A tour of the world’s first non-alcoholic cellar door reveals complex flavours hidden behind a nondescript building in suburban Melbourne, as Jo Stewart discovers.
April 6, 2019 is a date that is very close to the heart of Aaron Trotman. As founder of non-alcoholic wine alternative NON, it was the day his vision finally hit pay dirt with his very first sale to Beaconsfield fine dining restaurant O.MY. Since then, the NON juggernaut has rolled on, with the zero-alcohol tipple now stocked in restaurants and bars across Australia, Singapore, Japan, Malaysia, USA and beyond. There have also been other highlights, including hosting a fine dining experience at New York’s three Michelin-starred Eleven Madison Park and more recently, the opening of the NONHQ cellar door for tours and tastings.
NON is a sophisticated wine alternative. (Image: Glen Wilkie)
The location
Located in suburban south-east Melbourne on a street mostly populated by industrial manufacturing businesses, the NONHQ cellar door is a surprise package. The ultra-modern, clean and sleek interiors signal to visitors that we’re in for an out-of-the-ordinary cellar door experience.
The tasting room has sleek interiors. (Image: Nic Stephens)
The tour tasting experience
Stepping into the state-of-the-art kitchen, I’m introduced to the methods, techniques and ingredients the team use to perfect the balance of tannin, salinity, acidity and fruit that end up in each bottle of NON.
The NON ingredients create a depth of flavour.
From hand-steeping Egyptian chamomile to roasting batches of fresh cherries in the oven, much time and care is dedicated to creating a depth of flavour that lingers on the palate.
NON 3 Toasted Cinnamon & Yuzu is the perfect accompaniment to a summer picnic.
In the moody, intimate tasting room, I’m treated to a sensory journey as each glass is paired to cheese and charcuterie, with Aaron sharing tasting notes and some stories of what went on behind the scenes to create each variety.
Treat yourself to a sensory journey at NONHQ. (Image: Nic Stephens)
The tart and slightly savoury NON3 Toasted Cinnamon & Yuzu screams summer picnic while a bottle of NON7 Stewed Cherry & Coffee would be a great addition to a cosy winter dinner by an open fireplace.
The team balances the tannin, salinity, and acidity of fruit in each bottle of NON. (Image: Annika Kafcaloudis)
Aaron explains that NON is “a solution to an empty wine glass" by giving both drinkers and non-drinkers a sophisticated wine alternative that pairs well with food. NON drinks are also vegan, gluten-free and halal-certified, meaning people from all walks of life have embraced the brand.
NON beverages draw upon flavours like salted raspberry, toasted cinnamon and coffee. (Image: Nic Stephens)
Elevating the wine-tasting experience
The road to creating an innovative alt-wine product from scratch hasn’t been easy. Tenacity and grit were required to get the brand up and running, but with the cellar door tours experiencing strong bookings, Aaron feels he’s onto a winner, despite running mostly on blind faith.
“I literally jumped off a cliff and built a plane on the way down. And I still am," says Aaron.
Meet NON founder Aaron Trotman. (Image: Glen Wilkie)
The NONHQ Tour details
The NONHQ Tour experience includes a meet the makers and experts behind NON, a flavour workshop in the NON kitchen, an intimate behind-the-scenes tour of the production process, a tasting experience of the range paired with cheese and charcuterie, and a complimentary bottle of NON to take home (RRP $30).
Jo Stewart is a freelance features writer who pens stories about nature, pop culture, music, art, design and more from her home in the Macedon Ranges of Victoria. When not writing, you can find her trawling through vinyl records and vintage fashion at op shops, antique stores and garage sales.
No matter your age and no matter your interests, Victoria’s coastal Bellarine region makes for a memorable getaway for the whole family.
Curving into Port Phillip Bay and extending south from Geelong, The Bellarine is a gorgeous coast-meets-country destination. It’s a captivating mix of beachside towns, rolling farms and vineyards, effortlessly cool eating and drinking spots and coastal vistas that seem to stretch beyond the horizon.
Among its many highlights is a plethora of family-friendly activities to suit all ages and all interests. Here’s your guide to the ultimate Bellarine getaway guaranteed to keep every generation happy.
1. Tuckerberry Hill Farm
Pick your own fruit at Tuckerberry Hill Farm.
There may be no better way to spend an early morning than by foraging and feasting on your own bounty of berries. At Tuckerberry Hill Farm , you can pick blueberries, strawberries and stone fruit from November through March. Take them home or enjoy on the farm’s sun-dappled grounds.
Tuckerberry also has a regular market selling farm-fresh produce, plus an inviting on-site cafe doing light lunches, drinks, home-baked treats and condiments – many of which incorporate the farm’s own harvest.
