The one type of traveller behind the rise of the luxe hotel stay

Louise Goldsbury Louise Goldsbury
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Not that I need an upgrade from a Sydney Opera House-facing room, but when I mention it’s my 50th birthday, the staff are not surprised. Everyone, it seems, is celebrating something at Crown Towers. Some people don’t know it yet – such as the women whose boyfriends plan to propose this weekend – while others have chosen the venue for its all-in-one excellence. 

The glamorous hotel has a world-class spa, the city’s highest rooftop bar, several top restaurants including Oncore by Michelin-starred chef Clare Smyth, and an infinity pool with over-water daybeds, private cabanas and Darling Harbour views. Even the hard-to-impress locals love it, with more than one-third of guests from NSW in 2024.  

The rise of the milestones

Increasing numbers of people are choosing to stay in hotels to mark milestones. According to the concierge at Crown Towers Sydney, there’s an equal split between birthdays, anniversaries and engagements. Other occasions include divorce, retirement, graduation, pregnancy, a new job or promotion. Some guests book after receiving an inheritance or redundancy payment or overcoming a serious illness. 

My celebration lasts for four days, starting with an indulgent breakfast at the sprawling international buffet, trying a different restaurant each night, and then drinks on the big day with 30 friends before a boat party departing from nearby King Street Wharf.  

King Street Wharf in Sydney
The writer celebrated her 50th with a stay at Crown Towers Sydney and a boat party from nearby King Street Wharf. (Image: Getty/gionnixxx)

I meet a couple from Sydney celebrating their 40th wedding anniversary with their children and grandchildren. “We wanted our family to join us for this big one, but not for the whole weekend. This was the perfect place to bring everyone together for lunch, and then we’ll have dinner by ourselves and get a massage tomorrow." 

Another couple told me they chose Crown because “you feel like a VIP" and “everything is organised for you". 

Celebration and Love Packages are designed for those who want to make it more extravagant. Among the tailored treats are French Champagnes, flowers, balloons, LED candles, cakes, cheese boards, teddy bears, bathrobes with personalised embroidery, heart-shaped rose petals on the bed, or lightbox letters and numbers that spell out a special message. Original ideas are also welcome for the concierge team to customise.  

Crown Towers Sydney Presidential Suite
The Presidential Villa at Crown Towers Sydney is the ultimate milestone location.

As people get older, they are more inclined to celebrate life with extraordinary travel experiences. A 2024 report by Globetrender found that over-50s are three times more interested in travelling to mark a milestone than their younger counterparts. Gen X “milestoners" might kick off a mid-career gap year at a fancy hotel, while baby boomers are opting to start their retirement with a trip overseas.  

The desire for “carpe diem celebrations" has intensified in recent years, according to UK-based luxury tour operator cazenove+loyd, which has observed a 40 per cent increase in requests for 50th, 60th or 70th birthday trips since the pandemic.  

Solo travel is an emerging hot trend for milestones. A survey by Webjet revealed one-third of Australians would travel alone for a significant birthday, 23 per cent after a relationship break-up (even though travelling while heartbroken can backfire), and 48 per cent upon retirement.  

Hotels responding to the trend

More hotels in Australia are responding to this demand by offering room upgrades and discount packages for milestones, especially if you book direct. In some cases, there is no extra charge or small gifts appear as a surprise. The chance of a freebie is why some Aussies deliberately time their travels for special occasions.  

Woman celebrating with a stay at Shangri-La The Marina Cairns
Shangri-La The Marina Cairns is one of several hotels crafting packages for milestone travellers. (Image: Tropical North Queensland)

The Westin Brisbane, home to the city’s only swim-up pool bar and Guy Grossi’s award-winning restaurant, Settimo, is known for its personalised touch. “Our staff connects with guests from the moment they check in to find out who they are and why they are staying with us," says general manager Kelvin Ramm. “From there, we send something up to the room to recognise their milestone, like wine or chocolates, along with a thoughtful card that mentions the interaction." 

InterContinental Sydney provides complimentary treats in suites, such as balloons or the chef’s signature ‘birthday dome’. Guests can also coordinate with the hotel team to curate experiences, such as in-suite dinner parties, for an extra fee. 

In Cairns, at Shangri-La The Marina, chocolates and a bottle of bubbly will be waiting in the room upon arrival. The Shangri-La Celebration offer also includes daily breakfast for two in The Backyard waterfront restaurant. 

Pullman Palm Cove Sea Temple Resort and Spa has a Baby Shower Package designed for groups of 15 people or more. The party venue comes with an iced tea station, a photo wall, platters of food and cupcakes topped with sugar baby feet.  

Ovolo Woolloomooloo turns up the royal treatment for birthdays with decorated guestrooms and a special badge that provides perks such as personalised selfie sticks, a hotel-wide music playlist and a signature cocktail named after you. 

