hero media

New Norfolk is fast becoming the Apple Isle’s most charming small town

One of Tasmania’s oldest riverside towns is marking itself on the map with award-winning dining and creative spirit without forgetting its past.

On the banks of the Derwent, New Norfolk wears its history proudly: Georgian cottages, historic precincts and a trove of antiques hint at its early days. But this riverside town – just 30 minutes from the mad arty world of Hobart’s Mona in one direction and the bountiful nature of Mount Field National Park in the other – isn’t content with nostalgia.

With destination dining, a new wave of distillers and brewers, and creative energy reshaping its heritage buildings, New Norfolk is emerging as one of Tasmania’s most compelling small-town stories.

A quick history lesson

the Derwent River from Pulpit Rock Lookout
Views of the Derwent River and town from Pulpit Rock Lookout. (Image: Mauricio E. Mozo)

The town was established in 1807 on Leenowwenne Lands when military leaders and settlers abandoned the far-flung penal colony at Norfolk Island for then-called Van Dieman’s Land. Along with hops, salmon and timber, the town’s history is closely bound to the Willow Court Asylum, a convict hospital established in 1827 that grew into the nation’s oldest continuously operating mental health facility, closing only in 2000. The site’s vast footprint still dominates the town – a place layered with a difficult history but also with stories of healing.

the Willow Court, New Norfolk
The 1827-built Willow Court Asylum is a former mental health facility that you can tour. (Image: Tourism Tasmania/Rob Burnett)

Local guide Sharmaine Mansfield, who runs Willow Court Asylum Tours, is determined to keep that history alive. Her tours – historical by day, ghostly by night – approach the site with deep respect. “My number one priority is to be respectful of this former mental health institution and to those who lived and worked here. At night, we hold a minute’s silence to think of them." It’s often then that guests report hearing and feeling things in the stillness of the evening.

A delicious new chapter

The Agrarian Kitchen from above
The Agrarian Kitchen is one of the country’s most lauded restaurants and cooking schools. (Image: Luke Burgess)

Within the Willow Court precinct, The Agrarian Kitchen continues to write a new chapter of history. One of Australia’s most celebrated restaurants has transformed a former hospital ward into a temple to Tasmanian produce. Since opening in 2017, the restaurant and its renowned cooking school have become a pilgrimage for food lovers, sealing the town’s place on Australia’s culinary map.

a close-up of a dish at The Agrarian Kitchen, New Norfolk
The produce from the garden is used in the dishes and for cooking classes. (Image: Stu Gibson)

Just outside, a walled garden is abundant with herbs, vegetables and fruit trees and is open for guided tours; its produce heads straight to the restaurant or neighbouring kiosk.

The Agrarian Kitchen detail, New Norfolk
The Agrarian Kitchen is a pilgrimage for food lovers. (Image: @PuddleHub)

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

A stay steeped in history

The Woodbridge, New Norfolk
The Woodbridge is one of the country’s grandest stays. (Image: Christine Aldred)

For a night dripping with history, The Woodbridge – one of the country’s oldest grand homes which this year celebrated its 200th birthday – offers a rare experience. Built by convicts in 1825 as the residence of the colony’s first constable, it now operates as a luxe heritage-listed hotel.

inside a suite at The Woodbridge, New Norfolk
The building was restored to become a hotel.

It feels like a gracious country estate. Behind an iron gate, a gravel driveway crunches on one side and sweeping lawns roll to the river on the other. From my room’s terrace, I can peer beyond the tiered gardens across the Derwent to the original toll gate for passing merchant vessels or settle into inviting lounge and library spaces with a book or glass of muscat.

the river at Woodbridge, New Norfolk
Seek serenity by the river. (Image: Christine Aldred)

It’s happenstance this Tasmanian grande dame is still here at all, saved by its dedicated owners who spotted it on a holiday visit. The Woodbridge was teetering on the brink of destruction when Laurelle and John Grimley bought it in 2003. After an exacting, multi-year restoration, it’s been coaxed back to life.

a telescope at The Woodbridge, New Norfolk
Peer beyond the tiered gardens. (Image: Christine Aldred)

Today, modern comforts – elegant rooms, contemporary furnishings and new bathrooms – sit easily with the original blackwood floors, stone walls and Georgian-paned windows, complementing and respecting its rich history. Laurelle is well proud that the building’s future is now assured. “If we didn’t save it, who would? I feel this is my legacy," she says.