2. The Oxley Estate
Wake up to the neighbours.
A memorable holiday starts with a memorable place to stay, and The Oxley Estate delivers. Situated in the relaxed coastal town of Portarlington, the sprawling site offers thoughtfully styled rooms and activities that’ll keep both parents and kids entertained.
Wander the fragrant rose gardens, olive grove and fruit-laden orchards. Meet the resident alpacas, donkeys, goats, sheep, chickens and ducks. Challenge your crew to a round of giant chess or mini golf. Or cool off in the shimmering saltwater pool after a busy day of exploring.
Different room types cater to different groups, with the largest able to comfortably sleep eight.
3. Oneday Estate
Taste small batch wines at Oneday Estate.
Oneday Estate is a must-visit. The winery lets you try small-batch, estate-grown shiraz, pinot noir and riesling. It’s also a vibrant and character-filled Sunday lunch spot.
The on-site eatery and bar hosts weekly Sunday Sessions accompanied by tunes from local musicians, a buzzy atmosphere and flavour-packed food and drink. Order a round of delicious woodfired pizzas with toppings to suit all tastes, alongside a glass of Oneday’s signature wine.
The restaurant is also a sight to behold, an eclectic stone-and-timber hall crafted from recycled materials and 100-year-old relics repurposed from the surrounding region.
4. BIG4 Ingenia Holidays Queenscliff Beacon
Kids will love BIG4 Ingenia Holidays Queenscliff Beacon.
BIG4 holiday parks are renowned for their all-ages appeal, and BIG4 Ingenia Holidays Queenscliff Beacon in the coastal enclave of Queenscliff is no different. The pool and gym are a given, but there’s also a playground, pickleball and basketball courts, a jumbo-sized jump pad, an interactive games arena and an indoor games room equipped with toys, activities and entertainment.
The diverse range of accommodation spans compact studios designed for three guests, all the way up to expansive beach houses accommodating up to 10, providing comfort and flexibility to suit every size of family.
5. Bellarine Railway
Take a journey aboard the Bellarine Railway.
If your entourage includes any locomotive enthusiasts, book a journey aboard the Bellarine Railway . The more than 100-year-old steam train transports you to a bygone era and takes you through the rolling farmland and windswept coastal landscapes that make The Bellarine so beautiful.
The Swan Bay Express is an easy 45-minute ride perfect for younger passengers (and even allows dogs on board), or you could opt for a themed trip. There are seasonal events like the Polar Express (a festive favourite in the lead-up to Christmas), along with the Blues Train (a high-energy experience of live music and dancing) and the Q Train (a roving fine-dining feast celebrating regional produce).
6. The Dunes
Save room for dessert. (Image: Visit Vic)
The Dunes offers the perfect balance of polished and playful, a breezy beachside bar and restaurant that appeals to adults and kids alike.
Feast on moreish snacks, share plates and mains from the Italian-inspired menu, or a selection of San Marzano-topped pizzas fresh from the wood-fired oven. Pair your meal with a classic cocktail, an ice-cold beer or a glass from the generous drinks menu, which brims with local drops. Little ones are well catered for with a line-up of kid-approved meals for breakfast and lunch.
If you’re simply swinging by en route to the family-friendly beach, grab a bite at The Dunes’ beachside kiosk before strolling down for a paddle or surf.
7. Sea All Dolphin Swims
Spot the locals with Sea All Dolphin Swims. (Image: Visit Vic)
The sparkling waters around The Bellarine are home to dolphins, fur seals, little penguins, humpback and southern right whales, plus a flurry of seabirds. Sea All Dolphin Swims lets you see some of these magnificent animals up close aboard one of their small-group vessels.
Head out on a sightseeing tour and spot local wildlife darting around the boat, or dive right in with a swim adventure tour. You’ll be swimming alongside dolphins and seals in their natural habitat – a bucket-list experience you won’t forget fast.
Swimming and snorkelling gear is provided, and guides are trained to ensure a gentle, eco-friendly encounter for both swimmers and sea creatures.
8. Jack Rabbit
Everyone has a menu to enjoy at Jack Rabbit. (Image: Visit Vic)
If your mood leans laid-back, the House of Jack Rabbit is a lovely spot for brunch, lunch or dinner. The cafe serves a produce-driven all-day menu filled with seasonal mains, generous sharing platters and a playful kids menu to suit even the pickiest of eaters.
If you’re after something more elevated, Jack Rabbit Restaurant does plates that change with the seasons and incorporate plenty of local produce. Even younger guests are well catered to, with a considered yet familiar kids’ menu that’s just as vibrant as the grown-up one.