If you’re a member of a hotel loyalty program, check for additional rewards on your birthday. Crown Perth has extra enticements for West Australians who join the free Crown Rewards program. During their birthday month, members receive complimentary valet parking, a bottle of sparkling wine, breakfast and late check-out. 

Another idea is to book out a floor for the exclusive use of your party guests. QT Gold Coast, Melbourne and Perth offer Floor’d packages with optional drinks on arrival, food, pop-up bars, DJs or performers.  

With enough advance planning, milestoners can book an entire property such as Mysa Motel, a seven-bedroom motel in Palm Beach, Queensland.  

Alternatively, book several rooms and the poolside events space at Adina Chippendale, in the inner-city suburbs of Sydney. This secluded sanctuary has studios overlooking a pool and courtyard that can be hired for daytime fun or a summer party under the stars.   

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Other milestone hotels around Australia

NSW

  • Capella Sydney 
  • Park Hyatt Sydney 
  • Four Seasons Sydney 
  • Intercontinental Sydney 
  • Crystalbrook Byron – Byron Bay 
  • Bells at Kilcare – Central Coast 
  • Bannisters – Mollymook & Port Stephens 
  • Ovolo Woolloomooloo 
sydney opera house
Park Hyatt Sydney is set amongst the icons.

Qld

a hammock on the balcony of Silky Oaks Lodge
Silky Oaks Lodge is the perfect setting for a milestone celebration.

Vic

  • Langham Hotel – Melbourne 
  • Ritz-Carlton Melbourne 
  • QT Melbourne 
  • Peninsula Hot Springs 
  • Balgownie Yarra Valley 
  • Eaglehawk Country House Hotel  
Eco Lodge Peninsula Hot Springs
The Eco Lodges at Peninsula Hot Springs bring relaxation to your next milestone celebration. (Image: Alarna O’Connell)

SA

Southern Ocean Lodge The Baillie Pavilion
Southern Ocean Lodge The Baillie Pavilion offers unbeatable views of Kangaroo Island.

Weekly travel news, experiences
insider tips, offers, and more.

Tas

  • Saffire Freycinet 
  • Kittawa Lodge – King Island 
  • Pumphouse Point – Lake St Clair 
  • The Henry Jones Art Hotel – Hobart  
  • MACq 01 – Hobart 
Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of MACq 01 – Hobart’s  many drawcards. (Image: Stu Gibson)

NT

Uluru Longitude 131
Longitude 131° offers rooms with a view of Uluru. (Image: Baillie Lodges)

WA

  • Crown Towers Perth 
  • Ritz-Carlton Perth  
  • COMO The Treasury  
  • Samphire Rottnest – Rottnest Island 
  • El Questro Homestead – the Kimberley 
  • Cable Beach Club Resort and Spa – Broome 
a modern bathroom with a bathtub at COMO The Treasury, Perth
COMO The Treasury in Perth is the epitome of urban luxury.

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Louise Goldsbury
Twice named Best Travel Writer at the National Travel Industry Awards, Louise is an occasionally Sydney-based writer, who spends most of the year on luxury cruises. When on land, she embarks on road trips to review hotels, spa resorts and wine regions around Australia.
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7 of the best hotel pools to plan a holiday around

(Credit: Hilton Surfers Paradise Hotel & Residences)

    Lucy Cousins Lucy Cousins
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    Whether you prefer harbour views or coastal escapes, these seven hotels prove that every holiday should start poolside.

    For the 13 million Australians planning a domestic holiday next year, where to stay is as important as where to go. The ideal hotel is one that helps you relax the moment you check in, with freshly prepared dining, easy access to local attractions, and an inviting pool lined with loungers and lush greenery. These seven hotel pools tick every box.   

    1. Hilton Surfers Paradise

    Hilton Surfers Paradise Hotel & Residences rooftop pool
    Dive into this sunny pool precinct.

    What’s better than a stunning hotel swimming pool? Four stunning hotel swimming pools. Just two minutes’ walk from the iconic Surfers Paradise beachfront, Hilton Surfers Paradise Hotel & Residences has its own pool precinct extending over 1500sqm. 

    There’s a 40-metre lap pool, plunge pool, kids’ pool with playground, and an indoor pool for a heated escape on cooler days. Follow up your swim with a luxury treatment at the eforea Spa, before taking in the ocean and hinterland views at the hotel’s Catch Restaurant. Guests can choose from luxury hotel rooms, or fully self-contained apartments with a kitchen, laundry and private balcony. The Sky Residences are located on level 33 and above, and include floor-to-ceiling windows, larger balconies and stop-you-in-your-tracks views.  

    2. Hilton Cairns

    hilton cairns pool
    Spend a day by the tropical lagoon-style pool.