Sourcing antique charms

inside the Flywheel boutique stationery store, New Norfolk
Flywheel is a boutique stationery store in town. (Image: Tourism Tasmania/Nick Osborne)

Known as the antiques capital of Tasmania, New Norfolk hums with history. Visitors can forage for hours at the sprawling Willow Court Antique Centre or the beautifully curated and styled Drill Hall Emporium in town.

inside the Flywheel letterpress studio in New Norfolk
Visit the letterpress studio in New Norfolk. (Image: Christine Aldred)

Books and coffee pair perfectly at Black Swan Bookshop on a sunny corner while The Quilted Teapot mixes lattes and lunches with quilting supplies. Don’t miss Flywheel, a stunning boutique stationery shop and working letterpress studio in an old bakery.

a bartender holding a glass of rum at New Norfolk Distillery
Sample rum at New Norfolk Distillery. (Image: Jess Curtis)

Thirsty travellers can taste-test award-winning rum at New Norfolk Distillery in a quirky industrial space with weekend snacks and sci-fi vibes, or sip craft brews at Welcome Swallow Brewery – an inviting microbrewery brimming with warmth and a veritable jungle of plants. History buffs shouldn’t miss the 1825-licensed Bush Inn, said to be the state’s oldest continually licensed pub. It’s also where the very first long-distance telephone call was made in Australia in 1888.

Weekly travel news, experiences
insider tips, offers, and more.

More reasons to visit

a group having a picnic during the Tasmanian Autumn Festival, New Norfolk
The Tasmanian Autumn Festival includes events and experiences across the region. (Image: Stu Gibson)

Each April, the Tasmanian Autumn Festival brings the region to life in a month-long celebration, with food and tipple trails, blacksmithing workshops or the chance to meet a highland cow or alpaca. Platypus spotting, pottery classes, glamping on a truffle farm, kayaking and vineyard visits are other Derwent Valley temptations, all close enough to make New Norfolk a natural hub.

And there’s more change afoot. The newly opened Bridgewater Bridge means easier road and river access. And within the Willow Court complex, the Nurses Quarters and Ladies Cottage are being meticulously restored to create an evocative event space with commercial kitchen, and boutique accommodation to follow. In this town, heritage is a living asset: respected but ever evolving into something new and inviting.

Want to see more stories from Australian Traveller in your Google search results?

  1. Click here to set Australian Traveller as a preferred source.
  2. Tick the box next to "Australian Traveller". That's it.
Christine Aldred
Christine Aldred is a travel writer and avid wanderer. She loves delving under the surface of places she visits to uncover their histories, tales and culinary highlights, and sharing the finds. She’s somewhat obsessive about taking photos, is a chronic over-packer and spends way too much time online.
View profile and articles
hero media

What to expect from the Tamar Valley’s newly renovated cellar door

    Angela Saurine Angela Saurine
    Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.

    The fire crackles softly as you settle into a comfortable armchair, a glass of Tamar Ridge Reserve Pinot Noir warming your hands. Outside, rows of vines stretch across the Tamar Valley, their gentle contours framed by rolling hills and ever-changing skies. Or perhaps it’s a sunlit afternoon, and you’re on the terrace with a flute of PIRIE Vintage sparkling in hand, watching the valley shimmer beneath you as each crisp sip captures the freshness of Tasmania. At the Tamar Ridge and PIRIE Cellar Door, the setting in one of Australia’s most celebrated cool-climate wine regions is every bit as special as the wines.

    The two brands now share a beautifully refurbished cellar door, giving visitors the opportunity to sample both still and sparkling wines from the Brown Family Wine Group’s luxury portfolio in a single stop. Alongside the shared tasting space, they’ve also introduced a range of premium experiences tailored to each brand.

    Tamar Ridge’s story began in 1994, when vines were planted at Kayena in Tasmania’s Upper Tamar Valley. Guided by renowned viticulturist Dr Richard Smart – the “Flying Vine Doctor” – the vineyard quickly gained a reputation for quality, with a new winery established in 1998 and the Tamar Ridge label born.

    sitting on the lawn of Tamar Ridge & Pirie Cellar Door
    Sit outside to soak in the sun as you enjoy Tamar Valley views. (Credit: Natasha Mulhall)

    Today, New Zealand-born head winemaker Tom Wallace leads the cellar, brings his passion for cool-climate winemaking to help shape Tamar Ridge’s reputation for elegant, expressive wines.

