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I stayed on Richard Branson’s $19,950 private Noosa island – here’s what it’s like

As travellers embrace exclusive-use escapes for unforgettable experiences, this heart-shaped patch of paradise on the Noosa River reflects a growing appetite for once-in-a-lifetime stays.

Nobody seems alarmed an eight-year-old boy is steering the barge into the sunset. Everyone keeps sipping their cocktails, even as we drift rail-grippingly close to mangroves on the port side of the Noosa River. It’s largely because the sunset has cinematically silhouetted the Glass House Mountains and all eyes are on phones, trying to snap the perfect facsimile of nature in a 4:5 aspect ratio.

But it’s also because everyone onboard has absolute faith in the stewardship of the vessel. Which, despite appearances, is not in the hands of a child. Rather, it is under the wide-smiling guidance of host Trevor Aylward and his young skipper, Oli Cooper, who are chartering guests of exclusive Makepeace Island resort down the shimmering waterway as beats fade into the evening.

dining on a barge on Makepeace Island
Memorable dining experiences – including on a barge – come standard on Makepeace Island.

So light-touch, yet pre-emptive, is the service of Trevor and the rest of the Makepeace Island team, that the moment you set foot on the secluded retreat one seems to lose all capacity to organise oneself. Whims are anticipated, moods imperceptibly managed and every request intercepted before it can be made – all in the endeavour to help you feel as unburdened as possible. As such, the fact a minor is at the helm has no feathers ruffled. All attachment to such responsibilities were left behind at the marina as we left the grind behind (except, as the mother of the boy, some responsibilities have followed me).

Noosa River, Makepeace Island
The private resort overlooks tranquil Noosa River.

From an aerial view, the 10-hectare Makepeace Island looks like a fish’s head emerging from the water to take a bite out of neighbouring Sheep Island. The only freehold island fully girt by water in the Noosa River, few people even know it’s here, much less what’s here. This is evident by the craning necks from passing vessels as we fish from the jetty one dusk-lit evening with staff on-hand to offer refreshments and baiting.

Where is Makepeace Island, Noosa?

Makepeace Island is located on the Noosa River, just 10 minutes via private boat from Noosa Heads. To get there, fly into Sunshine Coast Airport or drive two hours north from Brisbane.

Who owns Makepeace Island?

the pool at Makepeace Island
Frolic by the lagoon-style pool.

Originally called Pig Island, along the way the name was changed to Makepeace, after Hannah ‘Shotgun’ Makepeace inherited the island from her former employers. Despite the delicious irony, the much-storied Ms Makepeace enjoyed a pastime of sitting on her jetty with a rifle pointed at river-going folk, among a host of other eccentricities. After her death, the island spent some years in disrepair until it became the home of former advertising guru turned prolific artist, Brian Spencer. It turned up in the local news again after being acquired by Virgin boss Richard Branson in 2003, in conjunction with a few other investors.

outdoor dining on Makepeace Island
Set your own pace on this island oasis.

Now this idyllic island is in its luxe era as an exclusive-use stay that welcomes multi-gen families and groups of well-acquainted holidaymakers. Aside from Branson himself (who, when on the island, is often found scratching his chin by the giant chess set), former guests include mega-celebrity Drew Barrymore and her children, who apparently discovered the island by zooming in and out of Australia’s coastline on Google Maps.

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AI Prompt

How much does it cost to stay on Makepeace Island?

giant chess on Makepeace Island
A game of giant chess is a favourite pastime of co-owner Richard Branson.

As you may have guessed, the cost to stay at this private island induces a sharp inhale. For most of us, it’s a wincingly high nightly rate of $19,950 for the first eight guests and $1200 per night, per extra guest, accommodating up to 22 people (kids under five are free). But Makepeace is not an outlier. It’s reflective of the current trend to purchase experiences over obvious opulence. Rather than splashing on showy status symbols, the flex is to afford absolute privacy at an all-inclusive, personalised stay that exists beyond the purview of most. It’s a kind of hyper-hospitality.

But it’s not just the ultra-wealthy who are drawn to the private oasis of Makepeace Island. Often it’s a once-in-a-lifetime indulgence for families to gather for a special investment in memory-making or one-off event. “There is a broader shift happening, where time has really become the ultimate luxury," says Makepeace Island’s general manager, Kate Gilbert. “Travel has become that moment to reconnect with your loved ones, and exclusive use creates the space for that."

