The travel trends steering Aussies towards these regional destinations

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From ‘Season Swapping’ to ‘Detour Destinations’, there are many good reasons to steer towards new places.

I remember the first time we took a hard left onto an exit ramp leading off the Pacific Highway in favour of the Grand Pacific Drive towards the NSW South Coast. From this vantage point, whole new villages swing into view. Villages we’d bypassed on the highway for a decade while bound for Batemans Bay from Sydney. This scenic route twists along the Sea Cliff Bridge, past pretty seaside villages such as Gerroa and Gerringong, all the way to North Durras and Kioloa some 165 kilometres to the south.

the scenic Sea Cliff Bridge from above
Marvel at the scenic Sea Cliff Bridge. (Image: Destination NSW)

‘Detour Destinations’ are one of several top travel trends forecasted for 2025 in the Unpack ’25 report by Expedia, Wotif and Stayz. And while the data-driven predictions based on flight searches had an international focus – think Reims over Paris, Cozumel over Cancun – Australians are also opting to explore under-the-radar local regions. Like Mackay over Melbourne. Or Bellingen over Byron Bay. Or, with its natural beauty manifesting in river towns and coastal treasures, the Clarence Valley as an alternative neck of the woods in NSW’s Northern Rivers.

Embracing a different route leads to new experiences

Now, instead of rolling past the pretty hippie-chic town of Thirroul, we stop and browse for antiques. And in addition to a stay at Paperbark Camp, located in a tranquil bush setting near Jervis Bay, we head to Shoalhaven Heads to dine at hatted restaurant Bangalay Dining. Or Nowra for a Djiriba Waagura Cultural Tour.

While our map might be more of a messy squiggle than the route devised by our car’s navigation system, there’s a certain amount of joy that comes from zigging when everyone else is zagging. It’s like playing our own version of Pacman, eating up new experiences across the countryside.

a woman heading towards the shore, Pretty Beach, Shoalhaven
Stunning walks are set against dramatic coastal views at Pretty Beach. (Image: Shoalhaven City Council/Josh Burkinshaw)

The 100 Beach Challenge, for example, is an initiative by the Shoalhaven City Council designed to encourage visitors to look beyond the area’s Insta-famous white-sand beaches.

Tourism manager Kristy Mayhew says savvy travellers are clueing on to the fact that the region is dotted with lesser-known treasures.

an aerial view of Jervis Bay
Jervis Bay is home to emerald-green forest and aquamarine waters. (Image: Destination NSW)

“The Shoalhaven is unique. Jervis Bay was No. 1 on Airbnb for Australian searches and No. 5 globally. But what people don’t realise is there’s more to the Shoalhaven that is just as beautiful. Sussex Inlet is just one example. It’s like Huskisson 20 years ago," Mayhew explains.

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The benefits of ‘Season Swapping’ are stacking up

‘Season Swapping’ is another travel trend worth unpacking as Aussies consider travelling domestically during the off-season to save money and avoid the crowds. “Autumn in the Shoalhaven region is a beautiful time as the water is warm and there are a lot of wonderful wellness retreats," notes Mayhew.

“We don’t want to hero just one destination. We want people to travel consciously, stay longer, slow down, chill out and live like a local just a few hours from Sydney."

Instead of travelling to Darwin or Tropical North Queensland in the peak period (winter), why not experience the drama of a wet season, when the rainforest comes to life? And instead of fishtailing down the slopes of the Snowy Mountains on skis, head there in summer for the walks and wildflowers.

Savvy travellers are also heading away from the coast and into our hinterlands – from Queensland’s Atherton Tablelands to the Coffs Coast’s Orara Valley, where villages such as Glenreagh, Ulong, Coramba and Nana Glen turn on the country charm.

Regional glow-ups worthy of attention

a woman walking past the public wall art in Goulburn
Australia’s first inland city is a mix of contemporary art and heritage charm. (Image: Goulburn)

With the trend for regional glow-ups or ‘townsizing’ showing no signs of slowing down, there’s no better time to find an excuse for a little ellipsis, a moment to pause. Instead of hammering down the Hume Highway to Canberra, add hidden gem Goulburn to your itinerary.

