The one type of traveller behind the rise of the luxe hotel stay

Louise GoldsburyBy Louise Goldsbury
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Not that I need an upgrade from a Sydney Opera House-facing room, but when I mention it’s my 50th birthday, the staff are not surprised. Everyone, it seems, is celebrating something at Crown Towers. Some people don’t know it yet – such as the women whose boyfriends plan to propose this weekend – while others have chosen the venue for its all-in-one excellence. 

The glamorous hotel has a world-class spa, the city’s highest rooftop bar, several top restaurants including Oncore by Michelin-starred chef Clare Smyth, and an infinity pool with over-water daybeds, private cabanas and Darling Harbour views. Even the hard-to-impress locals love it, with more than one-third of guests from NSW in 2024.  

The rise of the milestones

Increasing numbers of people are choosing to stay in hotels to mark milestones. According to the concierge at Crown Towers Sydney , there’s an equal split between birthdays, anniversaries and engagements. Other occasions include divorce, retirement, graduation, pregnancy, a new job or promotion. Some guests book after receiving an inheritance or redundancy payment or overcoming a serious illness. 

My celebration lasts for four days, starting with an indulgent breakfast at the sprawling international buffet, trying a different restaurant each night, and then drinks on the big day with 30 friends before a boat party departing from nearby King Street Wharf.  

King Street Wharf in Sydney
The writer celebrated her 50th with a stay at Crown Towers Sydney and a boat party from nearby King Street Wharf. (Image: Getty/gionnixxx)

I meet a couple from Sydney celebrating their 40th wedding anniversary with their children and grandchildren. “We wanted our family to join us for this big one, but not for the whole weekend. This was the perfect place to bring everyone together for lunch, and then we’ll have dinner by ourselves and get a massage tomorrow." 

Another couple told me they chose Crown because “you feel like a VIP" and “everything is organised for you". 

Celebration and Love Packages are designed for those who want to make it more extravagant. Among the tailored treats are French Champagnes, flowers, balloons, LED candles, cakes, cheese boards, teddy bears, bathrobes with personalised embroidery, heart-shaped rose petals on the bed, or lightbox letters and numbers that spell out a special message. Original ideas are also welcome for the concierge team to customise.  

Crown Towers Sydney Presidential Suite
The Presidential Villa at Crown Towers Sydney is the ultimate milestone location.

As people get older, they are more inclined to celebrate life with extraordinary travel experiences. A 2024 report by Globetrender found that over-50s are three times more interested in travelling to mark a milestone than their younger counterparts. Gen X “milestoners" might kick off a mid-career gap year at a fancy hotel, while baby boomers are opting to start their retirement with a trip overseas.  

The desire for “carpe diem celebrations" has intensified in recent years, according to UK-based luxury tour operator cazenove+loyd , which has observed a 40 per cent increase in requests for 50th, 60th or 70th birthday trips since the pandemic.  

Solo travel is an emerging hot trend for milestones. A survey by Webjet revealed one-third of Australians would travel alone for a significant birthday, 23 per cent after a relationship break-up (even though travelling while heartbroken can backfire), and 48 per cent upon retirement.  

Hotels responding to the trend

More hotels in Australia are responding to this demand by offering room upgrades and discount packages for milestones, especially if you book direct. In some cases, there is no extra charge or small gifts appear as a surprise. The chance of a freebie is why some Aussies deliberately time their travels for special occasions.  

Woman celebrating with a stay at Shangri-La The Marina Cairns
Shangri-La The Marina Cairns is one of several hotels crafting packages for milestone travellers. (Image: Tropical North Queensland)

The Westin Brisbane , home to the city’s only swim-up pool bar and Guy Grossi’s award-winning restaurant, Settimo, is known for its personalised touch. “Our staff connects with guests from the moment they check in to find out who they are and why they are staying with us," says general manager Kelvin Ramm. “From there, we send something up to the room to recognise their milestone, like wine or chocolates, along with a thoughtful card that mentions the interaction." 

InterContinental Sydney  provides complimentary treats in suites, such as balloons or the chef’s signature ‘birthday dome’. Guests can also coordinate with the hotel team to curate experiences, such as in-suite dinner parties, for an extra fee. 

In Cairns, at Shangri-La The Marina, chocolates and a bottle of bubbly will be waiting in the room upon arrival. The Shangri-La Celebration offer  also includes daily breakfast for two in The Backyard waterfront restaurant. 

Pullman Palm Cove Sea Temple Resort and Spa has a Baby Shower Package  designed for groups of 15 people or more. The party venue comes with an iced tea station, a photo wall, platters of food and cupcakes topped with sugar baby feet.  

