A tour of the world’s first non-alcoholic cellar door reveals complex flavours hidden behind a nondescript building in suburban Melbourne, as Jo Stewart discovers.
April 6, 2019 is a date that is very close to the heart of Aaron Trotman. As founder of non-alcoholic wine alternative NON, it was the day his vision finally hit pay dirt with his very first sale to Beaconsfield fine dining restaurant O.MY. Since then, the NON juggernaut has rolled on, with the zero-alcohol tipple now stocked in restaurants and bars across Australia, Singapore, Japan, Malaysia, USA and beyond. There have also been other highlights, including hosting a fine dining experience at New York’s three Michelin-starred Eleven Madison Park and more recently, the opening of the NONHQ cellar door for tours and tastings.
NON is a sophisticated wine alternative. (Image: Glen Wilkie)
The location
Located in suburban south-east Melbourne on a street mostly populated by industrial manufacturing businesses, the NONHQ cellar door is a surprise package. The ultra-modern, clean and sleek interiors signal to visitors that we’re in for an out-of-the-ordinary cellar door experience.
The tasting room has sleek interiors. (Image: Nic Stephens)
The tour tasting experience
Stepping into the state-of-the-art kitchen, I’m introduced to the methods, techniques and ingredients the team use to perfect the balance of tannin, salinity, acidity and fruit that end up in each bottle of NON.
The NON ingredients create a depth of flavour.
From hand-steeping Egyptian chamomile to roasting batches of fresh cherries in the oven, much time and care is dedicated to creating a depth of flavour that lingers on the palate.
NON 3 Toasted Cinnamon & Yuzu is the perfect accompaniment to a summer picnic.
In the moody, intimate tasting room, I’m treated to a sensory journey as each glass is paired to cheese and charcuterie, with Aaron sharing tasting notes and some stories of what went on behind the scenes to create each variety.
Treat yourself to a sensory journey at NONHQ. (Image: Nic Stephens)
The tart and slightly savoury NON3 Toasted Cinnamon & Yuzu screams summer picnic while a bottle of NON7 Stewed Cherry & Coffee would be a great addition to a cosy winter dinner by an open fireplace.
The team balances the tannin, salinity, and acidity of fruit in each bottle of NON. (Image: Annika Kafcaloudis)
Aaron explains that NON is “a solution to an empty wine glass" by giving both drinkers and non-drinkers a sophisticated wine alternative that pairs well with food. NON drinks are also vegan, gluten-free and halal-certified, meaning people from all walks of life have embraced the brand.
NON beverages draw upon flavours like salted raspberry, toasted cinnamon and coffee. (Image: Nic Stephens)
Elevating the wine-tasting experience
The road to creating an innovative alt-wine product from scratch hasn’t been easy. Tenacity and grit were required to get the brand up and running, but with the cellar door tours experiencing strong bookings, Aaron feels he’s onto a winner, despite running mostly on blind faith.
“I literally jumped off a cliff and built a plane on the way down. And I still am," says Aaron.
Meet NON founder Aaron Trotman. (Image: Glen Wilkie)
The NONHQ Tour details
The NONHQ Tour experience includes a meet the makers and experts behind NON, a flavour workshop in the NON kitchen, an intimate behind-the-scenes tour of the production process, a tasting experience of the range paired with cheese and charcuterie, and a complimentary bottle of NON to take home (RRP $30).
Jo Stewart is a freelance features writer who pens stories about nature, pop culture, music, art, design and more from her home in the Macedon Ranges of Victoria. When not writing, you can find her trawling through vinyl records and vintage fashion at op shops, antique stores and garage sales.
The Yarra Valley and Dandenong Ranges boast some of Victoria’s most stunning natural scenery, making them a prime destination for outdoor experiences.
There’s something very special about the Yarra Valley and Dandenong Ranges . A mix of rugged bush, mist-laden rainforest, gardens bursting with vivid blooms and a network of rivers and waterfalls, the landscapes here are layered and diverse. Late summer is a particularly good time to visit, when the days are long and the region’s outdoor offerings are ripe for sun-soaked adventures.
The best part? Despite being only an easy one-hour drive from Melbourne, the area feels a world away from the hustle. You’ll be greeted by a slower pace with fewer travellers and more room to move – allowing you to truly switch off and take it all in.
From rail trails to rainforest walks, this is where you’ll find nature at its most rewarding.
