MACq01 blends history with luxury waterfront accommodation

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Hobart’s iconic waterfront hotel blends Tassie’s colourful history with clever design.

One can rely on Tasmania to do things a little differently and so it is with Hobart’s harbourside MACq01. This storytelling hotel reaches into the past to colour its elegant and contemporary style and bring a novel approach to hospitality. From an exterior design that softly alludes to the wharf’s warehouse history to tales of notable Tasmanians in every room, and an aesthetic that is both considered and beautifully executed, everything about this luxury stay embraces the character of our southernmost city.

Location

Hobart’s Macquarie Wharf was once a hub of seafaring commerce on which was plonked a market, then came a large shipping shed. Now, rather more elegantly plonked is the MAC01 complex, most of which is occupied by the luxury MACq01 hotel. That’s not a typo, by the way.

an aerial view of MACq01 hotel in Hobart
The luxury MACq01 hotel claims prime real estate at the MAC01 complex. (Image: MACq 01 and Stu Gibson)

Confusingly, the hotel inserts a lowercase q into its name to differentiate it from the complex in which it resides. Tipping its hat to its maritime and commercial history, the building is a beautifully designed finger of architecture in easy cooee of the artful Hunter Street precinct and a short-ish walk to the city centre.

Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of the hotel’s many drawcards. (Image: Stu Gibson)

Style and character

A city with a past as storied as Hobart’s is well-deserving of an iconic hotel to match its frontier spirit and waterfront beauty. MACq01 is a self-described storytelling hotel. It has unearthed the city’s tales of survivors, settlers, battlers, convicts and captains and woven them into the texture of its design and character.

the exterior of MACq01 hotel, Hobart
Each room has been created with a specific Tasmanian trait in mind. (Image: Adam Gibson)

Each of the 114 rooms and suites has been crafted to reflect one of five Tasmanian traits, they being: colourful and quirky; grounded yet exceptional; fighting believers; curious and creative; and hearty and resilient. Divided between these five traits are 114 real-life historical characters, one for each room, whose story is revealed to those who check-in.

a couple relaxing in one of the rooms in MACq01, Hobart
Luxury found in the details. (Image: Adam Gibson)

While the concept may teeter on the edge of a gimmick, it’s thoroughly and wonderfully Tasmanian, which means of course, it’s charmingly tongue-in-cheek and artfully clever. You’ll find yourself drawn into the narrative as you explore the modern and luxurious surrounds of this sleek hotel.

a marble bathroom with a private tub at MACq01, Hobart
Soak in the marble bathtub.

Rooms

Behind every door of this hotel is the story of a remarkable Tasmanian plucked from history. You could be bedding down with the memory of a blustering bushranger, mercurial merchant or pugnacious publican, but no matter who has inspired your room or suite, you will certainly find yourself in a hyper-stylish confluence of history and design.

a look inside one of the suites at MACq01, Hobart
A melding of history and design.

Furnished with tactile natural finishes and a studied attention to detail, the rooms are a haven of distinctly Tasmanian aesthetics.

an elegant bedroom suite at MACq01, Hobart
Sleep soundly in one of the luxe suites. (Image: MACq 01 and Adam Gibson)

Choose from rooms facing historic Hunter Street or the glittering waterfront, where you can step out onto a private balcony or terrace.

one of the rooms at MACq01, Hobart
Wake up to views of the harbour. (Image: MACq 01 and Adam Gibson)

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Storytelling Tours

For guests keen to go deeper into the stories woven throughout the hotel and beyond, they can book a complimentary tour with MACq01’s charismatic Master Storyteller. The 114 Doors Tour weaves you through the hotel, while The Sticky Stones and Secrets Tour leads you beyond the hotel walls and into the old buildings of Hunter Street. The Hidden Hobart: The Viewfinder Tour journeys from the virtual old wharf to the modern-day new wharf using retro viewfinders to see the same spots through the lens of decades past.

a woman holding a book of the 114 Doors Tour at MACq01, Hobart
Storytelling is woven throughout the hotel experience. (Image: Adam Gibson)

Food and drink

You’re in Tasmania, so it follows you won’t be short on opportunities to indulge in the incredible local produce while staying at MACq01. You could begin your evening with bright and briny Bruny Island oyster and a crisp Tassie white in the lounge, before proceeding to a table at the hotel’s sleek, harbour-adjacent Old Wharf Restaurant. Here, head chef Alvin Sim lets the produce upstage the view from breakfast through to dinner with refined takes on the classics.

