P&O Cruises Australia Drops Anchor After 90 Years

P&O Cruises Australia drops anchor after 90 years.

To the shock of many dedicated cruisers, the P&O Cruises Australia brand will set sail for the last time in March 2025.

Aerial of P&O Cruises Australia Pacific Explorer ship — P&O Cruises Australia drops anchor after 90 years.

P&O Cruises’ shock exit from Australia

Australia’s most historic cruising brand reached the end of the line when parent company Carnival Corporation announced on Tuesday P&O Cruises Australia will be folded into Carnival Cruise Line’s operations from March 2025.

Two of P&O Cruises Australia’s existing cruise ships (Pacific Encounter and Pacific Adventure) will be transferred into the Carnival fleet, while Pacific Explorer will exit the fleet.

P&O Cruises Australia Pacific Adventure ship — *Pacific Adventure* will be transferred into the Carnival fleet.

How Carnival Corporation explains the move

Carnival Corporation chief executive officer Josh Weinstein said that while the company is proud of what P&O Cruises Australia has achieved, the costs have become too high to be able to operate the brand in Australia.

“Given the strategic reality of the South Pacific’s small population and significantly higher operating and regulatory costs, we’re adjusting our approach to give us the efficiencies we need to continue delivering an incredible cruise experience year-round to our guests in the region," Weinstein said.

While it’s not clear how many jobs will be lost, the ABC reported that between 10 and 20 jobs will be lost in Australia.

P&O Cruises Australia Pacific Encounter ship — Costs have become too high to be able to operate the brand in Australia.

But what is really behind the demise of Australia’s home-grown cruising brand?

To get some insights we asked Australian Traveller Media’s co-founder and cruise enthusiast Quentin Long what he thinks is going on.

“There are three driving factors I can see," he says.

“The first is pure economic efficiency through cost rationalisation. Running a small regional cruise line without the centralised systems of a huge corporation is a lot of cost on a small revenue base – in other words incredibly difficult to make profitable."

So, cost consolidation would instantly make it a lot easier for P&O to be more profitable. “Well maybe just profitable as the rumour is they have not been profitable for 10 years," he adds.

The second motive follows closely on the first according to Long.

“The Carnival brand has great penetration into the valuable US and global cruise market so now these rebranded ships address a larger source market. To meet that market, you can now easily move the ships to the destinations and develop itineraries to match this demand."

P&O Cruises Australia Pacific Explorer ship — *Pacific Explorer* will exit the fleet.

So, does that mean we may have fewer or even no cruise ships permanently based in Australia?

“Yes, that is certainly a possibility. It will be purely demand driven whether three, two, one or no ships are here in Australia year-round," Long says.

According to Long, the impact of that outcome will be felt far deeper than just the cruise passengers.

“Sure, a lot of Australians who could really only afford a P&O cruise will be left high and dry which is devastating. But what about the businesses that are serving the ships? They will lose 50 per cent of their business if they are pulled out of the market for the quiet winter season," he says.

And dare we ask about the third driving factor?

“Oh, that’s just about modernising and evolving the product to meet the new cruise passengers’ expectations," Long says.

Carnival Cruise Line will implement some technology upgrades and other small changes to the P&O fleet, most notably by introducing Carnival’s HubApp which allows guests to make reservations, get food and drinks delivered and chat with other guests.

“After the initial swift tech upgrade, I expect they will add more contemporary experiences that are in line with the Carnival Cruises brand – more glitz and brash US-style fun. So, more water slides etc," he continues.

Oasis on P&O Cruise ship — Carnival Cruise Line will upgrade the P&O fleet.

What P&O passengers need to know

Passengers who have booked a P&O Cruise in 2024 won’t be affected.

Guests booked on Pacific Encounter and Pacific Adventure after March 2025 will not be affected in most cases as the itineraries and departures will be maintained. Just a bit more tech when you get on the ships named Carnival Adventure and Carnival Encounter.

Passengers booked on Pacific Adventure will have options for a full refund, future cruise credit and even in some cases onboard credits.

Magrodrome on P&O Cruise ship — At this stage, it’s unclear how many jobs will be lost.

Those dreaming of a river escape that’s less rush and more rest will discover the perfect getaway in Echuca Moama.

Best known for summer river holidays, Echuca Moama dishes up extraordinary options for those craving good food, experiences and culture. Discover how best to spend your getaway in this gorgeous river town.

1. Find unique stays in Echuca Moama

Goolwa River Retreat villas — Bathe under the stars at Goolwa River Retreat.

An adventure here starts with the perfect place to stay. Echuca Moama is famous for its luxury houseboats. Be spoilt for choice with amenities like spas, chef’s kitchens and en-suites onboard Murray River Houseboats and Echuca Luxury Houseboats .

For those who prefer to stay on dry land to sleep, there’s no shortage of accommodation options to suit every taste and budget. The villas at Goolwa River Retreat offer spectacular views of the Murray Riverfront, cosy evenings by the fire pit. And, a truly unique and luxurious experience: bathing under the stars in an outdoor bathtub.

