Phillipa Harrison: Here's how travel has changed since 2005

Let’s take a look back – and forward – to see how travelling Australia has evolved over nearly two decades of exploring our nation.

To mark 100 editions of Australian Traveller, co-founder Quentin Long sat down with Tourism Australia managing director Phillipa Harrison to discuss what has (and has not) changed in travel in Australia from the year the magazine launched in 2005 to today and beyond.

Australian Travellerco-founder Quentin Long and Tourism Australia managing director Phillipa Harrison — Australian Traveller co-founder Quentin Long and Tourism Australia managing director Phillipa Harrison. (Image: Nicky Ryan)

Quentin Long: So, in 2005 I was panicking about launching a new domestic travel media brand. What were you doing?

Phillipa Harrison: I was working for an Accor start-up in the youth hostel space called Base Backpackers. It was capitalising and corporatising the concept of ‘flashpackers’. That was so fun. I was the third employee onboard and we set up 11 hostels in 18 months. And backpacker bars, and a travel agency…

QL: So Jägerbombs at the bar with Pip?

PH: Maybe [laughs].

QL: Do you think Covid has given domestic travellers a greater appreciation for this country? I always hoped it would create a new habit for Aussies. So, for example, instead of going overseas every year, you go every two years.

PH: I do think Australians worked out over Covid that our own backyard is pretty damn special, so I would agree with you. Interestingly though, what appealed to people about Australia 50 years ago and what’s going to appeal to people about Australia in 50 years are similar things… our great natural landscapes… our great food and wine. Actually, 50 years ago, maybe not [laughs]. There’s another big change – food. I remember meeting a German woman who came to Australia in the 1970s and said she could not believe how limited this country was from a food point of view.

the food at Zin House in Mudgee — The Zin House in Mudgee is emblematic of regional Australia’s dynamic dining scene. (Image: Destination NSW)

QL: [Laughs] I believe you got a hardship allowance if you were a French diplomat posted to Canberra in the 1950s and ’60s. How French. “You have to endure meat and potatoes every meal. Sacre bleu."

PH: Fast-forward to today and we have multicultural cuisine, but we also have this incredible produce and the people who produce it telling stories about the provenance. Our research tells us that travellers are blown away by our food.

QL: Totally. By the way, I reckon it’s hard to have a bad meal in Canberra today. Part of the food story is where it comes from and, for me, regional Australia is the biggest improver since 2005.

PH: You think about going to somewhere like Orange in 2005 versus going there now and you have gourmet meals, great experiences, beautiful boutique accommodation. It really is chalk and cheese and it’s so good to see the regions prospering like that.

QL: Orange is an easy one. And Mudgee’s another easy one.

PH: The whole of regional Victoria is an eater’s paradise. Beechworth, Metung, Daylesford. The Scenic Rim’s done particularly well. Perth is outstanding. The Peak Trail in the Grampians. That is a beautiful collaboration between councils where they linked up a whole trail of 160 kilometres.

The wine regions have always been our successful regions: think Barossa, Margaret River, the Yarra Valley and Hunter. They’re evolving as well with more experiences around the cellar door that were never there before through things like the Ultimate Winery Experiences Australia and, in particular, its ‘Icons’ series.

wine tasting at sunset in Hope Estate — Hope Estate is one of many world-class wineries in the Hunter Valley. (Image: Destination NSW)

QL: The growth in number and quality in luxury product in Australia is remarkable.

PH: Australia only had a few luxury properties in 2005; Lizard Island Resort, Longitude 131° and El Questro. That was about it. Eleven of the 18 luxury lodges have opened since 2005. So, qualia opened, Southern Ocean Lodge, Saffire Freycinet, Wolgan Valley… So, we now have an incredible range of luxury accommodation and experiences.

