The rise of passion travel: how your hobby can shape your next trip

By swapping postcard-perfect itineraries for passion-fuelled adventures, travellers are finding new ways to explore and connect.

If you’re anything like me, you’ll know what it feels like to have an intense passion or hobby quietly guide your choices, sometimes even subconsciously. For me, it’s always been words – they’re the reason I lose countless hours in a bookshop, pore over essays on linguistics for leisure and analyse the lyrics of all my favourite songs.

Words are the reason I chose to study Communications at university. The reason I took intensive French classes for eight years, a passion that took me to France as an exchange student at the young age of 14. Somehow, words have managed to influence most of my decisions in one way or another, and will no doubt continue to do so throughout my life – from the way I spend my weekends to where I travel next. Turns out, I’m not alone either.

What is passion travel?

To put it simply, passion travel is all about letting your hobbies lead the way. It’s when your love for something – whether that be food, art or sport – shapes your travel itinerary. Rather than ticking off landmarks, you’re connecting what you love doing at home with where you go in the world.

Biking in Thredbo, NSW — Passion travel is about letting your hobbies guide your holiday. (Image: Destination NSW)

According to a recent report by Booking.com , more people are chasing meaningful travel experiences that align with their interests, as well as a greater sense of purpose at the heart of each trip. Yogis are signing up for wellness retreats. Athletes are planning their annual leave around marathons. Foodies are mapping out itineraries based on local markets.

While I’ve never been lucky enough to book an entire trip based on my love for books, I have found ways to integrate my passion into the trips I take. On my way to a quiet weekend stay at Osborn House in the Southern Highlands, I made sure I had a few spare hours to spend at the Berkelouw Book Barn , which I’d been eager to check out for ages.

Berkelouw Book Barn in the Southern Highlands, NSW — On a recent trip to the Southern Highlands, I stopped at Berkelouw Book Barn. (Image: Destination NSW)

During a recent work trip to explore Townsville’s burgeoning arts scene, I still found time to check out the local bookshop. Even if I can’t find time for a visit, I always make sure I bring a book with me, so I can still indulge in my passion – even if it’s just for five minutes with my morning coffee or half an hour before bed.

As an introvert, it’s a comforting way to weave a little bit of home into an unfamiliar place – a reminder that even when everything around me is new, I can still ground myself in something I love. But it’s also a way to connect. Stories are often great conversation starters, and many bookshop adventures have led me somewhere unexpected. In that sense, it isn’t just about doing what you love but seeing where that love can take you.

What are the benefits?

In a 2025 study titled Igniting creativity through travel: The roles of interest, cognitive flexibility, and destination information presentation style, Lujun Su, Huixuan Chen and Zhibin Lin found that environmental novelty, the act of experiencing somewhere new, doesn’t just satisfy your wanderlust; it boosts your creativity, too.

Using the broaden-and-build theory developed by social psychologist Barbara Fredrickson in 1998, research revealed that being in an unfamiliar setting can evoke greater cognitive flexibility, making creative thinking more likely.

Nature journalling in the Adelaide Hills, SA — Studies have shown that travel improves creativity. (Image: Visit Adelaide Hills)

When you’re immersed in something you genuinely love, you tend to be more present, observant and engaged. You start to notice the little details: the texture of a local fabric, the scent of freshly ground coffee, the sound of waves crashing on the shore. These sensory moments can spark inspiration and creativity long after a trip has ended, turning travel into a journey of self-discovery and real memory making.

In her book, titled The Happy Traveler: Unpacking the Secrets of Better Vacations, professor of psychology Dr Jaime Kurtz further posits that travel rooted in passion or purpose tends to be more restorative, because it engages you in something intrinsically fulfilling rather than just escapism.

Yoga class at Elements of Byron Bay, NSW — Engaging in your hobbies can make travelling more restorative. (Image: Destination NSW)

While travelling has always been focused on exploring a destination, people are now choosing to invest in themselves along the way. In a world where time is precious and holidays are growing increasingly shorter, combining wanderlust and wellbeing seems like the ultimate way to spend your time off.

Dr Kurtz, who has written for several research publications on the topic, states that travel is most beneficial when it’s “pleasurable, meaningful and engaging." It’s a sentiment that perfectly captures why passion-driven travel is on the rise. Trips grounded in what we find the most enriching and inspiring create a deeper sense of purpose, satisfaction and overall happiness.