the Old Wharf Restaurant in MACq01
The elegant Old Wharf Restaurant. (Image: Adam Gibson)

The Story Bar is also a good place to initiate aperitivo hour. The space flows from the polished lounge edged with a wall of fascinating artefacts to an outside terrace, which beckons persuasively on a sun-filtered afternoon. On Friday and Saturday nights, a live band adds to the atmosphere.

a couple enjoying drinks at The Story Bar, MACq01
A good story never goes out of style. (Image: Adam Gibson)

A nightcap or a clandestine interlude is best sought perched at the marble bar or in a leather armchair at the intimate Evolve Spirits Bar.

a bear fossil at Evolve Spirits Bar, MACq01
The intimate Evolve Spirits Bar.

Be guided through the staggeringly large and somewhat intimidating selection of spirits on offer by the deft bar staff. Featuring a range of award-winning Tassie spirits and a list of rare tipples, it’s easy to lose time in this cloistered enclave.

a bartender preparing drinks at Evolve Spirits Bar, MACq01
Perch at the marble bar for a nightcap. (Image: Evolve Spirits Bar and Adam Gibson)

Facilities

Lounge

The story begins the moment you step into MACq01, where your eye will drift directly to the circular waterfront lounge. The centrepiece here is a handcrafted fireplace around which stories are recounted, while above an installation that calls to mind seaweed dancing in the current tilts heads upwards.

the foyer of Old Wharf Restaurant
The eye-catching handcrafted fireplace. (Image: Adam Gibson)

The lounge is decorated with artefacts that represent the traditions of the Tasmanian Aboriginal toolkit, which have been made by today’s descendants of the First Tasmanians. Guests can enjoy a pre-or post-dinner drink here and watch the sun glint off the water beyond.

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Valet parking and Tesla charging

If you’ve driven to Hobart or are circumnavigating the state by road, you can keep and charge your vehicle here.

Gym

A well-equipped gym is at your service from 6am to 9pm.

Access for guests with disabilities?

The hotel has six accessible rooms and suites available and was designed with equal access in mind. Specifications for visual impairment and hearing aids have been adhered to and all communal spaces in the hotel are wheelchair accessible. The hotel has been awarded Best Accessible Accommodation at the THA and Drysdale Awards for Excellence.

Family friendly?

Families can book interconnecting rooms that can accommodate king or twin bedding.

Details

Address: 18 Hunter Street, Hobart
Cost: Rooms start at $300 per night for a Hunter Street room, while suites start at $650.
Best for: Couples enjoying a luxe getaway that delves into city’s past and present and allows easy access to her stunning surrounds.

Head to our guide on Hobart accommodation for more great stays in Tasmania’s capital city.

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Lara Picone
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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What to expect from the Tamar Valley’s newly renovated cellar door

    Angela Saurine Angela Saurine
    Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.

    The fire crackles softly as you settle into a comfortable armchair, a glass of Tamar Ridge Reserve Pinot Noir warming your hands. Outside, rows of vines stretch across the Tamar Valley, their gentle contours framed by rolling hills and ever-changing skies. Or perhaps it’s a sunlit afternoon, and you’re on the terrace with a flute of PIRIE Vintage sparkling in hand, watching the valley shimmer beneath you as each crisp sip captures the freshness of Tasmania. At the Tamar Ridge and PIRIE Cellar Door, the setting in one of Australia’s most celebrated cool-climate wine regions is every bit as special as the wines.

    The two brands now share a beautifully refurbished cellar door, giving visitors the opportunity to sample both still and sparkling wines from the Brown Family Wine Group’s luxury portfolio in a single stop. Alongside the shared tasting space, they’ve also introduced a range of premium experiences tailored to each brand.

    Tamar Ridge’s story began in 1994, when vines were planted at Kayena in Tasmania’s Upper Tamar Valley. Guided by renowned viticulturist Dr Richard Smart – the “Flying Vine Doctor” – the vineyard quickly gained a reputation for quality, with a new winery established in 1998 and the Tamar Ridge label born.

    sitting on the lawn of Tamar Ridge & Pirie Cellar Door
    Sit outside to soak in the sun as you enjoy Tamar Valley views. (Credit: Natasha Mulhall)

    Today, New Zealand-born head winemaker Tom Wallace leads the cellar, brings his passion for cool-climate winemaking to help shape Tamar Ridge’s reputation for elegant, expressive wines.

