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The unexpected regional city Aussies are heading to this Easter

An inland city is rising above its coastal counterparts for holidaymakers this Easter.

Many Aussies might have their sights set on beachside getaways this Easter, but one under-the-radar destination is quietly stealing the spotlight.

New data from Expedia has revealed that Toowoomba is the country’s top trending domestic destination this holiday period. Demand for the city has skyrocketed by 315 per cent – outpacing some of Australia’s most iconic coastal escapes.

Why Toowoomba?

Toowoomba, Qld
The regional city of Toowoomba is located two hours from Brisbane. (Credit: Tourism & Events Queensland)

Considered Queensland’s largest inland city, Toowoomba sits on the edge of the Great Dividing Range in southern Queensland, around a two-hour drive from Brisbane. And while its ranking may come as a surprise to some, locals and long-time fans have been asking the same question for years: why not Toowoomba?

On the surface, Toowoomba could easily be overlooked as a holiday destination. But spend a little time here and the appeal quickly becomes obvious. It’s a place rich in heritage and culture, where country charm meets modern living.

Toowoomba, Qld
Country charm and modern living are all part of the package in Toowoomba. (Credit: Tourism & Events Queensland)

There’s an endless list of things to see and do, with an annual calendar that could rival any capital city. The Easter period alone is brimming with events, from local markets and live theatre productions to a 100,000-strong Easter egg hunt.

Go beyond the calendar to uncover the city’s foundational fabric, which comes to life at the Cobb+Co Museum . Documenting over 50,000 years of Queensland history, the museum is home to displays like the National Carriage Collection, comprising 47 beautifully restored horse-drawn vehicles. But it’s more than just something to look at.

Cobb+Co Museum in Toowoomba, Qld
Check out the vintage National Carriage Collection at Cobb+Co. (Credit: Tourism & Events Queensland)

Visitors can get hands-on with workshops exploring heritage trades like blacksmithing and millinery, or step back in time with period costume dress-ups.

Another must for history buffs is DownsSteam , a volunteer-run museum showcasing a range of railway memorabilia. For art aficionados, there’s the Regional Gallery . For foodies, the city has a thriving local cafe scene. If you’ve got a passion worth travelling for, Toowoomba has an answer.

Table Top Mountain in Toowoomba, Qld
Hike to the summit of Table Top Mountain for panoramic views. (Credit: Ariana Potamianakis)

Outdoor enthusiasts are equally spoilt for choice. The city is surrounded by stunning natural landscapes, from Table Top Mountain to Picnic Point Lookout. Less than an hour’s drive away, Ravensbourne National Park is also home to hiking trails, babbling brooks, scenic views, native wildlife and more than 80 bird species.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Unpacking the data

According to Expedia, Toowoomba has clearly emerged as a new favourite for Aussies this Easter. Compared to the same period last year, demand among domestic travellers has surged by a staggering 315 per cent, placing it well ahead of Byron Bay – which saw a 145 per cent increase.

Queens Park in Toowoomba, Qld
Domestic demand around Toowoomba has surged by a whopping 315 per cent. (Credit: Nathan McNeil)

When it comes to the most popular Aussie destinations this Easter, a broader trend begins to emerge. As autumn approaches, travellers are clearly chasing the last of the warm weather, with nine of the top 10 destinations located by the beach.

The Gold Coast remains the top pick, but hotspots like Port Stephens and Noosa aren’t far behind. Meanwhile, 79 per cent of Aussies are choosing to stay local this year, suggesting rising fuel prices are also shaping travel decisions.

The full list

The top trending domestic destinations this Easter:

  1. Toowoomba, Qld
  2. Byron Bay, NSW
  3. Port Stephens, NSW
  4. Tweed Heads, NSW
  5. Coffs Harbour, NSW
  6. Wollongong, NSW
  7. Newcastle, NSW
  8. Noosa, Qld
  9. Canberra, ACT
  10. Port Macquarie, NSW

The most popular domestic destinations this Easter:

  1. Gold Coast, Qld
  2. Sunshine Coast, Qld
  3. The Whitsundays, Qld
  4. Cairns, Qld
  5. Port Douglas, Qld
  6. Port Stephens, NSW
  7. Central Coast, NSW
  8. Byron Bay, NSW
  9. Busselton, WA
  10. Launceston, Tas
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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A gourmand’s guide to eating your way around Hamilton Island

(Credit: Nikki To)

From poolside bites and tasting flights to seafood plates and dry-aged steaks, a foodie adventure on Hamilton Island is worth every bite.

