Top Towns for 2022: The ever-changing town of Ballarat

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A boom town of the Victorian goldrush era and today one of Victoria’s fast-growing regional cities, Ballarat continues to bloom featuring at no.24 on your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

A 75-minute drive west of Melbourne, Ballarat was voted Victoria’s top tourism town in 2021 and is recognised as a UNESCO creative city. Its rich culture of artisans and dynamic culinary offerings tucked into reinvented goldrush buildings is a winning formula for a long weekend of wining, dining and soaking in the new wave of creativity that taps into the city’s past.

Heritage building in Ballarat.
Ballarat’s CBD is characterised by its grand goldrush buildings. (Image: Tara Moore)

A place in constant evolution, newcomers on the scene include pop-up restaurant Peasant , open Friday and Saturday evenings for just a few diners at a time in Ballarat’s historic Bank of New South Wales, and serving a five-course degustation of rustic European fare.

Food at Peasant Ballarat
Eat rustic fare at Peasant.

Meanwhile chef Derek Boath’s Underbar, Ballarat’s destination restaurant since it opened in 2016, is relocating to brand-new boutique digs at Hotel Vera (sister property to Bendigo’s Hotel Ernest).

And in the CBD spot it has vacated, Boath and sommelier Anthony Schuurs have created a sharp and fun urban wine bar, Pencilmark Wine Room , where an ever-changing roster of global drops are matched with fresh regional produce.

Browsing the bottles at Pencilmark Wine Room in Ballarat
Browse the bottles at Pencilmark Wine Room. (Image: Thom Mitchell)

Further emphasising Ballarat’s ongoing revitalisation, a major development and refurbishment of an 1863 heritage-listed bluestone building adjacent to the Ballarat railway station was unveiled at the start of 2022.

The Goods Shed now acts as a social, cultural and hospitality hub; its most recent additions include a gin distillery, Little Lon Distilling Co , an all-day dining outpost, a dumpling house and Quest Ballarat Station, an of-its-place hotel to complete the ‘eat, play, stay’ experience.

Exterior drone shot of The Goods Shed in Ballarat
The Goods Shed signals the Victorian city’s ongoing revitalisation.

Time your visit for the spring-summer season of artisan producer experiences, Made of: Ballarat . Picks of the bunch include the Secret Life of Bees with Backyard Beekeeping Ballarat , which runs on selected dates from October to February and will take you on a hands-on journey through a working honey beehive in the heart of the city.

Or take a trip 20 minutes out of town to Buninyong on Wadawurrung Country to embark on an Australian bushfoods adventure with Saltbush Kitchen . Also in late spring, the Australian Centre for Rare Arts & Forgotten Trades will open to offer workshops and masterclasses to those looking to learn everything from woodcarving and locksmithing to armoury and leatherwork.

Street art in Ballarat
You’ll find pockets of creativity everywhere around town. (Image: Tara Moore)
Explore more of Ballarat in our travel guide or find out which other towns made it into your Top 50.
Imogen Eveson
Imogen Eveson is Australian Traveller’s Print Editor. She was named Editor of the Year at the 2024 Mumbrella Publish Awards and in 2023, was awarded the Cruise Line Industry Association (CLIA) Australia’s Media Award. Before joining Australian Traveller Media as sub-editor in 2017, Imogen wrote for publications including Broadsheet, Russh and SilverKris. She launched her career in London, where she graduated with a BA Hons degree in fashion communication from world-renowned arts and design college Central Saint Martins. She is the author/designer of The Wapping Project on Paper, published by Black Dog Publishing in 2014. Growing up in Glastonbury, home to the largest music and performing arts festival in the world, instilled in Imogen a passion for cultural cross-pollination that finds perfect expression today in shaping Australia’s leading travel titles. Imogen regularly appears as a guest on radio travel segments, including ABC National Nightlife, and is invited to attend global travel expos such as IMM, ILTM, Further East and We Are Africa.
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The road trips and trails you need to experience in Victoria now

Wind through fern tunnels, stop for a wine in a tram bar, or chase giant murals across the wheatbelt. These drives and rides prove Victoria’s best stories are found off the straight and narrow. 

There’s something unmistakably Australian about a road trip: car packed, playlist on, landscapes shifting. Travelling down the highway toward Healesville, in Victoria’s Yarra Valley , the mountains rise, flanking me on both sides. I feel its embrace, a silent invitation to explore what lies beyond.  

Moss-covered embankments rise on either side, and towering mountain ash trees form a green tunnel overhead. Road signs warn of wombats and cyclists but with giant ferns lining the roadside, the landscape feels prehistoric, as if a dinosaur might suddenly emerge. This, the Black Spur , is one of my favourite road trips. 

The Black Spur 

The Black Spur drive
Through the forested canopy of The Black Spur drive that winds from Healesville to Narbethong. (Image: Neisha Breen)

Location: Yarra Ranges
Duration: 30 kilometres / 30 minutes 

The Black Spur is short compared to other Victorian road trips, just 30 kilometres, stretching from Healesville to Narbethong. But what it lacks in distance, it makes up for in scenery. Just outside Healesville, Maroondah Dam offers bushwalks and scenic views. However, if pressed for time, Selover’s Lookout is an easy roadside stop offering uninterrupted views of the dam.  

In Narbethong, close to the Marysville’s snowfield, is the Black Spur Inn , a charming double-storey brick hotel that’s been welcoming travellers since 1863. Here, diners cosy up by the roaring fire or gaze through the floor-to-ceiling windows, imagining horse-drawn coaches carrying hopeful gold seekers to the eastern goldfields.   