What it’s like to stay on Makepeace Island

Balinese-style architecture on Makepeace Island
Balinese-style architecture is a signature feature.

And what an event it is to stay here. Met at the Noosa Marina by Shotgun, the island’s custom-built luxury pontoon, you’re sped up the river to a waving welcome party (The White Lotus-style) on the island’s jetty. Hot towels and bubbles are offered as you make your way through the lush tropical gardens to the exquisite, poolside Balinese-style pavilion.

The buildings here were all constructed in Indonesia some 20 years ago, before being shipped over and assembled in situ. Their intricacy and traditional styling are truly authentic and a recent multimillion-dollar renovation has elevated things with more on-trend upgrades and the original thatched roofs replaced. You could easily be in Indonesia, except that Aussie bird calls and grazing kangaroos reveal cracks in the welcome deception.

villa’s bathroom on Makepeace Island
Luxuriate in your villa’s bathroom, complete with a statement bath.

Once you’ve gathered your ensemble of guests – as Gilbert puts it, “the only guests on-island are the ones you invite" – you disperse from the poolside pavilion to your lodgings. Sprawled across the manicured tropical gardens and marsupial-frequented lawns, you’ll flop between the waterside Boathouse, the four-bedroom Bali House, and three, two-bedroom Master Villas. The latter all include a carved volcanic boulder bath, requiring a ‘bath butler’ and 45 minutes to fill (worth it).

dining on Makepeace Island
Wining and dining is overseen by celebrated chef Zeb Gilbert.

If I am honest about what imbues Makepeace Island with the stuff that guarantees your investment is rewarded, it’s more of a feeling than a list of amenities. Of course, the beautifully styled villas and all-inclusive activities are wonderful. Trevor’s bartending skills and role as enthusiasm merchant (particularly for the only child on the island) are next-level. The chef-created meals from Zeb Gilbert, former executive chef and co-owner of Noosa’s multi-hatted Wasabi, are nothing short of Michelin-worthy. But actually it’s the impeccable hospitality that makes this place extraordinary. Unforced and genuine, it’s what makes the peace happen here.

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The details

What? Makepeace Island is a private, exclusive-use island set across 10 hectares on the Noosa River, Queensland.

How to get there: Fly into Sunshine Coast Airport or drive two hours north from Brisbane, then take a 10-minute private boat transfer from Noosa Heads.

Accommodation style: The retreat offers Balinese-style pavilions for up to 22 people and is family-friendly.

Dining: Enjoy bespoke meals prepared by the island’s highly awarded chefs in various island locations, with each offering a unique ambience.

Cost: Prices from $19,950 for the first eight guests and $1200 per night, per extra guest.

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Lara Picone
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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Tropical islands, good food & world-class shows: Your eventful guide to a holiday in Townsville

    Lee Mylne Lee Mylne
    Townsville is buzzing as the events capital of North Queensland, with a host of festivals, international sporting and arts events on offer.

    Perched between the Coral Sea, the towering pink monolith of Castle Hill, and fringed by ancient rainforest ranges, Townsville North Queensland is a genuine tropical playground.

    Here, find postcard-worthy landscapes all the way from nearby Magnetic Island to inland swimming holes and waterfalls – all dotted with an array of endemic wildlife. Get the heart racing with adrenaline water sports. Soak in a world-class arts scene. And take advantage of a culinary offering that punches well above its weight.

    And, then there’s the fact that Townsville has fast become the destination to an outstanding line-up of events – from live music to top-level sporting contests.

    Whether you have a weekend or weeks, there’s plenty here to fill your tropical getaway.

    Day 1: An eventful day

    Morning

    The Strand in townsville
    Explore The Strand.

    Daily flights offer easy connectivity from all capital cities to Townsville Airport, and within 10 minutes’ drive, you’re in the city centre. Start your stay by recharging with breakfast or coffee at the city’s newest spot, Botaniq Cafe, on the ground floor of the award-winning Bridgewater restaurant on the banks of Ross Creek.

    Start exploring on a breezy walk along the 2.5-kilometre foreshore of The Strand. Here, a waterfront path stretches all the way to the headland of Jezzine Barracks parklands. Admire more than 35 sculptures and artworks, as well as stunning views from the top of the park. Further along, Queens Gardens, established in 1870, offers a cool retreat and is Townsville’s oldest botanic garden.

