The one type of traveller behind the rise of the luxe hotel stay

Louise Goldsbury Louise Goldsbury
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Not that I need an upgrade from a Sydney Opera House-facing room, but when I mention it’s my 50th birthday, the staff are not surprised. Everyone, it seems, is celebrating something at Crown Towers. Some people don’t know it yet – such as the women whose boyfriends plan to propose this weekend – while others have chosen the venue for its all-in-one excellence. 

The glamorous hotel has a world-class spa, the city’s highest rooftop bar, several top restaurants including Oncore by Michelin-starred chef Clare Smyth, and an infinity pool with over-water daybeds, private cabanas and Darling Harbour views. Even the hard-to-impress locals love it, with more than one-third of guests from NSW in 2024.  

The rise of the milestones

Increasing numbers of people are choosing to stay in hotels to mark milestones. According to the concierge at Crown Towers Sydney, there’s an equal split between birthdays, anniversaries and engagements. Other occasions include divorce, retirement, graduation, pregnancy, a new job or promotion. Some guests book after receiving an inheritance or redundancy payment or overcoming a serious illness. 

My celebration lasts for four days, starting with an indulgent breakfast at the sprawling international buffet, trying a different restaurant each night, and then drinks on the big day with 30 friends before a boat party departing from nearby King Street Wharf.  

King Street Wharf in Sydney
The writer celebrated her 50th with a stay at Crown Towers Sydney and a boat party from nearby King Street Wharf. (Image: Getty/gionnixxx)

I meet a couple from Sydney celebrating their 40th wedding anniversary with their children and grandchildren. “We wanted our family to join us for this big one, but not for the whole weekend. This was the perfect place to bring everyone together for lunch, and then we’ll have dinner by ourselves and get a massage tomorrow." 

Another couple told me they chose Crown because “you feel like a VIP" and “everything is organised for you". 

Celebration and Love Packages are designed for those who want to make it more extravagant. Among the tailored treats are French Champagnes, flowers, balloons, LED candles, cakes, cheese boards, teddy bears, bathrobes with personalised embroidery, heart-shaped rose petals on the bed, or lightbox letters and numbers that spell out a special message. Original ideas are also welcome for the concierge team to customise.  

Crown Towers Sydney Presidential Suite
The Presidential Villa at Crown Towers Sydney is the ultimate milestone location.

As people get older, they are more inclined to celebrate life with extraordinary travel experiences. A 2024 report by Globetrender found that over-50s are three times more interested in travelling to mark a milestone than their younger counterparts. Gen X “milestoners" might kick off a mid-career gap year at a fancy hotel, while baby boomers are opting to start their retirement with a trip overseas.  

The desire for “carpe diem celebrations" has intensified in recent years, according to UK-based luxury tour operator cazenove+loyd, which has observed a 40 per cent increase in requests for 50th, 60th or 70th birthday trips since the pandemic.  

Solo travel is an emerging hot trend for milestones. A survey by Webjet revealed one-third of Australians would travel alone for a significant birthday, 23 per cent after a relationship break-up (even though travelling while heartbroken can backfire), and 48 per cent upon retirement.  

Hotels responding to the trend

More hotels in Australia are responding to this demand by offering room upgrades and discount packages for milestones, especially if you book direct. In some cases, there is no extra charge or small gifts appear as a surprise. The chance of a freebie is why some Aussies deliberately time their travels for special occasions.  

Woman celebrating with a stay at Shangri-La The Marina Cairns
Shangri-La The Marina Cairns is one of several hotels crafting packages for milestone travellers. (Image: Tropical North Queensland)

The Westin Brisbane, home to the city’s only swim-up pool bar and Guy Grossi’s award-winning restaurant, Settimo, is known for its personalised touch. “Our staff connects with guests from the moment they check in to find out who they are and why they are staying with us," says general manager Kelvin Ramm. “From there, we send something up to the room to recognise their milestone, like wine or chocolates, along with a thoughtful card that mentions the interaction." 

InterContinental Sydney provides complimentary treats in suites, such as balloons or the chef’s signature ‘birthday dome’. Guests can also coordinate with the hotel team to curate experiences, such as in-suite dinner parties, for an extra fee. 

In Cairns, at Shangri-La The Marina, chocolates and a bottle of bubbly will be waiting in the room upon arrival. The Shangri-La Celebration offer also includes daily breakfast for two in The Backyard waterfront restaurant. 

Pullman Palm Cove Sea Temple Resort and Spa has a Baby Shower Package designed for groups of 15 people or more. The party venue comes with an iced tea station, a photo wall, platters of food and cupcakes topped with sugar baby feet.  

Ovolo Woolloomooloo turns up the royal treatment for birthdays with decorated guestrooms and a special badge that provides perks such as personalised selfie sticks, a hotel-wide music playlist and a signature cocktail named after you. 

If you’re a member of a hotel loyalty program, check for additional rewards on your birthday. Crown Perth has extra enticements for West Australians who join the free Crown Rewards program. During their birthday month, members receive complimentary valet parking, a bottle of sparkling wine, breakfast and late check-out. 

