The NSW Central Coast and Western Australia’s Margaret River region are Australia’s newest ECO Destinations after receiving certification with Ecotourism Australia.
This brings the total number of Ecotourism Australia’s ECO Destinations to four, with the regions joining the ranks of Queensland’s Port Douglas Daintree region and the NSW Coffs Coast.
Destinations across Australia are driving a national shift toward sustainable tourism, and the industry is committed to putting the needs of the local community and environment at the fore and meeting the increasing demand for sustainable travel options.
The Central Coast Marine Discovery Centre in Terrigal is an eco-conscious activity. (Image: Love Central Coast)
The ECO Destination Certification program uses the international Green Destinations framework, recognised by the Global Sustainable Tourism Council, to assess a destination across approximately 100 core criteria. Destinations are then audited onsite by a verified, independent auditor. Through this certification program, visitors are assured the region has a range of high-quality nature-based tourism products and a strong commitment to improving sustainable practices in the future.
The Cape Leeuwin Lighthouse is an ECO-certified business in the Margaret River. (Image: Tourism Western Australia)
Being immersed in an ECO Destination as a local or a guest means taking action to be a responsible traveller for a sustainable future, and to ultimately travel for good.
The Central Coast has a thriving range of ecotourism experiences, with the largest ECO cohort of nature-based businesses pursuing their own ECO Certification to do business for good. This includes six ECO-certified businesses and nine actively pursuing their accreditation. To achieve this globally respected green status, the Central Coast has partnered with Ecotourism Australia since 2020 in a two-year program funded by WWF-Australia.
Breakfast with alpacas at Iris Lodge Alpacas, a working farm in Jilliby in the Central Coast hinterland is another activity for the eco-conscious traveller. (Image: Destination NSW)
Driven by the Shire of Augusta Margaret River, and supported by the Margaret River Busselton Tourism Association, 26 businesses across the region are now ECO-certified. In addition to this, around 68 wineries across the Margaret River region are certified members of Sustainable Wine Growing Australia, with 12 per cent of vineyards certified organic or biodynamic.
Margaret River Surf School is an ECO-certified business. Aerial shot of surfers at Redgate Beach in Margaret River. (Image: Tourism Western Australia)
Ecotourism Australia chief executive officer Elissa Keenan said it is a huge achievement for the Central Coast and Augusta Margaret River and was significant both regionally and for Australia’s reputation as an international leader in eco-tourism.
“We are delighted to see these two beautiful destinations achieve this significant milestone, and we recognise the amount of work that the local councils, regional tourism organisations and community have undertaken to receive their certification," she said.
“ECO Destination Certification is a whole-of-destination commitment, assuring travellers that these regions are on a journey of constant improvement in their sustainability practices, as well as providing high-quality nature-based experiences for visitors."
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
WA might be enormous, but the right insider knowledge brings its mysteries a whole lot closer.
“Western Australia is a land of record-breakers,” says Carolyn Tipper, a Travel Director working on AAT Kings Western Australia tours. “It has the second-longest fault line, the second-largest meteorite crater, the second-fastest flowing river—it just keeps surprising you. And every area has its charm.”
From tropics to deserts, Australia’s largest state is a land of extremes. You can’t see all of Western Australia in a lifetime, but with the right guide, you can discover its hidden pockets of magic.
Carolyn wishes to reach her guests’ hearts. “I want them to enjoy and be in awe,” she says. “I want them to have the holiday of a lifetime.”
1. Mimbi Caves
You wouldn’t expect a Great Barrier Reef in the outback – but that’s what you’ll find at Mimbi Caves. Once part of a 350-million-year-old reef, these caves hold marine fossils, ancient Indigenous rock art, and Dreamtime stories shared by a Gooniyandi guide.
“That’s when the real connection happens,” says Carolyn, who has taken guests through on the AAT Kings Wonders of the West Coast and Kimberley tour. “When guests connect, not just with the land, but with the people who have called it home for tens of thousands of years.”
Walk through ancient limestone passages. (Image: Tourism Western Australia)
2. Kalbarri National Park
Nothing prepares you for the Kalbarri Skywalk: a 25-metre platform jutting over Murchison Gorge, 100 metres above the red cliffs and river below. From July to October, join the AAT Kings Untamed Pilbara and West Coast tour to see over 1000 wildflower species paint the park, and listen as an Indigenous guide shares their uses, bush foods and medicine plants.
