The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah DarnellBy Taylah Darnell
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The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards . Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant , each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas . Admire ancient Aboriginal rock art along the Finchley Cultural Walk . Glamp in sophisticated luxury at Broke Estate . Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival . For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises . For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger . Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar .

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category . Voting closes 13 May, 2024
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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7 great day trips from your Coffs Coast homebase

    Meredith BryanBy Meredith Bryan
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    Make this dazzling stretch of beaches and natural wonders your home base for a grand adventure

    Whether you’re setting out solo, bringing a mate, or packing in the whole family, no road trip along Australia’s East Coast is complete without at least a few days spent exploring the Coffs Coast. A stunning stretch of NSW coastline nestled between ancient high-elevation rainforests and magnificent, undiscovered beaches, Coffs offers amazing biodiversity, stunning natural beauty, and heaps of local charm, without the crowds. Pull up in Coffs Harbour , your perfect home base for these unforgettable day-trips.

    1. Southern Beaches

    The Coffs region boasts 30 of Australia’s most beautiful, unspoiled beaches, directly abutting a dramatic tableau of mountains and rainforests. Drive South of Coffs Harbour to find up-and-coming surf destinations where it’s still possible to catch an empty wave. First up is the picturesque Sawtell village . Wander the famous fig-tree-lined main street packed with laid-back places to eat and drink. Enjoy panoramic views and seasonal whale sightings at Bonville Headland on the Southern end of the beach.

    Nearby Bongil Bongil National Park boasts seven kilometres of empty beach, along with hiking and cycling trails through beachfront rainforests – keep an eye out for koalas living in the trees. Boambee Beach and Boambee Creek Reserve are great for families, with shallow waters perfect for kayaking and SUPing, plus an off-leash dog beach.

    family eating lunch in sawtell
    Experience small-town charm in Sawtell.

    2. Orara Valley Tourist Trail

    The Orara Valley Tourist Trail has it all: hinterland bushwalks, birdwatching, horse riding, pristine swimming holes and rolling green pastures dotted with dairy farms and historic villages. And it’s only 15 minutes west of Coffs Harbour.

    Sample produce at a roadside stall, stop into Coramba Hotel for a quintessential country pub lunch, or try the Idle in Cafe in Nana Glen for coffee and scones. Then spend the afternoon kayaking the Orara River or mountain biking on Mt Coramba. If you’re feeling adventurous, follow the 4WD touring route along the Orara Escarpment in Bindarri National Park , a rugged landscape with dazzling views that winds through untouched eucalypt rainforests and waterfalls.

    A family sitting by the Orara Valley Tourist Trail.
    Explore the green heart of Coffs.

    3. Dorrigo National Park

    Enjoy a classic day trip from Coffs to forest bathe in some of the oldest subtropical rainforests in the world at Dorrigo National Park, part of the World Heritage-listed Gondwana Rainforests. These million-year-old ecosystems promise rare bird sightings, towering strangler figs, and epic walking tracks and picnic spots. Try the 6.6 km Wonga Walk to experience dreamy Crystal Shower Falls (where you can walk behind the falls) and the Skywalk Lookout, which offers spectacular views of the valley and coast. Then stop in Dorrigo town for a homey lunch. It’s worth noting that a section of the road between Ulong and Dorrigo – which dates to the 1880s – is unsealed, adding to the area’s end-of-the-earth allure but making travel difficult in adverse weather conditions. Alternatively, head to Dorrigo via the delightful township of Bellingen .

    Three people standing at the SkyWalk lookout.
    Wander the Skywalk.

    4. Northern Beaches

    For another tranquil expanse of sun, sand and surf breaks, head north to Woolgoolga (Tourism Australia’s Best Mainland Beach for 2025. Taste the coffee and local-produce breakfast at one of several cafes, then spot whales during their migration season along the Woolgoolga Whale Trail to the headland. Emerald Beach offers clear blue waters and another headland walk, perfect for taking in views of South Solitary Island, a dramatically rocky-cliffed island with a historic lighthouse. Red Rock, some 40km north of Coffs and named for its striking coastal rock formations, boasts a gorgeous estuary reserve that’s perfect for languorous days spent picnicking, swimming, fishing, and connecting with the relaxed local pace.

    Freshly caught seafood by the beach, with sparkling ocean views.
    Enjoy fresh seafood overlooking Woolgoolga Beach.

    5. Jetty precinct

    You could easily spend a whole day exploring the Jetty precinct – from its foreshores to the marina to Muttonbird Island. Start with fresh fish and chips from local institution Coffs Harbour Fisherman’s Co-op , before browsing the popular Harbourside Markets held every Sunday on the foreshores.

    Take a scenic walk along the breakwall to Muttonbird Island , a cultural and ecological treasure with panoramic views and rich Gumbaynggirr heritage. The Giidany Miirlarl Education Space shares the island’s ancient stories, or join a guided moonlight tour to see the seasonal return of the muttonbirds.

    Back at the Jetty Strip, find a buzzing mix of cafes, bars and restaurants with cuisines from around the world, open from morning until late. Don’t miss The Jetty Pavilion , a favourite for its unique menu blending modern Australian cuisine with vibrant world flavours.

    walk to muttonbird island from coffs harbour
    Walk the path where land meets sea and sky.

    6. Grafton

    Head inland from mid-October to early November to catch Grafton’s jacaranda season, when the town’s streets and parks are covered in purple. Even better, time your trip between 24 October and 2 November to attend the famous Jacaranda Festival, with special food items, performances and more. At any time of year, follow the self-guided Grafton Heritage Trail to discover the town’s historic buildings, landmarks and stories. Or get the blood pumping with a trip along the longest mapped white-water trail in Australia – the Clarence Canoe and Kayak Trail. Book a tour with Exodus Adventures .

    woman walking through jacaranda trees in grafton
    Time your Grafton trip to see the jacarandas in full bloom. (Image: @myclarencevalley)

    7. Nambucca

    Just south of Coffs Harbour sits Nambucca, the ideal town for a relaxed, coastal day trip. Hire a canoe, kayak or boat to explore over 80 kilometres of waterways stretching from the hinterland to the ocean. For those who prefer to stay on dry land (or double up their adventure for the day), stretch your legs along the V-Wall – a scenic coastal walk along the Nambucca River – dotted with boulders painted by the community, sharing messages, art and local stories. Stop along the way to buy Sydney rock oysters direct from local farmers, or try your own hand at fishing. Before heading back to Coffs, refuel on fresh seafood and wood-fired pizzas at Matilda’s in Nambucca .

    a boat zooming through Nambucca Heads
    Explore Nambucca’s waterways. (Image: Seen Australia)

    Visit coffscoast.com and download the Coffs Coast Explorer App for more daytrips and trails.