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Sunshine Coast to score $150 million Crowne Plaza hotel 

New property alert: the Sunshine Coast Council has approved the construction of Crowne Plaza Maroochydore, slated to open in 2028.

Crowne Plaza Maroochydore, a sleek new hotel set to expand the coastal town’s leisure offerings, has officially received the green light. The Sunshine Coast Council approved the new 180-key hotel last Friday, with construction expected to kick off in April 2026. Located on Maroochydore’s Ocean Street, the hotel offers guests easy access to the town’s vibrant centre and riverfront. 

Sunshine Coast mayor Rosanna Natoli said the $150 million development will help address Maroochydore’s lack of accommodation and improve tourism infrastructure in the region. 

Crowne Plaza Maroochydore exterior
Located on Maroochydore’s Ocean Street, the hotel will improve the region’s tourism infrastructure. (Image: supplied)

“This is the second hotel to be approved under the Sunshine Coast Council’s Accommodation Hotel Incentive Measures, and it reaffirms our commitment to addressing a major shortfall in hotel rooms," explained Natoli. “The Sunshine Coast requires more than 2,400 additional hotel rooms, or around 10 new hotels, to support our tourism industry into the future." 

Expected to open to the public in 2028, Crowne Plaza Maroochydore is one of seven Crowne Plaza hotels in the pipeline in Australia, with 14 currently operating. The hotel will offer 180 guest rooms, complemented by a gym, sauna and 30-metre pool and spa offering guests space to decompress and rejuvenate. In good news for business travellers, the property will also feature 900 square metres of flexible meeting and event space, including an impressive 600-square-metre ballroom. 

Crowne Plaza Maroochydore hotel
Crowne Plaza Maroochydore is set to open in 2028. (Image: supplied)

Come mealtime, guests can opt for the all-day restaurant or retreat to the 160-seat signature dining venue. A swish lobby bar and outdoor pool bar and lounge will bring sophisticated new drinking spaces to the coastal town. 

“This is an incredible announcement for Maroochydore and the Sunshine Coast. Crowne Plaza will provide much needed leisure and business tourism accommodation as well as community entertainment facilities for the region," Natoli said. 

“Crowne Plaza ticks every box in terms of providing important tourism infrastructure to boost our region’s appeal as a year-round destination and we look forward to construction commencing in April next year." 

Crowne Plaza Maroochydore
Crowne Plaza Maroochydore will feature a 30-metre pool. (Image: supplied)

In addition to the hotel rooms, the development will also feature 24 luxury two- and three- bedroom apartments across four floors. Ranging from 110 to 280 square metres, the generously sized apartments have been designed by multi-award-winning architectural and interior design firm DBI. They will be priced from $1,850,000. 

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The details

Hotel: Crowne Plaza Maroochydore 

Location: Ocean Street, Maroochydore, Sunshine Coast  

Number of rooms: 180 

Best for: business and leisure travellers seeking proximity to the Maroochy River and Maroochydore’s lively heart 

Opening date: expected for 2028 

 

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Eleanor Edström
Eleanor Edström is Australian Traveller’s Associate Editor. Previously a staff writer at Signature Luxury Travel & Style and Vacations & Travel magazines, she's a curious wordsmith with a penchant for conservation, adventure, the arts and design. She discovered her knack for storytelling much earlier, however – penning mermaid sagas in glitter ink at age seven. Proof that her spelling has since improved, she holds an honours degree in English and philosophy, and a French diploma from the University of Sydney. Off duty, you’ll find her pirouetting between Pilates and ballet classes, or hunting down Sydney's cosiest cafes.
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7 wellness experiences on Hamilton Island for complete rejuvenation

(Credit: Riley Williams)

Conjuring calm and active adventure in equal measure, Hamilton Island is a tropical tonic for body and mind.

Hamilton Island knows a thing or two about indulgence. There are long lunches to linger over, seafood towers to savour and poolside loungers designed for guilt-free idling. But for health-minded travellers wanting to feel energised inside and out, this sliver of the Whitsundays takes wellbeing just as seriously. Think yoga mats rolling out at dawn, kayaks skimming turquoise water, state-of-the-art fitness facilities and spa therapists working tropical magic. These Hamilton Island wellness experiences promise to restore, rebalance and leave you feeling brand new.

1. E-Mountain biking

mountain bikers on Hamilton Island wellness
Follow Hamilton Island’s mountian biking trails. (Credit: Harry Gruttner)

For travellers with an appetite for adrenaline, Hamilton Island’s new self-guided e-mountain biking experience is worth carving out a morning for. Start at HI Trails HQ, where you’ll be fitted with a full-suspension, pedal-assisted e-mountain bike and given a run-through of a nine-kilometre section of the island’s 25-kilometre trail network. The electric boost makes the ride more accessible (and the climbs more manageable), though an intermediate level of fitness is still recommended.

