Runway success - the Qantas uniform evolution

Qantas is the most on-time domestic airline of the decade* – but we’d say it’s their other runway success that’s been the real star. We asked the man behind the current uniform, designer Martin Grant, to share his favourite looks from Qantas’ 94-year-old wardrobe.

2014 Martin Grant

My favourite part of the uniform is probably the trench. It’s kind of my signature, but it’s also a classic piece that always looks contemporary. Even though Qantas is an Australian company, it flies all over the world, and I think people forget that elsewhere, London for example, can be freezing.

Probably the hardest part of the process was the testing involved – the uniform had to tick so many boxes. We had specialists who tested every aspect you can think of – pilling, shrinkage, fading, thermal testing, tearability, wearability, creasing, useability… I would have preferred to have 100 per cent wool, for example, but it didn’t stand up to the testing. In fact I thought that those restrictions would be limiting to the point where I wouldn’t be happy with all the fabrics, but actually I was. We ended up getting very, very good quality fabrics that are 80 per cent wool – Australian wool of course; that was the obvious choice.

The hat was the most controversial of the pieces – staff was almost 50/50 on whether they wanted it – but we surveyed the staff and the feedback was that they wanted to put old-world glamour back into flying. This one is made from recycled bottletops, which I love, and it’s practical; you can actually fold it up and put it in your bag, or store it on the plane, then pop it back into shape.

You know when you’re running through a foreign terminal, trying to find a staff member who can help you? Qantas wanted a uniform that would be very visible no matter where you were – that’s why the colours are at the top of the uniform. The colour scheme was one of the last things to come together. We already had the base of the uniform, the suiting, the red triangle, but it was all very ‘red, white and blue’ and I wanted to move away from that. I was in my studio when the red and the pink came together; they’re so vibrant, you can’t miss them.

The thing I used to love about coming back to Australia was arriving on the tarmac and seeing the guys in the shorts and long socks – you just wouldn’t see that in Paris [Grant is based in France]. Qantas wasn’t keen on keeping the shorts when we did the work uniforms for the technical ground staff, but I fought to keep them. When we presented the new look at the Hordern Pavilion, the shorts were one of the last looks we presented, and they got the biggest round of applause.

1986 Yves Saint Laurent

Of all the uniforms, I think this is the one that’s dated the most; it’s not my favourite. But I love that it’s so specifically ’80s. Yves Saint Laurent was major back then, and it was quite advanced for an Australian company to go international with their choice of designer. The uniform was also very popular with staff, I think partly because of its knitwear. There were sweaters and cardigans, which is one of the things I reintroduced; knitwear is such a practical thing for travel.

1974 Emilio Pucci

This is not something an Australian would design! It’s more like a European version of Australia. Very Surfers Paradise. It’s also very Pucci, which I love, and so specific to the ’70s. It’s actually the uniform that lasted the longest – apparently when Qantas wanted to renew the uniform after this design, they asked Emilio Pucci to participate on the judging panel, and halfway through the process he decided that he was the best one to do it, so he threw out the other designs and redid it himself! Or so the story goes…

1971 Madame Germaine Rocher ‘The Redback’

This uniform was apparently hated – it only lasted two years. But I’ve got a funny fondness for it. It looks strangely dated for its time, more like a ’60s uniform than ’70s, but I love the hat. And the navy and red, of course, which may look familiar to you [laughs]. The name they gave this uniform, too, ‘the Redback’; I love that. As soon as you see the hat you can see why they called it that, but only an Australian would get the joke.

1959 Saville Row Shirt Company ‘Jungle Green’

I find it strange that they used that green colour, but I think this was the chicest uniform of all; the perky hat, the tailoring. In those days they could have the uniforms made to measure, obviously they had a lot less crew then, but who cares? The fact that it was a tailored suit that needed to be fitted properly to every individual – that’s pretty good. Although I do wish they’d done a real ’50s-style uniform with a full skirt – it wouldn’t have been practical, but I’m disappointed about it.

Designers of the time

1948 – David Jones

1959 – Saville Row Shirt Company ‘Jungle Green’

1964 – Leon Paule (in aqua)

1969 – Leon Paule (back for more, this time in red)

1971 – Madame Germaine Rocher ‘The Redback’

1974 – Emilio Pucci

1986 – Yves Saint Laurent

1994 – George Gross and Harry Who

2003 – Peter Morrissey

2014 – Martin Grant

The rise of surf culture along Victoria’s coastline

Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach

Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay

The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum

The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum

The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)

Runway success – the Qantas uniform evolution

Qantas is the most on-time domestic airline of the decade* – but we’d say it’s their other runway success that’s been the real star. We asked the man behind the current uniform, designer Martin Grant, to share his favourite looks from Qantas’ 94-year-old wardrobe.

2014 Martin Grant

1986 Yves Saint Laurent

1974 Emilio Pucci

1971 Madame Germaine Rocher ‘The Redback’

1959 Saville Row Shirt Company ‘Jungle Green’

Designers of the time

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The iconic Victorian beach where true Aussie surf culture was born

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

The rise of surf culture along Victoria’s coastline

Follow the waves through Victoria’s surfing heartland