And really, isn’t that what travel is all about? Whether you’re following your obsession for food through Melbourne’s best restaurants or bookshop hopping through the Blue Mountains, these are the experiences that make us feel the most connected not just to the world, but to ourselves.

How to do it

If you’ve ever considered booking an entire holiday around what you love most, here’s your sign to do it. Whether it’s sipping your way through the Barossa Valley’s best cellar doors or hitting all of Sydney’s top art galleries in one go, your passion-led itinerary is sure to add an extra layer of excitement to every moment.

Museum of Contemporary Art in Sydney, NSW — Art aficionados can visit the iconic MCA in Sydney. (Image: Destination NSW)

Mountain bikers, why not tackle the Munda Biddi Trail ? Or if you’re a big fan of sport, plan your next trip to Melbourne around the Australian Open . Wherever your interests lie, there’s always a destination ready to match them.

But before you start booking, there are a few handy tips and tricks that can help you along the way. Firstly, it’s important to pick one hobby that really matters to you – it’ll keep choices manageable and ensure the trip feels meaningful. Be sure to do your research and prioritise key bookings in advance, too. If there’s a workshop or event you don’t want to miss, make sure it’s booked in early.

As much as itineraries can help, you should leave a little room for surprises. Try to avoid planning every minute so there’s still space to explore. It’s also crucial to factor in time to rest. A passion trip can easily become exhausting if you overload your schedule, so allowing time to relax and recharge will make the whole experience more enjoyable.

Kayaking in Pambula, NSW — Add your favourite activity to an upcoming itinerary. (Image: Destination NSW)

Of course, not everyone has the resources to book an entire holiday around a single hobby or interest – and that’s perfectly okay. The beauty of passion travel is that it can be as simple as slipping your latest read into your carry-on. Or packing a sketchbook to capture the scenery. Sign up for a local cooking class. Join a local kayaking tour. Even visiting the weekend market in a new town can help you connect with what you love.

If you don’t really have an interest that truly speaks to you, don’t worry. Sometimes it’s the trip itself that helps you discover a new passion. Maybe you’ll fall in love with photography while chasing sunsets along the coast. Or discover your green thumb after visiting a botanical garden. Travel has a funny way of awakening hidden parts of ourselves – and the best souvenirs are often the ones we bring home in our hearts.

From cycling and comedy to boating and begonia appreciation, there’s an event in regional Victoria that’s sure to have you circling dates on your calendar.

1. Festival of Sails

the Melbourne to Geelong passage race, Festival of Sails 2025 — The Melbourne to Geelong passage race will be held for its 183rd year. (Image: Salty Dingo)

When: 24–26 January
Where: Melbourne and Geelong

This five-day regatta of sailing and onshore entertainment at Geelong’s waterfront includes Australia’s oldest sporting event, the Melbourne to Geelong passage race which, in 2026, will be held for its 183rd year. But you don’t have to be a yachtie, sailor or boat-enthusiast to enjoy the nautical excitement; there’s also a three-day line-up of entertainment, food and live music, including the anchoring of tall ships – ever a firm family favourite.

2. Cadel Evans Great Ocean Road Race

cyclists during the Cadel Evans Great Ocean Road Race — Catch the best cyclists as they wind through Victoria’s coastal towns. (Image: Visit Victoria)

When: 31 January – 1 February
Where: The Bellarine Peninsula

Meandering (at pace) along the Bellarine Peninsula and the Surf Coast is this annual cycling event that welcomes everyone from families to serious athletes. Since its beginnings in 2015, the race has become a huge hit with spectators flocking along to cheer on Lycra-clad competitors. Starting and finishing in Geelong’s Velo Village, this is the hub of the non-race activity with food and drink, roaming performers, lawn games and face painting.

3. Riverboats Music Festival

the performers at Riverboats Music Festival, Murray River — The annual music festival is staged under majestic red gums by the Murray River.

When: 13–15 February
Where: Echuca–Moama

Get along to bop and sway under the canopy of red gums at this annual music festival . Hosted by the twin towns of Echuca–Moama, the stage is set for Murray River-adjacent revelling as historic paddlesteamers peacefully chug alongside the event. As well as music, there’s dancing, food trucks and plenty of atmosphere to absorb.