    Founded by Dr Andrew Pirie in 1995, PIRIE helped prove the island’s potential for world-class cool-climate sparkling.

    Crafted in the traditional method from hand-picked Pinot Noir and Chardonnay grown in the Valley, PIRIE Tasmania sparkling wines are celebrated for their fine beads, depth and elegance. With a collection of trophies, gold medals and top honours behind them, these rare vintages showcase the very best of the state’s sparkling wine.

    Brown Brothers – now known as the Brown Family Wine Group – acquired Tamar Ridge, PIRIE and Devil’s Corner on the island’s east coast in 2010, extending the legacy of a family wine company founded in 1889 at Milawa in Victoria’s King Valley. The company has continued its pursuit of exceptional cool-climate vineyards, recognising Tasmania’s unique potential in a changing climate.

    Location

    roaring fireplace inside Tamar Ridge & Pirie Cellar Door tamar valley
    Get cosy by the roaring fireplace. (Credit: Natasha Mulhall)

    Tamar Ridge & PIRIE Cellar Door is set on the west bank of the Tamar River, just 20 minutes north of Launceston and around two and a half hours’ drive from Hobart near the riverside village of Rosevears in northern Tasmania. Stretching more than 60 kilometres along the river, from the mouth near Launceston north towards Bass Strait, the Valley is a vast patchwork of vineyards, orchards, farmland and historic townships.

    Style & decor

    interior of Tamar Ridge & Pirie Cellar Door tamar valley
    Come for a regular tasting, or book an experience. (Credit: Natasha Mulhall)

    Floor-to-ceiling windows showcase panoramic views, while outdoor decks make the most of the surrounding scenery. Inside, the refined contemporary interiors strike a balance between modern luxury and the natural surrounds, with a double-sided fireplace to linger by. A Tamar River view creates a warm focal point. Natural wood accents add a sense of place, including a handcrafted 12-seat Tasmanian oak table that anchors the space with understated elegance.

    Wine experiences

    The cellar door’s curated wine experiences pair award-winning wines with local produce and the stories behind them. For those who prefer a leisurely visit without a set itinerary, the cellar door also offers cheese platters and small plates, best enjoyed with a glass in hand while taking in those Tamar River views.

    Come for a taste, stay for an experience.

    PIRIE & Oyster Experience

    PIRIE & Oyster Experience
    Taste the best of PIRIE matched with oysters. (Credit: Natasha Mulhall)

    A true taste of Tasmania comes to life in the PIRIE & Oyster Experience, created in partnership with Tasmanian Oyster Co. Exploring the connection between merroir and terroir – the influence of the sea and soil on flavour – this guided tasting pairs three premium oysters from different Tasmanian growing regions with three expressions of PIRIE sparkling wine: the NV, 2021 Vintage and Blanc de Blanc.

    As each oyster and wine pairing is revealed, guests discover how Tasmania’s unique landscapes shape flavour, from the mineral freshness of the ocean to the elegance and precision of cool-climate sparkling wine.

    Pinot Noir Blending Experience

    Pinot Noir Blending Experience
    Try your own hand at mixing. (Credit: Natasha Mulhall)

    For those who want to step behind the winemaker’s bench, the Pinot Noir Blending Experience offers a hands-on journey into the art of creating great wine.

    Guests taste through three to four individual Pinot Noir clones from the previous vintage, each revealing its own personality through aroma, structure and character. Guided by the cellar door team, visitors explore how these individual components come together to create balance and complexity – before attempting their own blend.

    Will you recreate the house style, or create something entirely original? This immersive experience offers a fascinating insight into the craft, creativity and precision that goes into every bottle.

    Supreme Indulgence

    Tamar Ridge & PIRIE Cellar Door
    Settle in for true indulgene. (Credit: Natasha Mulhall)

    The most elevated experience at the cellar door, the Supreme Indulgence (PIRIE Sparkling with Caviar tasting) is a celebration of luxury, refinement and Tasmania’s exceptional produce.

    Priced at $99 per person, the tasting pairs PIRIE Tasmania’s most distinguished sparkling wines with carefully selected sturgeon caviar, chosen to enhance the elegance, texture and finesse of each cuvée. Hosted by an expert member of the team, the experience unfolds as a thoughtful exploration of fine bubbles, delicate flavours and the craftsmanship behind every bottle.

    Start planning at tamarridge.com.au and pirietasmania.com.au.