The unique appeal that crowned Broome your top town for 2022

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Just what is it about this remote Kimberley town that gets under the skin and stays there? Lara Picone explores the unique appeal that landed Broome at the top of your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

What makes Broome so unique?

There is something indefinable about Broome. Fringed by an ancient and unrelenting desert, this town in Yawuru Country is an ocean-side oasis that exhibits a certain flimsiness.  

It’s as if any attempt to hold her would yield instant dissolution, leaving nothing but a few cagey crabs burrowing into the silty mangrove sand.  

Certainly, Broome is a mirage to travellers emerging from the surrounding Kimberley, besmirched with pindan and blinking dry eyes at the sight of this border town. She quenches desert thirsts with tall glasses of beer and elevates spirits through jovial retellings of what lies beyond her frontier skirt. 

sun-kissed beach in Broome
A wild colour palette featuring vibrant turquoise blues and blazing reds.

In the heat of the day, her bewitchingly clear waters twinkle as artificially as a cruise ship pool. Come nightfall, her weary skies, silhouetted by unflappable ungulates, diffuse the heat in a spectrum of sherbet hues.  

She is a breath-snatcher, for sure. From Cable Beach to Gantheaume Point and Roebuck Bay, her beauty is undeniable. But it’s the layers beneath that enslaves hearts, so much so that years after visiting, you may be busying yourself with some positively mundane task when Broome’s mirage will appear before you, imploring you to return to her monsoonal embrace.  

Crab Creek in Roeback bay, Broome
The red dirt meets the sea in Broome.

The allure of Broome’s pearls

At its colonial beginning, before it was officially established in 1883, Broome was a scrappy little outpost clinging, precociously, to Roebuck Bay. They came for pearls. And like any township built around the commodity of a luxury good, the population exploded with a specific type of entrepreneur operating within all the crannies of arguable legitimacy.  

A seemingly insatiable demand for pearls and those who could be sent to the bottom of the ocean to liberate them ensured that Broome became a wild outpost of elastic morality.  

Initially, the horrific practice of blackbirding (kidnapping Indigenous peoples as slaves) was deployed with few qualms; later, cheap labour started arriving from China, Malaysia, Japan and even Arabic countries, along with the hasty assembly of slums, opium dens, hawker stalls and prostitutes.  

Cape Leveque on the Dampier Peninsula
Cape Leveque’s remote beach is a sight to behold.

Eventually things evened out, but not before an astonishingly high number of souls were abandoned in the depths for the sake of a string of pearls. Ironic, really, that a thing of such shimmering purity authored so much death and devastation.  

Still, the legacy, while in parts deeply distressing, also had its upsides. It’s these upsides that contribute to Broome’s magnetism today, from her joyfully embraced multiculturalism to her world’s-edge allure. A little of that early pugnacity and plenty of resilience remains, laced with a feeling of jubilance. 

It is a town that celebrates its multiculturalism

Most jubilant of all is Broome’s best-loved celebration, the annual Shinju Matsuri Festival of the Pearl , which is a celebration of the town’s cultural diversity.  But, on any given day, you need only stroll Chinatown to comprehend the deeply appreciated contribution from diverse nations that has whittled the town into what it is today.  

Shinju Matsuri Festival of the Pearl
The annual Shinju Matsuri Festival of the Pearl.

Of course, the Yawuru people were here countless generations before Rubibi (the township of Broome) was unofficially settled. These Traditional Custodians were, and remain, the caretakers of the region, stretching as far inland as the Edgar Ranges on the hem of the Great Sandy Desert.  

In a staggering measurement of how recent even their ancient lore is, their stories fall in step behind those who came millennia before them.  Cretaceous and colossal, the imprint of dinosaur footprints tread 80 kilometres from Roebuck Bay to the Dampier Peninsula and are part of the area’s First Nations Peoples’ song cycle, which tells the story of a Dreamtime Creator.  

Cable Beach Rock Sunset
A stellar spot to watch the sunset.

It’s no hurdle to conceive how this story of an omnipotent architect called ‘Marala’ or ‘Emu Man’ manifested from the prehistoric impression left by ungainly, carnivorous theropods and four-legged, vegan sauropods. But it’s staggering to comprehend how these stomps in the sand managed to endure for 120 million years.  

The footprints mark the founding layer in the ongoing lamination of Broome and are as baked into what makes this town incomparable as they are into the earth itself.  

