A tour of the world’s first non-alcoholic cellar door reveals complex flavours hidden behind a nondescript building in suburban Melbourne, as Jo Stewart discovers.
April 6, 2019 is a date that is very close to the heart of Aaron Trotman. As founder of non-alcoholic wine alternative NON, it was the day his vision finally hit pay dirt with his very first sale to Beaconsfield fine dining restaurant O.MY. Since then, the NON juggernaut has rolled on, with the zero-alcohol tipple now stocked in restaurants and bars across Australia, Singapore, Japan, Malaysia, USA and beyond. There have also been other highlights, including hosting a fine dining experience at New York’s three Michelin-starred Eleven Madison Park and more recently, the opening of the NONHQ cellar door for tours and tastings.
NON is a sophisticated wine alternative. (Image: Glen Wilkie)
The location
Located in suburban south-east Melbourne on a street mostly populated by industrial manufacturing businesses, the NONHQ cellar door is a surprise package. The ultra-modern, clean and sleek interiors signal to visitors that we’re in for an out-of-the-ordinary cellar door experience.
The tasting room has sleek interiors. (Image: Nic Stephens)
The tour tasting experience
Stepping into the state-of-the-art kitchen, I’m introduced to the methods, techniques and ingredients the team use to perfect the balance of tannin, salinity, acidity and fruit that end up in each bottle of NON.
The NON ingredients create a depth of flavour.
From hand-steeping Egyptian chamomile to roasting batches of fresh cherries in the oven, much time and care is dedicated to creating a depth of flavour that lingers on the palate.
NON 3 Toasted Cinnamon & Yuzu is the perfect accompaniment to a summer picnic.
In the moody, intimate tasting room, I’m treated to a sensory journey as each glass is paired to cheese and charcuterie, with Aaron sharing tasting notes and some stories of what went on behind the scenes to create each variety.
Treat yourself to a sensory journey at NONHQ. (Image: Nic Stephens)
The tart and slightly savoury NON3 Toasted Cinnamon & Yuzu screams summer picnic while a bottle of NON7 Stewed Cherry & Coffee would be a great addition to a cosy winter dinner by an open fireplace.
The team balances the tannin, salinity, and acidity of fruit in each bottle of NON. (Image: Annika Kafcaloudis)
Aaron explains that NON is “a solution to an empty wine glass" by giving both drinkers and non-drinkers a sophisticated wine alternative that pairs well with food. NON drinks are also vegan, gluten-free and halal-certified, meaning people from all walks of life have embraced the brand.
NON beverages draw upon flavours like salted raspberry, toasted cinnamon and coffee. (Image: Nic Stephens)
Elevating the wine-tasting experience
The road to creating an innovative alt-wine product from scratch hasn’t been easy. Tenacity and grit were required to get the brand up and running, but with the cellar door tours experiencing strong bookings, Aaron feels he’s onto a winner, despite running mostly on blind faith.
“I literally jumped off a cliff and built a plane on the way down. And I still am," says Aaron.
Meet NON founder Aaron Trotman. (Image: Glen Wilkie)
The NONHQ Tour details
The NONHQ Tour experience includes a meet the makers and experts behind NON, a flavour workshop in the NON kitchen, an intimate behind-the-scenes tour of the production process, a tasting experience of the range paired with cheese and charcuterie, and a complimentary bottle of NON to take home (RRP $30).
Jo Stewart is a freelance features writer who pens stories about nature, pop culture, music, art, design and more from her home in the Macedon Ranges of Victoria. When not writing, you can find her trawling through vinyl records and vintage fashion at op shops, antique stores and garage sales.
There’s no better place to unwind than the Yarra Valley and Dandenong Ranges – a leafy and idyllic region shrouded in mist, fern-filled gullies and a peaceful atmosphere.
Wrapped in the crisp mountain air, ancient ferns and ethereally verdant landscapes of the Yarra Valley and Dandenong Ranges , you’d be forgiven for thinking you’re in another world (or at least another part of the planet).
But this gorgeous pocket is under an hour from Melbourne, a mix of top-notch food and wine, boutique stays and forested scenery that make for an easy weekend away or even a midweek escape. In fact, visiting during the week can offer a deeply relaxing experience, with fewer crowds and more space to linger.
If you’re keen to unwind, here’s how to spend your time in this idyllic neck of the woods.
Where to eat
Treat your taste buds to Yarra Valley Dairy. (Image: Visit Victoria)
From farm gates to cosy eateries, the Yarra Valley and Dandenong Ranges house a plethora of places to feast. Start your day with a leisurely brunch and coffee at Ripe . This local hangout combines warm hospitality and hearty cafe fare against a backdrop of the hills’ iconic tree-fern canopies. It’s also nestled in the heart of Sassafras, the quaint village that best captures the Dandenong Ranges’ old-world charm.