1. Warburton
Hit the trails at Warburton Mountain Bike Destination. (Image: Visit Victoria)
Perched at the top of the Yarra River, surrounded by pristine national park, the town of Warburton is a haven for nature lovers. It’s known for its towering redwoods, found in the Californian Redwood Forest just 15 minutes out of town. You’ll be in utter awe of these giant trees, some of which reach heights of up to 55 metres.
The Warburton Rail Trail is another way to experience the town’s natural beauty. This flat, 40-kilometre route goes all the way to Lilydale and is ideal for a stroll or cycle past native bushland, wineries, farmland and parts of the Yarra.
If you want to up the pace a little, head to the Warburton Mountain Bike Destination , which encompasses 160 kilometres of purpose-built tracks amid wild bush terrain. For something a little more laid-back, the Rainforest Gallery is a standout spot for a wander. The gallery features statuesque Mountain Ash and Myrtle Beech trees, moss-covered logs and tree ferns, and a 40-metre elevated walkway that brings you right into the centre of the forest canopy.
2. Yarra Glen
Yarra Glen is a beloved food and drink destination, but it offers far more than excellent produce and top-notch wines.
A highlight is Alowyn Gardens , which stretches over seven acres. Inside, you’ll find nine different gardens with vivid floral and seasonal displays, plus a nursery featuring exotic plant species. The Wisteria Arbour is a crowd favourite, a curved walkway connecting the different gardens with a display of cascading lilac blooms.
Intersecting with the Warburton Rail Trail, the first stage of the Yarra Valley Trail runs from the gateway town of Lilydale to Yering Station. A more manageable track of just 7.5 kilometres, it takes you through rolling farmland and pockets of native bush, with ample opportunities for wildlife-spotting.
If you’re travelling with kids, McKenzie Reserve is a non-negotiable stop. The reserve encompasses a skate park, plenty of open grass to stretch little legs, and a nature-inspired adventure playground to suit every age and every energy level.
3. Healesville
Get up close and connect with koalas. (Image: Visit Victoria)
Healesville is the region’s best place to meet local wildlife. It’s home to Healesville Sanctuary , where you can get up close to kangaroos, koalas, emus, dingoes, reptiles and more. Beyond giving you front-row access to these gorgeous creatures, you’ll appreciate the scenic charm of the tracks and trails that meander through the wildlife park.
To see even more birdlife, head over to Badger Weir for a picnic. Situated among soaring Mountain Ash trees and tranquil waterways, the area supports several bird species, including crimson rosellas, Australian king parrots and the elusive lyrebird. Barbecue facilities are available, and several tracks leading to Badger Weir are pram-friendly.
Fernshaw Picnic Area, located in the Yarra Ranges National Park , is another idyllic setting for picnicking and short walks, also encircled by Mountain Ash trees. Compared to Badger Weir, though, Fernshaw provides a slightly more secluded experience, making it ideal for quieter outings.
4. Olinda
Wander through terraces of ever-changing blooms. (Image: Visit Victoria)
Sitting more than 600 metres above sea level, the Dandenong Ranges have an enchanted feel and are shrouded in lush rainforest filled with tree ferns, mossy trunks and lingering mist.
The town of Olinda is one of the finest places to experience this unique environment in all its verdant glory. At the Dandenong Ranges Botanic Gardens , rhododendrons reign and drape the gardens in a riot of colour every spring.
The nearby Cloudehill Gardens are well worth visiting any time of year. In each of the garden’s nine terraces, you’ll find an array of plant varieties that bloom and transform across the seasons, including weeping Japanese maples that have been growing here for nearly a century.
Besides being a haven for arbory enthusiasts, the nearby RJ Hamer Arboretum is a spectacular spot to enjoy panoramic views. Here, more than 150 tree species grow and overlook the neighbouring Yarra Valley and Great Dividing Range.
5. Emerald
Enjoy a lakeside picnic at Emerald Lake Park. (Image: Visit Victoria)
Set just behind the Dandenong Ranges , the foothills town of Emerald has a slightly more open feel, featuring rolling hills and open bushland. The town sits on the edge of the Dandenong Ranges National Park , with a patchwork of forested reserves and accessible bush trails on the Emerald side.
You can also take to the water at nearby Aura Vale Lake, which is popular for sailing, canoeing, fishing for eel and perch, and picnicking on the grassy banks.
The stand-out, though, is Emerald Lake Park, a sprawling green with multiple recreation zones. Across 52 hectares, there are walking tracks, playgrounds, paddleboats, a model railway, fishing sites and a family-friendly wading pool that comes to life every summer. The park also lies adjacent to the iconic Puffing Billy, making it a perfect stop if you’re travelling on the historic steam train.
