Wild swimming: the travel trend making a splash in Australia

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Aquatic escapes are one of 2024’s coolest trends. Test the waters with a wild swim safari.

It turns out the lyrics of the 1980s hip-hop anthem Push It hold the key to unlocking my freestyle stroke. Who knew? Yet here I am on a beach in Margaret River, beat-bopping along to Salt-N-Pepa and pushing it good with bent elbows.

Coach and self-titled ‘chief mermaid’ Charlotte O’Beirne is at the lead, demonstrating how to carve our palms through the water, from bellybutton to thigh, in a setting she describes as “Mother Nature’s VIP section". I emulate her instructions in the water (singing silently, of course) and it works. Surprise ends up being the theme of the WA winemaking region’s new swim safari.

There are hiking holidays, culinary tours and photography adventures. Now, the trends of reconnecting with nature, acting sustainably and embracing a mental – as well as physical – refresh have converged to spit out a new niche. Wild swimming is the hottest new thing in the realm of special-interest holidays.

The new travel trend

Swimming Women, which launched in January 2024, is one of only a handful that operates in Australia. The basic concept is you sign up to explore a dreamy destination with like-minded others, only you do it in the water, wearing goggles and a swimming cap – and possibly chasing it with a wine tasting. You get to see a place from a completely different perspective – above and below the waterline – do things you probably wouldn’t do alone, learn skills from a pro, bask in the encouragement of others and almost accidentally blend in exercise.

It’s been ‘a thing’ in Europe for a bit. UK travellers have understandably embraced jetting to balmier locales to splash about. Trips thread through Croatia’s Dalmatian Islands, along the chiselled cliffs of Portugal’s Algarve region and to the turquoise waters of Mexico’s Baja Peninsula. Some test endurance or are tied to events, but most are about the joy of immersing yourself in water – whether it be an endorphin-boosting cold plunge or a sedate tropical float.

an aerial view of women floating above Margaret River
Soak in the saturated colours of Margaret River. (Image: Jarrad Seng)

In Australia, the travel trend is gaining momentum, not least for the fun of a communal dip followed by good coffee. Experiences extend beyond the Aussie habit of chucking on bathers and jumping in the big blue.

You can join escorted group swims around Heron Island glimpsing the Great Barrier Reef; sign up for swim weeks led by an ex-Ironman Champion off Lord Howe Island; gorge-hop through NT’s Nitmiluk National Park; take a multi-day tour of Sydney sea pools; or try a cold-water camp in Sorrento on the Mornington Peninsula, which includes a dip at night and optional qualifying swim for the English Channel.

The Swimming Women experience

Margaret River’s new Swimming Women experience is a holiday jammed into a day. It finds me running underwater while weighted down with a rock like a surfer on Blue Crush, ducking through a coral cathedral like a mermaid and diving to the floor of a river for astonishing, glass-like clarity. But first, we get in the zone.

Under Charlotte’s bubbly leadership, our group hikes through fragrant coastal scrub to Gnarabup Beach, a short drive from iconic wineries Cape Mentelle, Xanadu Wines and Voyager Estate.

Towels are unfurled in the mid-morning sun, its toasty rays dispersed by the maritime breeze. Breaths deepen as our leader guides us through meditative stretches and engages our sensory awareness, luring us into a headspace away from work worries.

“It’s about being in the elements," she says. “We’re so safe in our clothes. It’s exhilarating to be fully in nature." As we shed layers, her humour puts us all at ease. “We’re all hairy, furry, lumpy and bumpy and it doesn’t matter, because the water treats us all the same," she says. Before our toes enter the Indian Ocean, Charlotte shares a cultural acknowledgement respectful of the local Wadandi saltwater people, the Traditional Owners.

an aerial view of swimmers along Gnarabup Beach
Swimmers ‘push it’ to the limit off Gnarabup Beach in WA’s Margaret River region. (Image: Jarrad Seng)

I’m what you could call late to the swimming party. Hopeless at school carnivals – unless inhaling water is a sport – I’ve never been one for laps. In the ocean, I tend to stick to somersaults in the shallows. But on this day, adrenaline rising, I follow a support coach beyond the navy waterline. She clutches a hot-pink floatie as we wade over seaweed that swirls like long, tangly hair to reach a shallow reef invisible from the beach.

This is where the swim-throughs happen, something I find unexpected courage for, cheered on by the whoops and claps of the joyful group. We freestyle to a buoy marking where surfers place rocks for underwater endurance training. I clumsily give it a shot – cue more cheers – and find myself relaxing into this aquatic frolic. Still, churning through the wavy ocean isn’t my forte; gulping splatters ensue.

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Having trained some 1500 local women through her swim school, Charlotte shows me how to breathe to the side and raise my head away from the swell. “Swimming is the most magical thing for your body and your soul," she says. “There’s no pressure to be fast. Many women just love doing handstands."

