The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah DarnellBy Taylah Darnell
hero media
The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards . Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant , each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas . Admire ancient Aboriginal rock art along the Finchley Cultural Walk . Glamp in sophisticated luxury at Broke Estate . Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival . For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises . For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger . Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar .

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category . Voting closes 13 May, 2024
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
See all articles
an aerial view of Mudgee streetscape
Mudgee

Sydney to Mudgee: The best 7-day road trip itinerary

Spend a long weekend in wine country in the Mudgee Region where food, wine, arts, culture, sports, leisure and nature intersect.

Read more
Couple enjoying a swim at Marrinawi Cove in Barangaroo, Sydney swimming spots reopening for summer
Sydney

The pop-up Sydney swimming spots set to reopen in time for summer

This weekend will be full of new simming spots, from Penrith to Barangaroo.

Read more
tent at Wildnest Farmstay mudgee region
Mudgee

The most indulgent Mudgee glamping spots

For those who love the great outdoors, just from a reasonable distance and with a little luxury, these stunning Mudgee glampsites are the best of both worlds.

Read more
woman waiting to order at Althea by Zin in mudgee
Mudgee

11 brilliant cafes in Mudgee for breakfast and lunch

Mudgee cafes have a lot to offer when it comes to delightful breakfasts and brunches, thanks to the freshly-farmed bounty of this Central West region of NSW.

Read more
hero media

Dive into summer with hikes, great bites and wellness in The Tweed

    Kassia ByrnesBy Kassia Byrnes
    Continue
    Warmer days call for slowing down and relaxing in nature. Discover why The Tweed is the ultimate destination to do just that.

    As the end of the year draws near, the need for rest and restoration grows ever more prominent. For many, that means heading into nature – and there’s plenty of science to back up the benefits of doing so. It quite literally makes us happier as it reduces stress hormones, lowers our blood pressure and more. And what better place to lean into this feel-good effect than during summer in The Tweed (in the Northern Rivers region of NSW)? Blending sparkling beaches, riverside towns and hinterland villages, this area has nature covered, while also offering top activities and dining options.

    Slip, slop, slap.

    And of course, pack your SPF. We Are Feel Good Inc’s Ultra-Light Mineral Sunscreen Lotion SPF 50 is a lightweight and fast-absorbing formula that keeps your skin hydrated and shielded, thanks to nourishing Coconut Oil and Vitamin E. But it’s also helping preserve the natural beauty around you on your Tweed vacation, thanks to 30 per cent ocean waste packaging.

    Discover eight experiences that make The Tweed the perfect place for summer.

    1. Underwater worlds

    two people swimming after turtle on the tweed
    Get a chance to swim with the locals.

    There’s something about the ocean that calls to us as humans, and what’s below the surface is even more magical.

    Green, hawksbill and loggerhead turtles (not to mention an abundance of other marine life) all use the protected waters around Cook Island, near Fingal Head, as their foraging ground, making it the perfect place to dive and snorkel to spot these adorable creatures.

    Join Cooly Eco Adventures on a guided snorkelling tour that combines unforgettable turtle encounters with an inspiring look into marine conservation.

    2. Farm-to-table dining

    table spread at Potager restaurant
    Treat your taste buds at Potager. (Image: Cara Sophie)

    Respecting the land and nature also means appreciating its abundance of food. From farm-to-table cafes and boutique breweries to river cruises and restaurants championing local produce, dining around The Tweed often means engaging with the best local producers.

    The award-winning Potager Restaurant , part of The Hinterland Collection , is the perfect example; beginning life as a kitchen garden, the passion to champion local producers is woven into every dish. Vegetables, fruit and herbs are picked from the garden or sourced from other local producers, the seafood comes from the Northern Rivers, and meat is sourced from ethical local producers. Even the cocktail list features local distillers.

    Extend your stay with a night (or several) at boutique on-site accommodation, Potager House . This French-inspired country four-bedroom retreat boasts stunning views of the surrounding hills and nearby ocean, as well as a large pool, outdoor entertaining area and infrared sauna.

    3. Water wellness

    Waterguru Mindfulness in the Mangroves summer on the tweed
    Find mindfulness in mangroves. (Image: Matt Johnson)

    You’ll find mindfulness while floating around the mangroves of Kingscliff’s Cudgen Creek at any time, but Watersports Guru offers an immersive experience to help guests do so with more intent. Join a 90-minute guided session on a stand-up paddleboard to reconnect with nature and relax through breathwork, gentle movement and sensory awareness.

    If you’re feeling more adventurous, Watersports Guru also offer Kayak fishing adventures or join a Sea Turtle Odyssey experience.

    4. Restorative seaside stays

    woman relaxing in spa at Halcyon Wellness, halcyon house
    Unwind at Halcyon Wellness.

    The Tweed encourages locals and visitors alike to slow down. To really indulge, a seaside stay is a must. Halcyon House has understood the assignment, blending a wellness philosophy centred on balance and self-discovery with luxurious surrounds. Stay in one of 22 rooms and suites (each individually designed by eclectic interior designer Anna Spiro) right on the beachfront. Book restorative treatments at the onsite spa, Halcyon Wellness, relax by the pool, dine at the hatted Paper Daisy restaurant and just let The Tweed work its magic.

    While Blue Water Motel offers a relaxed coastal escape, just steps from Kingscliff Beach. Settle in stylish rooms, recently restyled by Jason Grant, nodding to the cool of Kingscliff with a fun retro vibe. Hire a bike from reception to explore the surrounding area.

    5. Tasty drops

    Husk Farm Distillery
    Join a Farm to Bottle tour. (Image: Salsingh Photography)

    The owners at Husk Farm Distillery aren’t just about creating high-quality rum: they’re also farmers themselves. In fact, they create one of the world’s only single estate, farm-to-bottle spirits. Join a Farm to Bottle tour to discover the sustainable ‘full circle’ distilling practices used here, and even get hands-on with your own cane knife to help harvest and juice your own stalk of cane. And, of course, a welcome drink plus complimentary tastings along the way.

    6. Rail trail adventures

    Cycle the Northern Rivers Rail Trail.
    Cycle the Northern Rivers Rail Trail.

    Exploring the rolling green slopes and historic towns of the 24-kilometre Tweed section of the Northern Rivers Rail Trail is one of the best ways to connect with the region’s lush hinterland and interesting heritage. In this section of the trail, discover the area’s railway history at heritage-listed Murwillumbah Railway Station, and traverse by 18 railway bridges and through two railway tunnels.

    Linking vibrant towns and villages with the larger hub of Murwillumbah, this section of the trail is covered in asphalt or compacted gravel, making it accessible for all ages and abilities, from prams to adaptive bikes. 

    7. Linger longer

    surfer at fingal heads the tweed
    Enjoy beachside locations, like Fingal Heads.

    Linger longer at one of the seven idyllic beach, river and creekside locations of Tweed Holiday Parks – including at Tweed Heads, Kingscliff Beach, Hastings Point and Pottsville South. All just steps from the water’s edge, they make the ideal base to unwind, or head out for exploration of The Tweed. Choose from luxury waterfront cabins, accessible cabins, surfari tents (yes, they are basically glamping tents) or spacious sites for caravans, motorhomes and campervans or tents.

    Tweed Holiday Parks
    Stay for longer and indulge in plat at Tweed Holiday Parks.

    Find your feel-good summer in The Tweed at visitthetweed.com.au .