The one type of traveller behind the rise of the luxe hotel stay

Louise GoldsburyBy Louise Goldsbury
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Not that I need an upgrade from a Sydney Opera House-facing room, but when I mention it’s my 50th birthday, the staff are not surprised. Everyone, it seems, is celebrating something at Crown Towers. Some people don’t know it yet – such as the women whose boyfriends plan to propose this weekend – while others have chosen the venue for its all-in-one excellence. 

The glamorous hotel has a world-class spa, the city’s highest rooftop bar, several top restaurants including Oncore by Michelin-starred chef Clare Smyth, and an infinity pool with over-water daybeds, private cabanas and Darling Harbour views. Even the hard-to-impress locals love it, with more than one-third of guests from NSW in 2024.  

The rise of the milestones

Increasing numbers of people are choosing to stay in hotels to mark milestones. According to the concierge at Crown Towers Sydney , there’s an equal split between birthdays, anniversaries and engagements. Other occasions include divorce, retirement, graduation, pregnancy, a new job or promotion. Some guests book after receiving an inheritance or redundancy payment or overcoming a serious illness. 

My celebration lasts for four days, starting with an indulgent breakfast at the sprawling international buffet, trying a different restaurant each night, and then drinks on the big day with 30 friends before a boat party departing from nearby King Street Wharf.  

King Street Wharf in Sydney
The writer celebrated her 50th with a stay at Crown Towers Sydney and a boat party from nearby King Street Wharf. (Image: Getty/gionnixxx)

I meet a couple from Sydney celebrating their 40th wedding anniversary with their children and grandchildren. “We wanted our family to join us for this big one, but not for the whole weekend. This was the perfect place to bring everyone together for lunch, and then we’ll have dinner by ourselves and get a massage tomorrow." 

Another couple told me they chose Crown because “you feel like a VIP" and “everything is organised for you". 

Celebration and Love Packages are designed for those who want to make it more extravagant. Among the tailored treats are French Champagnes, flowers, balloons, LED candles, cakes, cheese boards, teddy bears, bathrobes with personalised embroidery, heart-shaped rose petals on the bed, or lightbox letters and numbers that spell out a special message. Original ideas are also welcome for the concierge team to customise.  

Crown Towers Sydney Presidential Suite
The Presidential Villa at Crown Towers Sydney is the ultimate milestone location.

As people get older, they are more inclined to celebrate life with extraordinary travel experiences. A 2024 report by Globetrender found that over-50s are three times more interested in travelling to mark a milestone than their younger counterparts. Gen X “milestoners" might kick off a mid-career gap year at a fancy hotel, while baby boomers are opting to start their retirement with a trip overseas.  

The desire for “carpe diem celebrations" has intensified in recent years, according to UK-based luxury tour operator cazenove+loyd , which has observed a 40 per cent increase in requests for 50th, 60th or 70th birthday trips since the pandemic.  

Solo travel is an emerging hot trend for milestones. A survey by Webjet revealed one-third of Australians would travel alone for a significant birthday, 23 per cent after a relationship break-up (even though travelling while heartbroken can backfire), and 48 per cent upon retirement.  

Hotels responding to the trend

More hotels in Australia are responding to this demand by offering room upgrades and discount packages for milestones, especially if you book direct. In some cases, there is no extra charge or small gifts appear as a surprise. The chance of a freebie is why some Aussies deliberately time their travels for special occasions.  

Woman celebrating with a stay at Shangri-La The Marina Cairns
Shangri-La The Marina Cairns is one of several hotels crafting packages for milestone travellers. (Image: Tropical North Queensland)

The Westin Brisbane , home to the city’s only swim-up pool bar and Guy Grossi’s award-winning restaurant, Settimo, is known for its personalised touch. “Our staff connects with guests from the moment they check in to find out who they are and why they are staying with us," says general manager Kelvin Ramm. “From there, we send something up to the room to recognise their milestone, like wine or chocolates, along with a thoughtful card that mentions the interaction." 

