The ultimate guide to Wimmera Mallee, Vic

A world away from the hustle, bustle and chaos of the big smoke – yet with a distinct sense of familiarity – Victoria’s Wimmera Mallee region is an incomparable place.

Victoria’s Grampians are a visual feast, a seemingly endless vista of craggy cliffs, rolling valleys and untamed bushland. But they’re also much more than a scenic mountain landscape. Diverse and storied, each region within the range has its own rhythm. The Wimmera Mallee – a pocket in the state’s north-west, stretching from Horsham to near Mildura – is one of the most captivating.

Once known as Victoria’s agricultural heartland, the Wimmera Mallee has evolved in recent years into a dynamic, slightly offbeat hub. It buzzes with a creative hum and welcoming energy, and harbours an eclectic mix of long-time locals and tree-changers. Once you encounter its unmistakable charm, feel its warm country hospitality and taste its nationally celebrated vanilla slice, you may find yourself lingering longer than planned.

Eager to explore? These must-visit spots let you experience the inimitable spirit of this special part of the world.

Wimmera Mallee’s quirky attractions

The Dimboola Imaginarium, Wimmera Mallee victoria — Step into the whacky Dimboola Imaginarium. (Image: Denis Bin)

If you’re after something a little more unconventional, the Wimmera Mallee delivers in droves.

The Dimboola Imaginarium – located in a historic bank building in its namesake town – is a gift shop and boutique accommodation in one. Shop for unique and whimsical keepsakes, stay overnight in an elegant themed room, and lose yourself in one of the Imaginarium’s interactive experiences.

Also in Dimboola, just a short drive from the Imaginarium, is a menagerie of utter delight. Tiny Goats and Co. is home to a herd of miniature goats, with the farm offering group visits and special events like goat yoga and cuddle sessions.

Arcade aficionados should visit the Australian Pinball Museum in nearby Nhill. Here, you’ll find the biggest selection of playable pinball machines in the country, featuring modern models and classics dating all the way back to 1931.

Arts and culture in Wimmera Mallee

Step into the Wimmera Mallee’s storied history at the Stick Shed — Step into history at the Stick Shed. (Image: Visit Vic)

As a thoroughly creative community, it’s no wonder the Wimmera Mallee has a host of venues focused on its rich arts and culture scene.

Wander Trickbots Metal Art & Sculpture Garden in Nullawil, a winding trail filled with unique and quirky creations fashioned from metal odds, ends and scrap. A walk through the garden is inspiring enough, but consider buying a piece to take home and treasure.

The town of Nhill also has a significant Karen-Burmese refugee community, who make up 10 per cent of the local population. Discover the artistry of this vibrant culture at Paw Po, where you can purchase traditional hand-woven and textile products. Choose from a selection of beautifully crafted homewares, fashion and dolls.

Step into the Wimmera Mallee’s storied history at the Stick Shed, the only WWII emergency grain store still standing today. This National Heritage-listed structure takes you on a journey through the region’s agricultural past and is a dramatic sight with its towering and eerily striking timber poles.

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Nature escapes around Wimmera Mallee

pink Lake Tyrrel, Wimmera Mallee, Victoria Australia — Take in the pink hues of Lake Tyrrell. (Image: Visit Vic)

Much like the majestic beauty of the wider Grampians, the Wimmera Mallee is a mélange of serene and spellbinding nature escapes.

Victoria’s pink lakes are famed nationwide, and two of them are found right here. See the flamingo-pink hues of Loch Iel, particularly vivid after a heavy downpour, or the vast and ancient Lake Tyrrell, which turns pink during wet and warm conditions.

The Snowdrift dunes in Wyperfeld National Park are ideal for adventurers. Set amid the area’s semi-arid landscape, the dunes are expansive mounds of sand deposited around 40,000 years ago. Hike or sandboard them and make sure to visit at sunset, when the sand glows golden.

And while some travellers chase the highest peaks, you can see the most modest in the Wimmera Mallee. Standing a mere 43 metres above the surrounding terrain, Mount Wycheproof is considered the smallest registered mountain in the world. Courtesy of its relatively gentle inclines, it’s a lovely spot for a walk and a picnic.

Culinary adventures in Wimmera Mallee

border inn in the Wimmera Mallee — Meet the locals at Border Inn.

As a region rich in agricultural bounty, it’s little surprise the Wimmera Mallee has such a robust and vibrant food scene. The community is fiercely proud of its local produce, showcasing the flavours and heritage of the area.

