15 unmissable things to do in Bright, Victoria

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You’ll find epic cycling trails, a vibrant dining scene, clutch of boutique wineries and a microbrewery with mountain vistas just three-and-a-half hours’ drive north-east of Melbourne in the High Country town of Bright.

Set on the Ovens River in Victoria’s High Country, the alpine town of Bright is all about outdoor pursuits and scenic beauty. Down its quiet country roads, you’ll also discover cellar doors producing cool climate wines and farm gates touting the freshest of local produce. Let this list of things to do in Bright inspire you to get out there and experience the epicurean and natural wonders of the region.

1. Fuel your day with a hearty cafe breakfast

On the Great Alpine Road, you’ll come across Riff Raff Bright, formerly Ginger Baker, Wine Bar & Cafe. Whipping up drool-worthy breakfasts each morning, sit on the wooden chairs out at the back and enjoy the light breeze as you gaze out onto Ovens River. Order a breakfast classic like Eggs Florentine or a plate of heavenly ricotta hotcakes with berry compote to fuel your day of adventures ahead.

Ginger Baker Bright Victoria
Take your pick from the menu of drool-worthy breakfasts at Ginger Baker.

2. Get a dose of nature on the Bright Canyon Walk

This one-and-a-half-hour return stroll is super relaxing and has some awesome scenic views along the way. Over the easy three-kilometre walk you’ll pass by suspension bridges, birdlife, wildflowers and signs that depict the gold mining history of the region.

three hikers gazing at the scenic mountain views in Bright
Scenic views await you on top. (Image: Visit Victoria)

3. Visit the Winding Road DESIGN Studio

If you’re feeling the need to get the creative juices flowing, take the half-hour drive to Tawonga South to visit the Winding Road DESIGN Studio. This interior design art studio is run by ex-Melburnian Alicia Marshall, who has a flair for illustration and design. If you’re lucky, you might be in town when the studio is holding drawing classes. If not, feel free to browse (or buy) the numerous original artworks on printed canvas and paper, as well as the range of striking home decor that is up for sale.

Winding Road DESIGN Studio
Find some absolute gems in this quirky design store.

4. Indulge in a spot of retail therapy

Want to update your wardrobe with some unique finds? Visit the Tartan Fox for fresh and fashionable items from brands like One Teaspoon, Zoe Kratzmann and Nude Lucy. Homewares more your thing? Take a wander down to The Bright Table, one of those fabulous homeware and gift stores that small towns are known for. Pick up a cute mug (or two) and peruse their impressive range of beautiful giftware.

the exterior of Tartan Fox
Shop great fashion finds at Tartan Fox.

5. Cool off with a dip at Mount Buffalo National Park

About a 30-minute drive from Bright, this mountainous national park is ideal for an alpine dip during those humid summer days. Ladies Bath Falls is the optimal spot, surrounded by pristine waterfalls and rock pools.

Ladies Bath Falls Bright
The Ladies Bath Falls is only a short drive away.

6. Taste the region’s finest drops at Ringer Reef Winery

If you’re looking to enjoy a cheeky glass of vino in the afternoon, then stop by Ringer Reef Winery, a small vineyard that has a gorgeous view of Mt Buffalo and the Buckland Valley.

the Ringer Reef Winery vineyard sprawling across the Alpine Valleys
The fertile vineyard is perched on the Alpine Valleys. (Image: Visit Victoria)

Open for tastings until 5pm on most days, pay a small fee and get your fill of pinots and cabernets.

two bottles of wine at Ringer Reef Winery Porepunkah
Shop high country wines at Ringer Reef Winery Porepunkah. (Image: Visit Victoria)

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7. Get in the spirit of things with a visit to Reed & Co Distillery

If you love a tipple, then make your way to the Reed & Co. Distillery tasting room and cocktail bar for a tasting session.

the classic interior of Reed & Co. Distillery
Enjoy cocktail nights at Reed & Co. Distillery. (Image: Visit Victoria)

Start with the classic Remedy Australian Dry Gin, then branch out to sample some of the more experimental flavours, like Yuzu New World Dry Gin, Coffee Gin Liqueur and Alternative Grape Gin. Needless to say, you’ll want to leave your car keys at home for this one.

coffee beans and herbs displayed on the table at Reed & Co. Distillery
Reed & Co. Distillery produces its own signature gins and spirits from locally sourced ingredients. (Image: Visit Victoria)

8. Sample some locally brewed ales at Bright Brewery

You can taste the fresh alpine air and pure water in the mountain-crafted beer at Bright Brewery. Visit this popular watering hole to work your way through the beer list, tasting pale ales, amber ales, IPA and special seasonal releases that are hard to find elsewhere.

crafted beers on top of the table at Bright Brewery
Have a taste of Bright Brewery’s crafted beers. (Image: Visit Victoria)

Positioned right in the heart of town on the banks of the Ovens River, it’s easy to while away a few hours here on the sundrenched deck.

an al fresco spot at Bright Brewery
Soak up fresh air while drinking cold brew. (Image: Visit Victoria)

9. Admire the magic of nature during the Autumn Festival

If you’re visiting Bright between April and May, you’ll get to experience the incredible Autumn Festival, with the town’s tree foliage turning many brilliant shades of red, orange and copper as the seasons change. From art shows to parades, bush markets and open gardens, Bright’s town calendar is jam-packed with celebrations during autumn.