Hamilton Island ’s sun-lacquered shores have long magnetised travellers craving an escape from reality. But what’s less expected – and more interesting – is just how assuredly this Whitsundays idyll delivers on the culinary front. Dialling up the flavour as much as the barefoot allure, the Hamilton Island food scene offers world-class dining and drinking options, spanning slick fine-dining moments to just-caught seafood served within sight of the sea. Let’s dig in.

Catseye Pool Club

Catseye Pool Club
Catseye Pool Club offers stunning beach views. (Image: Kara Rosenlund)

Framing the electric blues of Catseye Beach from The Sundays hotel, Catseye Pool Club is Hamilton Island’s latest culinary prodigy. Shown to our table, we thread through rattan chairs, Zellige tiles and tumbling greenery that opens up to Coral Sea shimmer.

The poolside restaurant is the brainchild of Sydney-based chef duo Josh and Julie Niland, who have brought their relaxed yet elevated dining ethos north. The menu – designed to bring people together – is made for sharing, each hero ingredient orbited by a palette of sides to mix, match and layer as you please.

My thyme cocktail – woody with scotch, lifted by lime leaf – pairs perfectly with the charcoal grilled prawns entree, which is served with tumeric and lemongrass marinade, macadamia satay sauce and a thai-leaning sour green mango salad. Each forkful lands differently, but all are a delight. Then comes the coral trout. True to Josh Niland’s ‘scale-to-tail’ philosophy, the fish is presented whole in a theatrical crescent, a tiny fork stuck into its cheek in a nod to Niland’s declared prize cut. Ribbons of zucchini resembling gauzy curtains bring brightness and snap, while kasundi lends depth and warmth. It’s tongue-tantalising, special occasion dining with humanity.

Sails Restaurant

Sails Restaurant hamilton island
Settle into casual poolside dining. (Credit: Nikki To)

A more casual poolside dining scene awaits at nearby Sails Restaurant , where Eastern Mediterranean flavours are dished up with an island twist. Chermoula chicken skewers and barramundi souvlaki lie on the more filling side of the menu, while the sumac squid and stone-bread flatbread with za’atar – arriving alongside pomegranate molasses, beetroot hummus and crushed macadamias – are perfect light bites after a dip in the pool. And don’t miss the garlic lemon scallops.

The setting is equally part of the draw. Sunlight floods the high-ceilinged dining room, while outdoor tables look out across the glittering expanse of Catseye Beach. Holidaymakers in oversized sunglasses sip spritzes beneath umbrellas, the gentle clink of plates mixing with splashes from the adjacent pool. It’s the kind of place you’ll want to linger long after lunch.

Bommie

cuttlefish dish at Bommie restaurant Hamilton Island Yacht Club
Head to the Hamilton Island Yacht Club for a taste of Bommie. (Credit: Nikki To)

Tucked into a sleek curved wing of the Hamilton Island Yacht Club, Bommie delivers experiential fine dining with a sense of occasion. Led by award-winning Executive Chef Ryan Locke, the seasonal menu champions local and native Australian ingredients whipped up into a modern display of creative precision.

Inside the dim-lit dining room, guests can choose between the Tasting Menu or Chef’s Signature Degustation. Sourdough with pine oil sets the tone for the six-course tasting menu, beautifully presented in a bed of pine needles alongside smoked paperbark butter. I love how the squid ink choux pastry is served with flavour-popping native finger lime, which our waiter encourages us to eat caviar-style. Standout moments continue with the wattle-seed-crusted venison elevated by red fruit and pickled beetroot swirls; the meat is perfectly pink in the middle and an homage to the island’s history as a deer farm.

Pebble Beach

qualia Resort Pebble Beach
qualia Resort guests can dine at Pebble Beach. (Credit: Lean Timms)

Exclusive to qualia Resort guests for lunch and dinner, Pebble Beach is Hamilton Island’s most serene expression of seasonal island dining. Ocean-facing chairs dot a timber deck that spills straight onto the resort’s private beach, while crystalline turquoise waters stretch to meet distant islands – a scene far prettier than any postcard could capture.

