This Town Took Out Australia's Top Tourism Town Award For 2025

Fremantle takes the crown

Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)

“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.

“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."

The best of the rest

Aerial shot of Back Beach in Devonport, Tasmania

Devonport was the 2024 Top Tourism Town. (Image: S. Group)

While Fremantle took the top spot, other towns across the country also shone.

Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.

Small and tiny towns

The Bungendore Wood Works Gallery exhibits and promotes Australian wood art, giftware, sculpture and contemporary furniture by the country's foremost designer/makers in wood. The Gallery takes pride in the skill and art of Australia's craftspeople, and in the varied richness and beauty of native timbers.

Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)

The awards also spotlight smaller communities that punch well above their weight.

Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.

Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.

Why the awards matter

Trentham in Victoria won Gold for the Tiny Tourism Town.

Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.

Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.

“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."

We round up the luxe, the lovely and the latest places to stay in regional Victoria.

1. Hotel Ernest, Bendigo

Settle into this artful lodging in the city centre for a boutique stay with heritage roots dating back to 1864. Each of the 10 suites in this former bank is elegantly styled and furnished with covetable works by Australian artists. Ernest is also home to the much-lauded Euro-style Restaurant Terrae, so be sure to book into the two-level diner during your visit.

2. Norsu Cabin, Macedon

a look inside Norsu Cabin, Macedon — Settle into this Scandi-inspired abode. (Image: Nick Skinner)

Country cabin dreams come to life under the sweet timber A-frame of Norsu . Sleeping eight guests, this Scandi-inspired abode is so meticulously styled it’s received knowing nods from The Design Files and is everything a modern log cabin should be, including cosy fireplace, fire pit, modern appliances and French linens. Perfect for logging out of daily life for a moment.

3. Islay House, Woodend

the bedroom at Islay House, Woodend — Bed down at the gorgeously restored heritage Islay House. (Image: Tiffany Warner)

Lean all the way into a country luxe state-of-mind with a stay at the gorgeously restored heritage Islay House . This bed and breakfast sleeps up to nine guests and is just a short walk from town, but you’ll want to spend most of your time curled up fireside in the elegantly styled rooms as you admire the collection of antiques.

4. Nerissa Rye, Mornington Peninsula

This Rye beach pad is just a 10-minute walk from 16th Beach, and while a morning walk is lovely, returning to the barefoot luxe vibes of this four-bedroom escape is just as enlivening. Bright, open and welcoming, this is the place to settle in for endless cups of tea and a good book between beach jaunts.

5. Hotel Vera, Ballarat

a close-up of the bed at Hotel Vera, Ballarat — Modern meets bygone elegance.

This Ballarat beauty set in a 1900s mansion is all bygone elegance edged with modern style. Just seven boutique suites, each with its own distinct personality, makes it a singularly luxe stay. Sister to Bendigo’s Hotel Ernest, Vera is similarly bequeathed with a stand-out fine diner, Babae, which plates up the best of the region’s produce.

6. Hotel Sorrento, Port Philip Bay

The historic and iconic clifftop Hotel Sorrento at Port Philip Bay is mid-refurb and will reopen 1 December 2025, just in time for Amalfi-style beachside stays.

7. The Idle Lake House, Lakes Entrance

Enjoy a ripple of serenity when you step aboard this water-top abode on the Gippsland Lakes. Once a Chinese restaurant, this spacious and stylish two-bedroom stay offers unbroken gazing of the shimmering surface in a beautifully private bay. Lounge on the deck and enjoy the onboard bathhouse; come evening, sit by the sleek suspended fireplace.

8. The Monty, Anglesea

the bedroom at The Monty, Anglesea — Bed down at the vintage motel, The Monty.

Palm Springs makes an entrance on the Great Ocean Road with the opening of The Monty in October 2025. Its vintage motel meets modern muse at this playful boutique stay complete with pool and a vibrant Mexican cantina. You’re just a stroll from the beach here, which tells us it’s ripe for summer vacays this season.

9. Trentham Waters Resort, Mildura

vibrant bedroom wall and pillows at Trentham Waters Resort, Mildura — The bright and retro-style bedroom at Trentham Waters Resort.

Another new property lands in regional Victoria in time for an endless summer with Trentham Waters Resort expected to open by February 2026. Breezy, subtly retro and brightened by the big Mallee sky, this river’s-edge escape is perfect for settling in for a spell with one-, two- and three-bedroom villas. There’s a lagoon-style pool, riverside hot tubs and onsite dining for all your relaxation requirements.

10. Crowne Plaza, Geelong

the Trattoria Bar in Crowne Plaza, Geelong — Sink a cold one at the Trattoria Bar.

Geelong is getting its own Crowne Plaza in 2026. Its arrival on the waterfront will make it the city’s largest (and newest) hotel with 200 contemporary rooms and suites, a Skybar, all-day dining, indoor pool and gym, and event spaces. Keep it on your radar.

11. Re’em, Yarra Valley

a private tub with lush views at Re’em, Yarra Valley — Sip and soak in tranquillity.

With verdant Yarra Valley views that take in the linear beauty of tended grapevines, the 16 suites and rooms at Re’em are set amid the Helen & Joey Estate and invite sipping and sitting in tranquillity. The onsite restaurant deftly balances Chinese and Australian flavours and if you’re staying over the weekend, be tempted out of your stylish room for yum cha that features delicate handmade dumplings and vineyard vistas.

12. Arapiles Clubhouse and Crash Pad, Grampians

the yard front door of Arapiles Clubhouse and Crash Pad, Grampians — Spend an overnight stay in the Natimuk stone house. (Image: Bianca Jackson)

These 1880-era mountain-adjacent digs have been tenderly restored to provide rock climbers and Grampians country wanderers a chic place to rest. You’ll find four bedrooms in the Natimuk stone house, as well as a heated pool out the back and plenty of luxe embellishments. There’s also a two-person ‘Crash Pad’ in the confines of the Clubhouse with its own separate entrance.

the lounge at Arapiles Clubhouse and Crash Pad, Grampians — The Crash Pad offers a resting place for rock climbers and Grampians country wanderers. (Image: Bianca Jackson)

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