Back on the sand, coffee is served in mismatched mugs at local favourite ‘the Prev’, the shop that services Prevelly Caravan Park. A patterned throw and basket of freshly baked French pastries awaits in the shade of melaleuca trees.

Restored, we amble to Surfers Point, a famed spot that in April hosted Kelly Slater and Jack Robinson at World Surf League’s Margaret River Pro. A group of wetsuit-clad surfers cluster behind the break.

“They call it corduroy to the horizon when the rows of swell come in," says Charlotte. But we’re not here to spectate. Down steps edged with plaques naming champion surfers, Charlotte points to a crystalline channel and we drift playfully on the current.

a group of women on a swimming adventure in Margaret River
A women’s only swimming adventure is the ultimate in immersive therapy. (Image: Jarrad Seng)

Floating in Margaret River

Another hike leads us to the eponymous Margaret River. The waterway lies silent, with glints of sunlight sparkling like glitter on its surface. Unaccustomed to freshwater, I’m unsure about wading into the brown.

Charlotte offers another perspective. “The tannins seep into the water from the melaleuca trees," she says. “When you look down it’s golden amber and it’s special to notice."

After breast stroking to a riverbend, some women dive to the bottom, floating to the surface with arms swept wide. Their glee at passing through the haze to a clarified river floor sees us all try it out. Not for the first time, my fears are met, surpassed, and replaced with joy.

Picnic blankets, cushions and lunch platters greet us on the riverbank. Grilled haloumi and smoked chicken with a green goddess salad, Moroccan cauliflower and pearl couscous.

women having a picnic WA’s Margaret River region
A picturesque picnic adds to the magic of a swim holiday. (Image: Jarrad Seng)

Hiking back to our cars, we swap bathers for coastal-chic garb and convoy to cellar door Walsh and Sons, fringed by forest. As a former organiser of the Margaret River Wine Show, Charlotte doubles as sommelier, taking us through a sip and swill of her favourite biodynamic drops.

By day’s end, I am officially converted to the concept of an aquatic escape. The sweetness of being physically spent after a series of destination paddles, finished with an iconic Margaret River experience, leaves me certain this is a trend worth travelling for. With Salt-N-Pepa playing in my head, I can’t wait to next dive in.

an aerial view of turquoise waters in Gnarabup Beach in WA’s Margaret River region
This swimming trend is a new form of aquatic escape. (Image: Jarrad Seng)

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Swimming Women runs day tours of Margaret River once a month, all year round. Private tours can be arranged. It also offers extended swimming holidays on Rottnest Island and in Sydney.

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Fleur Bainger
Fleur Bainger is a freelance travel writer and journalism mentor who has been contributing to Australian Traveller since 2009! The thrill of discovering new, hidden and surprising things is what ignites her. She gets a buzz from sharing these adventures with readers, so their travels can be equally transformative.
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Why this luxurious Broome resort is the ultimate stay

    Angela Saurine Angela Saurine
    With its prime position on one of Australia’s most iconic beaches, lush tropical surrounds and exceptional dining, wellness and leisure experiences, Cable Beach Club Resort & Spa is the perfect base for exploring the spectacular Kimberley region.

    For many travellers, Broome is the gateway to the wild grandeur of the Kimberley – a launch point for epic 4WD journeys along the legendary Gibb River Road, rugged outback tours and expedition cruises tracing the remote coastline. Whether you’re arriving dust-covered from the red dirt or preparing to venture deep into the region’s untamed landscapes, Cable Beach Club Resort & Spa offers the perfect place to begin or end the adventure. The only fully integrated resort in Broome, the property unfolds along meandering pathways that wind through lush tropical gardens, past tranquil lily ponds and hand-carved timber sculptures that subtly guide guests towards reception.

    Location

    camel ride along cable beach broome
    Let friendly staff help you book a camel ride on Cable Beach. (Credit: Tourism WA/ Matt Deakin)

    Cable Beach Club Resort & Spa lies just steps from the famed Cable Beach, where the silhouettes of camels crossing the shoreline at sunset have become one of Australia’s most enduring tourism images. The only beachfront resort in Broome, it’s also just a few minutes’ drive to the centre of town, where guests can wander through Chinatown and peruse its pearl stores and galleries or catch a movie beneath the stars at the heritage-listed Sun Pictures.

    The friendly team at the resort’s tour desk can also help tailor your stay, whether that’s an iconic camel ride along the beach, a visit to Willie Creek Pearl Farm to discover how the gems are harvested or a guided tour to see the ancient dinosaur footprints revealed among the rust-red rocks of Gantheaume Point at low tide.

