The Tamar Ridge & PIRIE Cellar Door experiences worth booking

Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.

The fire crackles softly as you settle into a comfortable armchair, a glass of Tamar Ridge Reserve Pinot Noir warming your hands. Outside, rows of vines stretch across the Tamar Valley, their gentle contours framed by rolling hills and ever-changing skies. Or perhaps it’s a sunlit afternoon, and you’re on the terrace with a flute of PIRIE Vintage sparkling in hand, watching the valley shimmer beneath you as each crisp sip captures the freshness of Tasmania. At the Tamar Ridge and PIRIE Cellar Door, the setting in one of Australia’s most celebrated cool-climate wine regions is every bit as special as the wines.

The two brands now share a beautifully refurbished cellar door, giving visitors the opportunity to sample both still and sparkling wines from the Brown Family Wine Group’s luxury portfolio in a single stop. Alongside the shared tasting space, they’ve also introduced a range of premium experiences tailored to each brand.

Tamar Ridge’s story began in 1994, when vines were planted at Kayena in Tasmania’s Upper Tamar Valley. Guided by renowned viticulturist Dr Richard Smart – the “Flying Vine Doctor" – the vineyard quickly gained a reputation for quality, with a new winery established in 1998 and the Tamar Ridge label born.

sitting on the lawn of Tamar Ridge & Pirie Cellar Door — Sit outside to soak in the sun as you enjoy Tamar Valley views. (Credit: Natasha Mulhall)

Today, New Zealand-born head winemaker Tom Wallace leads the cellar, brings his passion for cool-climate winemaking to help shape Tamar Ridge’s reputation for elegant, expressive wines.

Founded by Dr Andrew Pirie in 1995, PIRIE helped prove the island’s potential for world-class cool-climate sparkling.

Crafted in the traditional method from hand-picked Pinot Noir and Chardonnay grown in the Valley, PIRIE Tasmania sparkling wines are celebrated for their fine beads, depth and elegance. With a collection of trophies, gold medals and top honours behind them, these rare vintages showcase the very best of the state’s sparkling wine.

Brown Brothers – now known as the Brown Family Wine Group – acquired Tamar Ridge, PIRIE and Devil’s Corner on the island’s east coast in 2010, extending the legacy of a family wine company founded in 1889 at Milawa in Victoria’s King Valley. The company has continued its pursuit of exceptional cool-climate vineyards, recognising Tasmania’s unique potential in a changing climate.

Location

roaring fireplace inside Tamar Ridge & Pirie Cellar Door tamar valley — Get cosy by the roaring fireplace. (Credit: Natasha Mulhall)

Tamar Ridge & PIRIE Cellar Door is set on the west bank of the Tamar River, just 20 minutes north of Launceston and around two and a half hours’ drive from Hobart near the riverside village of Rosevears in northern Tasmania. Stretching more than 60 kilometres along the river, from the mouth near Launceston north towards Bass Strait, the Valley is a vast patchwork of vineyards, orchards, farmland and historic townships.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

Style & decor

interior of Tamar Ridge & Pirie Cellar Door tamar valley — Come for a regular tasting, or book an experience. (Credit: Natasha Mulhall)

Floor-to-ceiling windows showcase panoramic views, while outdoor decks make the most of the surrounding scenery. Inside, the refined contemporary interiors strike a balance between modern luxury and the natural surrounds, with a double-sided fireplace to linger by. A Tamar River view creates a warm focal point. Natural wood accents add a sense of place, including a handcrafted 12-seat Tasmanian oak table that anchors the space with understated elegance.

Wine experiences

The cellar door’s curated wine experiences pair award-winning wines with local produce and the stories behind them. For those who prefer a leisurely visit without a set itinerary, the cellar door also offers cheese platters and small plates, best enjoyed with a glass in hand while taking in those Tamar River views.

Come for a taste, stay for an experience.