Another idea is to book out a floor for the exclusive use of your party guests. QT Gold Coast, Melbourne and Perth offer Floor’d packages with optional drinks on arrival, food, pop-up bars, DJs or performers.  

With enough advance planning, milestoners can book an entire property such as Mysa Motel, a seven-bedroom motel in Palm Beach, Queensland.  

Alternatively, book several rooms and the poolside events space at Adina Chippendale, in the inner-city suburbs of Sydney. This secluded sanctuary has studios overlooking a pool and courtyard that can be hired for daytime fun or a summer party under the stars.   

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Other milestone hotels around Australia

NSW

  • Capella Sydney 
  • Park Hyatt Sydney 
  • Four Seasons Sydney 
  • Intercontinental Sydney 
  • Crystalbrook Byron – Byron Bay 
  • Bells at Kilcare – Central Coast 
  • Bannisters – Mollymook & Port Stephens 
  • Ovolo Woolloomooloo 
sydney opera house
Park Hyatt Sydney is set amongst the icons.

Qld

a hammock on the balcony of Silky Oaks Lodge
Silky Oaks Lodge is the perfect setting for a milestone celebration.

Vic

  • Langham Hotel – Melbourne 
  • Ritz-Carlton Melbourne 
  • QT Melbourne 
  • Peninsula Hot Springs 
  • Balgownie Yarra Valley 
  • Eaglehawk Country House Hotel  
Eco Lodge Peninsula Hot Springs
The Eco Lodges at Peninsula Hot Springs bring relaxation to your next milestone celebration. (Image: Alarna O’Connell)

SA

Southern Ocean Lodge The Baillie Pavilion
Southern Ocean Lodge The Baillie Pavilion offers unbeatable views of Kangaroo Island.

Weekly travel news, experiences
insider tips, offers, and more.

Tas

  • Saffire Freycinet 
  • Kittawa Lodge – King Island 
  • Pumphouse Point – Lake St Clair 
  • The Henry Jones Art Hotel – Hobart  
  • MACq 01 – Hobart 
Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of MACq 01 – Hobart’s  many drawcards. (Image: Stu Gibson)

NT

Uluru Longitude 131
Longitude 131° offers rooms with a view of Uluru. (Image: Baillie Lodges)

WA

  • Crown Towers Perth 
  • Ritz-Carlton Perth  
  • COMO The Treasury  
  • Samphire Rottnest – Rottnest Island 
  • El Questro Homestead – the Kimberley 
  • Cable Beach Club Resort and Spa – Broome 
a modern bathroom with a bathtub at COMO The Treasury, Perth
COMO The Treasury in Perth is the epitome of urban luxury.
Louise Goldsbury
Twice named Best Travel Writer at the National Travel Industry Awards, Louise is an occasionally Sydney-based writer, who spends most of the year on luxury cruises. When on land, she embarks on road trips to review hotels, spa resorts and wine regions around Australia.
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7 reasons to book a long weekend on the Mornington Peninsula

(Image: Supplied)

    Jade Raykovski Jade Raykovski
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    A place of spectacular coastlines and rolling vineyards, the Mornington Peninsula is just an hour from Melbourne, yet feels like a world away.  

    Victoria’s Mornington Peninsula is often voted the number one short stay in Australia, and for good reason. From its beautiful coastline and scenic trails to exceptional food and wine, it’s the perfect escape any time of year, but especially as the weather grows cooler.  

    Picture afternoons relaxing in the soul-warming hot springs. Evenings by a cosy fireplace, sipping one of the region’s renowned Pinot Noirs and tucking into a delicious meal made from local produce. Now stop imagining, and start planning; here’s why the Mornington Peninsula should be your next long weekend adventure.  

    1. It’s easy to get to 

    An aerial view of Pt. Leo Estate on the Mornington Peninsula.
    Spend a long weekend on the Mornington Peninsula. (Image: CMcConville)

    At only an hour’s drive southeast of the city, the Mornington Peninsula offers unbeatable convenience. If you’re taking the Eastlink tollway to Peninsula Link, look out for eclectic roadside artwork such as Callum Morton’s high-rise hotel (hint: you can’t check in). 

    2. The coastline is stunning

    Mount Martha Bathing Boxes
    Stay in colourful, iconic beach huts along the coast.

    The Mornington Peninsula separates Port Phillip Bay to its west and Western Port Bay to its east, making it the only place in Victoria you can see a sunrise over one bay and sunset over another. 

    Its spectacular coastline varies from sandy swimming and surf beaches to dramatic rocky cliffs. Mt Martha Beach, known for its colourful beach huts and calm clear waters, was named in Tourism Australia’s Top 10 beaches for 2026. Nearby, Arthurs Seat Eagle offers gondola rides to the peninsula’s highest point, where you can enjoy breathtaking vistas. 