QL: We did a project with Tourism Australia in 2007 called the 20 Best Indigenous Tours of Australia in a 32-page magazine. We printed it and supplied the content translated in German. But it was never released in Australia. When I tried to have it distributed with Australian Traveller, there was no budget because: “The research shows that the Australian market is not interested in experiencing Indigenous culture." Today that would definitely not be the case.

PH: Totally. That’s a huge change from 2005. I think the Indigenous tourism offering that we have is much more extensive and immersive. It is run by Indigenous people themselves. It gives them an opportunity to live on Country and keep their culture going.

burning incense during an indigenous tour in Australia, Dreamtime Southern X, Sydney — There are now many wonderful Indigenous tour operators, such as Dreamtime Southern X, Sydney, which explore the way First Nations people experience Country. (Image: Destination NSW)

QL: What do you think Indigenous tourism looks like in 20 years?

PH: I hope that as soon as you travel or arrive in Australia, you know that you are on Aboriginal Country. That experience starts at our airports and infiltrates every tourism experience in some way, shape or form for your whole trip.

an aerial view of the Maria Island, Tasmania — Feel the call of the wild on Maria Island, Tasmania, one of the Great Walks of Australia.

QL: What would you love every Australian to do?

PH: One of the multi-day walks.

QL: Really?

PH: Yeah. I love, love, love them. They slow you down, you’re not zooming past this landscape, you’re immersed in it and you’re just walking really slowly through it. I actually think they’re largely undiscovered, the Great Walks .

the Larapinta Trail, a great walk in Australia — Trek the Larapinta Trail, another Great Walk, in comfort with Australian Walking Holidays. (Image: Peter Walton)

QL: This leads me to something else. One of the great regrets of my life is I didn’t do the Larapinta Trail before my MS got to the stage where I can’t. So, accessible tourism, I think we’ve come a long way. I heard Paralympic Games champion Dylan Alcott speak at the annual Tourism Australia Destination Australia conference this year and it really highlighted the issue for me. He described how he went to Noosa and saw they had beach mats for his wheelchair, and that was the second time he went to the beach in his life. As an Australian, you go, “Um, whaaaat??? An Australian who has only been to the beach twice…" Final question. If you could click your fingers and change one thing in Australia’s travel landscape, what would it be?

PH: That’s a really good question [laughs]. What would you change?

QL: Uh, honestly… I would change our service culture.

PH: See, I don’t think this is too bad.

QL: It’s not terrible, just inconsistent.

PH: Yeah, OK. Something related to that. I want more people to see tourism as a career, like it is in other countries. I have spent my entire career in tourism and I would love for more Australians to do the same, because it is a great industry to be a part of.

NSW’s beach towns take on a new kind of magic when the cooler months hit.

Autumn and winter cast a whole new light on the New South Wales coastline. The sun hangs lower, the shadows stretch longer and the air is crisp and fresh. The frenetic summer crowds are gone, and the rhythm slows to the pace of a leisurely winter bush walk through still, damp quiet. From wineries pouring winter reds to the annual whale migration up the ‘humpback highway’, here’s why winter on the New South Wales coast is better.

Winter on the NSW South Coast

Winter down south means misty dawns, sipping a flat white on the beach. The thrill of a whale spotting from the headlands and evenings spent slowly savouring Shoalhaven’s wines by the fire.

Start in Kiama, where waves crash into the famous Blowholes. This natural spectacle is achieved when underground pressure and swell unite, sending sea spray soaring above the basalt cliffs. This means, due to larger waves, you’re even more likely to see an explosive display in winter.

two people standing in front of kiama blowhole — See Kiama’s blowholes in full force. (Image: Destination NSW)

Inland, the Minnamurra Rainforest Walk in Budderoo National Park is all subtropical forest and trilling lyrebird song. Make sure to walk silently along the elevated boardwalks, past winter-swelled creeks and the tangled roots of fig trees. You might just hear one of the musically talented birds mimicking your footsteps.

Feeling adventurous? Book a session at Illawarra Fly Treetop Adventures for a wobbly walk through the canopy on Australia’s highest zipline.