10. Saddle up for the Murray to the Mountains Rail Trail

Bring your own wheels or hire an electric bike to explore the spectacular Murray to the Mountains Rail Trail at your own pace. There’s more than 100 kilometres of trail to explore, with plenty of cafes, farm gates and cellar doors to stop at along the way.

a group of bikers traversing the Murray rail trail
Traverse the scenic Murray Rail Trail on two wheels.

If you’re unsure of your riding ability, start slow with a gentle ride from Bright to Wandiligong and back. This family-friendly route that passes farmland and natural bushland is mostly flat, so is ideal for little legs and people who tire easily.

a trail sign for hikers points the way to Wangaratta
The trail extends from Wangaratta to Bright. (Image: James Davidson)

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11. Catch a movie at Sun Cinema Bright

This boutique independent cinema is a reminder of why seeing a film in an old-school, movie house is superior to streaming on your laptop. While this cinema shows a range of new release blockbusters, dramas and arthouse films, there are also quite a few outdoors and extreme sports documentaries on rotation to suit the adventure enthusiasts who flock to Bright all year round.

12. Taste the region’s best produce at the Bright Market

Held on the third Saturday of each month, the Bright Market brings together the region’s hardworking, talented food producers. Spend the morning wandering through the market, picking up locally grown and produced nuts, fruit and veggies, olive oil, honey, trout, preserves and just-baked loaves to enjoy at home.

13. Drop a line at a river or lake

Locals know that the Ovens, Buckland and Kiewa Valleys are home to many serene fishing spots where a wide variety of fish species can be found, including prized brown and rainbow trout.

an aerial view of the lush forest surrounding the Ovens River
Lush greeneries surround the Ovens River. (Image: Visit Victoria)

If you’re fond of fishing, buy a licence to fish online and head to one of the local rivers, lakes and reservoirs where fishing is permitted. If you think you could benefit from some intel from an in-the-know local, book a flyfishing adventure to be shown all the best spots by a knowledgeable guide.

an aerial view of people kayaking on Ovens River
Wade through the calm waters of the Ovens River. (Image: Visit Victoria)

14. Go on a farm gate crawl

In and around Bright you’ll find passionate producers working hard to create exceptional ingredients. Driving around to farm gates to stock up on produce means you’re guaranteed to get the freshest picks (and sometimes some great local knowledge too). Visit the farm shop at Alpine Blueberries in Myrtleford for punnets of farm-fresh blueberries (and gelato) and Pepo Farms (home to the Australian Pumpkin Seed Company) in Ovens, to taste nut and seed oils.

pumpkins freshly harvested from Pepo Farms
Pepo Farms are the first pumpkin seed growers in Australia. (Image: Visit Victoria)

In Wandiligong the Nightingale Bros is another great farm store where you’ll find alpine apples, cider, chestnuts, pies, jam and apple juice. Be sure to pack an esky or cooler bag to keep all your goodies fresh and cool during the drive home.

fresh apples displayed at Nightingales Apple Orchards
Get freshly picked apples from the orchard. (Image: Visit Victoria)
If you’re thinking about visiting Victoria’s High Country, check out our guide on everything you need to know.

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Jo Stewart
Jo Stewart is a freelance features writer who pens stories about nature, pop culture, music, art, design and more from her home in the Macedon Ranges of Victoria. When not writing, you can find her trawling through vinyl records and vintage fashion at op shops, antique stores and garage sales.
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The best new accommodation along the Great Ocean Road

    Louis Costello Louis Costello
    A new wave of retreats, hotels, glamping sites and more is encouraging visitors to savour their time spent along the Great Ocean Road.

    Long holding a place as one of Australia’s most rewarding drives, cliffs, curves and shifting coastal light continue to draw travellers to Victoria’s coastline year after year. What has evolved more quietly is the range of new accommodation along the Great Ocean Road to add new dimensions to the drive.

    Rather than competing for attention, these stays are shaped by their settings. They sit beside rivers, among vines, on the edge of lakes and close to town centres where local life unfolds at an unhurried pace. Together, they point to a way of travelling the Great Ocean Road that values time spent in place, as much as distance covered.