InterContinental Sydney  provides complimentary treats in suites, such as balloons or the chef’s signature ‘birthday dome’. Guests can also coordinate with the hotel team to curate experiences, such as in-suite dinner parties, for an extra fee. 

In Cairns, at Shangri-La The Marina, chocolates and a bottle of bubbly will be waiting in the room upon arrival. The Shangri-La Celebration offer  also includes daily breakfast for two in The Backyard waterfront restaurant. 

Pullman Palm Cove Sea Temple Resort and Spa has a Baby Shower Package  designed for groups of 15 people or more. The party venue comes with an iced tea station, a photo wall, platters of food and cupcakes topped with sugar baby feet.  

Ovolo Woolloomooloo turns up the royal treatment for birthdays with decorated guestrooms and a special badge that provides perks such as personalised selfie sticks, a hotel-wide music playlist and a signature cocktail named after you. 

If you’re a member of a hotel loyalty program, check for additional rewards on your birthday. Crown Perth has extra enticements for West Australians who join the free Crown Rewards program. During their birthday month, members receive complimentary valet parking, a bottle of sparkling wine, breakfast and late check-out. 

Another idea is to book out a floor for the exclusive use of your party guests. QT Gold Coast, Melbourne and Perth offer Floor’d packages with optional drinks on arrival, food, pop-up bars, DJs or performers.  

With enough advance planning, milestoners can book an entire property such as Mysa Motel, a seven-bedroom motel in Palm Beach, Queensland.  

Alternatively, book several rooms and the poolside events space at Adina Chippendale , in the inner-city suburbs of Sydney. This secluded sanctuary has studios overlooking a pool and courtyard that can be hired for daytime fun or a summer party under the stars.   

Other milestone hotels around Australia

NSW

  • Capella Sydney 
  • Park Hyatt Sydney 
  • Four Seasons Sydney 
  • Intercontinental Sydney 
  • Crystalbrook Byron – Byron Bay 
  • Bells at Kilcare – Central Coast 
  • Bannisters – Mollymook & Port Stephens 
  • Ovolo Woolloomooloo 
sydney opera house
Park Hyatt Sydney is set amongst the icons.

Qld

a hammock on the balcony of Silky Oaks Lodge
Silky Oaks Lodge is the perfect setting for a milestone celebration.

Vic

  • Langham Hotel – Melbourne 
  • Ritz-Carlton Melbourne 
  • QT Melbourne 
  • Peninsula Hot Springs 
  • Balgownie Yarra Valley 
  • Eaglehawk Country House Hotel  
Eco Lodge Peninsula Hot Springs
The Eco Lodges at Peninsula Hot Springs bring relaxation to your next milestone celebration. (Image: Alarna O’Connell)

SA

Southern Ocean Lodge The Baillie Pavilion
Southern Ocean Lodge The Baillie Pavilion offers unbeatable views of Kangaroo Island.

Tas

  • Saffire Freycinet 
  • Kittawa Lodge – King Island 
  • Pumphouse Point – Lake St Clair 
  • The Henry Jones Art Hotel – Hobart  
  • MACq 01 – Hobart 
Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of MACq 01 – Hobart’s  many drawcards. (Image: Stu Gibson)

NT

Uluru Longitude 131
Longitude 131° offers rooms with a view of Uluru. (Image: Baillie Lodges)

WA

  • Crown Towers Perth 
  • Ritz-Carlton Perth  
  • COMO The Treasury  
  • Samphire Rottnest – Rottnest Island 
  • El Questro Homestead – the Kimberley 
  • Cable Beach Club Resort and Spa – Broome 
a modern bathroom with a bathtub at COMO The Treasury, Perth
COMO The Treasury in Perth is the epitome of urban luxury.
Louise Goldsbury
Twice named Best Travel Writer at the National Travel Industry Awards, Louise is an occasionally Sydney-based writer, who spends most of the year on luxury cruises. When on land, she embarks on road trips to review hotels, spa resorts and wine regions around Australia.
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Incredible day spas and hot springs to visit in Victoria

    Katie CarlinBy Katie Carlin
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    From geothermal pools and luxury spa sanctuaries, Victoria’s mineral-rich waters and restorative landscapes offer total renewal.