Illawarra Fly Treetop Adventures on the new south wales south coast — Walk among the tallest trees. (Image: Destination NSW)

Next, it’s time to take the speed down a notch with a drive over to the historic village of Berry. It’s been a beloved stop for generations of Sydneysiders heading south, as has the obligatory stop at its famous doughnut van for crisped, cinnamon goodness. If you’re ready for something a little more chunky, stroll right past the boutiques (okay, go on, just one quick peek) to Milkwood Bakery . Their flaky pastries and all-day breakfasts are best enjoyed under cream-coloured fringed umbrellas.

Back in Kiama, you’ll also find modern Middle Eastern share plates at Miss Arda , and next-level burgers on The Hungry Monkey ‘s extensive menu: an ode to everything pattie-shaped.

End the day at The Sebel Kiama on the harbour. The apartment-style rooms come with full cooking facilities — a welcome addition for families looking to test out the local produce they picked up along the way. Including, but not limited to, vintages from nearby Crooked River Wines .

The Sebel Kiama exterior — Sleep by the harbour.

Winter on the Mid-North Coast

A trip up north is a gentle one at this time of year. You’ll still feel that sunshine warming your shoulders, but the lower temperatures make space for rainforest walks, vineyard lunches and long coastal hikes. All without that pesky humidity.

First stop? It has to be the town of Port Macquarie. Start by marking out a stretch of the nine-kilometre coastal walk you want to tackle (or do the whole thing), which winds from Town Beach to the lighthouse along rugged headlands and quiet beaches. Hot tip: binoculars. Don’t forget them if you want to partake in some close-up sightings of dolphin pods or whales migrating up the ‘humpback highway’.

Port Macquarie Coastal Walk, winter on the New South Wales coast — Wander the Port Macquarie Coastal Walk. (Image: Destination NSW)

Swap sea for canopy at the Sea Acres Rainforest Boardwalk , one of the last remaining pockets of coastal rainforest in the state. The accessible elevated trail passes under climbing ferns and tangled strangler figs, and is alive with scarlet robins, goannas and diamond pythons – if you’re lucky, you might see one slipping through the leaf litter.

Afterwards, lunch is sorted at Cassegrain Wines , where crisp whites and elegant reds are grown using a blend of French winemaking tradition and Australian innovation. After a tasting, saddle up for a horse ride through the estate.

port macquarie koala hospital — Meet Koala Hospital inhabitants at their temporary home. (Image: Destination NSW)

The beloved Koala Hospital is rebuilding, so meet its furry patients in their temporary bushland abode at Guulabaa – Place of Koala . Here, you can see rehabilitation up close and learn how one of Australia’s most iconic animals is being carefully rewilded and protected.

Back in town, Whalebone Wharf serves up fine dining with serious views to go with your oysters. Prefer something breezier? Bills Fishhouse + Bar does everything from blue swimmer crab toast to zucchini noodles drizzled in basil and wattleseed pesto. Down by the waterfront, Little Shack slings ceviche, mushroom burgers and fish tacos with casual aplomb.

At the end of it all, check in to Mercure Centro Port Macquarie , right in the heart of town. From here, everything’s walkable. Just park the car, pop your keys in your pocket, and stroll down to the beach.

bed at Mercure Centro Port Macquarie — Check in to Mercure Centro Port Macquarie.

Winter on the Central Coast

On the Central Coast, expect to explore oyster farms that sit on estuaries, beaches that stretch empty for miles, and the kind of surprise sightings of whale sprays that can stop a hiker in their tracks.

The best way to settle into this slower rhythm is with the Bouddi Coastal Walk , an 8.5km trail that dips through rainforest and eroding cliffs. It’s made for unhurried walkers and long-lens photographers.

