Revealed: The 5 most sought-after Aussie destinations to book in 2025

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Data from Airbnb has revealed that in 2025, Australian domestic travel will be all about sun, sand, seafood, and shiraz.

Thinking about exploring your own backyard in 2025? Airbnb has unveiled the must-visit Aussie destinations you won’t want to miss.

In their latest report, Airbnb reveals the top trending destinations that have captured the attention of Australian travellers, based on searches from January to September 2024. There’s a clear preference for coastal escapes and vineyard retreats – truly the best of both worlds – showcasing Australians’ desire for relaxation, adventure, and quality produce.

1. Jervis Bay

Hyams Beach
The pristine white sands of Hyams Beach. (Image: Destination NSW

Located on the South Coast of NSW, just a three-hour drive from Sydney, Jervis Bay is renowned for its pristine white beaches and laidback coastal vibe. There’s something for everyone here: Animal lovers can admire whales, dolphins and seals; foodies can savour a beer tasting at one of Shoalhaven Coast’s biggest drawcards, the Jervis Bay Brewing Co;  and nature lovers can relish sun-soaked days at Hyam’s Beach and hike in lush national parks.  

2. K’gari, Queensland

White sand beach and K'gari
Pristine white sands, crystal-clear waters, and lush greenery await. (Image: Tourism Australia)

With pristine white sandy beaches, turquoise waters, breathtaking lakes, untouched rainforests, and rich wildlife, the World Heritage-listed K’gari offers plenty of activities for nature and adventure enthusiasts as well as those seeking relaxation. This unique destination 15 kilometres off Hervey Bay is the world’s largest sand island where visitors can experience thrilling 4WD and sand dune adventures, hiking, camping, and spectacular whale watching. It’s also home to a pure strain of dingoes that roam freely across the island. 

Another unique way to experience the island is the Illumina show at the Kingfisher Bay Resort. The creative genius behind Uluṟu’s Wintjiri Wiṟu has created permanent light, laser and projection installations that bring to life the island’s cultural stories and natural wonders.

3. Yarra Glen, Victoria 

Yarra Glen valley
Yarra Glen boasts rolling vineyards, lush green hills, and a charming small-town atmosphere. (Image: Tourism Australia)

Yarra Glen is a gourmet haven nestled in the heart of the Yarra Valley. Wine lovers have access to world-class wineries and the chance to sample some of Australia’s finest drops from the likes of Yering Station, De Bortoli Wines, and Domaine Chandon. The town oozes country charm, with quaint streets, historic shops, and cosy cafes.

Spend your days sipping top-notch wine, hot air ballooning over the picturesque landscapes, and cycling along the many bike paths that wind through the valley. The area also has a vibrant local market scene including The Yarra Glen Market and Yarra Glen Farmers Market which offer fresh produce, handmade goods, and artisan products.

4. St Helens, Tasmania

St Helens, Eastern Tasmania
This picturesque town is known for its beautiful beaches, pristine natural environments, and vibrant fishing culture. (Image: Tourism Australia)

This delightful coastal town offers a mix of natural beauty, outdoor activities, a rich history, and some of the most delicious seafood you’ll ever have. Renowned as a seafood haven, this vibrant fishing community is home to world-class oysters, mussels, scallops, and flathead, all freshly harvested from its pristine waters. It is also considered a gateway to the Bay of Fires, whose 10-kilometre stretch of beaches has been revealed as the best in Australia for 2025 so basing yourself here means you’re spoilt for choice with where to take a dip. 

5. Tanunda, South Australia 

Bethany Wines in Tandunda Barossa Valley
Bethany Wines produce high-quality wines, including shiraz, grenache, and cabernet sauvignon.

Another destination for wine enthusiasts and gourmands, Tanunda is located in the heart of the Barossa Valley and is known for its rich history, wine production, and beautiful landscapes. Its strong German heritage is reflected in its architecture, festivals, and food which brings a unique charm to the area. Visitors can explore the charming streets lined with historic buildings, enjoy wine tastings from renowned wineries like Jacob’s Creek and Penfolds, and indulge in local produce, from gourmet cheeses at The Barossa Valley Cheese Company to artisanal chocolates at Barossa Valley Chocolate Company.