“I want our guests to have an emotional experience,” says Carolyn. “It’s not just about seeing the land, it’s about stepping into the stories.”
Stand on the Kalbarri Skywalk in Western Australia. (Image: Tourism Western Australia)
3. Hamelin Bay Wines
Margaret River isn’t just a top wine region – it’s a winner in every category. Where the Indian and Southern Oceans collide, granite cliffs rise, limestone caves sprawl and Karri forests tower. It almost distracts from the world-class Cabernet Sauvignon and Chardonnay.
Almost.
Out of over 100 cellar doors, AAT Kings pick Hamelin Bay Wines as a favourite. Hosted tastings of small-batch wines on the Western Wonderland tourend with a group meal. The menu shifting with the seasons.
“Get off the beaten track to one of WA’s most relaxed venues for some amazing red and white signature wines,” explains Carolyn, “accompanied with upmarket pub food.”
Spectacular views.
Sip world-class wines at Hamelin Bay in Western Australia. (Image: Getty)
4. Wildflower Guided Walk, Kings Park
Western Australia is home to 12,000 native plant species – 3000 bloom in Kings Park’s Botanic Garden. Stroll past Kangaroo Paw, Banksia and blooms from the Goldfields, Stirling Ranges and Kimberley. “The diversity of Western Australia is immense,” says Carolyn, who leads guests through on the South Western Escape tour.
Wander among thousands of native plant species. (Image: Tourism Western Australia)
5. Hoochery Distillery
Did you know that between Kununurra and Emma Gorge lies the state’s oldest continuously operating distillery? Well, the oldest legal one. Set on a family farm, Hoochery Distillery was hand-built using materials found on the property, conjuring up award-winning rum from local sugarcane, wet season rainwater and yeast.
Today, visitors cansample a hearty nip of rum, along with whiskies and gins – all crafted using traditional, labour-intensive methods. It’s the ideal way to soak up the ‘spirit’ of the Kimberley on the AAT Kings’ Untamed Kimberley tour.
Sample award-winning rum. (Image: Tourism Western Australia)
6. Geraldton
The wildflowers of the Midwest will make your heart blossom. In Geraldton, the Helen Ansell Art Gallery brings the region’s botanicals to life in vivid colour and intricate detail. In nearby Mullewa, wander bushland trails lined with everlastings and native blooms. Further afield, Coalseam Conservation Park bursts into carpets of pink, white, and yellow each spring. Do it all on the Wildflower Wanderer tourwith AAT Kings.
Chase vibrant wildflower trails. (Image: Tourism Western Australia)
7. El Questro
Wake up after a night under the stars at Emma Gorge Resort, ready to explore the mighty beauty of the El Questro Wilderness Park. With deep gorges, thermal springs, and cascading waterfalls, time slows here.
Join the AAT Kings’ Wonders of the West Coast and Kimberley tour to drift through Chamberlain Gorge, where sheer sandstone walls glow burnt orange in the sun, archer fish flick at the surface, and rock wallabies peer down from ledges above. Then, step into Zebedee Springs, a secret oasis of warm, crystal-clear pools among prehistoric Livistona palms – a moment of pure, wild stillness.
Wake to adventure at Emma Gorge Resort. (Image: Tourism Western Australia)
8. Lake Argyle
Once vast cattle country, Lake Argyle now sprawls like an inland sea – Western Australia’s largest freshwater lake, created by the damming of the Ord River. Scattered with over 70 islands, its glassy waters teem with life, like freshwater crocodiles, barramundi, bony bream, sleepy cod and over 240 bird species. That’s nearly a third of Australia’s avian population.
Glide across the lake’s surface on a cruise as part of AAT Kings’ Untamed Kimberley tour, where the silence is only broken by the splash of fish and the call of birds. For Carolyn, this place is a perfect example of how WA’s landscapes surprise visitors. “Lake Argyle is a big puddle of water that became a game-changer,” she says. “Seeing it from a boat, coach, and plane is mind-blowing. It puts time, isolation and the sheer scale into perspective.”
Glide past islands on Western Australia’s largest freshwater lake. (Image: Western Australia)
