This region took out all the top town titles in NSW

It’s that time of year again, when the towns of NSW battle it out for the crown of the state’s Top Tourism Town.

The winners are officially in. NSW’s top towns for 2025 have just been decided across three categories: Top Tourism Town, Top Small Tourism Town, and Top Tiny Tourism Town, with the addition of an NRMA People’s Choice winner in each category.

One region swept the competition – and we can’t say we’re too surprised. The South Coast scored not one, not two, but three #1 spots. Read on for the full list of winners below.

Top Tourism Town

Invigorate yourself with a cold plunge at Kiama’s ocean pools. (Image: Destination NSW )

Kiama took out the top gong for the second year in a row, solidifying its place as a firm favourite. Sandwiched between white sand beaches and lush national park, it’s little wonder this much-loved coastal town nabbed the top spot. There must be something in the air, because Shellharbour, just a stone’s throw from Kiama, was named runner-up.

The North Coast rounded out the top three, with the Northern Rivers town of Ballina claiming bronze, slipping back a spot after its silver win in 2024. Newcastle was named the NRMA People’s Choice winner, thanks to its reputation as a growing foodie and arts hub.

Friends take in Newcastle Street Art, Newcastle — Newcastle is an arts and culture destination on the rise. (Image: Destination NSW)

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Top Small Tourism Town

The facade of Bar Beach Kiosk in Merimbula, NSW, Australia — The Bar Beach Kiosk in Merimbula. (Image: Bar Beach Kiosk)

The South Coast kept up its momentum, claiming #1 in the Small Towns category too, with Merimbula awarded gold. It’s hard to argue: this coastal town is abundant with fresh oysters, stunning natural beauty, and some stylish luxury digs to boot. It’s also a hotspot for whale watching, making this small town absolutely packed with things to do.

Big things Australia — The Big Potato in Robertson is now The Big Pig in celebration of the film, *Babe*.

Regional NSW shone in the rest of the category, with Robertson coming in at number two. Ever watched the movie Babe and marvelled at the dreamy pastoral scenes? You were actually looking at Robertson – not England –with the town making a strong case for the idyllic countryside of the state (so much so the eyesore that was the infamous pooh like Big Potato is now the Big Babe). Robertson also took out the NRMA People’s Choice Award in this category.

Gloucester, on the Mid-North Coast, brought up the rear with a bronze award, coveted for its Barrington Coast hinterland and excellent meat produce.

Top Tiny Tourism Town

Huskisson aerial shot on NSW South Coast — Huskisson is renowned for its pristine beaches and vibrant marine life. (Image: Destination NSW)

Another South Coast town knocked out all the competition in the final category, completing a royal flush of victories.

The pretty beachside town of Huskisson, known as the gateway to Jervis Bay, secured gold—not skipping a beat since it was named top tiny town in the country in 2024.

Over in regional NSW, Hunter Valley wine country HQ Broke earned silver for the second year running, and the heritage village of Millthorpe (near Orange) claimed bronze as well as the NRMA People’s Choice Award.

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Here’s a summary of all the winners:

Top Tourism Town

Gold: Kiama
Silver: Shellharbour
Bronze: Ballina
NRMA People’s Choice: Newcastle

Top Small Tourism Town

Gold: Merimbula
Silver: Robertson
Bronze: Gloucester
NRMA People’s Choice: Robertson

Top Tiny Tourism Town

Gold: Huskisson
Silver: Broke
Bronze: Millthorpe
NRMA People’s Choice: Millthorpe

Bate Bay’s sweep of beaches has been crowned Australia’s best for 2026, placing Sutherland Shire in the spotlight as a top coastal destination just south of Sydney’s CBD.

The beaches fringing Bate Bay – Cronulla, North Cronulla, Wanda, Elouera and Greenhills – have topped Tourism Australia’s 2026 list of best Australian beaches (as curated by Beach Ambassador Brad Farmer). For locals, it’s less revelation, more recognition.

The mood shifts from the moment you step off the T4 train service from Central to Cronulla and catch a glimpse of the ocean. At dawn, the Esplanade is already buzzing with regulars, and by mid-morning, parents have staked out a toasty spot on Cronulla Beach where excited toddlers clamber over rocks, and the Jellybean swim squad at Oak Park have donned their bright pink caps while singing Oh, What a Beautiful Mornin’.

By the afternoon, towels are being collected from across the sand as visitors wander back to Cronulla in loose formation.

North Cronulla beach — Dive into the world’s best beaches.

