Top Towns for 2022: The ever-changing town of Ballarat

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A boom town of the Victorian goldrush era and today one of Victoria’s fast-growing regional cities, Ballarat continues to bloom featuring at no.24 on your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

A 75-minute drive west of Melbourne, Ballarat was voted Victoria’s top tourism town in 2021 and is recognised as a UNESCO creative city. Its rich culture of artisans and dynamic culinary offerings tucked into reinvented goldrush buildings is a winning formula for a long weekend of wining, dining and soaking in the new wave of creativity that taps into the city’s past.

Heritage building in Ballarat.
Ballarat’s CBD is characterised by its grand goldrush buildings. (Image: Tara Moore)

A place in constant evolution, newcomers on the scene include pop-up restaurant Peasant , open Friday and Saturday evenings for just a few diners at a time in Ballarat’s historic Bank of New South Wales, and serving a five-course degustation of rustic European fare.

Food at Peasant Ballarat
Eat rustic fare at Peasant.

Meanwhile chef Derek Boath’s Underbar, Ballarat’s destination restaurant since it opened in 2016, is relocating to brand-new boutique digs at Hotel Vera (sister property to Bendigo’s Hotel Ernest).

And in the CBD spot it has vacated, Boath and sommelier Anthony Schuurs have created a sharp and fun urban wine bar, Pencilmark Wine Room , where an ever-changing roster of global drops are matched with fresh regional produce.

Browsing the bottles at Pencilmark Wine Room in Ballarat
Browse the bottles at Pencilmark Wine Room. (Image: Thom Mitchell)

Further emphasising Ballarat’s ongoing revitalisation, a major development and refurbishment of an 1863 heritage-listed bluestone building adjacent to the Ballarat railway station was unveiled at the start of 2022.

The Goods Shed now acts as a social, cultural and hospitality hub; its most recent additions include a gin distillery, Little Lon Distilling Co , an all-day dining outpost, a dumpling house and Quest Ballarat Station, an of-its-place hotel to complete the ‘eat, play, stay’ experience.

Exterior drone shot of The Goods Shed in Ballarat
The Goods Shed signals the Victorian city’s ongoing revitalisation.

Time your visit for the spring-summer season of artisan producer experiences, Made of: Ballarat . Picks of the bunch include the Secret Life of Bees with Backyard Beekeeping Ballarat , which runs on selected dates from October to February and will take you on a hands-on journey through a working honey beehive in the heart of the city.

Or take a trip 20 minutes out of town to Buninyong on Wadawurrung Country to embark on an Australian bushfoods adventure with Saltbush Kitchen . Also in late spring, the Australian Centre for Rare Arts & Forgotten Trades will open to offer workshops and masterclasses to those looking to learn everything from woodcarving and locksmithing to armoury and leatherwork.

Street art in Ballarat
You’ll find pockets of creativity everywhere around town. (Image: Tara Moore)
Explore more of Ballarat in our travel guide or find out which other towns made it into your Top 50.
Imogen Eveson
Imogen Eveson is Australian Traveller’s Print Editor. She was named Editor of the Year at the 2024 Mumbrella Publish Awards and in 2023, was awarded the Cruise Line Industry Association (CLIA) Australia’s Media Award. Before joining Australian Traveller Media as sub-editor in 2017, Imogen wrote for publications including Broadsheet, Russh and SilverKris. She launched her career in London, where she graduated with a BA Hons degree in fashion communication from world-renowned arts and design college Central Saint Martins. She is the author/designer of The Wapping Project on Paper, published by Black Dog Publishing in 2014. Growing up in Glastonbury, home to the largest music and performing arts festival in the world, instilled in Imogen a passion for cultural cross-pollination that finds perfect expression today in shaping Australia’s leading travel titles. Imogen regularly appears as a guest on radio travel segments, including ABC National Nightlife, and is invited to attend global travel expos such as IMM, ILTM, Further East and We Are Africa.
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Win a $2148 getaway to experience the best of The Bellarine

Here’s your chance to indulge in the ultimate escape on The Bellarine.

Entries close at 11.59pm AEDT on 8 February 2026

Escape on the ultimate adults-only luxury getaway to The Bellarine, just 90 minutes from Melbourne – worth up to $2148!

Read the general competition terms and conditions before you enter.

What’s included?

The Royal Queenscliff stands proudly in the heart of Queenscliff, its grand Victorian façade exuding timeless sophistication — a highlight of the Geelong Bellarine Giveaway.
Make The Royal Queenscliff your luxurious home away from home.
  • The Royal Queenscliff $790 voucher – equivalent to a two-night stay in The Rosetti or The Barrett Rooms (non-peak rates)
  • Lon Retreat $500 voucher – put towards a treatment or massage at Lon Spa
  • Bellarine Smokehouse + Provedore $300 voucher
  • The Q Train $308 voucher – a five-course Q Class Dining experience for two adults (beverages not included)
  • Searoad Ferries $250 voucher

About the prize

Warm and inviting, Bellarine Smokehouse + Provedore showcases the region’s finest artisanal produce. An essential taste experience in the Geelong Bellarine Giveaway.
Taste the best of The Bellarine at Bellarine Smokehouse + Provedore.

Enjoy the ultimate luxurious adult’s getaway on The Bellarine, just 90 minutes from Melbourne. Cruise into the quaint maritime town of Queenscliff with your car via SEAROAD FERRIES; the 40-minute trip from Sorrento lets you skip the long drive and savour bay views, dolphin sightings and a glass from the licensed cafe. Taste the best of The Bellarine on THE Q TRAIN, Australia’s premier rail restaurant that passes stunning coastlines, farmland and nature reserves. Continue sampling the region’s quality produce with a stop to pick up some artisan goods at BELLARINE SMOKEHOUSE + PROVEDORE, with everything from local cheeses and handcrafted sauces to smoked fish and pâtés made in-house. Next up, head to LON SPA, winner of Best Spa Australasia in the 2024 Spa and Wellness Awards.

The Royal Queenscliff’s balcony embodies the serene beauty of the Geelong Bellarine Giveaway escape.
Don’t miss your chance to win this unforgettable Bellarine escape.

Enjoy a treatment of your choice, ranging from massages and mineral soaks to 24K gold age-defying facials, while relaxing at this private and luxurious retreat.

Find your base at the recently refurbished THE ROYAL QUEENSCLIFF for a two-night stay. This opulent three-storey beauty offers adult-only accommodation, tropical garden courtyards and elegant salons. The interior features vibrant modern art, antique furniture and exotic heirlooms. For a truly memorable stay, experiencing some of the best The Bellarine has to offer, this is a competition you’ll want to put your name down for.

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