The 19 towns battling it out for NSW's Top Tourism Town Awards

The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards. Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant, each cellar door is world-class in its own right.

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas. Admire ancient Aboriginal rock art along the Finchley Cultural Walk. Glamp in sophisticated luxury at Broke Estate. Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival. For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW — Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises. For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger. Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW — Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

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What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar.

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW — Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

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Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW — The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW — The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category. Voting closes 13 May, 2024

The Southern Highlands earns its title as Australia’s top country town in the cooler months, and it’s worth every minute of the 90-minute drive from Sydney.

Many Sydneysiders head to the Southern Highlands in spring for the tulips. It’s one of the most stunning spring carnivals in Australia. But the ones in the know come to Bowral in winter.

The first thing you notice at this time of year is the quality of the light. It catches the tangled limbs of the gums and tints the fields, farms and forests a pretty shade of Granny Smith green. And then, a world-class art museum, an impressive network of walking trails, great shops, cosy restaurants and bars and luxury accommodation take centre stage, making Bowral a place you want to linger as the mercury drops.

Just 90 minutes south of Sydney, a Bowral winter getaway is the coolcation city folk desperately need. Here are eight reasons to pack a good coat and head for the Southern Highlands.

1. Check in

aerial of Ardour Milton Park Bowral in winter — Check in to the gorgeous Ardour Milton Park Bowral. (Credit: Destination NSW)

Ardour Milton Park Bowral rises like a hologram in the hazy green light as you turn onto Horderns Road. A $10 million refurbishment of the grand 1910 estate was completed in early 2026, and the beautifully restored hotel now includes 44 guest rooms washed in sage green, cobalt blue and dusty blush. The dining room at Horderns Restaurant continues with a botanical theme – earthy banquettes, floral touches throughout – and a menu that moves with the seasons.

After enjoying slow-braised Cowra lamb and a second glass of red, move to the Polo Bar, which has a fireplace and views across the estate gardens. Build a grazing board from the dedicated Charcuterie Room and take it outside while the light lasts. If the sky clouds over, use this as your cue to enjoy a next-level spa experience at Èliva.

2. Hunt for treasure

couple exploring Dirty Janes bowral — Find vintage treasures in Dirty Janes. (Credit: Destination NSW)

Winter is the perfect season to lose an afternoon inside Dirty Janes Bowral. Over 1600 square metres of covered space houses 90 individual sellers of everything from mid-century furniture to industrial lighting, antique silverware, vintage clothing and objects whose previous lives you can only imagine. Enjoy a bit of off-the-cuff banter with your fellow fossickers in between searching for that must-have military jacket or vintage silk scarf.

Around the corner, find the Instagram-famous front door of FoundAntiques, though the real finds are deeper inside. Bring cash, wear comfortable shoes and leave some room in the boot.

3. Slow down in a beautiful gallery

kids posing with donald bradman statue in bowral's The Bradman Museum — Learn about an Aussie legend at The Bradman Museum. (Credit: Destination NSW)

Ngununggula – meaning ’belonging’ in the language of the Gundungurra First Nations people – is the region’s first dedicated regional gallery, housed inside the sustainably transformed old dairy building at historic Retford Park. The onsite White Cottage Gallery and restored grounds of the former Fairfax estate reward a slow wander. Find a spot to sit in the courtyard filled with rivulets of winter light and enjoy the plaintive call of a currawong carrying across the heritage-listed grounds. It’s one of the best things to do in Bowral.

Add Bowral Honey Farm for a hands-on harvest experience, then continue into town to the Milk Factory Gallery to admire eclectic works by local artists in a converted industrial space. The Bradman Museum also knocks it out of the park. Australia’s largest dedicated cricket museum sits beside the heritage-listed Bradman Oval, where a young Sir Donald Bradman first picked up a bat.

4. A taste of France

table spread at Lucette bowral — Enjoy a taste of France at Lucette.

For a taste of France without the airfare, husband-and-wife team Julien and Romy Besnard – of long-loved Franquette Crêperie – have opened Lucette, a French cafe-bistro with Paris-born chef Guillaume Dubois at the helm. Dubois brings serious pedigree from Michelin-starred kitchens in France and Sydney’s former two-hatted Monopole, and it shows. Start your day with pastries for breakfast and bookend it with boeuf bourguignon for dinner. The chocolate mousse, freckled with Guerande Salt, is the kind of dish that will make you feel smug about the decision to drive south. Join the Sydneysiders dressed in charcoal coats, boots and black tights who’ve already worked this out; the whole scene is worthy of splicing it into an Instagram reel.

Francophiles should also be across Julien’s Bowral Brasserie – led by Frenchman Julien Viel, who also found his way to the Southern Highlands and stayed.

5. Indulge in a tipple

Centennial Vineyards bowral in winter — Spend time amongst the local vines. (Credit: Destination NSW)

The drive to Centennial Vineyards passes through a beautiful woodland idyll, the countryside a fuzz of green all around. Inside the Barrel Room, a tasting flight of cool-climate pinot noir, chardonnay and reserve shiraz viognier flaunts how well the Southern Highlands does winter.

This is a region that takes its cool-climate wines seriously, and the pinot noir is one of the stars – a gentle, easy-drinking style with red cherry aromas. Follow your tutored cellar door tasting with another glass of wine in the Terrace Bar, which overlooks the vineyard and manicured grounds.

6. Blend your own gin

Millsheds Distillery & Bar is somewhat of a local secret. The award-winning small-batch operation produces gin, vodka and liqueurs using Australian botanicals and has picked up silver medals at both the London Spirits Competition and International Wine & Spirit Competition. Beyond the tasting paddle, the hands-on blending masterclass – where you design and leave with two bottles of your own custom gin – is the experience to book, while the terrace bar that wraps around the courtyard is a fine place to settle in afterwards.

7. Go for a walk at dawn

Switch your phone off sleep mode and set your alarm to early. Mt Gibraltar rises to 864 metres just east of Bowral’s main street and offers the best views in town. You will pass a raggle-taggle bunch of hikers on the way up to the summit, all making the same quiet pilgrimage into the crisp high-altitude air. On a clear morning, the bony ridges of the ranges come into sharp relief against the light. The return loop takes roughly 90 minutes. A flat white in Bowral tastes considerably better after completing one of the scenic walking trails.

8. Cosy up by the fireplace

A cosy bar is the perfect complement to winter in Bowral, and there are a few worth committing to. Aspinalls Whisky Bar & Lounge at the Berida Hotel is built for long, languorous evenings. Take a seat beside the fireplace laden with gnarled logs and work your way through a few whiskies and bar bites like Rangers Valley beef tartare, or salt cod and potato croquettes.

At Hickory’s within Peppers Craigieburn, well-dressed waiters in denim and leather move quietly between tables, and the cosy fireplace in the adjoining guest lounge attracts an Escape to the Country crowd.

Start planning your Bowral escape at visitsouthernhighlands.com.au.

The 19 towns battling it out for NSW’s Top Tourism Town Awards

The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?