There are countless layers, though. Beyond her human history and a pummelling by bygone beasts, Broome’s addictive otherness also stems from her proximity to the Kimberley’s dazzling high-definition beauty.  

It has nearby gems to explore

There are those who come for Broome alone, lounging in resorts and enjoying sundowners on Cable Beach as they watch fellow tourists lurch rhythmically on a string of camels. 

Camels on Camel beach
Cable beach is one of the most-loved spots in Broome.

All of which is entirely wonderful. But there are others who tread water in Broome, pausing to embark on adventures outside of her cushioned lap. From the town, four-wheel-drives relentlessly depart like a procession of ants, pushing into the desert and along the majestic coast, up to desperately gobsmacking Cape Leveque and along the comprehensively beaten Gibb River Road.  

Broome is a town unlike others. Spirits of the past dive in her waters, trample her coastline, forage her mangroves, and populate her streets. But Broome is not haunted by the past. Rather, she relishes its lessons, polishes the good bits and shares it with the future. An outpost at heart, whether you pass through or linger, this place will unearth your inner explorer.  

Explore more of Broome in our travel guide or find out which other towns made it into your Top 50.
Lara Picone
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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7 Kimberley experiences that need to be on your bucket list

From thundering waterfalls to ancient Indigenous art, Kimberley’s raw beauty will take your breath away.

Wild, pristine, and shaped by nature, the Kimberley Coast is one of Australia’s most spectacular landscapes. A remote and rugged frontier that remains a bucket list destination for many travellers. Its most breathtaking attractions – including Montgomery Reef, King George Falls and Horizontal Falls – are accessible only by sea or air, making a guided expedition cruise aboard Silversea’s luxury expedition ship, Silver Cloud, the ideal way to explore it.

From its intricate intertidal zones to ancient rock art, extreme tides and rare wildlife found nowhere else in Australia – or the world – this journey offers an unparalleled exploration of one of Earth’s last true wildernesses.

Why Silversea?

Silversea offers a 10-day expedition departing Broome, or an extended 16-day expedition voyage from Indonesia, including landings on the hidden gems of Palopo Sulawesi and Komodo. Accompanied by expert guides and specialists in marine biology, history and geology, guests gain a deeper understanding of the Kimberley’s dramatic landscapes, rich cultural heritage and extraordinary biodiversity.

Silversea offers one of the experiential travel industry’s leading crew-to-guest ratios. Along with all-suite accommodation (80 per cent with private verandah), 24-hour butler service, a swimming pool and four dining options. Silver Cloud also has an experienced crew of multilingual expedition guides and specialists in marine biology, history and geology to enhance your Kimberley Experience.

silversea cruise ship pool deck
Take a dip in the pool deck.

1. Koolama Bay

​​Before visitors see King George Falls, they hear them – a growing rumble in the distance, steady and foreboding as the Zodiac glides through the gorge, the sound echoing off sheer rock formations. At 80 meters tall, the twin cascades carve through the red cliffs, churning the waters below in a spectacular finale – but Koolama Bay holds secrets beyond its striking scenery.

Named after a ship that beached here following an aerial attack by Japanese bombers in World War II, the bay may seem desolate, yet it teems with life. With Silversea’s expert guides on their 10-day Kimberley itinerary, guests gain a sharper eye for its hidden wonders – rock wallabies darting across the cliffs, crocodiles lurking among dense green mangroves, and high above, the silhouette of a bird of prey circling the sky.

King George Falls at koolama bay excursion on Silversea Kimberley Cruise
Take a shore excursion to see King George Falls.

2. Freshwater Cove / Wijingarra Butt Butt

Connect with Country on a wet landing at Freshwater Cove, also known as Wijingarra Butt Butt. Considered one of the most special experiences on both the 16-day and 10-day Kimberley cruises, Silversea guests are welcomed by the traditional Indigenous custodians of the land, painted with traditional ochre, and invited to take part in a smoking ceremony.

Located on the mainland near Montgomery Reef, Wijingarra Butt Butt holds deep cultural significance to the local Indigenous community. Here, rock formations along the shore represent spiritual ancestors, and guests are guided to a nearby rock overhang filled with ancient art, where traditional owners share the stories and meaning behind these sacred paintings.

welcome to country on freshwater cove during silversea kimberley cruise
Take part in a smoking ceremony. (Image: Tim Faircloth)

3. Vansittart Bay (Jar Island)

Modern history, ancient culture and mystery converge in Vansittart Bay, which is also known as Jar Island. Here, the first thing to catch the eye is the dented, silver fuselage of a World War II-era C-53 plane – a striking relic of the past. Yet, the true cultural treasures lie just a short hike away where two distinct styles of Indigenous rock art – Gwion Gwion and Wandjina – can be found.