PIRIE & Oyster Experience

A true taste of Tasmania comes to life in the PIRIE & Oyster Experience, created in partnership with Tasmanian Oyster Co. Exploring the connection between merroir and terroir – the influence of the sea and soil on flavour – this guided tasting pairs three premium oysters from different Tasmanian growing regions with three expressions of PIRIE sparkling wine: the NV, 2021 Vintage and Blanc de Blanc.

As each oyster and wine pairing is revealed, guests discover how Tasmania’s unique landscapes shape flavour, from the mineral freshness of the ocean to the elegance and precision of cool-climate sparkling wine.

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Pinot Noir Blending Experience

For those who want to step behind the winemaker’s bench, the Pinot Noir Blending Experience offers a hands-on journey into the art of creating great wine.

Guests taste through three to four individual Pinot Noir clones from the previous vintage, each revealing its own personality through aroma, structure and character. Guided by the cellar door team, visitors explore how these individual components come together to create balance and complexity – before attempting their own blend.

Will you recreate the house style, or create something entirely original? This immersive experience offers a fascinating insight into the craft, creativity and precision that goes into every bottle.

Supreme Indulgence

Tamar Ridge & PIRIE Cellar Door — Settle in for true indulgene. (Credit: Natasha Mulhall)

The most elevated experience at the cellar door, the Supreme Indulgence (PIRIE Sparkling with Caviar tasting) is a celebration of luxury, refinement and Tasmania’s exceptional produce.

Priced at $99 per person, the tasting pairs PIRIE Tasmania’s most distinguished sparkling wines with carefully selected sturgeon caviar, chosen to enhance the elegance, texture and finesse of each cuvée. Hosted by an expert member of the team, the experience unfolds as a thoughtful exploration of fine bubbles, delicate flavours and the craftsmanship behind every bottle.

Start planning at tamarridge.com.au and pirietasmania.com.au.

Hobart has quietly become our coolest capital, but the real wonder lies just beyond the city limits.

In the cool shade of Kunyani/ Mt Wellington, Hobart has earned a reputation. Home to culture-defining Dark MOFO, the city blends rugged, raw wilderness and rule-breaking galleries. But, step beyond the thrumming capital’s border and you’ll find a new perspective: historic towns, Jurassic-era cliffs and a UNESCO City of Gastronomy. Fill your days with epicurean odysseys and wild scenery on the best day trips from Hobart.

Where to stay

Hobart stay with sleek style at Mövenpick hotel — Elevate your Hobart stay with sleek style at Mövenpick.

Behind every good road trip is the perfect home base. Somewhere central to review your camera roll, make the most of Hobart’s dining scene and relax before setting off again.

For modern, Tasmanian-inspired design, book a stay at the Movenpick Hotel Hobart. Standing at the Salamanca Markets, look to the Hobart skyline, and the award-winning hotel will catch your eye. As the third-tallest building in the CBD, the views across the harbour toward Antarctica are totally unique from your room. Here, end each day at the daily free chocolate hour (plus a free Movenpick ice cream for the little ones).

For a more budget-conscious option, head to the picture book, sandstone buildings of Macquarie Street. Nestled along the buzzing, historic streetscape, you’ll find Tasmania’s biggest hotel: the Ibis Styles. Return home each day to defrost in one of the hotel’s two saunas. Make use of the proximity to MONA, or take an easy stroll to the candy-coloured cottages of Battery Point between your adventures.

1. Bruny Island

Bruny Island Neck is an isthmus of land connecting north and south Bruny Island. — Begin your adventure with a climb and a view. (Credit: Elise Weaver)

Craggy cliffs and tropical-hued, white sand beaches signal your arrival to Bruny Island/ Lunawanna-Alonnah.

Start your day trip at the island’s most iconic spot, the Neck Game Reserve. Scale the Trunganini steps to gaze out over the teensy stretch of land that juts through the sea connecting the two ends of the island.