    1. The Monty, Anglesea

    Nina Cantina at the monty great ocean road
    Pop into Nina Cantina for tacos and views.

    Anglesea has always appealed to travellers drawn to a quieter stretch of coast, where surf culture, bushland and river scenery blend into one. The Monty complements that character with a recent rebrand and refresh with traditional beach road trip nostalgia in mind. Mid-century retro decor means rooms are contemporary and funky, without being over-styled.

    A highlight of the stay is Nina Cantina, the on-site Mexican restaurant overlooking the Anglesea River. Opening in 2026, it will undoubtedly become a popular gathering point, bringing together locals, day trippers and overnight guests. Watch the river flow while tucking into plates of tacos, before enjoying a digestion swim in The Monty’s pool.

    Mornings in Anglesea often begin quietly. Kangaroos are a familiar sight on the nearby golf course, and walking tracks wind through heathland that reflects the natural landscape of the Surf Coast. From here, the road south feels like a continuation rather than a departure, easing travellers into the next stretch of the journey.

    2. Basalt Retreats, Port Fairy

    Basalt Retreat Private Villa interior
    Discover this new adults-only retreat.

    Near Port Fairy, Basalt Retreats is an adults-only delight set among a 24-year-old vineyard at Basalt Wines. The accommodation is a mixture of luxury and linens (and ultra comfy beds), allowing the long stretches of grapes to take centre stage. As the sun sets, Basalt Retreats settles into stillness. With minimal light pollution, the night sky becomes part of the experience, and star-searchers will delight in the uninterrupted views of our vast universe.

    Poombeeyt Koontapool lookout
    See Poombeeyt Koontapool from the lookout.

    Staying along the Great Ocean Road western region gives you en route access to coastal landmarks. A visit to Poombeeyt Koontapool at Loch Ard Gorge is a must for those fascinated by natural blowholes, with enough walking trails to tucker out the most seasoned hiker.

    The Poorpa Yanyeen Meereeng Trail between Timboon and Port Campbell reveals how wetlands, farmland and coastline connect across the region, best appreciated on foot or by bike.

    3. Lake Colac Holiday Park, Colac

    Lake Colac Holiday Park along the Great Ocean Road
    Book into a cabin at Lake Colac Holiday Park.

    Lake Colac Holiday Park introduces new cabin accommodation set along the edge of a broad volcanic lake. The cabins are modern and light-filled, designed to make the most of the water views and open skies.

    Lake Colac plays an important role in local life, hosting community events and everyday rituals alike. Staying here offers insight into the agricultural heart of the Great Ocean Road region, where the pace is shaped by seasons rather than sightseeing schedules.

    Brae Restaurant great ocean road victoria
    Have a delicious lunch, then join a farm tour at Brae Restaurant. (Image: Visit Vic)

    Colac’s central location places visitors within reach of standout regional experiences. Otways Distillery’s Birregurra cellar door reflects the surrounding forest in its approach to spirits. While Brae Restaurant’s guided farm and kitchen garden tours offer a closer look at the land that underpins its acclaimed dining. Together, they highlight the strong connection between produce, place and people.

    4. Glamping tents, Apollo Bay Recreation Reserve

    Apollo Bay Recreation Reserve Glamping
    Take a breather in Apollo Bay with brand new glamping tents.

    Back on the coast, Apollo Bay has always been known to be a natural place to take a breather, sitting roughly at the Great Ocean Road’s midway point. The brand-spanking new glamping tents at the Apollo Bay Recreation Reserve offer comfortable accommodation that remains closely connected to the outdoors. With ensuite bathrooms and thoughtfully designed interiors, the cabin-tent hybrids offer enough privacy and luxuries to make the trip feel more luxurious than your standard camping affair.

    Set near the river and within walking distance of the town centre, the location allows guests to move easily between beach walks, forest drives and relaxed meals.

    A session at The Corner Sauna fits naturally into a stay here. The wood-fired sauna has become part of Apollo Bay’s way of life, offering warmth and restoration after time spent in the elements (also known as a frolic at the beach).

    Apollo Bay Fishermens Co-op
    Enjoy fresh seafood at Apollo Bay Fishermen’s Co-op.

    Apollo Bay has enough to entertain and dazzle travellers more than your average town. Graze on fresh seafood at local cafes – like Graze or Apollo Bay Fishermen’s Co-op before venturing to nearby waterfalls. Spend hours kayaking among real-life seals, try your hand at surf lessons taught by understanding and patient guides, or simply spend your days reading a book while the surf crashes in front of you.

    Together, these new accommodation openings highlight the Great Ocean Road’s continued evolution. With more places that invite travellers to slow down and stay a little longer, the journey becomes less about rushing between landmarks and more about engaging with the unique towns along the way.

    Start planning your next trip along the Great Ocean Road at visitgreatoceanroad.org.au.