    Stroll Gregory Street, off The Strand, for boutiques, homeware stores, cafes and restaurants, or follow a self-guided street art walking trail through the city centre, stopping to admire colourful works by big-name artists including Queenslander Fintan Magee.

    Afternoon

    concert in front of castle hill townsville events
    Time your trip for one of many Townsville events.

    For a casual lunch, stop in at Balabite for Mediterranean and Middle Eastern-inspired street food. Build your own pita with a choice of fillings, before enjoying a relaxing afternoon in preparation for one of Townsville’s big events.

    Whether it’s a concert from a big-name international band – think Foo Fighters or Guns ‘n’ Roses – or a night cheering on the Wallabies in the Rugby World Cup, there’s plenty to entertain you.

    Time your visit for events like the Townsville Folk Festival (June 12-14), Supercars Townsville 500 (July 10-12), Sealink Magnetic Island Race Week (August 27-September 2), North Australian Festival of Arts (September 25 – October 11) or see the Wallabies in the Rugby World Cup (coming in 2027).

    Day 2: Island dreaming

    Morning

    Pilgrim Sailing magnetic island
    Take a lunchtime sailing trip with Pilgrim Sailing.

    Fuel up with breakfast at Cbar on The Strand, looking out to your destination for the day: Magnetic Island (or ‘Maggie’ to the locals). Catch a quick ferry to spend the day exploring walking trails through national park, choosing from 23 beaches and trying a hand at the island’s water sports.

    The Forts Walk is the best place to see wild koalas in Australia, and you’re likely to find friendly wallabies at the Nelly or Geoffrey Bay headlands. Try guided snorkelling with Aquascene Magnetic Island or Pleasure Divers, or take a land-based tour with MI Ride Discovery Tours to the secluded west coast of the island.

    Pilgrim Magnetic Island offers four-hour lunchtime sailing trips aboard a 58-foot luxury yacht, dropping in to some of Magnetic Island’s remote bays for snorkelling or swimming and including gourmet grazing platters, drinks and ocean views.

    Afternoon

    picnic bay on magnetic island
    Head to Picnic Bay for delicious dining.

    Refuel after a morning of adventure. Seasalt Arcade at Picnic Bay has several good options. Savour craft brews and Latin tapas at Maggie Island Brewery, opt for bagels and light bites at Lava Lava cafe or fine dining at Restaurant Elsie.

    Now, it’s time to choose your own adventure. Stay the whole day on Maggie, or return to Townsville, where there’s plenty more to discover.

    Head to The Docks at Flinders Street Wharves for lunch. Spend the afternoon relaxing by the beach or join Poseidon Adventures for water sport adventures.

    Evening

    Ardo's Rooftop townsville
    End your day watching the sunset from Ardo’s Rooftop.

    However your day looked, end it with cocktails and canapes at Townsville’s Ardo Rooftop. Find something more substantial at the hotel’s elegant but casual Chef-hatted Japanese restaurant Terasu, where each dish is a work of art.

    Day 3: Natural delights

    Morning

    couple holiding hands at the top of castle hill in townsville
    Join the locals for an early walk to the peak of Castle Hill. (Credit: My Colourful World)

    Join the local early morning pilgrimage to hike up Castle Hill for the best 360-degree views in town, before heading to breakfast at Spirited Goat for gourmet treats and locally brewed coffee.

    A trip to Townsville wouldn’t be complete without a visit to the outer Great Barrier Reef. For those with time, Adrenalin Snorkel and Dive runs full-day trips to the Museum of Underwater Art for snorkellers and divers to admire the reef’s stunning collection of submerged sculptures on John Brewer Reef, about two hours by boat from Townsville.

    Afternoon

    Shorehouse restaurant townsville
    Stop into the award-winning Shorehouse.

    Round off your Townsville getaway with lunch at Shorehouse, awarded Best Restaurant in the North Queensland People’s Choice Awards every year since 2023. Dine on the deck to catch the breeze and sample modern Asian cuisine as you watch the world go.

    Keen for something more to extend your stay? There are always more adventures –new, familiar and with a twist – in the events capital of the North.

    Plan your eventful visit to Townsville North Queensland at townsvillenorthqueensland.com.au.