The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah DarnellBy Taylah Darnell
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The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards . Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant , each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas . Admire ancient Aboriginal rock art along the Finchley Cultural Walk . Glamp in sophisticated luxury at Broke Estate . Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival . For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises . For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger . Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar .

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category . Voting closes 13 May, 2024
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Where to eat, sleep and visit on Grand Pacific Drive, and beyond

    Kassia ByrnesBy Kassia Byrnes
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    The ultimate road trip begins and ends on NSW’s stunning Grand Pacific Drive.

    Whales, charming villages, fine wine and stunning natural vistas: there’s a lot to love about a road trip along the Grand Pacific Drive in New South Wales. Winding from the Royal National Park through Wollongong, Shellharbour, Kiama and Shoalhaven before heading inland to the Southern Highlands, this scenic drive makes for an unforgettable road trip.

    But like all great road trips, it’s not just about the drive but the stops made along the way. From incredible farm-to-plate (and grape-to-glass) dining options to unbeatable natural vistas and quaint towns with beautiful accommodation, there’s plenty to explore en route.

    Shellharbour Marina
    Spend time in Shellharbour Marina.

    Where to eat

    What is a road trip without incredible food? Whether you’re after fresh seafood, slow-cooked paddock-to-plate feasts or delicious wines, you’ll find something around every bend along Grand Pacific Drive.

    Restaurant Santino is a local Wollongong secret we can’t keep quiet any longer. With a fresh take on Italian cuisine, servings are hearty and flavours are comforting. The chitarra with blue swimmer crab, garlic, chilli, parsley and crustacean oil is a crowd favourite.

    Keep it local in Shellharbour with a menu all about fresh local produce at Relish on Addison . From South Coast oysters and blue swimmer crab linguine to crispy pork belly, surf and turf takes on an elevated meaning here.

    Kiama’s neighbourhood wine and cocktail bar, Little Betty’s , is just as good for a tasty share plate as it is for creative cocktails. The signature Grilled Octopus with burnt honey, garlic confit and sautéed Asian greens is worth a trip on its own.

    Only the best will do in Shoalhaven, where multi-award-winning Bangalay Dining uses native Australian ingredients to bring its dishes to life. Start with the Smoked trout croquette before moving on to the sautéed potato gnocchi. Don’t forget the white chocolate mousse for dessert.

    Meanwhile, the Southern Highlands are full of culinary highlights. From dining on incredibly fresh, local fare (we’re talking ingredients plucked from the team’s on-site kitchen garden or sourced through local producers) at Eschalot Restaurant in Berrima to creating gin blends at Millsheds Distillery .

    bangalay dining shoalhaven
    Taste native flavours at Bangalay Dining.

    Exploring nature

    Scenery is everything when hitting the road, and Grand Pacific Drive serves it up in spades. Drivers don’t even have to leave the car to enjoy the iconic ocean views from Seacliff Bridge (but several lookouts make it easy to stop).

    Seaside Kiama boasts stunning beaches and famous blowholes. But travellers can also swap ocean for rainforest when taking the Minnamurra Rainforest walk, culminating in a picturesque waterfall. Or soar overhead at Illawarra Fly Treetop Adventures .

    The scenic coastal drive along Sea Cliff Bridge, Clifton.
    Cruise along the stunning Grand Pacific Drive.

    Between May and November, 30,000 whales make their way passed the South Coast between May and November. Spot them from the coastal shores or join a whale-watching cruise from Shellharbour Marina or Jervis Bay. Dive in with Woebegone Freedive .

    Shellharbour’s Killalea Regional Park is home to a traditional bush tucker and medicine walk with Aboriginal tour group, Gumaraa . Learn Indigenous healing practices and gain a deeper appreciation for the rich heritage and wisdom of the land’s Traditional Owners.

    Wollongong is the perfect place for hikers, with the 6.5-kilometre Wodi Wodi track serving up views, settler history and a variety of landscapes in one loop. If you prefer, skip the walk and pull up at Bald Hill Lookout for expansive views south towards Wollongong (and a hang-glider or two).

    For something truly unique, join the Highland Cow experience at The Swallow’s Nest in the Southern Highlands. In a brand-new offering, get a taste of farm life and help groom and feed these gorgeous creatures.

    kiama coast walk people with dog
    Wander the Kiama Coast Walk.

    Unique experiences

    No need to choose between an adrenaline rush or a culture fix, Grand Pacific Drive serves up both.

    Soar into aviation history at Shellharbour’s HARS Aviation Museum .  Tour the museum, then join a guided walk onto the wing of the record-breaking Qantas Boeing 747 and see the significant historic aircraft up close.

    If ever there was a place to skydive, it’s in Wollongong. Dive from 15,000 feet (tandem, of course) with Sky Dive Wollongong and see the coastal beauty of this region from above.

    Shoalhaven’s Bundanon Art Museum has to be one of the most unique offerings in the country. The legacy of artist Arthur Boyd and more than just a gallery, find eco-accommodation, fine dining, award-winning architecture and community here.

    Kiama’s Crooked River Estate is about more than just delicious wine.  Grab a picnic blanket and enjoy casual food and drinks with live music at Kick Back Fridays , every week.

    Between June and August, the Southern Highlands’ Robertson attracts novice truffle hunters. Join the hunt at family-owned and operated Robertson Truffles (alternatively, you can order truffle treats online, if your sense of adventure isn’t up for it).

    Freshly dug truffles at Terra Preta Truffles, Braidwood.
    Discover hidden gems beneath the soil in the Southern Highlands. (Image: Destination NSW)

    Where to stay

    Road trips are the ultimate promotion for slow travel, encouraging visitors to take their time, enjoy the journey and stop along the way to really immerse themselves in local towns.

    Find history and elegance at Berida Hotel in the Southern Highlands. Intimately set amongst gardens, but still close to the main street of Bowral, this 1920s private residence turned boutique hotel is the perfect stay.

    Stay in one of Barranca’s private villas with views of rolling farmland overlooking the dramatic escarpment at Kangaroo Valley or be surrounded by native bushland (a short walk from the beach) in Jervis Bay.

    Speaking of beachside escapes, Headlands Hotel Austinmer Beach delivers unrivalled access to Wollongong’s beaches. These serviced apartments enjoy coastal views from spacious balconies.

    For something completely different again, check in at Cicada Luxury Camping . Stay in safari-style or large bell tents, each with a private fire pit and top-notch kitchen facilities. Outside, enjoy spectacular countryside views.

    Cicada Luxury Camping
    Unwind at Cicada Luxury Camping. (Image: DNSW)

    Discover more and plan your ultimate road trip along the Grand Pacific Drive and beyond at grandpacificdrive.com.au/grand.