The Border Inn in the village of Apsley is a quaint country pub and meeting spot for the local community, featuring a classic country menu and warm hospitality.

The Horsham Golf Club is a popular spot for golf buffs with an adjoining bistro and bar. Try a modern twist on hearty favourites while taking in views of the green. For a taste of the area’s vintages, head to Norton Estate Wines – a boutique wine producer and cellar door open weekends.

A Wimmera Mallee jaunt wouldn’t be complete without a visit to the famed Sharp’s Bakery in Birchip. Here, you’ll find a velvety vanilla slice that’s been crowned as Australia’s best seven times.

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Wimmera Mallee accommodation

Fulham Homestead in wimmera mallee — Escape to Fulham Homestead.

If you’re enjoying an extended trip, you’ll need somewhere to rest. After a day tackling Wyperfeld’s epic dunes, visit Pine Plains Lodge, also in the national park. Built from reclaimed timber planks and logs, and anchored by rugged stone fireplaces, the lodge is a rustic and cosy hideaway.

For a refined yet relaxing escape, head to Fulham Homestead – a gorgeously restored guesthouse on an idyllic working farm, complete with farm animals and scenic vistas. Built in the 1840s, it has all the elegance and charm of its heritage, plus contemporary comforts like a modern kitchen, wi-fi and air-conditioning.

The Hermitage Hotel is Victoria’s oldest inland pub and an equally delightful blend of old and new. The restored rooms are perfectly appointed and adorned with period furnishings and high-quality linens. The pub itself is a favoured food and wine spot among locals and travellers alike.

If camping is more your style, the Lake Lascelles Cabins and Camping (formerly Mallee Bush Retreat) is a sprawling oasis with powered and unpowered sites and snug cabins. The setting is stunning too, the pristine Lake Lascelles sitting right in its centre.

Annual events

Wimmera Mallee Nhill Aviation Museum — Time your visit to Nhill Aviation Museum for the annual air show.

You may not need an excuse to revisit the Wimmera Mallee, but these annual and bi-annual events will almost certainly have you returning again and again.

Each year, the Lake Chalegrark Country Music Marathon takes over the town for a spectacular line-up of musicians from around Australia. The event is easygoing, family-friendly, and set in scenic surrounds on the shores of Lake Charlegrark.

Every two years, the region holds colourful events like the Wimmera Steampunk Festival, a raucous celebration of 19th-century steampunk culture with a different theme each time; the Nhill Air Show, which features jaw-dropping aerial stunts, aircraft displays, music, activities and more; and the Nati Frinj, a festival of art, culture and performance showcasing the many talents of the Natimuk community.

From the quirky to the tasty, start planning at visitwimmeramallee.com.au

Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated.

Just 15 years ago, Federal Mills was a very different place. Once among the most significant industrial sites in Victoria, the historic woollen mill was one of a dozen that operated in Geelong at the industry’s peak in the mid-20th century, helping the city earn its title as ‘wool centre of the world’. But by the 1960s global competition and the rise of synthetic fabrics led to the slow decline of the industry, and Federal Mills finally shuttered its doors in 2001. Within a few years, the abandoned North Geelong grounds had become makeshift pastoral land, with cows and goats grazing among the overgrown grass between the empty red-brick warehouses. It was a forgotten pocket of the city, all but two klicks from the bustle of the CBD.

Geelong cellar door wine bar — Geelong has shed its industrial identity to become an innovative urban hub with reimagined heritage spaces. (Image: Ash Hughes)

Federal Mills: from forgotten factory to creative precinct

Today, the century-old complex stands reborn. The distinctive sawtooth-roof buildings have been sensitively restored. An old silo is splashed with a bright floral mural, landscapers have transformed the grounds, and the precinct is once again alive with activity. More than 1000 people work across 50-plus businesses here. It’s so busy, in fact, that on a sunny Thursday morning in the thick of winter, it’s hard to find a car park. The high ceilings, open-plan design, and large multi-paned windows – revolutionary features for factories of their time – have again become a drawcard.

Paddock Bakery andPatisserie — Paddock Bakery and Patisserie is housed within the historic wool factory. (Image: Gallant Lee)

At Paddock, one of the precinct’s newer tenants, weaving looms and dye vats have been replaced by a wood-fired brick oven and heavy-duty mixers. Open since April 2024, the bakery looks right at home here; the building’s industrial shell is softened by ivy climbing its steel frames, and sunlight streams through the tall windows. Outside, among the white cedar trees, families at picnic benches linger over dippy eggs and bagels, while white-collar workers pass in and out, single-origin coffee and crème brûlée doughnuts in hand.