    I pass waving coastal spear-grass and coast saltbush as I follow the curving path through 15 hectares of thoughtfully curated gardens at the Mornington Peninsula’s Alba Thermal Springs & Spa . I hang my robe at the entrance and slip into the first sunken geothermal pool I find – feeling the tension from the 90-minute drive from Melbourne melt away as I watch steam dance across the surface in the late afternoon light. There are 31 pools, a mix of geothermal, cold plunge and botanical, that range in temperature and design, spread over six regions.

    a woman relaxing at Alba Thermal Springs & Spa on the Mornington Peninsula
    Alba Thermal Springs & Spa on the Mornington Peninsula. (Image: Visit Victoria)

    I gravitate toward The Hemisphere, with its dry sauna, steam room, cold plunge and dreamy open-air pool called The Hide. But it’s Alba’s brand-new Sanctuary that really elevates the experience. The five luxurious stand-alone villas and two additional studio rooms opened in June 2025 and feature an indoor fireplace, oversized bathtub with views across the bay, a deck and extensive all-inclusive (minus the cocktails) mini-bar.

    After dining at Alba’s Thyme restaurant, I return to my villa, content to fall asleep early listening to the fire crackle, feeling thoroughly restored. While Alba is one of the newest in the region, it’s certainly not the only place to enjoy a soothing soak. Here are others to book for a wellness weekend.

    Hepburn Bathhouse & Spa

    A woman bathes in the new Hepburn Bathhouse and Spa private bathing room with marble tiled walls
    The marble private bathing room is one of five new designs. (Image: Supplied)

    Nestled in the Daylesford region, Hepburn Bathhouse & Spa has been welcoming guests to its historic bathhouse for 130 years. With a $1.7 million renovation now complete (part of the 21st season of Channel 9’s The Block), find five new private bathing rooms, an apothecary experience where guests blend a custom body scrub and all-new spa treatment menu.

    There are three bathing areas: Bathhouse for communal bathing for all ages, adults-only Sanctuary and a private bathing space for a personalised experience – try the skin-softening Mineral Milk Bath.

    Lake House Daylesford

    the pool at Lake House Daylesford
    The main pool at Lake House Daylesford. (Image: Visit Victoria)

    Inciting deep exhales, the spa at Alla Wolf-Tasker’s iconic Lake House has long been a beacon of wellness in the region. Tucked into the cottage gardens that wind down to the lake’s edge, the spa is beautifully and deliberately cloistered away from guests and diners visiting the celebrated on-site restaurant.

    From Ayurvedic facials and hydrotherapy that makes use of Daylesford’s mineral waters, to cocooning thermal rituals and massage, treatments here promote tranquillity. While a day spa experience is delightful on its own, staying on the property adds a luxe layer to your corporeal renewal, especially if you’re in your own private spa villa.

    Metung Hot Springs

    the Metung Hot Springs' glamping tents by the river
    Glamping tents at Metung Hot Springs. (Image: Emily Godfrey)

    Imagine immersing yourself in a barrel overflowing with geothermal water, all while taking in views of Gippsland Lakes. It’s one of several unique bathing experiences available at Metung Hot Springs .

    There’s also a floating sauna and a Reflexology Walk constructed with carefully placed stones designed to stimulate the acupressure points in your feet as you walk. The 12-hectare site opened in 2022 with three bathing areas – Bathing Ridge, Lagoon Precinct and Hilltop Escarpment – and premium glamping tents that feature king-size beds and private bathing barrels.

    Four more blissful day spas to visit

    Lon Retreat & Spa is an award-winning, adults-only retreat on the Bellarine Peninsula.

    Deep Blue Hotel & Hot Springs features sensory caves and cleansing waterfalls in Warrnambool.

    Peninsula Hot Springs renews with 70 bathing and wellness experiences.

    The Benev is an indulgent spa and luxury accommodation in Beechworth.

    the Peninsula Hot Springs
    Bathe in beautiful surroundings at Peninsula Hot Springs. (Image: Tourism Australia/Harry Pope/Two Palms)