Victoria’s Silo Art Trail 

Silo Art Trail
The Silo Art Trail in the Wimmera Mallee region. (Image: Visit Victoria/Anne Morely)

Location: Various towns across the Wimmera Mallee region
Duration: More than 200 kilometres / 4–5 hours but best over a minimum of three days  

What began as a way to draw travellers back into town bypassed by highways – places such as Nullawil, Sea Lake and Patchewollock – has grown into a celebrated outdoor art movement. The Silo Art Trail now includes 23 silos, each transformed with large-scale mural portraits sharing local stories, celebrating community heroes, Indigenous history, farming life, or regional identity.  

The Nullawil silo, for example, is a portrait of a local farmer in a chequered flannelette shirt alongside his loyal kelpie, painted by artist Sam Bates (AKA Smug). And the silos at Albacutya in the Grampians, painted by artist Kitt Bennett, depict her joyful memories of growing up in the countryside. Many of the murals sit right in the heart of small towns, such as Rochester and St Arnaud , making them perfect spots to pause for a country pub meal or something sweet from a local bakery.   

Metung to Mallacoota  

Gippsland lakes
Gippsland Lakes. (Image: Visit Victoria/Josie Withers)

Location: Gippsland
Duration: Approximately 220 kilometres / 4 hours  

The Gippsland Lakes are a much-loved holiday spot in Victoria, but road-tripping further east reveals much more. Begin in Metung and time your visit with the monthly farmers’ market, or simply linger over lunch on the lawn of the Metung Hotel. Twenty minutes away is Lakes Entrance , where you can watch the fishing boats return with their catch. 

Lakes Entrance
Lakes Entrance. (Image: Visit Victoria/Iluminaire Pictures)

Continue to Marlo, where the Snowy River spills into the sea, and Cape Conran for its many beaches and walks. If needing to stretch your legs, Croajingolong National Park is home to the historic Point Hicks Lighthouse and the Wilderness Coast Walk. Birdwatching and rainforest trails near Bemm River are worth a pit stop before arriving in Mallacoota, where the forest meets the sea. 

Great Ocean Road 

12 Apostles on the Great Ocean Road
The 12 Apostles on the Great Ocean Road. (Image: Tourism Australia/Two Palms/Harry Pope)

Location: South-west Victoria, from Torquay to Allansford
Duration: Approximately 250 kilometres / 4–5 hours but best over a minimum of three days  

Victoria’s most famous road trip delivers it all: world-class surf breaks, rainforest walks, clifftop lookouts and wildlife encounters. The journey begins in Torquay, the state’s surf capital, then hugs the coast past Anglesea and Lorne to Apollo Bay, before curving inland through the lush rainforest of the Otways. Stop at Cape Otway Lightstation or take to the treetops at Otway Fly.  

Between Cape Otway and Port Campbell lies the most photographed stretch – seven of the Twelve Apostles still standing, alongside the golden cliffs of Loch Ard Gorge. Further west, Warrnambool is a winter whale-watching hotspot, before the road winds to Port Fairy, a charming fishing village of whalers’ cottages, walking trails and offshore seal colonies further along the coast. 

Bellarine Taste Trail 

Terindah Estate
Terindah Estate. (Image: Visit Victoria/Emily Godfrey)

Location: Bellarine Peninsula
Duration: Approximately 80 kilometres / 2–3 hours  

The Bellarine Taste Trail is a feast for the senses, winding through coastal towns, past boutique wineries and artisan producers. It’s a choose-your-own-adventure style trail – simply grab a map and build your own delicious journey.  

You might wander historic, seafront Queenscliff, sip wine in a converted tram bar at Terindah Estate , sample a locally distilled whisky at The Whiskery in Drydale or pick up a jar of honey at Wattle Grove in Wallington. Seafood lovers can head to Portarlington, famous for its mussels. Eat them fresh at local restaurants or head out on the water with Portarlington Mussel Tours. 

O’Keefe Rail Trail – Bendigo to Heathcote 

Pink Cliffs Reserve
Pink Cliffs Reserve in Heathcote can be seen on the O’Keefe Rail Trail. (Image: Visit Victoria/Emily Godfrey)

Location: Central Victoria
Duration: Approximately 50 kilometres / 4 hours cycling 

Travellers first journeyed between Heathcote and Bendigo in 1888, when the railway line was built to link the towns. Trains stopped running in 1956, but today the route has a new life as the O’Keefe Rail Trail . The path is mostly level for easy riding, and along the way you’ll cycle past bushland, waterways and reserves. There are plenty of places to picnic, birdwatch, and if you’re lucky, spot a platypus.  

The trail is well supported with water stations, bike repair points, shelters, and signage. Axedale makes a great halfway stop, with the pretty Campaspe River Reserve for a rest and local cafes for refuelling. Begin in Heathcote, known for its wineries and cafes, or in Bendigo, which is easily reached by train from Melbourne/Naarm. Shorter sections, such as Heathcote to Axedale, are also popular. 

Goldfields Track – Ballarat to Bendigo 

Location: Central Victoria
Duration: Approximately 210 kilometres / 2–3 days cycling  

The Goldfields Track traces a route once so rich in gold it made Melbourne one of the wealthiest cities in the world. Starting at Mt Buninyong, south of Ballarat, the trail leads mountain cyclists and walkers north through Creswick, Daylesford and Castlemaine before finishing in Bendigo. Along the way, you’ll encounter granite outcrops, eucalypt forests, rolling farmland and remnants of the region’s mining past.  

As it passes through the lands of the Dja Dja Wurrung and Wadawurrung people, the track shares gold rush history and Indigenous stories brought to life by interpretive signs. Walk or ride the full trail or choose from one of its three distinct sections. With cosy stays, cafes and pubs, it’s easy to mix wilderness with comfort.