Geelong: Australia’s only UNESCO City of Design

Paddock Bakery can be found at Federal Mills. (Image: Gallant Lee)

“A lot of people are now seeing the merit of investing in Geelong,” says Paul Traynor, the head of Hamilton Hospitality Group, which redeveloped Federal Mills. A city once shunned as Sleepy Hollow, and spurned for its industrial, working-class roots and ‘rust belt’ image, Geelong has long since reclaimed its ‘Pivot City’ title, having reinvented itself as an affordable, lifestyle-driven satellite city, and a post-COVID migration hotspot.

And the numbers stand testament to the change. In March 2025, and for the first time in its history, Greater Geelong became Australia’s most popular regional town for internal migration, overtaking Queensland’s Sunshine Coast. Current forecasts suggest Geelong will continue to outpace many other Australian cities and towns, with jobs growing at double the rate of the population.

Tourism is booming, too. The 2023-24 financial year was Geelong and The Bellarine region’s busiest on record, with 6.4 million visitors making it one of the fastest-growing destinations in the country. It’s not hard to see why: beyond the city’s prime positioning at the doorstep of the Great Ocean Road, Geelong’s tenacity and cultural ambition stands out.

As Australia’s only UNESCO City of Design, Geelong is swiftly shaking off its industrial past to become a model for urban renewal, innovation, sustainability and creative communities. The signs are everywhere, from the revitalisation of the city’s waterfront, and the landmark design of the Geelong Library and Heritage Centre and Geelong Arts Centre, to the growing network of local designers, architects and artists, and the burgeoning roster of festivals and events. That’s not even mentioning the adaptive reuse of storied old industrial buildings – from Federal Mills, to Little Creatures’ brewery ‘village’ housed within a 1920s textile mill – or the city’s flourishing food and wine scene.

The rise of a food and wine destination

Restaurant 1915 is housed within a restored former boiler house. (Image: Harry Pope/Two Palms)

Traynor credits now-closed local restaurant Igni, which opened in 2016, as the turning point for Geelong’s hospo industry. “[Aaron Turner, Igni’s chef-patron] was probably the first guy, with all due respect, to raise the bar food-wise for Geelong,” he says. “People now treat it really seriously, and there’s clearly a market for it.” While Igni is gone, Turner now helms a string of other notable Geelong venues, including The Hot Chicken Project and Tacos y Liquor, all within the buzzy, street art-speckled laneways of the CBD’s Little Malop Street Precinct. Many others have also popped up in Igni’s wake, including Federal Mills’ own restaurant, 1915. Housed within the cavernous boiler house, 1915’s interior is dramatic: soaring, vaulted ceilings with timber beams, exposed brick, a huge arched window. The share plates echo the space’s bold character, playing with contrast and texture, with dishes such as a compressed watermelon tataki, the sweet, juicy squares tempered by salty strands of fried leeks, and charred, smoky snow peas dusted with saganaki on a nutty bed of romesco.

The Woolstore, one of The Hamilton Group’s most recent hospo projects, opened in February. It occupies a century-old riverside warehouse and exudes a more sultry, fine dining ambience. Much like Federal Mills, the blueprint was to preserve the original brickwork, tallowwood flooring and nods to the building’s former life. That same careful consideration extends to the well-versed, affable waitstaff as well as the kitchen. Head chef Eli Grubb is turning out an eclectic mix of ambitious and indulgent mod Oz dishes that deliver: strikingly tender skewers of chicken tsukune, infused with hints of smoke from the parrilla grill, and glazed with a moreish, sweet gochujang ‘jam’; nduja arancini fragrant with hints of aniseed and the earthy lick of sunny saffron aioli; and golden squares of potato pavé, adorned with tiny turrets of crème fraîche, crisp-fried saltbush leaves, and Avruga caviar, to name but a few stand-out dishes.

Woolstore menu — Woolstore’s menu is designed for sharing.

Breathing new life into historic spaces

On the city’s fringe, hidden down a winding side road with little fanfare, lies a long-dormant site that’s being gently revived. Built from locally quarried bluestone and brick, and dating back to the 1870s, the complex of original tin-roofed mill buildings is lush with greenery and backs onto the Barwon River and Buckley Falls; the audible rush of water provides a soothing soundtrack. Fyansford Paper Mill is one of few complexes of its time to survive intact. It feels steeped in history and spellbindingly rustic.

