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This historic port town was just crowned Australia’s best

The secret’s out: this character-packed harbour town has just been named Australia’s number one.

Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.

The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.

Fremantle takes the crown

View Of Fremantle At Riverbank
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)

Affectionately known as Freo, Fremantle charmed judges, confirming what locals already know – this port city is one of Australia’s most compelling coastal escapes.

“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.

“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."

The best of the rest

Aerial shot of Back Beach in Devonport, Tasmania
Devonport was the 2024 Top Tourism Town. (Image: S. Group)

While Fremantle took the top spot, other towns across the country also shone.

Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.

Small and tiny towns

The Bungendore Wood Works Gallery exhibits and promotes Australian wood art, giftware, sculpture and contemporary furniture by the country's foremost designer/makers in wood. The Gallery takes pride in the skill and art of Australia's craftspeople, and in the varied richness and beauty of native timbers.
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)

The awards also spotlight smaller communities that punch well above their weight.

Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.

Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.

Why the awards matter

High Street, Trentham
Trentham in Victoria won Gold for the Tiny Tourism Town.

Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.

Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.

“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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This hidden region in Victoria is home to a peaceful lake trail

    Craig TansleyBy Craig Tansley

    Video credit: Tourism Australia

    From pink salt landscapes to oases fringed by forests of red gums, the lakes of this rural region are astounding. 

    You’re going to find peace and quiet when you take a road trip through the lakes of the Wimmera Mallee region. Whether it’s mirror-like pink salt lakes that look like an inland sea, or lakes fringed by forests of red gums that showcase Victoria’s arid beauty, there’s a lake for you out here somewhere.  

    1. Lake Tyrrell  

    Lake Tyrrell
    The colours of Lake Tyrrell blend into the sky. (Image: Visit Victoria/Anne Morely)

    Located in the dead heart of the Mallee, Victoria’s largest salt lake, Lake Tyrrell , is a landscape photographer’s dream – especially at sunrise and sunset when the pink salt flats look like a gigantic mirror. It’s easy to camp or park a caravan nearby, too, though the tiny town of Sea Lake is just south (with accommodation). In winter, shallow water covers the salt, creating surreal reflections of the sky.  

    2. Nhill Lake  

    There’s a permanent water source here, so there’s always plenty of water for water skiing, swimming and fishing (the trout and redfin fishing here is legendary). Located beside the pretty heritage town of Nhill with its main street of historic buildings, there’s options for eating and drinking right next door. There’s also a barbecue area with plenty of shady picnic spots and a boardwalk for walking around the lake.  

    3. Lake Bringalbert  

    Lake Bringalert
    Lake Bringalert is a great spot for aquatic adventures.

    Located south-west of the pretty Mallee town of Kaniva, Lake Bringalbert epitomises the best of ‘outback’ Victoria. It’s ringed by red gums and red mallee and feels completely hidden from the world – you’ll barely ever see another person. There’s basic camping on its foreshore and Kaniva offers more accommodation options. It’s the perfect lake for swimming, kayaking and skiing, and the stars at night come without even a hint of city glow.  

    4. Lake Hindmarsh 

    If you’re a bird fan, you’ll love Lake Hindmarsh . Located north of Dimboola, Victoria’s largest natural freshwater lake is like an inland sea full of pelicans, swans and numerous species of ducks – but it also teems with everything from spoonbills to parrots. Sunsets here will blow your mind – the lake is a mirror for the pinks and golds you’ll see on the horizon. There’s free camping spots along the foreshore if you’d like to really contemplate the magic of the lake.  

    5. Pink Lake 

    pink lake
    The Pink Lake is most vivid after rain. (Image: Visit Victoria/Anne Morely)

    Also known as Loch Lel , the summer months offer up some seriously vivid pink water colour at this lake north of Dimboola. The pink varies throughout the year, but is best after rain (hence why summer is the time to visit).

    pink lake
    Pink Lake, also known as Loch Lel, is located near Dimboola in the Grampians. (Image: Tourism Australia)

    There’s plenty of birds, including wedge-tailed eagles, but you’re as likely to spot big lace monitors, kangaroos and echidnas. Nearby, check out the uber-cute heritage town of Dimboola and its eclectic shops, and Little Desert National Park, full of walking trails through mallee heathland. 

    6. Lake Lascelles 

    Lake Lascelles
    You can camp at Lake Lascelles.

    On a hot summer’s day, there’s nowhere better for a cooling dip, kayak or boat ride. You can camp by the lake , or at powered caravan sites – or the pretty town of Hopetoun offers numerous accommodation options a short walk away. At night you’ll see the lights of Hopetoun reflect off the lake. Fish for yellow belly, redfin or catfish, or try water-skiing. There’s also a great walking trail around the lake, where there’s more birds than you can count.