Ovolo Woolloomooloo turns up the royal treatment for birthdays with decorated guestrooms and a special badge that provides perks such as personalised selfie sticks, a hotel-wide music playlist and a signature cocktail named after you. 

If you’re a member of a hotel loyalty program, check for additional rewards on your birthday. Crown Perth has extra enticements for West Australians who join the free Crown Rewards program. During their birthday month, members receive complimentary valet parking, a bottle of sparkling wine, breakfast and late check-out. 

Another idea is to book out a floor for the exclusive use of your party guests. QT Gold Coast, Melbourne and Perth offer Floor’d packages with optional drinks on arrival, food, pop-up bars, DJs or performers.  

With enough advance planning, milestoners can book an entire property such as Mysa Motel, a seven-bedroom motel in Palm Beach, Queensland.  

Alternatively, book several rooms and the poolside events space at Adina Chippendale , in the inner-city suburbs of Sydney. This secluded sanctuary has studios overlooking a pool and courtyard that can be hired for daytime fun or a summer party under the stars.   

Other milestone hotels around Australia

NSW

  • Capella Sydney 
  • Park Hyatt Sydney 
  • Four Seasons Sydney 
  • Intercontinental Sydney 
  • Crystalbrook Byron – Byron Bay 
  • Bells at Kilcare – Central Coast 
  • Bannisters – Mollymook & Port Stephens 
  • Ovolo Woolloomooloo 
sydney opera house
Park Hyatt Sydney is set amongst the icons.

Qld

a hammock on the balcony of Silky Oaks Lodge
Silky Oaks Lodge is the perfect setting for a milestone celebration.

Vic

  • Langham Hotel – Melbourne 
  • Ritz-Carlton Melbourne 
  • QT Melbourne 
  • Peninsula Hot Springs 
  • Balgownie Yarra Valley 
  • Eaglehawk Country House Hotel  
Eco Lodge Peninsula Hot Springs
The Eco Lodges at Peninsula Hot Springs bring relaxation to your next milestone celebration. (Image: Alarna O’Connell)

SA

Southern Ocean Lodge The Baillie Pavilion
Southern Ocean Lodge The Baillie Pavilion offers unbeatable views of Kangaroo Island.

Tas

  • Saffire Freycinet 
  • Kittawa Lodge – King Island 
  • Pumphouse Point – Lake St Clair 
  • The Henry Jones Art Hotel – Hobart  
  • MACq 01 – Hobart 
Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of MACq 01 – Hobart’s  many drawcards. (Image: Stu Gibson)

NT

Uluru Longitude 131
Longitude 131° offers rooms with a view of Uluru. (Image: Baillie Lodges)

WA

  • Crown Towers Perth 
  • Ritz-Carlton Perth  
  • COMO The Treasury  
  • Samphire Rottnest – Rottnest Island 
  • El Questro Homestead – the Kimberley 
  • Cable Beach Club Resort and Spa – Broome 
a modern bathroom with a bathtub at COMO The Treasury, Perth
COMO The Treasury in Perth is the epitome of urban luxury.
Louise Goldsbury
Twice named Best Travel Writer at the National Travel Industry Awards, Louise is an occasionally Sydney-based writer, who spends most of the year on luxury cruises. When on land, she embarks on road trips to review hotels, spa resorts and wine regions around Australia.
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Two Aussie hotels make World’s 50 Best Hotels 2025 list

    Eleanor EdströmBy Eleanor Edström
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    The World’s 50 Best Hotels 2025 is hot off the press – and Australia has scored big, with two local stays making the cut.

    The world doesn’t want for excellent hotels. Boundary-pushing design is rife, and impeccable service is now the benchmark, with new stays cropping up globally faster than we present our passports at check-in. Safe to say it makes earning a place on the annual World’s 50 Best Hotels list – the world’s foremost gauge for hotel excellence – all the more prestigious.  

    The rankings for 2025 have just been announced at an awards ceremony at Old Billingsgate in London, where travel industry leaders and enthusiasts convened to celebrate groundbreaking hospitality feats. The list features 22 destinations across six continents, along with several special award categories. Here are the highlights.  

    rosewood hong kong views
    Look out over dazzling Victoria Harbour. (Supplied: Rosewood Hong Kong)

    The results

    Climbing two places from no.3 in 2024, Rosewood Hong Kong took home this year’s crowning title of the world’s best hotel. Rising 270 metres above Victoria Harbour, the coveted 413-key address is a shining beacon of art, design and swoon-worthy water views. It has attracted Hong Kong’s elite and a continuous stream of well-heeled travellers since its grand opening in 2019.  

