The secret’s out: this character-packed harbour town has just been named Australia’s number one.
Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.
The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.
Fremantle takes the crown
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)
“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.
“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."
The best of the rest
Devonport was the 2024 Top Tourism Town. (Image: S. Group)
While Fremantle took the top spot, other towns across the country also shone.
Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.
Small and tiny towns
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)
The awards also spotlight smaller communities that punch well above their weight.
Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.
Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.
Why the awards matter
Trentham in Victoria won Gold for the Tiny Tourism Town.
Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.
Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.
“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
This remote corner of Australia is one of the world’s last frontiers. This is how to see it properly.
Vast, rugged and deeply spiritual, the Kimberley coast in Australia’s North West feels a world away from everyday Australia – and there are countless ways to explore it. But if you want to reach ancient rock art, hidden gorges and lonely waterfalls, it has to be by boat. Whether you’re aboard a nimble expedition vessel or a luxury yacht with all the trimmings, exploring by the water brings exclusive experiences, shows unique views and makes travel easier than any other mode. And that’s just the beginning of Australia’s North West cruises.
Adventure starts where the road ends.
1. Discover Broome, and beyond
Explore your launchpad before you set sail: Broome. Here camels and their riders stride along the 22 kilometres of powdery Cable Beach at sunset. That’s just the start.
At Gantheaume Point, red pindan cliffs plunge into the turquoise sea, whose low tide uncovers fossilised dinosaur footprints. Broome’s pearling history runs deep. Japanese, Chinese, Malay and Aboriginal divers once worked these waters, and their legacy lives on in boutiques where South Sea pearls still shine.
If the moon’s right, you may catch the Staircase to the Moon over Roebuck Bay. Or simply kick back with a cold beverage and a film under the stars at Sun Pictures , screening since 1916.
Ride a camel along Cable Beach. (Image: Nick Dunn)
2. Unmatched access to The Kimberley
Once you’re onboard, expect a backstage pass to some of the most isolated places on Earth. No roads. No ports. No phone reception.
At Horizontal Falls/ Garaanngaddim, 10-metre tides surge through twin gorges like a natural waterpark ride that’ll make your palms sweat. Then there’s Montgomery Reef/ Yowjab: a giant living platform of coral and seagrass, where the sea pulls back to reveal waterfalls, sea turtles and ospreys.
Up north, King George Falls/ Oomari rage 80 metres down red cliffs. Zodiac boats often nudge in closer so you can feel the spray on your sun-warmed cheeks. You might even fly in to reach Mitchell Falls/ Punamii-unpuu, a four-tiered cascade where you can swim in freshwater pools above the drop.
Come spring, some itineraries veer west to Rowley Shoals: an atoll chain of white sand and reef walls. Then it’s up the winding Prince Regent River to King Cascade/ Maamboolbadda, tumbling over rock terraces, and into a Zodiac to view the Gwion Gwion rock art, whose slender, ochre-painted figures are older than the pyramids.
Get closer to the Kimberley than ever before.
3. Taste the Kimberley with onboard hospitality
You might spend your days clambering over slippery rocks or charging past waterfalls. But when you’re back on the water, it’s a different story. Meals are chef-prepared and regionally inspired: grilled barramundi, pearl meat sashimi, mango tarts, and bush tomato chutney. One night it’s barefoot beach barbecues with your shipmates; the next, alfresco dining on the ship.
Small expedition ships each have their own personality, but many carry just 12 to 36 guests, making being out on the water a whole other experience. You might sink into a spa on the foredeck or sip coffee in a lounge while watching crocodiles cruise by. It’s choose-your-own-relaxation, Kimberley style.
4. Expert-led excursions through the Kimberley
These voyages are led by people who know the Kimberley like the back of their sunburnt hand. Attenborough-esque naturalists might gently tap your shoulder to point out rare birds or tell the story beneath a slab of rock. Historians can explain exactly how that rusted World War II relic came to rest here.
If your ship has a helipad, you might chopper straight to a waterfall-fed swimming hole. If not, you’ll still be hopping ashore for that wet landing at a secret creek.
Then come the evenings: songlines shared by Traditional Owners under the stars, or astronomy sessions that link what’s overhead with what’s underfoot and what’s within.
Explore with naturalists and historians by your side.
5. Relax in luxurious lodgings
Just because you’re off-grid doesn’t mean you have to rough it. These Kimberley vessels are small in size, but mighty in luxury. True North’s ships come with their own helicopters and a no-sea-days policy, so you’re always in the thick of it. Try the luxurious offerings from Ocean Dream Charters for exploration in style. Kimberley Quest offers a fast boat for easy, off-ship adventures. On the larger end of the scale, Coral Expeditions has open-deck bars and curated wine cellars. And then there’s Ponant’s luxury yachts – sleek and incredibly stylish French sailing yachts.
See the Kimberley from sky to shore.
6. The adventure continues with pre- and post-cruise experiences
You’ve already come this far – so, why not go further? Broome makes it easy to ease in before you board, or wind down when your voyage ends, and there is no reason to stop there.
Head an hour and a half south to Eco Beach to stay off-grid and off the clock. Join a Yawuru guide for a mangrove walk or ocean forage. Dive even deeper into Broome’s pearling past at Willie Creek or Cygnet Bay, where divers and craftspeople still pull the seawater-slicked gems from the deep.
If you’re still craving adventure, it’s time to go further. Soar over the Buccaneer Archipelago, or detour inland with a 4WD trip along the Gibb River Road. Book a scenic flight over the Bungle Bungles. Or – because you never know when you’ll be back – do all three.
