It’s that time of year again, when the towns of NSW battle it out for the crown of the state’s Top Tourism Town.
The winners are officially in. NSW’s top towns for 2025 have just been decided across three categories: Top Tourism Town, Top Small Tourism Town, and Top Tiny Tourism Town, with the addition of an NRMA People’s Choice winner in each category.
One region swept the competition – and we can’t say we’re too surprised. The South Coast scored not one, not two, but three #1 spots. Read on for the full list of winners below.
Top Tourism Town
Invigorate yourself with a cold plunge at Kiama’s ocean pools. (Image: Destination NSW )
Kiama took out the top gong for the second year in a row, solidifying its place as a firm favourite. Sandwiched between white sand beaches and lush national park, it’s little wonder this much-loved coastal town nabbed the top spot. There must be something in the air, because Shellharbour, just a stone’s throw from Kiama, was named runner-up.
The North Coast rounded out the top three, with the Northern Rivers town of Ballina claiming bronze, slipping back a spot after its silver win in 2024. Newcastle was named the NRMA People’s Choice winner, thanks to its reputation as a growing foodie and arts hub.
Newcastle is an arts and culture destination on the rise. (Image: Destination NSW)
Top Small Tourism Town
The Bar Beach Kiosk in Merimbula. (Image: Bar Beach Kiosk)
The South Coast kept up its momentum, claiming #1 in the Small Towns category too, with Merimbula awarded gold. It’s hard to argue: this coastal town is abundant with fresh oysters, stunning natural beauty, and some stylish luxury digs to boot. It’s also a hotspot for whale watching, making this small town absolutely packed with things to do.
The Big Potato in Robertson is now The Big Pig in celebration of the film, Babe.
Regional NSW shone in the rest of the category, with Robertson coming in at number two. Ever watched the movie Babe and marvelled at the dreamy pastoral scenes? You were actually looking at Robertson – not England –with the town making a strong case for the idyllic countryside of the state (so much so the eyesore that was the infamous pooh like Big Potato is now the Big Babe). Robertson also took out the NRMA People’s Choice Award in this category.
Gloucester, on the Mid-North Coast, brought up the rear with a bronze award, coveted for its Barrington Coast hinterland and excellent meat produce.
Top Tiny Tourism Town
Huskisson is renowned for its pristine beaches and vibrant marine life. (Image: Destination NSW)
Another South Coast town knocked out all the competition in the final category, completing a royal flush of victories.
The pretty beachside town of Huskisson, known as the gateway to Jervis Bay, secured gold—not skipping a beat since it was named top tiny town in the country in 2024.
Over in regional NSW, Hunter Valley wine country HQ Broke earned silver for the second year running, and the heritage village of Millthorpe (near Orange) claimed bronze as well as the NRMA People’s Choice Award.
Here’s a summary of all the winners:
Top Tourism Town
Gold: Kiama
Silver: Shellharbour
Bronze: Ballina
NRMA People’s Choice: Newcastle
Top Small Tourism Town
Gold: Merimbula
Silver: Robertson
Bronze: Gloucester
NRMA People’s Choice: Robertson
Top Tiny Tourism Town
Gold: Huskisson
Silver: Broke
Bronze: Millthorpe
NRMA People’s Choice: Millthorpe
Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
Warmer days call for slowing down and relaxing in nature. Discover why The Tweed is the ultimate destination to do just that.
As the end of the year draws near, the need for rest and restoration grows ever more prominent. For many, that means heading into nature – and there’s plenty of science to back up the benefits of doing so. It quite literally makes us happier as it reduces stress hormones, lowers our blood pressure and more. And what better place to lean into this feel-good effect than during summer in The Tweed (in the Northern Rivers region of NSW)? Blending sparkling beaches, riverside towns and hinterland villages, this area has nature covered, while also offering top activities and dining options.
Slip, slop, slap.
And of course, pack your SPF. We Are Feel Good Inc’s Ultra-Light Mineral Sunscreen Lotion SPF 50 is a lightweight and fast-absorbing formula that keeps your skin hydrated and shielded, thanks to nourishing Coconut Oil and Vitamin E. But it’s also helping preserve the natural beauty around you on your Tweed vacation, thanks to 30 per cent ocean waste packaging.
Discover eight experiences that make The Tweed the perfect place for summer.
1. Underwater worlds
Get a chance to swim with the locals.