    Four Seasons Hotel Bangkok at Chao Phraya River
    Four Seasons Hotel Bangkok at Chao Phraya River took out second place. (Image: Supplied)

    Asia continued its winning streak with 19 other hotels noted on the list – the highest number of any continent. These included Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok in second and third place respectively. Bali’s Desa Potato Head (no.18) was also presented the Eco Hotel Award after a rigorous audit by the Sustainable Restaurant Association. Close on Asia’s heels was Europe with 17 top 50 rankings and North America with six.  

    The Aussie hotels that made the list

    capella sydney lobby
    Capella Sydney was named the 12th best hotel in the world. (Image: Supplied)

    Capella Sydney was named The Best Hotel in Oceania 2025, scoring a strong 12th place in the overall rankings. Housed in an Edwardian sandstone building once home to the Department of Education, the heritage-listed icon exudes contemporary opulence with its grand architectural bones and curated local artwork. Expect personalised touches, intriguing objets d’art and intimate elegance across 192 rooms and suites.  

    bedroom at Calile Hotel Brisbane
    Pastel hues bring a playful energy to The Calile Hotel. (Image: Supplied)

    Meanwhile, The Calile Hotel,  located in Brisbane’s hip hood of Fortitude Valley, was accoladed no.34 in the global rankings. This marks the third consecutive year it has been featured on the list, with the hotel awarded no.12 in 2023 and no.25 in 2024. It’s not hard to see why. The hotel leans hard into a modernist Miami-meets-Palm-Springs energy with 175 guest rooms and suites dressed in pastel palettes. But the pièce de résistance is the breathtaking botanical pool deck, where guests can kick back beneath cute-as-a-button sage umbrellas.  

    The World’s 50 Best Hotels 2025 list

    1. Rosewood Hong Kong, Hong Kong 
    2. Four Seasons Bangkok at Chao Phraya River, Bangkok 
    3.  Capella Bangkok, Bangkok 
    4. Passalacqua, Lake Como 
    5. Raffles Singapore, Singapore 
    6. Atlantis The Royal, Dubai 
    7. Mandarin Oriental Bangkok, Bangkok 
    8. Chablé Yucatán, Chocholá 
    9. Four Seasons Firenze, Florence 
    10. Upper House Hong Kong, Hong Kong 
    11. Copacabana Palace, Rio de Janeiro 
    12. Capella Sydney, Sydney 
    13. Royal Mansour, Marrakech 
    14. Mandarin Oriental Qianmen, Beijing 
    15. Bulgari Tokyo, Tokyo 
    16. Claridge’s, London 
    17. Four Seasons Astir Palace, Athens 
    18. Desa Potato Head, Bali 
    19. Le Bristol, Paris 
    20. Jumeirah Marsa Al Arab, Dubai 
    21. Cheval Blanc Paris, Paris 
    22. Bulgari Roma, Rome 
    23. Hôtel de Crillon, Paris 
    24. Rosewood São Paulo, São Paulo 
    25. Aman Tokyo, Tokyo 
    26. Hotel Il Pellicano, Porto Ercole 
    27. Hôtel du Couvent, Nice 
    28. Soneva Fushi, Maldives 
    29. The Connaught, London 
    30. La Mamounia, Marrakech 
    31. Raffles London at The OWO, London 
    32. The Emory, London 
    33. Maroma, Riviera Maya 
    34. The Calile, Brisbane 
    35. The Lana, Dubai 
    36. Hôtel de Paris Monte-Carlo, Monaco 
    37.  Janu Tokyo, Tokyo 
    38. The Taj Mahal Palace, Mumbai  
    39. One&Only Mandarina, Riviera Nayarit 
    40. Singita – Kruger National Park, Kruger National Park 
    41. Mandarin Oriental Hong Kong, Hong Kong 
    42. Hotel Bel-Air, Los Angeles 
    43. The Mark, New York 
    44. Las Ventanas al Paraíso, Los Cabos 
    45. The Tokyo Edition Toranomon, Tokyo 
    46.  Hotel The Mitsui, Kyoto 
    47. Estelle Manor, Witney 
    48. Grand Park Hotel Rovinj, Rovinj 
    49. Hotel Sacher Vienna, Vienna 
    50. Mandapa, Bali 

    How the 50 Best voting works

    The World’s 50 Best Hotels is an annual ranking of the top hotel venues across the globe as voted for by a panel of more than 800 global industry experts. To ensure the panel provides a fair representation, the Academy Chairs are split across 13 geographical regions, with each chair selected as a travel and hotel expert in their region. The 13 Academy Chairs each select a voting panel from their region comprising a balance of hoteliers, travel journalists, hotel educators and consumer travel connoisseurs.