The recently refreshed menu doubles down on seasonality and bright, layered flavours. While the more substantial T-bone steak with hazelnut honey carrots tempts, we go lighter: Coffin Bay oysters with Champagne foam and keffir lime dust kick us off splendidly, followed by Byron Bay burrata served with balsamic and caramelised figs. The fennel and orange salad topped with succulent grilled chicken is utterly delectable, but it’s the zingy, oh-so-fresh soft shell fish tacos that I can’t stop thinking about. It all goes down a treat with a glass of delicate Charles Heidsieck Brut Reserve Champagne.

Beach Club Restaurant

Beach Club Restaurant hamilton island
Book in advance for Beach Club Restaurant. (Credit: Nikki To)

A lunch or dinner table at Beach Club Restaurant is best booked in advance – and it’s easy to see why. Looking out over the hotel’s palm-fringed infinity pool, the restaurant spotlights elegant contemporary Australian cuisine with a stellar (also Aussie-leaning) wine list to match.

I am completely enamoured by the grilled Queensland prawns, which are brought to life with a smoked compound, local fried curry leaves and lime. Digging into the butter-soft lamb rump served atop pea ragout and parsley Paris mash feels like a warm, nostalgic hug. And dessert – vanilla bean ice cream drizzled with hot salted honey and apple gel – ends the night on a high note.

Expect warm and discreet service; our waiter Marco tells us that the tiny decorative starfish on our table are there to help the staff remember whether we prefer sparkling or still water, so they don’t need to bother us by asking multiple times.

Talk & Taste with Courtenay Morgan-Fletcher

hamilton island Talk & Taste with Courtenay Morgan-Fletcher
Join this immersive wine experience. (Credit Eleanor Edström)

There’s more to Hamilton Island’s foodie scene than restaurant reservations alone. For wine-curious travellers seeking something a little more immersive, Beach Club has recently introduced Talk & Taste – a tutored tasting hosted by Bommie Assistant Manager and wine enthusiast Courtenay Morgan-Fletcher. Held twice weekly for a maximum of eight guests, the experience explores Australian wine culture through four thoughtfully selected drops paired with native-inspired bites.

We opt for the white wine and seafood option. Alongside pours from Eden Valley and Launceston, a nibbling platter arrives featuring sashimi, salmon roe, Mooloolaba prawn ceviche and palate-cleansing ginger. The seafood is pristine and pared back, allowing the wines to take centre stage.

The real highlight, however, is discovering just how nuanced winemaking can be. Courtenay speaks of viticulture as both art and science: harvest grapes a week too late and ripeness tips into ruin; plant the same varietal on different elevations and the sun, slope and water flow will shape entirely different expressions. Pinot noir, she explains, with its delicate skin and high water content, yields lighter fruit-forward wines, while thicker-skinned shiraz delivers depth and structure. I leave feeling fascinated and inspired by Courtenay’s evident passion.

coca chu

table spread at CocaChu
Get a taste of Southeast Asian flavours. (Credit: Nikki To)

Sweet and hot. Sour and salty. Dining at ever-popular coca chu is a sensation-swirling experience that’s not to be missed if you’re a sucker for punchy Southeast Asian flavours. Located at the Main Pool end of Catseye Beach, this lively hangout is all swaying lanterns, driftwood, high beamed ceilings and giant open windows that let in the balmy ocean breeze.

Drawing from hawker traditions, the grilled betel leaf is a neat, vibrant mouthful of chilli fried cashews and spiced beef. The tofu surprises – soft beneath a tumble of dill, mint and coriander, and glossed in moreish peanut sauce. The massaman curry is pure comfort: creamy, fragrant, fall-apart meat. It’s generous and expressive cooking that I, for one, cannot get enough of.

Marina Cafe

hamilton island MArina Cafe
Take in harbour views and comfort food.

Sometimes, all you crave on holidays is a bacon and egg roll done properly and a creamy fruit smoothie. Boasting harbour views, an easygoing atmosphere and clean modern interiors, Marina Cafe is a popular local haunt for a reason. The casual menu lures families and couples alike with its all-day brekky, seasonal salads and sandwiches – from a roasted pumpkin bowl to prosciutto and rocket on herby focaccia.

The acai bowl, topped with toasted nuts and berries, is a refreshing start to my day. Whether you sit in or takeaway, it’s a good-vibes-guaranteed place to refuel before or after your Whitsundays adventures.

Discover your foodie getaway now at hamiltonisland.com.au.