    Style and character

    Cable Beach Club Resort broome lobby
    Walk into an eclectic blend of influences and eras.

    Few resorts capture the essence of their surroundings quite like Cable Beach Club Resort & Spa. First opened in 1988, the resort is a celebration of Broome’s rich multicultural past, from its Japanese pearl divers to Chinese merchants. The result is an eclectic blend of influences and eras. The resort features wide timber verandahs, corrugated iron walls and tin roofs designed to temper the tropical climate. To keep it breezy, Broome’s signature lattice (a distinct painted timber lattice detailing iconic to the tropical architecture of the Kimberley region) has been used across the resort with two functions – allowing a breeze through while maintaining privacy.

    Scattered throughout the manicured gardens is an impressive collection of rare Asian and international artefacts. Chinese bluestone lions stand sentinel at the entrance, while terracotta warrior horses, vermillion Japanese torii gates and traditional Shishi (lion-dog) statues lend an air of quiet grandeur. Fragrant with frangipani blossoms and shaded by century-old boab and mango trees, the grounds are also a haven for native wildlife. Birds provide a constant soundtrack, while wallabies and tiny lizards rustle through the foliage.

    Rooms

    Cable Beach Club Resort broome Price Jones Suite
    Sleep in comfort and style.

    The extensive accommodation options span studios, bungalows, club apartments, villas and suites. Family bungalows draw inspiration from the grand homes of Broome’s pearl masters, translating that heritage into generous layouts, high ceilings and verandahs that open to the gardens. Studios and villas are perfect for couples and solo stays, pairing soft coastal tones with private balconies or courtyards. While club apartments and suites are designed for longer stays, offering multiple bedrooms, kitchen facilities and seamless indoor-outdoor living.

    Food and drink

    kichi kichi at Cable Beach Club Resort broome
    Tuck into an Asian fusion menu at Kichi Kichi.

    The dining scene at Cable Beach Club Resort & Spa reflects Broome’s position at the crossroads of the Indian Ocean and Asia, where coastal produce meets a tapestry of multicultural influences.

    Contemporary Asian fusion dishes – from crisp fried pork belly and roast Peking duck breast to Burmese lamb curry – deliver bold, vibrant flavours at Kichi Kichi. While the handmade tortellini filled with pearl meat and prawn served at atmospheric Italian restaurant, Cichetti, is the kind of dish that you will remember long after the final bite. Elsewhere on the menu, find effortless flair across dishes like Wedge Island octopus, market fish crudo and silky goat’s milk panna cotta.

    As the sun begins to dip below the horizon, Sunset Bar & Grill becomes the place to be. Here, guests gather over freshly shucked oysters, cured meat platters and buckets of sweet Exmouth prawns. Or, for a quieter evening in, guests can retreat to the comfort of their room and order from Cable Eats, the resort’s in-room dining service.

    Pools

    Cable Beach Club Resort broome ocean pool
    Relax by the adults-only Ocean Pool.

    Two distinct pool settings invite guests to shape their day exactly as they please. Drift into the calm of the adults-only Ocean Pool, where attentive service delivers dishes such as grilled prawn skewers and salt-and-pepper calamari straight to your cabana or sunbed well into the afternoon.

    The mood at the family-friendly Kimberley Pool – framed by a cascading waterfall, the heart of the resort’s recreational precinct – is decidedly more playful. Here, younger guests are catered for with a dedicated kids’ menu of familiar favourites including chicken nuggets, fish and chips and ham-and-cheese toasties, while parents can graze on more refined poolside fare, such as fried squid, soba noodle salad and gourmet burgers.

    Chahoya Spa & Salon

    Cable Beach Club Resort broome Chahoya Spa
    Book a treatment at Chahoya Spa.

    Chahoya Spa brings a refined sense of indulgence inspired by its Japanese name, meaning “pamper”, with signature treatments including the Kimberley Dreamtime ritual and Chahoya Pearl Massage designed to soothe tired bodies and quiet busy minds. There is also an on-site salon providing personalised cuts, colour services and restorative hair care, ensuring guests leave feeling polished and renewed.

    Other facilities

    yoga class in the buddha sanctuary at Cable Beach Club Resort broome
    Join a yoga class at the Buddha Sanctuary.

    Wellness continues at the Buddha Sanctuary, a serene open-air pavilion just beyond the main resort grounds, where yoga classes are held six days a week amid ornamental gardens and a striking 3.5-metre hand-carved crystal Buddha statue. Beyond the sanctuary, the resort caters to every pace of stay, with a children’s playground, mini golf, tennis courts and a fully-equipped gym. Guests can also browse the resort’s boutique gift shop, home to Allure South Sea Pearls – the brand behind Broome’s first dedicated pearl boutique in Chinatown.

    Book the ultimate Broome getaway at cablebeachclub.com.