“We were looking for an old industrial place that had some charm and romance to it,” explains Sam Vogel, the owner, director and winemaker at Provenance Wines which moved here in 2018. When he first viewed the building with his former co-owner, it was in such a state of disrepair that the tradie tenant occupying the space had built a shed within it to escape the leaking roof and freezing winter temperatures. “To say it was run down would be an understatement,” he notes. “There was ivy growing through the place; the windows were all smashed. It was a classic Grand Designs project.”

Provenance Wines moved to Fyansford Paper Mill in 2018. (Image: Cameron Murray Photography)

The team has since invested more than a million dollars into their new home. Where paper processing machinery once sat, wine barrels are now stacked. Vaulted cathedral ceilings are strung with festoon lights, and hidden in plain sight lies a shadowy mural by local street artist de rigueur Rone – one of only three permanent works by the artist.

While the award-winning, cool-climate pinot noir, riesling and chardonnay naturally remain a key draw at Provenance, the winery’s restaurant is a destination in itself. Impressed already by whipsmart service, I devour one of the most cleverly curated and faultlessly executed degustations I’ve had in some time. It’s all prepared in a kitchen that is proudly zero-waste, and committed to providing seasonal, ethical and locally sourced meat and produce under head chef Nate McIver. Think free-range venison served rare with a syrupy red wine jus and a half-moon of neon-orange kosho, shokupan with a deeply savoury duck fat jus (a modern Japanese take on bread and drippings), and a golden potato cake adorned with a colourful confetti of dehydrated nasturtiums and tomato powder, and planted atop a sea urchin emulsion.

handcrafted pieces — Bell’s handcrafted functional pieces on display.

The complex is home to a coterie of independent businesses, including a gallery, a jeweller, and its latest tenant, ceramicist Elizabeth Bell, drawn here by the building’s “soul”. “There’s so much potential for these buildings to have new life breathed into them,” says Bell, whose studio is housed within the old pump room. “Even people in Geelong don’t know we’re here,” she says. “It’s definitely a destination, but I like that. It has a really calming atmosphere.”

A Melbourne transplant, Bell now feels at home in Geelong, which offers something Melbourne didn’t. “If this business was in Melbourne I don’t think it would’ve been as successful,” she notes. “It’s very collaborative in Geelong, and I don’t think you get that as much in Melbourne; you’re a bit more in it for yourself. Here it’s about community over competition.”

Goat yoga to gastronomy: The ultimate guide to Wimmera Mallee, Vic

A world away from the hustle, bustle and chaos of the big smoke – yet with a distinct sense of familiarity – Victoria’s Wimmera Mallee region is an incomparable place.

Wimmera Mallee’s quirky attractions

Arts and culture in Wimmera Mallee

Nature escapes around Wimmera Mallee

Culinary adventures in Wimmera Mallee

Wimmera Mallee accommodation

Annual events

This epic multi-day Victorian hike has fully reopened after bushfires

This little-known heritage rail journey takes you past charming towns, artworks on silos and lakes

This scenic Victorian region is the perfect antidote to city life

This hidden region in Victoria is home to a peaceful lake trail

Inside Geelong’s glow-up from factory town to creative capital

Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated.

Federal Mills: from forgotten factory to creative precinct

Geelong: Australia’s only UNESCO City of Design

The rise of a food and wine destination

Breathing new life into historic spaces

A world away from the hustle, bustle and chaos of the big smoke – yet with a distinct sense of familiarity – Victoria’s Wimmera Mallee region is an incomparable place.

Wimmera Mallee’s quirky attractions

Arts and culture in Wimmera Mallee

AI Prompt

Nature escapes around Wimmera Mallee

Culinary adventures in Wimmera Mallee

Wimmera Mallee accommodation

Annual events

This epic multi-day Victorian hike has fully reopened after bushfires

This little-known heritage rail journey takes you past charming towns, artworks on silos and lakes

This scenic Victorian region is the perfect antidote to city life

This hidden region in Victoria is home to a peaceful lake trail

Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated.

Federal Mills: from forgotten factory to creative precinct

Geelong: Australia’s only UNESCO City of Design

The rise of a food and wine destination

Breathing new life into historic spaces