Up the coast in Terrigal, it’s prime time to spot humpbacks on the move. Join a cruise or find your own perch — Crackneck Lookout and Norah Head Lighthouse are both local favourites.

a humpback whale breaching on the central coast — Spot migrating humpback whales. (Image: Destination NSW)

Travelling with kids? It would be sacrilege not to visit the Australian Reptile Park . Here, Elvis the saltwater crocodile reigns supreme, and the venomous snake talk somehow manages to be simultaneously terrifying and fascinating.

If that isn’t enough to wear them out, zip and climb your way through Treetops Adventure Central Coast , a ropes course in the canopy of Ourimbah State Forest. Afterwards, steady your nerves with a garden tasting at Firescreek Botanical Winery , where fruit- and flower-infused wines are served under the trees.

Switch earth for sea and hop on a boat tour with Broken Bay Pearl Farm . Once you’re out on the water, you’ll learn how pearls are cultivated and have a hands-on lesson in grading and shucking.

woman holding a pearl at Broken Bay Pearl Farm — Get a hands-on pearl lesson. (Image: Destination NSW)

As the day winds down, grab a seat at Yellowtail in Terrigal , which takes seasonal native produce and presents it with Asian flair. Prefer something simple? Award-winning Mount White restaurant Saddles is a quintessential Australian dining destination. Find an impressive breakfast and lunch menu, dedicated to country-style cooking and seasonal produce.

Stay the night at Pullman Magenta Shores , between the ocean and the lake. There are plenty of ways to relax, with a massage at the day spa, a poolside beanbag and a round or two at the golf course.

restaurant at Pullman Magenta Shores central coast — Eat well at Pullman Magenta Shores’ restaurant. (Image: Destination NSW)

Winter in Wollongong

Wollongong does contrast pretty well. One moment you’re walking beneath an enormous Buddha, the next you’re ordering soju a few blocks from the surf. It’s a town where skydivers land on beaches, trails lead to paddocks and winter days stretch long and clear beneath the Illawarra cliffs.

If you’re coming from the north, start by crossing over the Sea Cliff Bridge. Curving dramatically out like a jutting ‘C’ out above the water means you won’t be able to resist pulling over (safely, in designated lookouts) to gaze down at the waves crashing on the cliffs below.

Just inland is the serenity of the Nan Tien Temple , the largest Buddhist temple in the Southern Hemisphere. You can trace the prayer path, explore the temple gardens and sip delectable Kam Quat Tea in the quiet light at the Dew Drop Inn Tea House.

monk teaching tai chi at Nan Tien Temple — Learn about Buddhist practices. (Image: Destination NSW)

Next, dust off that cowboy hat. It’s time for the Darkes Forest Riding Ranch . Take a guided canter via trail rides among peppermint gums and paddocks. If you’re happier to look at animals than ride them, Symbio Wildlife Park has red pandas dozing in trees, kangaroos that hop up to you and lessons on conservation.

The brave among you shouldn’t miss Skydive Australia – Wollongong . A free fall over the coast via tandem jumps before tumbling down to the sand is a breath-stopping thrill. Prefer to keep your feet on the ground? Check out the program at Wollongong Art Gallery , which delivers contemporary and Aboriginal exhibitions in the centre of town.

monkey at Symbio Wildlife Park — Hang out with the locals at Symbio Wildlife Park.(Image: Destination NSW)

As evening settles in, nab a table at Baby Face Kitchen . It has an ever-changing set menu, with dishes like hand-picked mud crab with white asparagus and salty brown butter, to sheep’s milk and honey ice cream. For something more casual, Dagwood Bar + Kitchen brings the fun with Korean fried chicken, sake cocktails and weekly all-you-can-eat bao buns.

Check in to Novotel Wollongong Northbeach , right by the sand. With a beachfront pool and ocean views, it’s an ideal base for whatever pace you choose.

Winter on the New South Wales coast starts with a cosy place to stay. Start planning your adventure at all.com.

Food, towns and luxe stays: Here’s how travel has changed since 2005