The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah Darnell Taylah Darnell
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The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards. Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant, each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas. Admire ancient Aboriginal rock art along the Finchley Cultural Walk. Glamp in sophisticated luxury at Broke Estate. Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival. For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises. For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger. Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

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What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar.

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

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Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category. Voting closes 13 May, 2024

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Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to check out places like Scotland and North America, her favourite place to explore will always be her homeland.
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This surprising regional town is making its mark on the culinary world

(Image: Visit Griffith)

    Carla Grossetti Carla Grossetti
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    With more than 60 nationalities calling it home and a century of Italian influence shaping its paddocks and plates, Griffith is a regional Australian town with serious culinary cred.

    It might feel surprising to learn that Griffith is one of Australia’s leading food destinations. In-the-know Italians have understood this for generations, drawn to the Riverina region’s fertile soils that reminded them of the terrain they’d left behind more than a century ago. These days, Griffith supplies much of the nation’s pantry: 95 per cent of Australia’s prunes come from the region, it’s the country’s largest citrus-growing area, and it’s a leading producer of almonds and walnuts. Even the pickles in every McDonald’s burger nationwide are produced in Griffith. This is not just a farming town; the Griffith food scene is leading the way.

    Here, culinary confidence is rooted in migration. Italian families began arriving from 1913, with a second wave settling after the Second World War. Today, Griffith has the highest proportion of Italian ancestry of any Local Government Area in Australia. Add to that more than 60 nationalities represented across the community and you have a town where food is driven not by trends, but by tradition. Griffith’s motto, ‘Taste our culture’, isn’t marketing spin; it’s the reality.

    Where the vines tell a story

    A hand pouring wine into a glass, with a table filled with food.
    Uncover the stories behind every glass. (Image: Destination NSW)

    The Riverina has long been dubbed the food bowl of Australia, but it’s also a wine region that remains largely under the radar. What sets Griffith apart is that every one of its wineries is family-owned, many spanning generations.

    Calabria Family Wines is one of the region’s standard-bearers. The Calabria story began in 1945 when Francesco Calabria planted his first vines; today, the family continues to shape the region’s identity while also stewarding the historic McWilliam’s Wines brand. McWilliam’s was the first winery to plant vines in the area, and its barrel-shaped cellar door – complete with a soaring stained-glass window – remains one of the most distinctive in regional NSW.

    Yarran Wines, run by the Brewer family, showcases estate-grown fruit across Mediterranean varietals that thrive in the warm climate. Expect bold reds and textured whites that reflect both heritage and innovation.

    Set inside the old ambulance station, Harvest HQ is owned and operated by the Riverina Winemakers Association and pours a rotating selection of local wines under one roof. It also features spirits from The Aisling Distillery, reinforcing the region’s collaborative approach to craft.

    At the table

    A flat lay of a steak.
    Dine where tradition meets a bold new generation. (Image: Visit Griffith)

    If the vineyards tell one story, the dining rooms tell another. Griffith’s restaurants are where tradition and next-gen confidence meet.

    Zecca Handmade Italian occupies the former Rural Bank building, an imposing Art Deco landmark from the late 1930s. ‘Zecca’ means money print, and the name is a nod to the Zecca di Venezia in Venice. Here, find the Riverina’s only producer of dried artisan pasta and traditional Italian recipes. Importantly, the growers and producers supplying the kitchen are listed on the menu as a transparent expression of the region’s farm-to-table ethos.

    Established in 1977 and still run by the Vico family, La Scala puts authentic Italian cuisine on centre stage. Expect handmade pasta, traditional wood-fired pizzas, slow-cooked sauces and dishes that follow recipes guarded like family heirlooms. For something more contemporary, Bull & Bell in Gem Hotel is a shrine to the Euro-style steakhouse that works closely with local farmers and artisans to showcase Riverina produce.

    And then there are the institutions. Bertoldo’s Pasticceria, now in its third generation, draws locals daily for cannoli, biscotti, crostoli and house-made gelato, alongside classic sausage rolls and potato pies. La Piccola Grosseria feels like stepping into an Italian alimentari, its shelves lined with continental goods that wouldn’t feel out of place in Puglia.

    Meanwhile, Limone celebrates local and seasonal produce across breakfast and lunch menus, enriched by the produce and stories of Piccolo Family Farm. Find pastries and sourdough baked daily, and pop into the onsite retail pantry for products from regional producers – including the Piccolo family’s own wine range, Caro Piccolo.

    From the source

    A plated Aquna Sustainable Murray Cod dish.
    Taste world-renowned Aquna Sustainable Murray Cod, straight from its source. (Image: Visit Griffith)

    Behind every menu is a producer. Aquna Sustainable Murray Cod is perhaps Griffith’s most high-profile export; the brand’s Murray cod and Aquna Gold Murray Cod Caviar have achieved global recognition. In October 2024, Aquna presented its products to King Charles III and Queen Camilla at the NSW Premier’s Community BBQ in Parramatta. Impressed by the producer’s sustainable farming practices, the King requested the cod be sent to Buckingham Palace – not bad for a fish farm in regional NSW.

    Mandolé Orchard champions almonds grown on a family-run farm, transforming them into almond milk and value-added products. At Morella Grove, olives are pressed into premium olive oil and pantry staples that speak to Griffith’s Mediterranean heart. These producers are not peripheral; they are central to the town’s culinary ecosystem. Learn about local sustainable farming practices during a farm tour.

    Mark your calendar

    A woman walking past a food mural, something you can spot during A Taste of Italy Griffith.
    Plan your visit around A Taste of Italy Griffith. (Image: Visit Griffith)

    For a town that helps stock Australia’s supermarkets, Griffith has remained curiously absent from the national dining conversation. That’s beginning to change. If you’ve been searching for a regional food destination with substance, heritage and a clear sense of identity, you’ll find it here in the Riverina, right under your nose.

    Time your visit to the Riverina region to coincide with A Taste of Italy Griffith, held every August. This week-long celebration of Italian heritage and culture offers a wide range of Italian-inspired events and experiences to enjoy. Expect long-table lunches, wine tasting experiences, cooking classes and a Makers in the Piazza market. The headline event is a ticketed long lunch – Festa delle Salsicce (Salami Festival) – where winners of the best salami are announced.

    Start planning your foodie getaway at visitgriffith.com.au.