    If location is key, Hilton Cairns offers an urban, waterfront escape just two minutes’ walk from the marina, Cairns Esplanade Lagoon and CBD. When you’re not exploring the Great Barrier Reef or the local restaurants and markets, you’ll most likely spend your time on a lounger by the inviting tropical lagoon-style pool, shaded by lush palm trees. There’s even a ‘Popsicle Hotline’ for a complimentary ice block delivered straight to your lounger, or order from the popular pool bar.

    Every room at the Hilton Cairns features a private balcony – rare for city hotels – so you can sip your coffee and watch the sunrise as the marina readies itself for boats heading out to the reef through Trinity Inlet.  

    3. DoubleTree by Hilton Hotel Cairns

    Double Tree By Hilton Cairns pool
    Pull up a lounge chair and enjoy the Cairns weather.

    Famous for their ridiculously delicious welcome cookies, served warm on arrival, DoubleTree by Hilton Hotel Cairns is also known for its seven-story, open-air tropical atrium with waterfalls, bridges, pathways and a pond filled with barramundi. Some rooms and internal balconies overlook this rainforest indoor garden, and you can explore it anytime you like.

    Don’t miss the regular fish-feeding sessions. When you’re not adventuring in the atrium, pull up a lounge chair beside the newly refurbished pool, or enjoy The Vine Room restaurant and bar, which won best redeveloped hotel in QLD at the Queensland Hospitality Awards. This hotel is the perfect base to visit the nearby Cairns Esplanade Lagoon, Cairns Aquarium, and the Reef Fleet Terminal.  

    4. Hilton Garden Inn Busselton

    heated pool at Hilton Garden Inn Busselton.
    Enjoy the heated pool at Hilton Garden Inn Busselton.

    To experience the colour-soaked sunrises of South West WA, get up early and take a dip in the welcoming, heated pool at Hilton Garden Inn Busselton. Overlooking the sheltered Geographe Bay foreshore, the loungers are perfectly positioned to take advantage of sunny afternoons as well. 

    Order a cool drink or devour fresh seafood from the hotel’s restaurant, Together & Co Restaurant. The unique menu is refreshed seasonally, but expect locally sourced Western Australian produce, Margaret River wines and modern Australian dishes. This hotel also offers Ocean View Rooms that frame the iconic Busselton Jetty nearby, as well as some rooms with private balconies, all decked out in soft coastal colours, pale timbers and sandy tones, reflecting the surrounding landscape.   

    5. Hilton Darwin

    Hilton Darwin pool deck
    Head to the sun-drenched rooftop pool.

    As soon as you drop your bags off in your harbour-view room at the Hilton Darwin, you’ll most likely head to the sun-drenched rooftop pool to wash away the tropical humidity and enjoy the endlessly blue Northern Territory skies.

    After a dip, book into award-winning PepperBerry Restaurant. The menu leans into the cultural significance of the region by incorporating native ingredients. Think lemon myrtle, Kakadu plum, saltbush, wattle seed and other Indigenous flavours. Round out your evening with a short stroll to the CBD for an after-dinner drink or ice cream by the waterfront.  

    6. DoubleTree by Hilton Esplanade Darwin

    DoubleTree by Hilton Esplanade Darwin pool
    Dine beside the pool, or dive right in.

    The most sought-after seat at the DoubleTree by Hilton Esplanade Darwin is undoubtedly a terrace table in the hotel’s Aqua Restaurant and Bar. With views across the oversized pool and tropical gardens, the terrace is the best place to relax and enjoy the Mediterranean-inspired dishes with local ingredients.

    From there, famous attractions such as Crocosaurus Cove and the Darwin Waterfront are within a gentle stroll. Recharge in one of the comfortable, luxury rooms with the Sweet Dreams® by DoubleTree sleep experience – a custom-designed bed, with feather or down bedding and crisp white sheets. It’ll give you a sleep so restorative, you’ll want to take the bed home with you, which you literally can, thanks to the brand’s retail collection.       

    7. Hilton Garden Inn Darwin

    an aerial view of the pool at Hilton Garden Inn Darwin
    Hit the on-site pool under shady palms for a respite.

    Striking a balance between being central and blissfully removed from Darwin’s busy nightlife, the Hilton Garden Inn Darwin hugs the quieter end of the famous Esplanade. With a resort-style pool set among palms and tropical plants, it’s a destination in its own right. Harbour View rooms have sweeping panoramic views of ochre-coloured sunsets, while other rooms enjoy the striking city skyline. The hotel is so highly regarded by the locals, it recently won the Best Overall Accommodation Hotel and Best Mid-Range Accommodation categories at the Hospitality NT awards – but that won’t surprise anyone who has stayed there. 

    Start planning your poolside bliss at hilton.com.