Next, take yourself on a gastronomic adventure. Visit Yarra Valley Dairy , a regional favourite doing handmade cheeses, or Cherry Hill Orchards , where in summer you can pick your own cherries and enjoy them in the farm’s picturesque grounds. Treat yourself to a tasting at one of the Yarra Valley’s renowned wineries to finish – Rochford , Re’em and De Bortoli are standout picks for a sample of the region’s signature drops.
By night, book a table at either Citrine in the mountain town of Olinda or restaurant 1309 at Balgownie Estate in the Yarra Valley. Both do elevated seasonal fare paired with excellent drinks.
And if you’re simply in the mood for a tipple, you’re spoiled for choice. The Alpine Hotel in riverside Warburton is a historic and character-filled spot pouring pints and locally made drinks, while Four Pillars is a must for gin lovers. The distillery’s award-winning spirits are famed nationwide, but here you can try them right from the source.
Things to do outdoors
Wander the Dandenong Ranges National Park.
A motley patchwork of misty rainforest, rugged bushscapes and beautifully tended gardens, the Yarra Valley and Dandenong Ranges are some of Melbourne’s most scenic pockets. No visit to the region would be complete without a wander through its lush surrounds, either by bike or on foot.
The Ngurrak Barring trail stretches 39 kilometres through the Dandenong Ranges, connecting the towns and fern-filled forests that make the hills so unique. Along the way, be immersed in thought-provoking art installations and cultural stories, sharing a different perspective of this ancient landscape.
While in the area, wander through Cloudehill Garden & Nursery and the Dandenong Ranges Botanic Gardens , situated in Olinda. The cooler climate, rich volcanic soil and consistent rainfall offer both gardens ideal conditions for vivid and vibrant flora.
Over in the Yarra Valley, the 40-kilometre Lilydale to Warburton Rail Trail is a flat and family-friendly path perfect for leisurely bike rides and longer walks. It takes you through vine-lined scenery and towns like Seville and Wandin. Biking enthusiasts should head to the Warburton Mountain Bike Destination, a network of 160 kilometres of trails that traverse through untamed terrain.
For a more laidback outing, Alowyn Gardens encompasses seven acres of themed gardens perfect for a meandering stroll. The nearly 100-metre-long wisteria archway that connects different garden zones is a highlight – especially in October, when the lilac blossoms are in spectacular bloom.
The arts and culture scene
Take in the displays at TarraWarra Museum of Art. (Image: Visit Victoria)
Yarra Valley and the Dandenong Ranges are havens for arts and culture thanks to their inspiring landscapes and thriving creative community. Naturally, a slower escape should include a visit to some of the region’s best studios and galleries.
The TarraWarra Museum of Art in Healesville showcases modern and contemporary Australian art, with both a permanent collection and a rotating display of thoughtful exhibitions. The building and grounds are well worth exploring: a striking architectural landmark amid landscaped lawns and open-air sculptures overlooking the Yarra Valley.
Delve into the area’s rich history at the Yarra Ranges Regional Museum , a treasure trove of more than 13,000 unique pieces. See everything from Indigenous artefacts to archival photographs and historical objects that tell the region’s story.
On your way back to the city, stop by the leafy enclave of Eltham to discover Montsalvat . This five-acre artistic playground is Australia’s oldest continuous art community, combining galleries, Gothic-style buildings and expansive heritage gardens.
Stay at a local retreat
Re’em is an ideal pick for an indulgent stay.
No matter your style, and no matter your budget, you’ll find a suitable spot in the region to rest your head. If the weather is warm and the sky is clear, set up a tent at BIG4 Yarra Valley Park Lane Holiday Park or Pine Hill Cabin & Caravan Park. The former has secluded camping spots surrounded by tranquil bushland and local wildlife, along with glamping pods and cabins. The latter has powered and unpowered sites suitable for all kinds of campers, and is pet-friendly if you’re travelling with your four-legged friend.
Or, book yourself into the RACV Healesville Country Club & Resort – a sprawling retreat complete with stylish rooms and luxe amenities that invite you to unwind. Relax at the day spa, tee off at the 18-hole golf course, or recharge with a round of tennis or a few laps in the pool.
And if you’re after something truly indulgent, Re’em is an ideal pick. A boutique collection of just 16, the luxuriously appointed rooms feature plush linens, high-end amenities and oversized baths with panoramic views across the estate. A gourmet breakfast showcasing gorgeous local produce is also included.
