured cottages of Battery Point between your adventures.

A stylish, Tasmanian-inspired bedroom at Mövenpick Hotel Hobart, your perfect base for relaxing after the best day trips from Hobart. — Elevate your Hobart stay with sleek style at Mövenpick.

1. Bruny Island

Craggy cliffs and tropical-hued, white sand beaches signal your arrival to Bruny Island/ Lunawanna-Alonnah.

Start your day trip at the island’s most iconic spot, the Neck Game Reserve. Scale the Trunganini steps to gaze out over the teensy stretch of land that juts through the sea connecting the two ends of the island.

Catch a rare glimpse of the white furred wallabies that call Bruny Island home at Adventure Bay. Then, for ocean-fresh oysters, pull into the drive-thru window at Get Shucked . Sample Bruny Island cheese at the cellar door before catching the ferry home with an esky full of local produce.

Bruny Island Neck is an isthmus of land connecting north and south Bruny Island. — Begin your adventure with a climb and a view. (Image: Elise Weaver)

2. Mount Wellington

At 1271 metres, Mount Wellington watches protectively over Hobart. Follow the winding road to climb through alpine forest and tufts of snow to reach the summit. Gaze down over Hobart and out to sea, or over your shoulder to the southwestern wilderness.

Reset your adrenaline with a mountain bike ride back down. Or, make like the locals and head into the mountain on foot. Try the hike to the Jurassic-period Organ Pipes which slips under the mountain’s magnificent dolerite cliffs (perfect for families thanks to the trail’s minimal incline).

For a view of Mount Wellington itself, hike nearby Cathedral Rock.

No matter where you are in Hobart you are never far away from the City's beloved mountain, Kunanyi / Mount Wellington — Climb through alpine forest to the summit. (Image: Paul Flemming)

2. Port Arthur

Constructed entirely by convicts, the manicured gardens and penal buildings of Port Arthur offer a day trip that practically hums with history.

The rugged, seagirt location was chosen for its difficult escape conditions. Now, you can cruise the coast below the towering, jagged cliffs of the Tasman National Park or wander the sloping fields of fragrant lavender.

Tickets to Port Arthur include a walking tour and harbour cruise. See the Isle of the Dead where 1000 men are buried in marked and unmarked graves. And Point Puer, Britain’s first prison for children.

The Port Arthur Historic Site is one of Australia's most important heritage sites and tourist destinations. Located on the scenic Turrakana / Tasman Peninsula in the south east of Tasmania, it offers a unique and essential experience for all visitors to the area. — Wander convict-built grounds and gardens. (Image: Dearna Bond)

3. Launceston

You’ll find Launceston at the confluence of three rivers after an easy 2.5-hour drive from Hobart. Launceston is a patchwork of old and new. Here, heritage streetscapes meet modern architecture.

Visit Cataract Gorge, the green, sun-dappled heart of the town and sacred meeting point for Tasmania’s indigenous communities. Pull up at roadside produce stalls that dot the Tamar Valley, or dine out. Launceston is, after all, a UNESCO City of Gastronomy.

Should the local wine scene persuade you, simply extend your time in Launceston at Peppers Silo (but definitely at least stop by the onsite restaurant, Grain of the Silo , for a farm fresh menu) or Mercure Launceston before heading back to Hobart.

Walk the sunlit paths of Cataract Gorge. (Image: Nick H Visuals)

4. Bonorong Wildlife Sanctuary

Take a 35-minute drive from your hotel and you’ll find Bonorong Wildlife Sanctuary . This social enterprise is run by a team of extremely passionate Tasmanians with a mission to look after critically endangered species who have found sanctuary here after facing extinction on the mainland.

Choose to wander the sanctuary at your own pace or join a guided tour (free with your ticket) to come face to face with Tassie’s most iconic species. Tasmanian Devils, wombats and echidnas are part of the free tour. You can book up close encounters with your favourite animals, too.

Bonorong is a Sanctuary for wildlife run by a passionate team of like-minded people. We're a social enterprise: a little business with a big heart. — Snap a cuddle-worthy encounter. (Image: Tourism Australia)

5. Richmond Village & Coal River Valley

Richmond is a town that belongs in a snow globe. Fifty colonial-era, Georgian buildings have been painstakingly restored and turned into cafes, cosy restaurants and galleries. Visit Richmond Gaol , said to be the home of a prisoner so vile he inspired Charles Dickens to pen Oliver Twist’s Fagin.

Then, follow the Coal River as it flows past grassy, duckling-dotted knolls and under the iconic Richmond Bridge, the oldest bridge in Australia. From the crest of the bridge, see the oldest Catholic Church in Australia. The river crawls past many cellar doors, perfect for a day of wine tasting.

Richmond is a picture-perfect town in the Coal River Valley wine region, offering a glimpse into early colonial life, one of the best day trips from Hobart. — Trace the river through history and wine country. (Image: Fin Matson)

Plan your trip to Hobart and beyond with ALL Accor at All.com .

Food, towns and luxe stays: Here’s how travel has changed since 2005