It’s that time of year again, when the towns of NSW battle it out for the crown of the state’s Top Tourism Town.
The winners are officially in. NSW’s top towns for 2025 have just been decided across three categories: Top Tourism Town, Top Small Tourism Town, and Top Tiny Tourism Town, with the addition of an NRMA People’s Choice winner in each category.
One region swept the competition – and we can’t say we’re too surprised. The South Coast scored not one, not two, but three #1 spots. Read on for the full list of winners below.
Top Tourism Town
Invigorate yourself with a cold plunge at Kiama’s ocean pools. (Image: Destination NSW )
Kiama took out the top gong for the second year in a row, solidifying its place as a firm favourite. Sandwiched between white sand beaches and lush national park, it’s little wonder this much-loved coastal town nabbed the top spot. There must be something in the air, because Shellharbour, just a stone’s throw from Kiama, was named runner-up.
The North Coast rounded out the top three, with the Northern Rivers town of Ballina claiming bronze, slipping back a spot after its silver win in 2024. Newcastle was named the NRMA People’s Choice winner, thanks to its reputation as a growing foodie and arts hub.
Newcastle is an arts and culture destination on the rise. (Image: Destination NSW)
Top Small Tourism Town
The Bar Beach Kiosk in Merimbula. (Image: Bar Beach Kiosk)
The South Coast kept up its momentum, claiming #1 in the Small Towns category too, with Merimbula awarded gold. It’s hard to argue: this coastal town is abundant with fresh oysters, stunning natural beauty, and some stylish luxury digs to boot. It’s also a hotspot for whale watching, making this small town absolutely packed with things to do.
The Big Potato in Robertson is now The Big Pig in celebration of the film, Babe.
Regional NSW shone in the rest of the category, with Robertson coming in at number two. Ever watched the movie Babe and marvelled at the dreamy pastoral scenes? You were actually looking at Robertson – not England –with the town making a strong case for the idyllic countryside of the state (so much so the eyesore that was the infamous pooh like Big Potato is now the Big Babe). Robertson also took out the NRMA People’s Choice Award in this category.
Gloucester, on the Mid-North Coast, brought up the rear with a bronze award, coveted for its Barrington Coast hinterland and excellent meat produce.
Top Tiny Tourism Town
Huskisson is renowned for its pristine beaches and vibrant marine life. (Image: Destination NSW)
Another South Coast town knocked out all the competition in the final category, completing a royal flush of victories.
The pretty beachside town of Huskisson, known as the gateway to Jervis Bay, secured gold—not skipping a beat since it was named top tiny town in the country in 2024.
Over in regional NSW, Hunter Valley wine country HQ Broke earned silver for the second year running, and the heritage village of Millthorpe (near Orange) claimed bronze as well as the NRMA People’s Choice Award.
Here’s a summary of all the winners:
Top Tourism Town
Gold: Kiama
Silver: Shellharbour
Bronze: Ballina
NRMA People’s Choice: Newcastle
Top Small Tourism Town
Gold: Merimbula
Silver: Robertson
Bronze: Gloucester
NRMA People’s Choice: Robertson
Top Tiny Tourism Town
Gold: Huskisson
Silver: Broke
Bronze: Millthorpe
NRMA People’s Choice: Millthorpe
Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
The ultimate road trip begins and ends on NSW’s stunning Grand Pacific Drive.
Whales, charming villages, fine wine and stunning natural vistas: there’s a lot to love about a road trip along the Grand Pacific Drive in New South Wales. Winding from the Royal National Park through Wollongong, Shellharbour, Kiama and Shoalhaven before heading inland to the Southern Highlands, this scenic drive makes for an unforgettable road trip.
But like all great road trips, it’s not just about the drive but the stops made along the way. From incredible farm-to-plate (and grape-to-glass) dining options to unbeatable natural vistas and quaint towns with beautiful accommodation, there’s plenty to explore en route.
Spend time in Shellharbour Marina.
Where to eat
What is a road trip without incredible food? Whether you’re after fresh seafood, slow-cooked paddock-to-plate feasts or delicious wines, you’ll find something around every bend along Grand Pacific Drive.
Restaurant Santino is a local Wollongong secret we can’t keep quiet any longer. With a fresh take on Italian cuisine, servings are hearty and flavours are comforting. The chitarra with blue swimmer crab, garlic, chilli, parsley and crustacean oil is a crowd favourite.
Keep it local in Shellharbour with a menu all about fresh local produce at Relish on Addison. From South Coast oysters and blue swimmer crab linguine to crispy pork belly, surf and turf takes on an elevated meaning here.
