The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah DarnellBy Taylah Darnell
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The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards . Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant , each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas . Admire ancient Aboriginal rock art along the Finchley Cultural Walk . Glamp in sophisticated luxury at Broke Estate . Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival . For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises . For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger . Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar .

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category . Voting closes 13 May, 2024
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Your guide to a summer staycation in Sydney

    Kassia ByrnesBy Kassia Byrnes
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    Discover the magic of a Sydney staycation in summer at The Fullerton Hotel Sydney.

    Sydney City is magical in summer. Warm summer evenings beg to be spent sipping cool cocktails at one of many al fresco and rooftop bars. Ferries and buses are ready to transport travellers to the best nearby beaches for salty days on the sand. National parks and rainforests are waiting to be explored. And the city’s events calendar is packed, from live music to cultural attractions. All elements that call for a Sydney staycation.

    Discover where to eat, stay and play for the perfect local getaway.

    Where to stay

    The Fullerton Hotel Sydney

    the Fullerton Hotel Sydney
    Sleep inside a 151-year-old icon.

    Amid the bustle of the perfect Sydney staycation, one needs a place to escape to and recharge. Enter, The Fullerton Hotel Sydney . The hotel is an icon in its own right – nestled inside the 151-year-old building that was originally Sydney’s General Post Office, its heritage-listed sandstone walls and Victorian renaissance grandeur have been carefully preserved – providing a rare chance to sleep within Sydney’s history.

    Despite its fascinating history, the hotel isn’t short on modern, luxurious comforts. Rooms and suites are available in both the modern high-rise with gorgeous views over the clock tower and lively city below, or inside the historical post office building itself.

    the Fullerton Hotel Sydney Heritage Long Suite bathroom
    Heritage rooms maintain their old-world style.

    Either way, guests can enjoy sophisticated touches, including a deluxe bed and pillow menu, Harman Kardon Bluetooth speakers, a digital concierge, a Vittoria coffee machine and amenities from the Balmain bathroom collection.

    The team at this five-star hotel provides excellence and a quality experience for all their guests, while amenities like a gym help with a well-rounded stay. For a peaceful moment with sweeping city views, enter The Fullerton Club Lounge on level 28. This private haven for dining and relaxation is available to any guests staying on the hotel’s club floors and suites.

    Add to this a central location in the CBD’s Martin Place, with easy access to Sydney’s top attractions, and convenience meets style.

    Where to drink & dine

    1. The Bar

    the Fullerton Hotel afternoon tea at the bar
    Indulge in the Fullerton Signature Afternoon Tea.

    Inside The Fullerton Hotel Sydney’s lobby, The Bar does more than sling a few delicious cocktails (although it certainly does that well). Its brown leather chairs and glass ceiling create the perfect, almost al fresco, setting for the Fullerton Signature Afternoon Tea .

    Served daily from 12 to 4 pm, the afternoon tea is a nod to the cherished social occasion it once was during the Victorian Renaissance era. People like to dress up for this afternoon tea, and if you’re lucky, a pianist often sits down at the on-site grand piano, just adding to the elegance.

    The afternoon tea is served high tea style, offering reimagined British flavours of the Victorian Renaissance era with a unique blend of  Australia’s culinary heritage. A sweet layer offers delights like a Malted Milk Envelope (a milk mousse layered between two biscuits), Bakewell Pudding (a super tasty egg-based pudding), and Apple Charlotte.

    On the savoury layer, expect finger sandwiches with fillings like cucumber, egg and smoked salmon. While classic pinwheels and stuffed eggs almost make the menu. And, of course, all finished off with traditional scones served with cream and mixed berry jam.

    Can’t fit in a whole afternoon tea? Be sure to at least order a slice of the 32-layered chocolate cake, a decadent mix of dark chocolate crémeux, fresh whipped cream, and Valrhona Azélia chocolate sauce. ⁣

    2. The Place

    the Fullerton Hotel the place dining
    Dine in the stunning GPO atrium.

    On level one of The Fullerton Hotel Sydney lives The Place – the hotel’s restaurant, in an atrium overlooking the former GPO. Here, dine on Modern Australian cuisine – think fresh, local seafood and a Riverina steak sandwich – along with a touch of Singaporean signature dishes, like Thai-style green curry or chicken satay. All in the shadow of the GPO clock tower, enjoying the GPO atrium’s natural light.

    3. Local gelato

    Couple enjoying ice-creams at First Fleet Park, The Rocks
    Enjoy ice cream in the sunshine. (Image: Destination NSW)

    What is summer without ice cream and/or gelato? Luckily, there are plenty of options just a short walk from The Fullerton Hotel Sydney, whether you’re craving a midday pick-me-up or an after-sun treat.

    What to do/see

    1. GPO Heritage Tour

    the Fullerton Hotel Sydney lobby
    Be awed by the building’s history.

    Want to know more about the building you’re staying in? The Fullerton Hotel Sydney offers a complimentary 90-minute GPO Heritage Tour. Follow a knowledgeable tour guide to discover the stories, tales and legends of the former Sydney General Post Office building.

    From the iconic clock tower (completed in 1891) to the black-and-white tiled staircase at 1 Martin Place, which was once the main entrance to the GPO and today serves as a prominent feature of the building to the 24 stone faces (mascarons) on the Martin Place side of the building. Part of the 1880s-era facade (designed by architect James Barnet), each represents different states, countries and continents.

    2. Circular Quay

    aerial of circular quay sydney
    Catch a ferry from Circular Quay. (Image: Destination NSW)

    An easy walk or light rail ride away from The Fullerton Hotel Sydney, lies the bustling Circular Quay. Here, you can sit for a drink and nibbles at the Opera Bar, or head into the iconic house itself for a show. It’s also a major ferry port, becoming your gateway to Sydney’s beaches, Luna Park and even Sydney Zoo.

    3. Royal Botanic Gardens

    view of circular quay from Sydney's Royal Botanic Garden
    Wander through Sydney’s Royal Botanic Garden. (Image: Destination NSW)

    Just beyond Circular Quay, discover Sydney’s Royal Botanic Garden. Wander through this 30-hectare, heritage-listed, botanical garden – exploring its differing sections, from Australian native botanicals to garden beds of vibrant flowers to towering groves of international trees.

    It’s also the perfect place for a picnic, so pick up supplies before you come and enjoy a spot on the grassy meadow looking out into the harbour.

    4. Theatre Royal

    a show at Theatre Royal
    Take in a show at Theatre Royal. (Image: Daniel Boud)

    Just a one-minute walk from The Fullerton Hotel Sydney, take in a show at Theatre Royal. Built in 1976, the theatre has been offering a broad range of entertainment since the 1990s. Expect a show roster that ranges from the classics (like Cats) to the modern) like Pretty Woman: The Musical).

    Start planning a summer stay in Sydney worth remembering at fullertonhotels.com/fullerton-hotel-sydney.