Bread, milk and a holiday: ALDI launches travel packages

Elizabeth WhiteheadBy Elizabeth Whitehead
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German supermarket ALDI has launched a series of domestic and international holiday packages in Australia that you can add to your shopping cart.

What doesn’t ALDI do? The German supermarket chain is known for its no-frills discount groceries and Special Buy items, which can include anything from televisions to power tools. Now, ALDI Australia is adding vacations to the list of things you can purchase, with a series of holiday packages that span weekend getaways to cruises to far-flung destinations at ALDI’s signature low prices. Here’s what we know so far about what’s on offer.

ALDI Holidays
The German supermarket is expanding its offerings in Australia to include holiday packages.

Why Aldi?

The supermarket may seem like an odd place to purchase your next holiday. But although supermarket-bought vacations are an Australian first, the German discount chain has already offered package holidays in Europe for over a decade, becoming a trusted supplier of getaways.

ALDI often plays outside typical supermarket offerings, with Group Director Rodney Balach citing ALDI Mobile and ALDI Insurance as an example of the supermarket’s diverse portfolio of offerings. ALDI Mobile is the number one mobile provider outside of Telstra and Optus in Australia, and ALDI Insurance launched just a few months prior.

“With ALDI Holidays we’re bringing our Special Buys to the skies, offering savvy travellers premium holiday options. From budget-friendly bliss to extravagant escapes, there are different levels of luxury for every keen explorer," says Balech.

Aldi Holidays
ALDI Holidays follows the launch of ALDI Insurance and ALDI Mobile.

What kind of holidays will be on offer?

ALDI has teamed up with Gold Coast-based travel group, Ignite (owned by Flight Centre), to put together a series of exclusive holiday packages that offer ease, value and a touch of luxury. Many of the packages are all-inclusive, with pre-arranged flights, transfers, and meals, meaning that customers can simply book, pack and go.

ALDI’s holiday offerings cover everything from domestic escapes to the Whitsundays (5 nights in Daydream Island Resort, From $899 pp twin share) to international escapes on a 15-day European Odyssey (from $4590 pp).

ALDI Holidays
ALDI Holidays will sell holiday packages abroad and domestically, such as a 5-night escape to the Whitsundays. (Image: Zhimai Zhang/Unsplash)

“ALDI Holiday customers can expect incredible savings with these exclusively curated holiday packages including flights, local experiences and more, covering some of the most popular destinations around the world, that can conveniently be booked online or via the dedicated ALDI Holidays Sales Centre," says Ryan Thomas, CEO of Ignite Travel Group.

How to book?

ALDI’s holiday packages are available to browse and book online on the ALDI Holidays portal . But customers will definitely be seeing holiday offers in-store and in ALDI catalogues.

Elizabeth Whitehead
Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
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