You’ll find surprises at every corner in Australia’s first inland city, with everything from museums to homesteads and heritage architecture. A good way to explore the country town is to hike around the Goulburn Wetlands or Bungonia National Park before visiting the Goulburn Regional Gallery or stopping for a pub lunch.

The Central Coast also falls into a similar category as rejuvenated venues such as the Woy Woy Hotel, Beachcomber Hotel & Resort in Toukley and Crowne Plaza Terrigal Pacific lure visitors who revel in their waterside locations.

beach views as seen from large windows at Crowne Plaza Terrigal Pacific
Crowne Plaza Terrigal Pacific is the perfect seaside escape. (Image: Supplied)

Ditto with Cronulla in Sydney’s Sutherland Shire. Although the beachside suburb features many of the same qualities that make Manly and Bondi so appealing, it tends to fly under the radar. While Cronulla might be best known for its surfing and beaches, a little-known fact is it’s home to the Curranulla, the oldest commuter ferry in the country. Australia’s oldest national park, Royal National Park, was also created in the south of Sydney in 1879.

the South Cronulla Beach on a clear day
The beachside suburb is abuzz with activity. (Image: Monde Photo)

Visitors to Western Australia are also encouraged to travel further afield to the Great Southern region on the shoulder of orca season in April. Or to pinball through the Wheatbelt along the PUBLIC Silo Trail. While most visitors bookmark Margaret River wineries, the Great Southern is the largest wine-growing region in mainland Australia, and seen as a great alternative region for avoiding the crowds.

exploring the scenic vineyards of Oranje Tractor Wines
Orange Tractor Wines is an 8-acre picturesque vineyard. (Image: Tourism Western Australia)

While many of these places might be considered Australia’s B-sides, they’re every bit as beguiling. Even if you’re not nearby, go and check out these rising stars and regions, which can be added to an itinerary or marked on the map as the main destination.

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Carla Grossetti
Carla Grossetti has written across print and digital for Australian Traveller and International Traveller for more than a decade and has spent more than two decades finding excuses to eat well and travel far. A prestigious News Corp cadetship launched her career at The Cairns Post, before a stint at The Canberra Times and The Sydney Morning Herald gave way to extended wanders through Canada, the US, Mexico, Central America, Asia and Europe. Carla was chief sub editor at delicious and has contributed to Good Food, Travel & Luxury, Explore Travel, Escape. While living in London, Carla was on staff at Condé Nast Traveller and The Sunday Times Travel desk and was part of the pioneering digital team at The Guardian UK.
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The secret Sydney suite life: a luxury under-the-radar stay right on the harbour

    Kate Bettes Kate Bettes
    This winter, these secret Sydney harbour suites are the staycation we’ve been looking for.

    Whether it’s the crisscrossing ferries or the white sails of the Opera House rising out of blue depths, Australia’s biggest city lives for its harbour. But while locals might glance at that watery expanse on their daily commute across the Bridge, it can still be hard to truly connect with Sydney’s maritime soul. The secret: seeing the harbour eye-to-eye, right at water level. And what better place to submerge yourself in that energy than sleeping there? That’s where Pier One Sydney Harbour comes in (and with new all-inclusive bed and breakfast benefits, there’s even more to love).

    All-inclusive VIP benefits

    Who Is Elijah Amenities at Pier One Sydney Harbour
    Book in for the all-inclusive VIP treatment.

    The hard truth is that it will be very difficult to tear yourself away from your ultra-luxurious harbour home-away-from-home to explore the city. If you want to make leaving even harder, opt for Pier One’s all-inclusive VIP treatment.

