Top Towns for 2022: Escape to Bright’s laidback yet majestic sceneries

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This historic town in Victoria’s high country might just take out the prize for Australia’s prettiest town, thinks Craig Tansley, but there’s plenty to do here besides leaf peeping. Discover why Bright landed at no.7 on your Top 50 Aussie towns list.

Find the complete list of the Top 50 Aussie Towns here.

What makes Bright so charming?

If there’s a prettier town in Australia, I’m yet to see it. Bright may well be located in the fissures of north-eastern Victoria, but you’d be forgiven for thinking you’ve been transported to a 19th-century mining town in Colorado.  

Set at the south-eastern end of a pine-clad valley dwarfed by the Australian Alps (and more specifically by Victoria’s tallest mountain, Mt Bogong), its leafy streetscape is dominated by century-old-and-then-some heritage buildings, some of which remain from the Victorian gold rush era of the 1850s.  

A picturesque town blooming with green scenery

Its leafy avenues planted with elegant European trees blaze with colour in autumn, while wildflowers bloom just beyond town. The Ovens River flows right through Bright, providing a hell of a backyard view for the cafes, restaurants and breweries built by its banks.  Here, with its sprawling outdoor terrace, the iconic Bright Brewery serves as the town’s main gathering point in summer months especially.  

Elm dining
Alfresco dining at the Bright Brewery.

Local artisan food makers and producers set up stalls at weekly farmers’ markets and walking trails crisscross town, connected by swinging bridges over calm, clear water that is ideal for family swims.

It invites you to explore its great outdoors

The 100-kilometre Murray to Mountains Rail Trail passes through town, too, its easy-to-ride off-road cycling trails that follow the region’s old railway tracks delivering you to nearby produce farms and wineries.  

vineyards around Ringer Reef Winery;
The verdant vineyards around Ringer Reef Winery.

Bright is part of the Alpine Valleys Wine Region, one of the oldest wine-growing districts in Victoria and home to 12 cellar doors set on rambling estates surrounding town. Set across five mountain valleys, with 30 grape varieties, this is one of Australia’s most underrated wine regions –for the scenery viewed from its tasting rooms alone. 

some bubby at the Ringer Reef Winery
Sample top drops at Ringer Reef Winery.

A perfect haven for adventure seekers

And there are plenty more excellent adventures to be had in the region besides. From tandem micro-light flights off the tall peaks surrounding Bright, to abseiling the sheer cliff faces of nearby Mt Buffalo National Park , to skiing or mountain-biking the slopes of two of Australia’s best-known ski resorts, Falls Creek and Mt Hotham, part of a spectacular loop road that connects Victoria’s highest country.  

Or you might not want to leave town at all. And therein lies Bright’s charm. There’s a festival on almost every weekend, especially in summer and autumn. Or a sporting event – like the Audax Alpine Cycling Classic , one of Australia’s premier mountain bike races, held each Australia Day weekend.  

And some of the restaurants and cafes along its main drag are rated among regional Australia’s finest. 

Sixpence Coffee Roasters at Bright Brewery
Have a delightful conversation over coffee at Sixpence Coffee Roasters.
Explore more of Bright in our travel guide or find out which other towns made it into your Top 50.
Craig Tansley
Craig Tansley has been a travel writer for over 20 years, winning numerous awards along the way. A long-time sucker for adventure, he loves to write about the experiences to be had on islands, on the sea, in forests or deserts; or anywhere in nature across Australia, and the world.
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Win a $2148 getaway to experience the best of The Bellarine

Here’s your chance to indulge in the ultimate escape on The Bellarine.

Entries close at 11.59pm AEDT on 8 February 2026

Escape on the ultimate adults-only luxury getaway to The Bellarine, just 90 minutes from Melbourne – worth up to $2148!

Read the general competition terms and conditions before you enter.

What’s included?

The Royal Queenscliff stands proudly in the heart of Queenscliff, its grand Victorian façade exuding timeless sophistication — a highlight of the Geelong Bellarine Giveaway.
Make The Royal Queenscliff your luxurious home away from home.
  • The Royal Queenscliff $790 voucher – equivalent to a two-night stay in The Rosetti or The Barrett Rooms (non-peak rates)
  • Lon Retreat $500 voucher – put towards a treatment or massage at Lon Spa
  • Bellarine Smokehouse + Provedore $300 voucher
  • The Q Train $308 voucher – a five-course Q Class Dining experience for two adults (beverages not included)
  • Searoad Ferries $250 voucher

About the prize

Warm and inviting, Bellarine Smokehouse + Provedore showcases the region’s finest artisanal produce. An essential taste experience in the Geelong Bellarine Giveaway.
Taste the best of The Bellarine at Bellarine Smokehouse + Provedore.

Enjoy the ultimate luxurious adult’s getaway on The Bellarine, just 90 minutes from Melbourne. Cruise into the quaint maritime town of Queenscliff with your car via SEAROAD FERRIES; the 40-minute trip from Sorrento lets you skip the long drive and savour bay views, dolphin sightings and a glass from the licensed cafe. Taste the best of The Bellarine on THE Q TRAIN, Australia’s premier rail restaurant that passes stunning coastlines, farmland and nature reserves. Continue sampling the region’s quality produce with a stop to pick up some artisan goods at BELLARINE SMOKEHOUSE + PROVEDORE, with everything from local cheeses and handcrafted sauces to smoked fish and pâtés made in-house. Next up, head to LON SPA, winner of Best Spa Australasia in the 2024 Spa and Wellness Awards.

The Royal Queenscliff’s balcony embodies the serene beauty of the Geelong Bellarine Giveaway escape.
Don’t miss your chance to win this unforgettable Bellarine escape.

Enjoy a treatment of your choice, ranging from massages and mineral soaks to 24K gold age-defying facials, while relaxing at this private and luxurious retreat.

Find your base at the recently refurbished THE ROYAL QUEENSCLIFF for a two-night stay. This opulent three-storey beauty offers adult-only accommodation, tropical garden courtyards and elegant salons. The interior features vibrant modern art, antique furniture and exotic heirlooms. For a truly memorable stay, experiencing some of the best The Bellarine has to offer, this is a competition you’ll want to put your name down for.

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