Rachael Thompson
Rachael Thompson is Australian Traveller's Evergreen Editor and a self-proclaimed cheese and Chablis connoisseur. In her role, she creates and manages online content that remains relevant and valuable over time. With a background in publishing and e-commerce in both interior design and travel, Rachael is dedicated to curating engaging content that informs and inspires. She began her career at Belle magazine, then went on to become Senior Content Producer at Homes to Love focusing on Australian House & Garden and Belle, followed by Editor at Bed Threads. Her work has also appeared in Qantas Travel Insider. When she's not writing, editing, or optimising content, Rachael enjoys exploring the city's newest restaurants, bars, and hotels. Next on her Aussie travel wish list are Uluṟu-Kata Tjuṯa National Park and Lord Howe Island.
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Win a $5270 3-night luxury Ballarat getaway

Here’s your chance to win a luxurious three-night getaway in historic Ballarat.

Entries close at 11.59pm AEDT on 8 February 2026

Discover the elegance of Ballarat with a three-night indulgent getaway — worth up to $5270! Enter now for your chance to discover this brilliantly unexpected destination. Where the past, present, culture and creativity collide.

Read the general competition terms and conditions before you enter.

What’s included?

The elegant green interiors of Hotel Vera set the tone for a luxurious stay included in the Ballarat Giveaway.
Discover modern luxury during your three-night stay at Hotel Vera. (Credit: Visit Victoria)
  • $1600 voucher for a three-night stay at luxe Hotel Vera, including daily breakfast and a dinner at Babae, the hatted onsite restaurant
  • $700 voucher for a Signature Spa Journey for two at the acclaimed Ballarat’s Sanctuary Day Spa
  • $620 voucher for a long lunch at Black Cat Truffles, including a Meredith Wines tasting and transport in a beautiful 1974 Rolls-Royce with Silver Mink Tours
  • $250 voucher for iconic hatted restaurant Mr Jones
  • $200 voucher for Johnny Alloo cafe
  • $200 voucher for dinner at speakeasy-style Grainery Lane
  • $1200 Webjet voucher for flights and $500 Rentacar voucher

About the prize

A serene moment at Ballarat’s Sanctuary Day Spa, part of the indulgent experiences in the Ballarat Giveaway.
Relax and recharge at the acclaimed Ballarat’s Sanctuary Day Spa. (Credit: Einwick)

Today, Ballarat is a UNESCO City of Crafts and Folk Art and a thriving regional centre filled with charm, energy and originality. From eclectic architecture to world-class arts and culture, vibrant artisanal offerings to a lively restaurant and bar scene, there’s truly something for everyone. Open your mind to Ballarat – it will create unexpected moments and uplifting experiences for every visitor.

Enjoy the ultimate indulgence with a $5,270 prize package featuring the very best of Ballarat’s fine dining, relaxation and boutique charm.

Stay in style with a $1,600 voucher for a three-night escape at the luxurious Hotel Vera, complete with daily breakfast and dinner at its hatted restaurant Babae. Unwind with a $700 Signature Spa Journey for two at the acclaimed Ballarat’s Sanctuary Day Spa, then savour a gourmet long lunch at Black Cat Truffles, including a Meredith Wines tasting and private transport in a 1974 Rolls Royce courtesy of Silver Mink Tours.

Continue your culinary adventure with a $250 voucher for the iconic hatted Mr Jones, a $200 voucher for the stylish Johnny Alloo café, and a $200 voucher for dinner at Grainery Lane, a speakeasy-style favourite.

To complete your luxurious escape, enjoy a $1,200 Webjet voucher for flights and a $500 Rentacar voucher to explore the region at your leisure.

A gourmet spread from Black Cat Truffles showcasing the region’s finest flavours, featured in the Ballarat Giveaway.
Savour Ballarat’s rich flavours. (Credit: Einwick)

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