As a first-time mountain biker, I start off wobbly – taking my time to get used to switching gears and electric modes – and wonder if I’ve overestimated my coordination. But soon something clicks. Suddenly we’re zooming through pockets of eucalyptus and out onto ridgelines with sweeping views of electric blue waters, catching our breath at hidden bays with barely another soul in sight. More than 70 per cent of the island remains untouched, so witnessing these lesser-explored pockets feels like a blessing. It’s the kind of adventure that leaves you buzzing, accomplished and blissfully tired out.

2. HI Fitness Club

HI Fitness Club reformer pilates
Stretch out with reformer pilates.

If mountain biking isn’t quite your speed, there are plenty of other ways to stay active on the island. One of the newest Hamilton Island wellness experiences, HI Fitness Club now has 24-hour access, offering a fully equipped modern gym, group classes spanning HIIT to yoga, plus two bubbling spas and a sauna waiting to loosen sore muscles.

I drop in for a Reformer Pilates class. Each of the four machines has its own mini screen with a wide selection of high-quality virtual classes, meaning I can select one that suits my level and mood that day. Beyond Pilates, the virtual library is like a choose-your-own adventure for fitness enthusiasts: dance, Body Pump, Body Combat and GRIT Cardio are among the options. Or perhaps challenge a family member or friend to a hit of tennis at one of the three courts.

3. Walking trails

runners on hamilton island
Get the blood pumping on a morning run.

We set out early. By 6:45am, we’re halfway up Passage Peak, the highest point on Hamilton Island and widely considered its most impressive vantage point. From the Scenic Trail Entrance, the viewing platform takes around an hour to reach by foot, with moderate inclines that will get your heart pumping without feeling too punishing. The payoff at the top is immediate. Bush-clad Whitsundays islands scatter across the horizon in every direction, the sunrise brushing the scene with soft melon and gold tones. I take my time soaking up the 360° panorama, remembering how powerful an active start in nature can be for clearing the mind and energising the day ahead.

While Passage Peak is one of the most popular hikes on Hamilton Island, Flat Top Hill Lookout and the longer Southeast Head Trail are also excellent choices.

4. Spa wumurdaylin

Spa Wumurdaylin on hamilton island wellness experiences
Feel your worries melt away at Spa wumurdaylin.

In a tranquil treatment room at Spa wumurdaylin, the world disappears. The space is all brown stone tiles, bamboo racks and lush garden views, setting the tone for my Soul Temple treatment. My therapist, Kass, begins with a full-body, exfoliating orange buff sugar scrub that feels divine. Next comes the vertical Vichy shower and underwater massage to knead out muscle knots. The sound of cascading water is reminiscent of a tropical rainstorm, and stress becomes a distant memory.

It’s a prime example of the transportive power of the island’s spa, where guests can come to reset the mind and loosen tension in the body. The menu spans radiance facials to deep release rituals and mud wraps, all using products from pH-balanced skincare brand LaGaia Unedited. Concluding with herbal tea, I leave in a blissful daze.

5. Sunrise yoga

sunrise yoga session at the sundays on hamilton island wellness experiences
Start your day on the right foot.

Morning movement doesn’t get more surreal than sunrise yoga on The Sundays’ seaside terrace. As we roll out our mats, morning light spills across Catseye Beach below, turning the water into a sheet of molten gold. But the setting only does half the healing. I match my breath to the rhythm of the waves and feel my body gradually lengthen and wake as instructor Tyla Rae guides us through a slow, mindful flow.

Available exclusively to guests of The Sundays, this session captures the spirit of wellness on Hamilton Island – immersion in nature, slowing down by the sea, recalibrating both body and mind. To round out the experience, the perfect ocean cool-off awaits just steps away.

6. Getting out on the water

people on sup boards at the sundays hamilton island
Try your hand at a host of watersports.

Speaking of ocean delights, Catseye Beach’s host of watersports delivers spades of fun and rejuvenation. Glide over the crystalline water in a kayak, test your sailing skills in a mini catamaran, spot schools of fish (and a turtle if you’re lucky) from a stand-up paddleboard, or slip into an underwater wonderland when you snorkel off the beach.

Out here, the water is so clear it feels like floating in glass, and the green silhouettes of the Whitsunday Islands rise on the horizon. Half an hour on the water here is all you need to reset your entire mood.

Guests staying at qualia, Beach Club, The Sundays, Reef View Hotel, Palm Bungalows and Hamilton Island Holiday Homes have complimentary access to all these water activities, making it easy to dive right in.

7. Take a swing

Dent Island Golf course
Enjoy incredible views with a swing of golf.

For others, mindfulness comes from calm concentration – and golf fits the bill to a tee. Designed by five-time British Open winner Peter Thomson, Hamilton Island Golf Club is perched along the scenic ridges of Dent Island. It’s Australia’s only golf course on its own island, making it one of the most scenic golf courses in the world. The experience is suitable for golfers of all skill levels, with spectator bookings also available for those simply wishing to take in the views. Follow the game with a well-earned lunch at the Clubhouse restaurant.

Find out more ways to unwind in the Whitsundays at hamiltonisland.com.au.