A cool-climate Granite Belt town known for pinot noir and apple orchards has claimed Queensland’s most coveted tourism crown.
Stanthorpe doesn’t have a reef. It doesn’t have a rainforest canopy walk or a celebrity chef strip. What it does have – wineries, rolling granite country, farmgate produce and some of the coldest winters in Queensland – just beat everything else the Sunshine State has to offer.
The town was crowned Queensland’s Top Tourism Town at the Queensland Tourism Industry Council’s (QTIC) annual awards, going one better than last year when it took home silver and cementing its reputation as the state’s most underrated destination.
The town also came in at number 78 on Australian Traveller’s 100 Best Aussie Towns this year.
The full list of winners also handed the Top Small Tourism Town title to Airlie Beach in the Whitsundays – a town so synonymous with Queensland tourism it almost didn’t need the award – while tiny Toogoolawah, a Somerset region village most Australians couldn’t point to on a map, pulled off the upset of the night by winning Top Tiny Tourism Town.

A gem hunter from outback Queensland became the state’s best tour guide. Jeb Connelly, a proud Pitta Pitta man from the Sapphire Gemfields, learnt everything he knows on Country.
Connelly runs Jebs Gems Tag A Long Tours, taking visitors fossicking for sapphires and gems while weaving in Indigenous cultural knowledge and outback storytelling that no guidebook could replicate.
QTIC CEO Natassia Wheeler said what set Connelly apart wasn’t just his knowledge – it was how he made people feel.
“He guides with humility, kindness and an innate ability to make every guest feel valued and included," Wheeler said.
“What makes Jeb’s story particularly inspiring is that he has built a successful tourism business through lived experience, passion and a deep commitment to sharing his culture."

All three winning towns – Stanthorpe, Airlie Beach and Toogoolawah – will now represent Queensland at the national Australian Top Tourism Town Awards later this year, where they’ll face off against the best from every other state.
For Stanthorpe, it’s a chance to show the rest of the country what Queensland already knows: sometimes the best destination doesn’t have a beach. Sometimes it has a cellar door, a granite boulder and a bottle of cool-climate shiraz waiting for you at the end of a country road.
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The winners

Gold
- Top Tourism Town: Stanthorpe
- Top Small Tourism Town: Airlie Beach
- Top Tiny Tourism Town: Toogoolawah
- Top Tour Guide: Jeb Connelly, Jebs Gems Tag A Long Tours
Silver
- Top Small Tourism Town: Port Douglas
- Top Tiny Tourism Town: Hughenden
- Top Tour Guide: Guy Watson, Urban Tours
Bronze
- Top Small Tourism Town: Esk
- Top Tiny Tourism Town: Cape Tribulation
- Top Tour Guide: Paul Porteous, Cairns Adventure Group
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