    For a different perspective from the water, embark on a once-in-a-lifetime experience swimming with the bay’s resident dolphins, or catch a ride with Searoad Ferries from Sorrento to Queenscliff (the tip of the opposite Bellarine Peninsula). Pop into their new Sorrento terminal for sweeping views from its floor-to-ceiling windows and a bite to eat at Mediterranean restaurant ONDA. 

    3. Taste exceptional food and wine

    Crittenden restaurant mornington peninsula
    Treat yourself to the restaurant at Crittenden.

    While the Mornington Peninsula is now synonymous with cool climate wines like Pinot Noir and Chardonnay, it was originally renowned for apple production. There are many orchards still in operation, like fifth-generation Mock Red Apple; taste craft ciders (the Mulled Spiced Cider is a must in winter), and don’t miss the famous apple pie. 

    Of course, it would almost be a sin not to dine at a winery restaurant, or at least try a local wine. Stop at Foxey’s Hangout for casual share plates and a glass of Chardonnay on the deck; or for a more formal affair, the light-filled restaurant at Paringa Estate offers a fine dining set menu on weekends, with picturesque estate views. 

    Pt. Leo Estate has no less than three separate dining experiences to choose from, ranging from a wine terrace to contemporary fine dining, all sourcing seasonal Victorian and local Mornington Peninsula produce, and offering stunning vistas over Western Port Bay.  

    And opened in 2025, the restaurant at Crittenden celebrates regional produce with a modern Australian menu that pairs beautifully with their sustainably crafted estate wines.

    4. Plenty of ways to enjoy the great outdoors

    A quiet moment on the green as he prepares for the perfect swing.
    Tee off at world-class golf courses with stunning coastal views.

    Bring your hiking boots, because from beachside strolls to breathtaking cliffside walks, the Mornington Peninsula boasts incredible scenic trails for all fitness levels.

    The Red Hill Rail Trail follows the old railway line between Merricks and Red Hill, while the Bushrangers Bay Walking Track is the go-to trail for rugged coastal scenery, linking Cape Schanck and the Boneo Road picnic area (part of the longer Two Bays Trail). 

    The region is also home to several national parks providing plenty of opportunities to connect with nature, whether it’s a walk, picnic, or simply admiring the local flora and fauna. Golf lovers will rejoice with gorgeous courses such as the world-class Moonah Links or Flinders Golf Club, one of Victoria’s oldest golf courses.

    5. Lean into wellness and relaxation

    From an aerial view, a woman drifts peacefully across still, crystal-clear water.
    Unwind in mineral-rich hot springs and soak in total relaxation.

    Soaking in one of the Mornington Peninsula’s mineral-rich hot springs is a must in the cooler months. Alba Thermal Springs and Spa is the newer addition, with 25 contemporary geothermal pools, a sauna and steam room set amongst elegant coastal landscaping. Book a Night Owl session to watch the sunset from the pools, and extend your visit with a spa treatment or dining at their restaurant.  

    Across the road, the Peninsula Hot Springs offers two main bathing areas, cafes and a spa in a natural bush setting. The Bath House comprises over 70 bathing and wellness experiences, including their iconic Hilltop Pool, a reflexology walk, and Nepalese mineral showers; while the Spa Dreaming Centre is a serene adults-only sanctuary.  

    6. Get a culture fix

    Visit the Southern Hemisphere’s largest privately owned sculpture park at Pt. Leo Estate during long weekend on the Mornington Peninsula.
    Discover inspiring art across galleries and sculpture parks. (Image: Chris Conville)

    Wander the Southern Hemisphere’s largest privately owned sculpture park at Pt. Leo Estate, glass of red in hand, or pop into the Mornington Peninsula Regional Gallery to view one of their seasonal exhibitions. Seawinds Garden is also home to a sculpture collection by William Ricketts, surrounded by exotic and indigenous gardens.  

    If you’re more of a history buff, book a tour of the Cape Schanck Lighthouse, or spend an afternoon at Point Nepean National Park. Here, you can explore walking trails through the traditional country of the Bunurong people, learn the history of the old Quarantine Station and discover military forts and tunnels. 

    7. Gorgeous accommodations

    Lancemore Lindenderry Red Hill
    Check into Lancemore Lindenderry Red Hill.

    The Mornington Peninsula’s standout accommodations are an experience in themselves. Escape to The Sanctuary at Alba Thermal Springs and Spa, a luxe retreat perched in the dunes above the springs. Or indulge in the dramatic luxury of Jackalope Hotel, home to a vine-facing pool and spa and the chef-hatted Doot Doot Doot. 

    For a dose of European country charm, stay at Lancemore Lindenderry Red Hill, set amongst lush gardens and vines with a cellar door and chef-hatted restaurant. Or for more contemporary, yet still charming, surroundings, the InterContinental Sorrento Mornington Peninsula is a historic hotel reimagined as a luxe coastal stay with European flair, including a pool deck and on-site bathhouse. 

    Start planning your long weekend at visitmorningtonpeninsula.org