4. Neerim ArtsFest

the Neerim ArtsFest south sculptures — Admire stunning works at Neerim ArtsFest. (Image: Nicky Cawood)

When: 28 February – 15 March
Where: Gippsland

This biennial Gippsland festival celebrates sculptural artists with an esteemed award in two categories, large outdoor and small indoor. The public is invited to enjoy the works over the exhibition period as they’re placed throughout Neerim South and surrounding venues. For 2026, the theme ‘The Spirit Soars’ leads artists to create stunning pieces that explore the expression of freedom in a thrilling visual capacity.

5. ChillOut Festival

a street parade during the LGBTQIA+ ChillOut Festival — Think colourful street parades and burlesque performances.

When: 5–9 March
Where: Daylesford

Pride in the country has been cheered on every March in Daylesford since 1997 with the riotous annual LGBTQIA+ ChillOut Festival . This colourful regional spectacle is an inclusive celebration of diversity that plays out across a vibrant parade, burlesque performances, a bush dance and a carnival. Get bedazzled, find a wig and stick on the false eyelashes for this fun party.

6. Port Fairy Folk Festival

Missy Higgins at the Port Fairy Folk Festival — Celebrate folk music at the Port Fairy Folk Festival. (Image: Lucinda Goodwin)

When: 6–9 March
Where: Port Fairy

In 2026, this beloved festival will be one year shy of its 50th anniversary. From folk fans to festival-lovers, this long-running event brings plenty of good vibes to guarantee an incredible experience. While music is at the heart of the festival, there’s also a range of workshops, exhibitions and family entertainment across dance, film and folk art. For its 49th year, the line-up so far includes Blair Dunlop, Elephant Sessions, and the musical duo Felicity Urquhart and Josh Cunningham.

7. The Ballarat Begonia Festival

a woman admiring flowers at The Ballarat Begonia Festival — Gasp at delicate blooms at The Ballarat Begonia Festival.

When: 7–9 March
Where: Ballarat

In bloom since 1953, this horticultural event places a collection of rare begonias at the centre of festivities, honouring the flower’s presence in Ballarat since the 1800s. During its history, the event has been visited by Queen Elizabeth II and, in 2015, it featured the launch of the largest outdoor Lego flower. Apart from a display of around 500 species of the flower of the moment, there’s also a begonia parade, entertainment, live music, food and presentations.

8. The Bendigo Easter Festival

Chinese dragon Dai Gum Loong dance at The Bendigo Easter Festival — The majestic Chinese dragon Dai Gum Loong dance is an annual tradition at The Bendigo Easter Festival.

When: 3–6 April
Where: Bendigo

Held in the city’s Rosalind Park, the annual Easter Festival has been a highlight of Bendigo’s calendar of events since 1871. A carnival of colourful activity, the festival welcomes everyone and rolls out the good times with everything from a Good Friday Easter egg hunt to live music and performances, a Rotary market and Gala Parade. Don’t miss the world’s longest imperial dragon rhythmically roaming the historic streets as part of the Easter Sunday festivities.

9. Grape Escape

a glass of wine at the Grampians Grape Escape — Enjoy a wine tasting experience. (Image: Anthony Evans Photography)

When: 1–3 May
Where: The Grampians

Backdropped by gorgeous Grampians/Gariwerd National Park, this much-loved bacchanalian-inspired festival of food, wine and music is a high-priority for gourmands. Held at Halls Gap Reserve, a Tasting Ticket includes a tumbler that unlocks free wine, beer and cider tastings and, if you are partaking, there’s a shuttle bus to get you back to your digs afterwards. Be sure to book your accommodation early for this one – its popularity is undisputed.

10. Comedy in the Vines

Comedy in the Vines at Cherryhill Orchards — Get the good times rolling at Cherryhill Orchards. (Image: Saige Prime)

When: 24–26 October
Where: Yarra Valley

The premise of Yarra Valley’s Comedy in the Vines , held at Cherryhill Orchards, is that wine and laughs pair well. Few arguments can be made, so get along this month (or next year), to have a giggle and a gamay. This year, taking the stage is the likes of Merrick Watts, Tommy Little, Ray O’Leary and Takashi Wakasugi. There are also masterclasses, a riesling and oyster shot bar, and plenty of food and music between gigs.