is set to unveil The Barossa Valley its first luxury resort

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One of Australia’s most celebrated wine regions is set to unveil an exceptional new $100 million resort.

Renowned for its world-class wineries, rolling vineyards, and rich cultural heritage, the Barossa Valley is one of Australia’s most popular tourist destinations. And in an exciting development for wine enthusiasts, IHG Hotels & Resorts and Strategic Alliance have just announced they will introduce the world’s first and largest luxury hotel brand to the region: InterContinental Barossa Resort & Spa .

InterContinental Barossa Resort and Spa
The resort is set to redefine luxury in the iconic wine region.

Slated to open in 2028 (subject to planning approval), the resort will sit in the heart of the Barossa Valley making it easy for wine enthusiasts to access the region’s best wineries. 

Matt Tripolone, IHG Hotels & Resorts Managing Director, Australasia & Pacific, shared his excitement for the project: “For the first time, the Barossa will boast a globally branded luxury hotel that will serve as an indelible beacon for guests seeking an unparalleled level of luxury and sophistication."

Inter Continental Barossa Resort & Spa
The resort will sit in a lush landscape surrounded by vineyards.

Each room of the 150-room property will feature lush landscape views, including balcony rooms with vineyard and cellar door vistas. World-class dining options including a 130-seat signature restaurant will showcase Australia’s finest flavours with a modern twist, while the lounge bar, outdoor garden terrace, and exclusive Club InterContinental will provide luxurious spaces to unwind and relax. 

Other facilities will include a pool, a day spa, a fitness centre, scenic walking trails, and extensive conference and meeting spaces. The result will be a stylish destination that caters for corporate retreats, romantic escapes, wellness seekers, special events, and group getaways. 

InterContinental Barossa Resort & Spa
The Barossa Valley is one of Australia’s most popular regions.

Tripolone further highlighted why this project is a major milestone for the region:

“Underpinned by stunning architecture and complemented by one of the world’s most recognised brands, InterContinental Barossa Resort & Spa will be the perfect destination for wine lovers, gastronomes, and luxury escapists."

Discover the best things to do in the Barossa Valley

Rachael Thompson
Rachael Thompson is Australian Traveller's Evergreen Editor and a self-proclaimed cheese and Chablis connoisseur. In her role, she creates and manages online content that remains relevant and valuable over time. With a background in publishing and e-commerce in both interior design and travel, Rachael is dedicated to curating engaging content that informs and inspires. She began her career at Belle magazine, then went on to become Senior Content Producer at Homes to Love focusing on Australian House & Garden and Belle, followed by Editor at Bed Threads. Her work has also appeared in Qantas Travel Insider. When she's not writing, editing, or optimising content, Rachael enjoys exploring the city's newest restaurants, bars, and hotels. Next on her Aussie travel wish list are Uluṟu-Kata Tjuṯa National Park and Lord Howe Island.
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The iconic Victorian beach where true Aussie surf culture was born

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

The rise of surf culture along Victoria’s coastline

surfers at Bells Beach in Australia
Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

huge swells from the Great Southern Ocean at Bells Beach
Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach
Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

surfers out at Bells Beach
Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay
The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum
The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum
The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

surfing at Bells Beach
The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)