It’s that time of year again, when the towns of NSW battle it out for the crown of the state’s Top Tourism Town.
The winners are officially in. NSW’s top towns for 2025 have just been decided across three categories: Top Tourism Town, Top Small Tourism Town, and Top Tiny Tourism Town, with the addition of an NRMA People’s Choice winner in each category.
One region swept the competition – and we can’t say we’re too surprised. The South Coast scored not one, not two, but three #1 spots. Read on for the full list of winners below.
Top Tourism Town
Invigorate yourself with a cold plunge at Kiama’s ocean pools. (Image: Destination NSW )
Kiama took out the top gong for the second year in a row, solidifying its place as a firm favourite. Sandwiched between white sand beaches and lush national park, it’s little wonder this much-loved coastal town nabbed the top spot. There must be something in the air, because Shellharbour, just a stone’s throw from Kiama, was named runner-up.
The North Coast rounded out the top three, with the Northern Rivers town of Ballina claiming bronze, slipping back a spot after its silver win in 2024. Newcastle was named the NRMA People’s Choice winner, thanks to its reputation as a growing foodie and arts hub.
Newcastle is an arts and culture destination on the rise. (Image: Destination NSW)
Top Small Tourism Town
The Bar Beach Kiosk in Merimbula. (Image: Bar Beach Kiosk)
The South Coast kept up its momentum, claiming #1 in the Small Towns category too, with Merimbula awarded gold. It’s hard to argue: this coastal town is abundant with fresh oysters, stunning natural beauty, and some stylish luxury digs to boot. It’s also a hotspot for whale watching, making this small town absolutely packed with things to do.
The Big Potato in Robertson is now The Big Pig in celebration of the film, Babe.
Regional NSW shone in the rest of the category, with Robertson coming in at number two. Ever watched the movie Babe and marvelled at the dreamy pastoral scenes? You were actually looking at Robertson – not England –with the town making a strong case for the idyllic countryside of the state (so much so the eyesore that was the infamous pooh like Big Potato is now the Big Babe). Robertson also took out the NRMA People’s Choice Award in this category.
Gloucester, on the Mid-North Coast, brought up the rear with a bronze award, coveted for its Barrington Coast hinterland and excellent meat produce.
Top Tiny Tourism Town
Huskisson is renowned for its pristine beaches and vibrant marine life. (Image: Destination NSW)
Another South Coast town knocked out all the competition in the final category, completing a royal flush of victories.
The pretty beachside town of Huskisson, known as the gateway to Jervis Bay, secured gold—not skipping a beat since it was named top tiny town in the country in 2024.
Over in regional NSW, Hunter Valley wine country HQ Broke earned silver for the second year running, and the heritage village of Millthorpe (near Orange) claimed bronze as well as the NRMA People’s Choice Award.
Here’s a summary of all the winners:
Top Tourism Town
Gold: Kiama
Silver: Shellharbour
Bronze: Ballina
NRMA People’s Choice: Newcastle
Top Small Tourism Town
Gold: Merimbula
Silver: Robertson
Bronze: Gloucester
NRMA People’s Choice: Robertson
Top Tiny Tourism Town
Gold: Huskisson
Silver: Broke
Bronze: Millthorpe
NRMA People’s Choice: Millthorpe
Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
Discover the magic of a Sydney staycation in summer at The Fullerton Hotel Sydney.
Sydney City is magical in summer. Warm summer evenings beg to be spent sipping cool cocktails at one of many al fresco and rooftop bars. Ferries and buses are ready to transport travellers to the best nearby beaches for salty days on the sand. National parks and rainforests are waiting to be explored. And the city’s events calendar is packed, from live music to cultural attractions. All elements that call for a Sydney staycation.
Discover where to eat, stay and play for the perfect local getaway.
Where to stay
The Fullerton Hotel Sydney
Sleep inside a 151-year-old icon.
Amid the bustle of the perfect Sydney staycation, one needs a place to escape to and recharge. Enter, The Fullerton Hotel Sydney . The hotel is an icon in its own right – nestled inside the 151-year-old building that was originally Sydney’s General Post Office, its heritage-listed sandstone walls and Victorian renaissance grandeur have been carefully preserved – providing a rare chance to sleep within Sydney’s history.
Despite its fascinating history, the hotel isn’t short on modern, luxurious comforts. Rooms and suites are available in both the modern high-rise with gorgeous views over the clock tower and lively city below, or inside the historical post office building itself.
Heritage rooms maintain their old-world style.