Kiama’s neighbourhood wine and cocktail bar, Little Betty’s, is just as good for a tasty share plate as it is for creative cocktails. The signature Grilled Octopus with burnt honey, garlic confit and sautéed Asian greens is worth a trip on its own.
Only the best will do in Shoalhaven, where multi-award-winning Bangalay Dining uses native Australian ingredients to bring its dishes to life. Start with the Smoked trout croquette before moving on to the sautéed potato gnocchi. Don’t forget the white chocolate mousse for dessert.
Meanwhile, the Southern Highlands are full of culinary highlights. From dining on incredibly fresh, local fare (we’re talking ingredients plucked from the team’s on-site kitchen garden or sourced through local producers) at Eschalot Restaurant in Berrima to creating gin blends at Millsheds Distillery.
Taste native flavours at Bangalay Dining.
Exploring nature
Scenery is everything when hitting the road, and Grand Pacific Drive serves it up in spades. Drivers don’t even have to leave the car to enjoy the iconic ocean views from Seacliff Bridge (but several lookouts make it easy to stop).
Seaside Kiama boasts stunning beaches and famous blowholes. But travellers can also swap ocean for rainforest when taking the Minnamurra Rainforest walk, culminating in a picturesque waterfall. Or soar overhead at Illawarra Fly Treetop Adventures.
Cruise along the stunning Grand Pacific Drive.
Between May and November, 30,000 whales make their way passed the South Coast between May and November. Spot them from the coastal shores or join a whale-watching cruise from Shellharbour Marina or Jervis Bay. Dive in with Woebegone Freedive.
Shellharbour’s Killalea Regional Park is home to a traditional bush tucker and medicine walk with Aboriginal tour group, Gumaraa. Learn Indigenous healing practices and gain a deeper appreciation for the rich heritage and wisdom of the land’s Traditional Owners.
Wollongong is the perfect place for hikers, with the 6.5-kilometre Wodi Wodi track serving up views, settler history and a variety of landscapes in one loop. If you prefer, skip the walk and pull up at Bald Hill Lookout for expansive views south towards Wollongong (and a hang-glider or two).
For something truly unique, join the Highland Cow experience at The Swallow’s Nest in the Southern Highlands. In a brand-new offering, get a taste of farm life and help groom and feed these gorgeous creatures.
Wander the Kiama Coast Walk.
Unique experiences
No need to choose between an adrenaline rush or a culture fix, Grand Pacific Drive serves up both.
Soar into aviation history at Shellharbour’s HARS Aviation Museum.Tour the museum, then join a guided walk onto the wing of the record-breaking Qantas Boeing 747 and see the significant historic aircraft up close.
If ever there was a place to skydive, it’s in Wollongong. Dive from 15,000 feet (tandem, of course) with Sky Dive Wollongong and see the coastal beauty of this region from above.
Shoalhaven’s Bundanon Art Museum has to be one of the most unique offerings in the country. The legacy of artist Arthur Boyd and more than just a gallery, find eco-accommodation, fine dining, award-winning architecture and community here.
Kiama’s Crooked River Estate is about more than just delicious wine.Grab a picnic blanket and enjoy casual food and drinks with live music at Kick Back Fridays, every week.
Between June and August, the Southern Highlands’ Robertson attracts novice truffle hunters. Join the hunt at family-owned and operated Robertson Truffles (alternatively, you can order truffle treats online, if your sense of adventure isn’t up for it).
Discover hidden gems beneath the soil in the Southern Highlands. (Image: Destination NSW)
Where to stay
Road trips are the ultimate promotion for slow travel, encouraging visitors to take their time, enjoy the journey and stop along the way to really immerse themselves in local towns.
Find history and elegance at Berida Hotel in the Southern Highlands. Intimately set amongst gardens, but still close to the main street of Bowral, this 1920s private residence turned boutique hotel is the perfect stay.
Stay in one of Barranca’s private villas with views of rolling farmland overlooking the dramatic escarpment at Kangaroo Valley or be surrounded by native bushland (a short walk from the beach) in Jervis Bay.
Speaking of beachside escapes, Headlands Hotel Austinmer Beach delivers unrivalled access to Wollongong’s beaches. These serviced apartments enjoy coastal views from spacious balconies.
For something completely different again, check in at Cicada Luxury Camping. Stay in safari-style or large bell tents, each with a private fire pit and top-notch kitchen facilities. Outside, enjoy spectacular countryside views.