That’s the thing about Bate Bay beaches. This isn’t a story about a single beach. This long, uninterrupted sweep of sand and sea, where you can walk for kilometres without breaking stride, is not just enjoyed over summer; it’s a year-round destination. Here, Cronulla’s buzz gives way to Wanda’s wild edges, before stretching out to the quieter reaches of Greenhills.

But while Bate Bay’s beaches may have taken top honours in the 2026 Best Australian Beaches list, they’re only part of the drawcard. Sutherland Shire stacks up as a full-spectrum coastal escape, where good food, national park adventures and on-the-water experiences sit within easy reach of the shoreline. Whether you’re planning a long weekend or stretching out a stay, here’s how to make the most of Cronulla beyond the sand, sea and surf.

Beyond the beaches

Dining

The Sutherland Shire dining scene delivers from early morning to late at night with a mix of vibrant cafes, bars and pubs. Start your day at Grind Espresso, where the coffee comes strong and fast. From there, drift towards HAM for pastries, best eaten buttery warm.

By midday, locals linger across sun-lit tables. Loaf and Next Door appeal to the surfers who come in for snacks after chasing waves. Blackwood’s Pantry and The Press are also popular for breakfast and lunch, while Pilgrim’s continues to hold a special place in the hearts of vegans.

Newer arrivals signal where Cronulla is heading: Homer Rogue Taverna is being hailed as one of the best restaurants in Cronulla, with the confidence that comes from understanding what locals want. Ask a local to reveal their favourite restaurant for a special occasion, and it’ll likely be Pino’s Vino e Cucina al Mare, Yalla Sawa or Alphabet Street. Summer Salt, Sealevel, Benny’s, Bobbys and Pippis are a few of the best waterfront restaurants in the Shire.

Finally, when most places are winding down, Duke’s Providore shifts gears to become Duke’s After Hours – a low-lit romantic spot perfect for a date night. Parc Pavilion, Northies Cronulla and bars The Blind Bear, Las Chicas and Low & Lofty’s are also part of Cronulla’s identity.

Visit Bundeena

Bundeena Ferry Wharf — Catch a ferry to Bundeena.

A short ferry ride from Cronulla, Bundeena offers a counterpoint to Cronulla’s mighty surf beaches. If Cronulla is the Shire’s social heart, Bundeena – or Bundenesia, as it’s affectionately known – is the place to go to exhale and unwind.

Hop on the ferry from Cronulla, and within 30 minutes, you’ll be inhaling the eucalyptus-scented air. Check the creative pulse of the local community by timing your visit with the Bundeena Maianbar Art Trail on the first Sunday of every month.

One of the best things to do in Bundeena is paddle into Cabbage Tree Basin with Bundeena Kayaks. Follow the five-kilometre Jibbon Beach Loop Track that leads past quiet coves to ancient Indigenous rock art, or simply find a stretch of pearl-white sand to relax on.

Pristine walking trails

Royal National Park Cape Baily Walking Track — Cool off with a coastal stroll.

Beyond the coastline, Sutherland Shire offers myriad ways to shift gears. Royal National Park – the oldest national park in Australia – sits just minutes from the surf. Clifftop walks trace the edge of the continent, the rugged bushland is threaded with creeks and hidden waterfalls, and a network of tracks rewards those willing to go a little further.

Take the Coast Track, where the land drops cleanly into the ocean over sheer cliffs that have been stacked together like giant Jenga. Or veer inland, where pockets of forest cool the air and filter the light. It’s a reminder of how close nature sits to the bustle of suburbs in the Sutherland Shire.

Enjoy whale watching

humpback whale sighting noosa experiences — Spot whales from May to October. (Credit: The Edit Suite)

Twist your binoculars until the ocean is in focus, stretched like a creased blue sheet all around. Come May, the East Coast becomes the humpback highway. Thousands of whales migrate along this stretch of coastline each year, their movements tracked by keen eyes from vantage points like the Cape Solander platform in Kamay Botany Bay National Park, one of the best places for whale watching in Australia. There’s something quietly thrilling about seeing that first telltale spout or the arc of a breaching body against the vastness of the sea. From June to October, whale-watching cruises depart from Cronulla, offering a closer look at the migration.

Awards come and go. But places like Cronulla endure because they belong as much to the visitors as they do the early-morning swimmers, walkers and surfers.

Plan your escape at visitsutherlandshire.com.au.

This region took out all the top town titles in NSW

It’s that time of year again, when the towns of NSW battle it out for the crown of the state’s Top Tourism Town.

Top Tourism Town

Top Small Tourism Town

Top Tiny Tourism Town