Either way, guests can enjoy sophisticated touches, including a deluxe bed and pillow menu, Harman Kardon Bluetooth speakers, a digital concierge, a Vittoria coffee machine and amenities from the Balmain bathroom collection.
The team at this five-star hotel provides excellence and a quality experience for all their guests, while amenities like a gym help with a well-rounded stay. For a peaceful moment with sweeping city views, enter The Fullerton Club Lounge on level 28. This private haven for dining and relaxation is available to any guests staying on the hotel’s club floors and suites.
Add to this a central location in the CBD’s Martin Place, with easy access to Sydney’s top attractions, and convenience meets style.
Where to drink & dine
1. The Bar
Indulge in the Fullerton Signature Afternoon Tea.
Inside The Fullerton Hotel Sydney’s lobby, The Bar does more than sling a few delicious cocktails (although it certainly does that well). Its brown leather chairs and glass ceiling create the perfect, almost al fresco, setting for the Fullerton Signature Afternoon Tea .
Served daily from 12 to 4 pm, the afternoon tea is a nod to the cherished social occasion it once was during the Victorian Renaissance era. People like to dress up for this afternoon tea, and if you’re lucky, a pianist often sits down at the on-site grand piano, just adding to the elegance.
The afternoon tea is served high tea style, offering reimagined British flavours of the Victorian Renaissance era with a unique blend of Australia’s culinary heritage. A sweet layer offers delights like a Malted Milk Envelope (a milk mousse layered between two biscuits), Bakewell Pudding (a super tasty egg-based pudding), and Apple Charlotte.
On the savoury layer, expect finger sandwiches with fillings like cucumber, egg and smoked salmon. While classic pinwheels and stuffed eggs almost make the menu. And, of course, all finished off with traditional scones served with cream and mixed berry jam.
Can’t fit in a whole afternoon tea? Be sure to at least order a slice of the 32-layered chocolate cake, a decadent mix of dark chocolate crémeux, fresh whipped cream, and Valrhona Azélia chocolate sauce.
2. The Place
Dine in the stunning GPO atrium.
On level one of The Fullerton Hotel Sydney lives The Place – the hotel’s restaurant, in an atrium overlooking the former GPO. Here, dine on Modern Australian cuisine – think fresh, local seafood and a Riverina steak sandwich – along with a touch of Singaporean signature dishes, like Thai-style green curry or chicken satay. All in the shadow of the GPO clock tower, enjoying the GPO atrium’s natural light.
3. Local gelato
Enjoy ice cream in the sunshine. (Image: Destination NSW)
What is summer without ice cream and/or gelato? Luckily, there are plenty of options just a short walk from The Fullerton Hotel Sydney, whether you’re craving a midday pick-me-up or an after-sun treat.
What to do/see
1. GPO Heritage Tour
Be awed by the building’s history.
Want to know more about the building you’re staying in? The Fullerton Hotel Sydney offers a complimentary 90-minute GPO Heritage Tour. Follow a knowledgeable tour guide to discover the stories, tales and legends of the former Sydney General Post Office building.
From the iconic clock tower (completed in 1891) to the black-and-white tiled staircase at 1 Martin Place, which was once the main entrance to the GPO and today serves as a prominent feature of the building to the 24 stone faces (mascarons) on the Martin Place side of the building. Part of the 1880s-era facade (designed by architect James Barnet), each represents different states, countries and continents.
2. Circular Quay
Catch a ferry from Circular Quay. (Image: Destination NSW)
An easy walk or light rail ride away from The Fullerton Hotel Sydney, lies the bustling Circular Quay. Here, you can sit for a drink and nibbles at the Opera Bar, or head into the iconic house itself for a show. It’s also a major ferry port, becoming your gateway to Sydney’s beaches, Luna Park and even Sydney Zoo.
3. Royal Botanic Gardens
Wander through Sydney’s Royal Botanic Garden. (Image: Destination NSW)
Just beyond Circular Quay, discover Sydney’s Royal Botanic Garden. Wander through this 30-hectare, heritage-listed, botanical garden – exploring its differing sections, from Australian native botanicals to garden beds of vibrant flowers to towering groves of international trees.
It’s also the perfect place for a picnic, so pick up supplies before you come and enjoy a spot on the grassy meadow looking out into the harbour.
4. Theatre Royal
Take in a show at Theatre Royal. (Image: Daniel Boud)
Just a one-minute walk from The Fullerton Hotel Sydney, take in a show at Theatre Royal. Built in 1976, the theatre has been offering a broad range of entertainment since the 1990s. Expect a show roster that ranges from the classics (like Cats) to the modern) like Pretty Woman: The Musical).