Families travelling with young kids will appreciate the fully self-contained cabins, which sleep up to six, at NRMA Echuca Holiday Park . Complete with BBQ facilities and a kids’ playground, Echuca Holiday Park is the perfect base for families exploring the Echuca Moama region.

More adventurous guests can experience off-grid serenity at Carriages Water Front Retreat , where they can slumber among the redgums in a lovingly converted vintage train carriage.

If you prefer a more central place to stay, the Mercure Port of Echuca is located just five minutes from the Port of Echuca on foot and offers comfortable rooms, as well as easy access to all the region has to offer.

2. Explore the Murray River

PaddlesteamerS on the Murray River — Jump aboard one of Echuca Moama’s famous paddlesteamers.

A trip to Echuca Moama isn’t complete without seeing the Murray River. Take in views from the water, with Murray River Paddlesteamers and Echuca Paddlesteamers . Or combine sightseeing with lunch at a local winery or brewery on a Wharf to Winery or Port to Plate cruise .

Those who prefer an active holiday can hire a stand-up paddleboard with Echuca SUP to explore the river. Duck under the historic Echuca Moama Bridge and listen out for local wildlife. At the end of your paddleboarding trip, you’ll find a shuttle service to return you to the car park.

Kayaking is another great option if you like to combine seeing the sights with a full-body workout. Hire a kayak from River Country Adventours , or join a river safari for a guided experience.

3. Go hiking and biking in Echuca Moama

two bikers riding on the 19-kilometre Waranga Rail Trail — Peddle along the 19-kilometre Waranga Rail Trail.

On foot or by bike, there are plenty of trails to explore the region. Embark on a guided e-bike tour with Green Pedal (or hire an e-bike and go it alone) to explore the 19-kilometre Waranga Rail Trail . Traverse through beautiful bushland and the scenic Waranga Basin. Bakeries and picnic areas in the historic town of Rushworth provide the perfect place for refreshments.

Day trip to the lookout at Whroo Forest, near the now-abandoned Whroo township, located on historic Balaclava Hill. The Hill was once the site of Victoria’s largest open-cut gold mine and home to a thriving town. Today, the area offers picturesque walking tracks and picnic sites.

4. Taste Echuca Moama’s best dining options

lobster dish on the table at opa in echuca moama — Taste delicious, authentic Greek at Opa. (Image: Visit Victoria)

Whether you like a candlelit dinner or a coffee in the sunshine, Echuca Moama is ready to delight your taste buds.

Pop into Opa for authentic Greek fare with views of the town from its upstairs balcony. Enjoy seasonal produce at The Mill , offering everything from global street food and share plates to classic dinner and dessert options inside a historic building.

Discover a local secret at Monkee and Co , a relaxed Asian-fusion restaurant serving up classics like Banh Mi and dumplings.

Start the day with excellent coffee and waterfront views at the family-run Watson St Pavilion .

5. Drink at Echuca Moama’s best bars

two people drinking cockatails at paradise bar in echuca moama — Cheers to neon at Paradise Bar.

Top-notch tipples can be found at Paradise Bar , a new cocktail bar serving up handcrafted cocktails to delight the taste buds in the heart of Echuca. The menu features classics like mojitos, margs, and spritzers. As well as Paradise’s own creations featuring funky ingredients like bubble gum syrup and an Old Fashioned with truffle oil.

Bar Lee at the Echuca Distillery is the place to go to watch the sun go down at the rooftop bar, taste Echuca’s locally made spirits and nibble your way through an exceptional selection of share plates.

For river views, excellent service and a more than extensive wine menu, head to Social Wine Bar . You’ll find a laid-back atmosphere in the riverfront beer garden that sprawls out under an ancient pine tree and a cosy interior perfect for hiding away on a cool evening.

6. Follow local art trails

Jump in the car and follow the Silo Art Trail.

The region’s silos have been transformed into impressive, towering canvases depicting local fauna, Echuca’s historical links to industry and the building of the local railroad. Follow the Silo Art Trail by car, which takes between three and four hours.

Rochester Mural Park is home to an annual lineup of changing murals, while the Rochester Mural Festival showcases established and emerging artists.

7. Dive into local history

Echuca Port Museum and Penny Tourism — See the historic Port of Echuca.

The Echuca Moama region is bursting with history. Among its historical treasures is the Port of Echuca . Interactive displays showcase the port’s importance to historical trade along the river, industrial sites like the Evans Brothers Sawmill and the Port of Echuca railway station with its very own heritage steam train.

The displays pay homage to the site’s significance to the local Yorta Yorta People and their ancestral connection to the land where the Murray, Campaspe and Goulburn Rivers meet.

Explore the port independently or join a guided tour to learn from Echuca’s history buffs.

Learn more and start planning the perfect holiday to Echuca Moama at visitechucamoama.com.au.

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