Catch a rare glimpse of the white-furred wallabies that call Bruny Island home at Adventure Bay. Then, for ocean-fresh oysters, pull into the drive-thru window at Get Shucked. Sample Bruny Island cheese at the cellar door before catching the ferry home with an esky full of local produce.

2. Mount Wellington

Mount Wellington Summit tasmania — Climb through alpine forest to the summit. (Credit: Samuel Shelley)

At 1271 metres, Mount Wellington watches protectively over Hobart. Follow the winding road to climb through alpine forest and tufts of snow to reach the summit. Gaze down over Hobart and out to sea, or over your shoulder to the southwestern wilderness.

Reset your adrenaline with a mountain bike ride back down. Or, make like the locals and head into the mountain on foot. Try the hike to the Jurassic-period Organ Pipes, which slips under the mountain’s magnificent dolerite cliffs (perfect for families thanks to the trail’s minimal incline).

For a view of Mount Wellington itself, hike nearby Cathedral Rock.

2. Port Arthur

Port Arthur tasmania — Wander through convict-built grounds and gardens. (Credit: Alastair Bett)

Constructed entirely by convicts, the manicured gardens and penal buildings of Port Arthur offer a day trip that practically hums with history.

The rugged, seagirt location was chosen for its difficult escape conditions. Now, you can cruise the coast below the towering, jagged cliffs of the Tasman National Park or wander the sloping fields of fragrant lavender.

Tickets to Port Arthur include a walking tour and harbour cruise. See the Isle of the Dead where 1000 men are buried in marked and unmarked graves. And Point Puer, Britain’s first prison for children.

3. Launceston

Duck Reach Power Station Bridge Cataract Gorge launceston — Walk the sunlit paths of Cataract Gorge. (Credit: Nick H Visuals)

You’ll find Launceston at the confluence of three rivers after an easy 2.5-hour drive from Hobart. Launceston is a patchwork of old and new. Here, heritage streetscapes meet modern architecture.

Visit Cataract Gorge, the green, sun-dappled heart of the town and sacred meeting point for Tasmania’s indigenous communities. Pull up at roadside produce stalls that dot the Tamar Valley, or dine out. Launceston is, after all, a UNESCO City of Gastronomy.

Should the local wine scene persuade you, simply extend your time in Launceston at Peppers Silo (but definitely at least stop by the onsite restaurant, Grain of the Silo, for a farm fresh menu) or Mercure Launceston before heading back to Hobart.

4. Bonorong Wildlife Sanctuary

woman with wombat at Bonorong Wildlife Sanctuary — Snap a cuddle-worthy encounter. (Credit: Tourism Australia)

Take a 35-minute drive from your hotel and you’ll find Bonorong Wildlife Sanctuary. This social enterprise is run by a team of extremely passionate Tasmanians with a mission to look after critically endangered species who have found sanctuary here after facing extinction on the mainland.

Choose to wander the sanctuary at your own pace or join a guided tour (free with your ticket) to come face to face with Tassie’s most iconic species. Tasmanian Devils, wombats and echidnas are part of the free tour. You can book up close encounters with your favourite animals, too.

5. Richmond Village & Coal River Valley

Richmond is a picture-perfect town in the Coal River Valley wine region, offering a glimpse into early colonial life, one of the best day trips from Hobart. — Trace the river through history and wine country. (Credit: Alastair Bett)

Richmond is a town that belongs in a snow globe. Fifty colonial-era, Georgian buildings have been painstakingly restored and turned into cafes, cosy restaurants and galleries. Visit Richmond Gaol, said to be the home of a prisoner so vile he inspired Charles Dickens to pen Oliver Twist’s Fagin.

Then, follow the Coal River as it flows past grassy, duckling-dotted knolls and under the iconic Richmond Bridge, the oldest bridge in Australia. From the crest of the bridge, see the oldest Catholic Church in Australia. The river crawls past many cellar doors, perfect for a day of wine tasting.

What to expect from the Tamar Valley’s newly renovated cellar door

Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.

Location

Style & decor