The lost art of the postcard

hero media
In a world of instant communication and oversharing, we long for the nostalgic act of sending a postcard by snail mail, writes Megan Arkinstall.

In 1895 The Sydney Morning Herald wrote, ‘In these degenerate days of postcards and typewriters, letter writing has become for many almost a lost art.’ Around 20 years earlier the NSW postal authorities issued the first postcard in Australia and they became the email or text message of the day.

 

People would use them to write short messages such as ‘See you this afternoon’ or to confirm meetings because, at the time, mail was delivered several times a day.

 

As years passed, messages became longer, despite the tiny writing space. During the two World Wars, postcards were used to send messages home; more than 900 postcards (decorative silk postcards were popular at the time) are held at the Australian War Memorial in Canberra.

 

When I was a child in the early ’90s, postcards were the chief way to share holiday stories with loved ones. Our annual family holiday was to Burleigh Heads on the Gold Coast; we would drive nine hours from our home in NSW – my Mum and Dad, two older sisters and me – listening to Madonna’s The Immaculate Collection or Roxette’s Joyride on cassette the whole way.

 

When we arrived, my parents would take us down to the local 7-Eleven store where we’d buy a Slurpee (the blue bubblegum flavour was my favourite) and some Gold Coast-themed postcards.

 

Nothing would beat the thrill of choosing the perfect postcard for each of my recipients; I would flick past the big-haired, hi-cut bikini girls (some sans bikini – oh my!) and choose something with dolphins or Dreamworld or the sparkly skyline of Surfers Paradise.

 

That night I’d sit in our holiday apartment and excitedly recount the day’s events to my Nan and Pop and some lucky friends, then copy their addresses from my address book (which I’d have on me, for this very purpose). And to be sure the postcards would beat us home, I’d pop them in the post box the very next day.

 

Fifteen years later, email was in and postcards were out. While on a three-month trip around Europe, I only purchased one postcard – a vintage one from Paris – and never put a stamp on it. Instead of heading to the nearest convenience store or market, I was paying €2 an hour to sit in an internet cafe.

 

Fast forward to 2016 and a string of holiday snaps posted to Instagram or Facebook is the way we now keep up-to-date with our friends’ and family’s whereabouts.

 

But, despite its convenience, some spontaneous words and a filtered selfie shared with a group (mainly made up of acquaintances, let’s be honest) is completely impersonal. Whereas a postcard was a conscious and thoughtful note sent to a few select and special people.

 

Being just a snapshot – not an entire chronicle of your holiday itinerary – the postcard created intrigue.

 

It was a challenge trying to fit in all the exciting things we’d done into the allotted space; I would always end up curling my last sentence around the address panel because Nanna needed to know that we had a barbecue after we played tennis and the next day we were going to Wet’n’Wild.

 

And can anyone honestly say that scrolling through a daily newsfeed is more enjoyable than receiving a colourful hand-written postcard in your letterbox? Not likely, especially when it’s sent from somewhere exotic… such as Ripley’s Believe It or Not!

Megan Arkinstall
Megan Arkinstall is a freelance travel writer who you’ll often find at the beach, bushwalking or boating with her young family. She loves reliving travel memories through writing, whether that be sipping limoncello in a sun-drenched courtyard of Monterosso or swimming with green turtles in the aquamarine waters of Tropical North Queensland.
See all articles
hero media

Win a $5270 3-night luxury Ballarat getaway

Here’s your chance to win a luxurious three-night getaway in historic Ballarat.

Entries close at 11.59pm AEDT on 8 February 2026

Discover the elegance of Ballarat with a three-night indulgent getaway — worth up to $5270! Enter now for your chance to discover this brilliantly unexpected destination. Where the past, present, culture and creativity collide.

Read the general competition terms and conditions before you enter.

What’s included?

The elegant green interiors of Hotel Vera set the tone for a luxurious stay included in the Ballarat Giveaway.
Discover modern luxury during your three-night stay at Hotel Vera. (Credit: Visit Victoria)
  • $1600 voucher for a three-night stay at luxe Hotel Vera, including daily breakfast and a dinner at Babae, the hatted onsite restaurant
  • $700 voucher for a Signature Spa Journey for two at the acclaimed Ballarat’s Sanctuary Day Spa
  • $620 voucher for a long lunch at Black Cat Truffles, including a Meredith Wines tasting and transport in a beautiful 1974 Rolls-Royce with Silver Mink Tours
  • $250 voucher for iconic hatted restaurant Mr Jones
  • $200 voucher for Johnny Alloo cafe
  • $200 voucher for dinner at speakeasy-style Grainery Lane
  • $1200 Webjet voucher for flights and $500 Rentacar voucher

About the prize

A serene moment at Ballarat’s Sanctuary Day Spa, part of the indulgent experiences in the Ballarat Giveaway.
Relax and recharge at the acclaimed Ballarat’s Sanctuary Day Spa. (Credit: Einwick)

Today, Ballarat is a UNESCO City of Crafts and Folk Art and a thriving regional centre filled with charm, energy and originality. From eclectic architecture to world-class arts and culture, vibrant artisanal offerings to a lively restaurant and bar scene, there’s truly something for everyone. Open your mind to Ballarat – it will create unexpected moments and uplifting experiences for every visitor.

Enjoy the ultimate indulgence with a $5,270 prize package featuring the very best of Ballarat’s fine dining, relaxation and boutique charm.

Stay in style with a $1,600 voucher for a three-night escape at the luxurious Hotel Vera, complete with daily breakfast and dinner at its hatted restaurant Babae. Unwind with a $700 Signature Spa Journey for two at the acclaimed Ballarat’s Sanctuary Day Spa, then savour a gourmet long lunch at Black Cat Truffles, including a Meredith Wines tasting and private transport in a 1974 Rolls Royce courtesy of Silver Mink Tours.

Continue your culinary adventure with a $250 voucher for the iconic hatted Mr Jones, a $200 voucher for the stylish Johnny Alloo café, and a $200 voucher for dinner at Grainery Lane, a speakeasy-style favourite.

To complete your luxurious escape, enjoy a $1,200 Webjet voucher for flights and a $500 Rentacar voucher to explore the region at your leisure.

A gourmet spread from Black Cat Truffles showcasing the region’s finest flavours, featured in the Ballarat Giveaway.
Savour Ballarat’s rich flavours. (Credit: Einwick)

Subscribe now to be the first to know about Australian Traveller giveaways.