    The Bed and Breakfast with Suite Benefits package turns up the volume on what is already the ultimate staycation, with complimentary valet parking, daily breakfast for two and turndown service. The biggest perk? Enjoy a bottle of French champagne every day during your whole stay

    Pier One Sydney Harbour

    Pier One Sydney Harbour
    Step into a piece of history with all the modern comforts. (Credit: Dave Wheeler)

    The five-star Pier One Sydney Harbour is quite literally old Sydney through and through. Built on what was once a working cargo wharf and the passenger terminal for those heading to the North Shore before the bridge was constructed, the heritage building sits right between the tangle of cobblestones, pubs and alleyways of The Rocks and the historic docking zone of Walsh Bay – at the centre of the city’s old sea trade.

    If knowing the hotel’s history isn’t enough to get your sea-longing going, the interior design certainly will. As soon as you step up to the concierge desk in the lobby of the restored building – which underwent a $15 million redevelopment in 2019 – you’re immersed in Sydney’s seafaring tale. Weathered wood panelling and white marble floors surround you, while loop lighting installations hover above the bar island just beyond, ringed with stools ready for intimate, martini-tinted conversations. Steel rivets and timber beams speak to its past, and glass-walled views anchor you firmly in the present-day life on the harbour.

    Pier One Suites

    Pier One Sydney Harbour admiral suite
    Enjoy incredible views from your suite.

    Across the 189 rooms and suites built on and over the water, the maritime theme continues. Sculptural aged brass fittings, exposed girders, colour schemes that evoke shifting currents, and mirrors that reflect ripples that – depending on your booking – sit just metres from your pillow.

    United on theme yet unique in set-up, each room or suite is different. On the ground floor, dog-friendly rooms with direct access to the pier are all prepped for pampered pups, while others have views and even balconies overlooking Walsh Bay, the Bridge and the Harbour.

    But the 19 suites step things up even more. Gaze out through floor-to-ceiling windows, or get even closer. Your private balcony is made for sipping a Nespresso coffee on as the sun comes up – or soaking in the bathtub of the Admiral Suite on the deck, a drink from the locally stocked mini bar in hand. This mini bar was recently completely transformed, so you have more Aussie favourites to choose from, including alcohol and snacks.

    Dining at Pier One

    Pier Bar Pier One Sydney Harbour
    Settle in for an afternoon of good drinks and views.

    Once you’re checked in, start your afternoon with a spritz at PIER BAR – or arrive by boat via the private pontoon if the occasion calls for it – and settle into one of the cabanas. Weekdays bring Happy Hour (or ‘sunset hour’ at Pier One); weekends bring the DJs. After an even sweeter experience? The Everyday Creamery and Matcha Kiosk is slinging mango and vanilla soft serve – classic and those spiked with Midori and gin alike.

    PIER Dining is an ode to contemporary Australian flavours across the terrace, pier and dining room. On its seafood-leaning menu are Sydney rock oysters from Merimbula, potato scallops with salmon roe and crème fraîche, chicken with melting sundried tomato butter, vodka rigatoni with Shark Bay prawns. And the ‘Pierlova’ – that’s pavlova with chocolate, dulce de leche and banana is worth saving room for. Make sure to ask for the wine list – it’s 100 per cent Australian drops.

    Around town

    luna park, sydney opera house and sydney harbour bridge
    Explore the neighbourhood during your stay. (Credit: Destination NSW)

    If you’re strong enough to polish off just one last pastry from the breakfast buffet and walk out the door, we applaud you. Luna Park across the harbour beckons with its wide grin, while a glance upward might spur you to climb the Bridge’s famous iron arches. The Opera House – just across Circular Quay from the Museum of Contemporary Art – sings out for a concert.

    You’ll want to book ahead for those hot-ticket performances at Sydney Theatre Company and Sydney Dance Company, just a few minutes’ walk south of the hotel. Ten minutes further brings you to the waterfront bars, restaurants and clubs of Barangaroo, or the karaoke, gardens and dim sum of Chinatown further afield.

    Keep the mellow of your weekend getaway going with a stop at Barangaroo Reserve, watching the yachts go by – all before returning for that Sydney sundowner at Pier One.

    Ready to make that Pier One stay a reality? Book the ultimate Sydney staycation at pieronesydneyharbour.com.au