    Founded by Dr Andrew Pirie in 1995, PIRIE helped prove the island’s potential for world-class cool-climate sparkling.

    Crafted in the traditional method from hand-picked Pinot Noir and Chardonnay grown in the Valley, PIRIE Tasmania sparkling wines are celebrated for their fine beads, depth and elegance. With a collection of trophies, gold medals and top honours behind them, these rare vintages showcase the very best of the state’s sparkling wine.

    Brown Brothers – now known as the Brown Family Wine Group – acquired Tamar Ridge, PIRIE and Devil’s Corner on the island’s east coast in 2010, extending the legacy of a family wine company founded in 1889 at Milawa in Victoria’s King Valley. The company has continued its pursuit of exceptional cool-climate vineyards, recognising Tasmania’s unique potential in a changing climate.

    Location

    roaring fireplace inside Tamar Ridge & Pirie Cellar Door tamar valley
    Get cosy by the roaring fireplace. (Credit: Natasha Mulhall)

    Tamar Ridge & PIRIE Cellar Door is set on the west bank of the Tamar River, just 20 minutes north of Launceston and around two and a half hours’ drive from Hobart near the riverside village of Rosevears in northern Tasmania. Stretching more than 60 kilometres along the river, from the mouth near Launceston north towards Bass Strait, the Valley is a vast patchwork of vineyards, orchards, farmland and historic townships.

    Style & decor

    interior of Tamar Ridge & Pirie Cellar Door tamar valley
    Come for a regular tasting, or book an experience. (Credit: Natasha Mulhall)

    Floor-to-ceiling windows showcase panoramic views, while outdoor decks make the most of the surrounding scenery. Inside, the refined contemporary interiors strike a balance between modern luxury and the natural surrounds, with a double-sided fireplace to linger by. A Tamar River view creates a warm focal point. Natural wood accents add a sense of place, including a handcrafted 12-seat Tasmanian oak table that anchors the space with understated elegance.

    Wine experiences

    The cellar door’s curated wine experiences pair award-winning wines with local produce and the stories behind them. For those who prefer a leisurely visit without a set itinerary, the cellar door also offers cheese platters and small plates, best enjoyed with a glass in hand while taking in those Tamar River views.

    Come for a taste, stay for an experience.

    PIRIE & Oyster Experience

    PIRIE & Oyster Experience
    Taste the best of PIRIE matched with oysters. (Credit: Natasha Mulhall)

    A true taste of Tasmania comes to life in the PIRIE & Oyster Experience, created in partnership with Tasmanian Oyster Co. Exploring the connection between merroir and terroir – the influence of the sea and soil on flavour – this guided tasting pairs three premium oysters from different Tasmanian growing regions with three expressions of PIRIE sparkling wine: the NV, 2021 Vintage and Blanc de Blanc.

    As each oyster and wine pairing is revealed, guests discover how Tasmania’s unique landscapes shape flavour, from the mineral freshness of the ocean to the elegance and precision of cool-climate sparkling wine.

    Pinot Noir Blending Experience

    Pinot Noir Blending Experience
    Try your own hand at mixing. (Credit: Natasha Mulhall)

    For those who want to step behind the winemaker’s bench, the Pinot Noir Blending Experience offers a hands-on journey into the art of creating great wine.

    Guests taste through three to four individual Pinot Noir clones from the previous vintage, each revealing its own personality through aroma, structure and character. Guided by the cellar door team, visitors explore how these individual components come together to create balance and complexity – before attempting their own blend.

    Will you recreate the house style, or create something entirely original? This immersive experience offers a fascinating insight into the craft, creativity and precision that goes into every bottle.

    Supreme Indulgence

    Tamar Ridge & PIRIE Cellar Door
    Settle in for true indulgene. (Credit: Natasha Mulhall)

    The most elevated experience at the cellar door, the Supreme Indulgence (PIRIE Sparkling with Caviar tasting) is a celebration of luxury, refinement and Tasmania’s exceptional produce.

    Priced at $99 per person, the tasting pairs PIRIE Tasmania’s most distinguished sparkling wines with carefully selected sturgeon caviar, chosen to enhance the elegance, texture and finesse of each cuvée. Hosted by an expert member of the team, the experience unfolds as a thoughtful exploration of fine bubbles, delicate flavours and the craftsmanship behind every bottle.

    Start planning at tamarridge.com.au and pirietasmania.com.au.

    Hotel Profile: MACq01 – Tassie’s Waterfront Gem | Australian Traveller