The Wandjina figures, deeply connected to Indigenous traditions, stand in stark contrast to the enigmatic Gwion Gwion (Bradshaw) paintings, which date back more than 12,000 years. Significantly different in form and style, the two different styles create a striking juxtaposition, offering a rare glimpse into the region’s rich and complex past.

aerial view of Vansittart Bay, See it in you Silversea Kimberley Cruise.
Explore ancient Gwion Gwion rock art at Vansittart Bay. (Image: Janelle Lugge)

4. Horizontal Falls

Part illusion, part natural phenomenon, the Kimberley’s much-lauded Horizontal Falls aren’t a waterfall, but a tidal and geographic spectacle that visitors have to see to comprehend. Known as Garaanngaddim, the phenomenon occurs when seawater rushes through two narrow gaps- one just twenty metres wide, and the other seven metres in width, between the escarpments of Talbot Bay.

With each tidal shift,  the force of the water creates whirlpools, furious currents and the illusion of a horizontal cascade as thousands of gallons of water are pushed and pulled in through the gap every six hours with relentless movement, making this one of the Kimberley ’s most mesmerising natural wonders.

Horizontal Falls are described as "One of the greatest wonders of the natural world". They are formed from a break in-between the McLarty Ranges reaching up to 25m in width. The natural phenomenon is created as seawater builds up faster on one side of the gaps than the other, creating a waterfall up to 5m high on a King tide.
Watch whirlpools and furious currents collide. (Image: Janelle Lugge)

5. Montgomery Reef

As the tide turns in Montgomery Reef, magic happens. With the Kimberley’s legendary tides varying up to ten metres, at low tide the submerged reef almost appears to rise from the depths: exposing up to four metres of the sandstone reef.

The impact is otherworldly: as the water drains, waterfalls cascade on either side of the channel,  turtles left exposed scramble and dive, and fish leap in search of sanctuary in shallow pools. Meanwhile, the dinner bell rings for the migratory seabirds dugongs, reef sharks and dolphins that scavenge and feast in the area.

Using zodiacs, guests cruise through one of the world’s most significant inshore reef systems navigated by experienced guides, exploring the most intricate and fascinating parts of a 300-square-kilometre-wide biodiversity hotspot.

aerial view of boat going along Montgomery Reef
Witness seabirds, dolphins and reef sharks on the hunt.

6. Mitchell Falls by Helicopter

Experiencing the Kimberley by sea allows you to feel the power of the tides, but travelling by helicopter reveals the sandstone tapestry of the Kimberley, a landscape geologists believe is over 1.8 billion years old.

One of Silversea’s most popular optional excursions , guests who opt to fly into the interior from the onboard helipad soar up above the rust-coloured landscape of the Mitchell plateau, taking in one of Australia’s most scenic waterfalls: Mitchell Falls, a series of four emerald-coloured pools gently cascades into each other, before plunging down to the river below.

Seeing the landscape from above reveals a landscape weaved and shaped by the power of the freshwater wet season, juxtaposed to the constant lapping of the relentless and powerful tide on the coast.

aerial view of mitchell falls on silversea helicopter excursion
See emerald pools cascade into the river below. (Image: Tim Faircloth)

7. Indigenous Art Caves, Wandjina Art

The Kimberley Region of Western Australia is home to some of the most striking and significant

Indigenous rock art in Australia. Dotted throughout the landscape are caves, cliffs and rock overhangs depicting the striking, ethereal image of Wandjina, the rainmaker spirit and creation being central to many of the Dreamtime stories in this region.

Some of the paintings are regularly repainted by traditional custodians, while others are believed to be over 4,000 years old. Each artwork serves as both a cultural record and a living connection to the past, offering a rare opportunity to engage with the enduring traditions of the Kimberley’s Indigenous communities.

Freshwater Cover Rock Art the kimberleys
Walk among cultural records preserved in stone. (Image: Tim Faircloth)

See the best of this incredible part of the world on a Silversea Kimberley cruise. Book your 10- or extended 16-day expedition voyage at silversea.com