There’s something about the ocean that calls to us as humans, and what’s below the surface is even more magical.
Green, hawksbill and loggerhead turtles (not to mention an abundance of other marine life) all use the protected waters around Cook Island, near Fingal Head, as their foraging ground, making it the perfect place to dive and snorkel to spot these adorable creatures.
Join Cooly Eco Adventures on a guided snorkelling tour that combines unforgettable turtle encounters with an inspiring look into marine conservation.
2. Farm-to-table dining
Treat your taste buds at Potager. (Image: Cara Sophie)
Respecting the land and nature also means appreciating its abundance of food. From farm-to-table cafes and boutique breweries to river cruises and restaurants championing local produce, dining around The Tweed often means engaging with the best local producers.
The award-winning Potager Restaurant , part of The Hinterland Collection, is the perfect example; beginning life as a kitchen garden, the passion to champion local producers is woven into every dish. Vegetables, fruit and herbs are picked from the garden or sourced from other local producers, the seafood comes from the Northern Rivers, and meat is sourced from ethical local producers. Even the cocktail list features local distillers.
Extend your stay with a night (or several) at boutique on-site accommodation, Potager House . This French-inspired country four-bedroom retreat boasts stunning views of the surrounding hills and nearby ocean, as well as a large pool, outdoor entertaining area and infrared sauna.
3. Water wellness
Find mindfulness in mangroves. (Image: Matt Johnson)
You’ll find mindfulness while floating around the mangroves of Kingscliff’s Cudgen Creek at any time, but Watersports Guru offers an immersive experience to help guests do so with more intent. Join a 90-minute guided session on a stand-up paddleboard to reconnect with nature and relax through breathwork, gentle movement and sensory awareness.
If you’re feeling more adventurous, Watersports Guru also offer Kayak fishing adventures or join a Sea Turtle Odyssey experience.
4. Restorative seaside stays
Unwind at Halcyon Wellness.
The Tweed encourages locals and visitors alike to slow down. To really indulge, a seaside stay is a must. Halcyon House has understood the assignment, blending a wellness philosophy centred on balance and self-discovery with luxurious surrounds. Stay in one of 22 rooms and suites (each individually designed by eclectic interior designer Anna Spiro) right on the beachfront. Book restorative treatments at the onsite spa, Halcyon Wellness, relax by the pool, dine at the hatted Paper Daisy restaurant and just let The Tweed work its magic.
While Blue Water Motel offers a relaxed coastal escape, just steps from Kingscliff Beach. Settle in stylish rooms, recently restyled by Jason Grant, nodding to the cool of Kingscliff with a fun retro vibe. Hire a bike from reception to explore the surrounding area.
5. Tasty drops
Join a Farm to Bottle tour. (Image: Salsingh Photography)
The owners at Husk Farm Distillery aren’t just about creating high-quality rum: they’re also farmers themselves. In fact, they create one of the world’s only single estate, farm-to-bottle spirits. Join a Farm to Bottle tour to discover the sustainable ‘full circle’ distilling practices used here, and even get hands-on with your own cane knife to help harvest and juice your own stalk of cane. And, of course, a welcome drink plus complimentary tastings along the way.
6. Rail trail adventures
Cycle the Northern Rivers Rail Trail.
Exploring the rolling green slopes and historic towns of the 24-kilometre Tweed section of the Northern Rivers Rail Trail is one of the best ways to connect with the region’s lush hinterland and interesting heritage. In this section of the trail, discover the area’s railway history at heritage-listed Murwillumbah Railway Station, and traverse by 18 railway bridges and through two railway tunnels.
Linking vibrant towns and villages with the larger hub of Murwillumbah, this section of the trail is covered in asphalt or compacted gravel, making it accessible for all ages and abilities, from prams to adaptive bikes.
7. Linger longer
Enjoy beachside locations, like Fingal Heads.
Linger longer at one of the seven idyllic beach, river and creekside locations of Tweed Holiday Parks – including at Tweed Heads, Kingscliff Beach, Hastings Point and Pottsville South. All just steps from the water’s edge, they make the ideal base to unwind, or head out for exploration of The Tweed. Choose from luxury waterfront cabins, accessible cabins, surfari tents (yes, they are basically glamping tents) or spacious sites for caravans, motorhomes and campervans or tents.
Stay for longer and indulge in plat at Tweed Holiday Parks.
