Melbourne’s coolest new hotel opens for bookings

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A new eco-luxury hotel is coming to Melbourne’s waterfront.

Global eco-luxury brand 1 Hotel is making its long-awaited Australian debut this June, with the announcement that reservations are now open for 1 Hotel Melbourne – a lush new waterfront retreat that brings the brand’s signature blend of sustainability and sophistication to the heart of the city.

If you’ve stayed at one of the group’s cult properties in Brooklyn or Mayfair (I stayed at 1 Hotel Brooklyn Bridge and it was divine), you’ll know what kind of magic to expect: immersive design, reclaimed materials, nature woven into every detail and an atmosphere so Zen it feels like an antidote to modern life.

1 Hotel Melbourne River King Room
1 Hotel is making its long-awaited Australian debut this June. (Image: Mikkel Vang)

The Melbourne opening marks 1 Hotels’ first foray into Australia and a major moment for the city’s luxury hotel scene.

The centrepiece? The beautifully restored Goods Shed No. 5 – a relic of the city’s bustling maritime past and the last of its kind – is now reinvented as a sanctuary of green design and contemporary luxury. Over 2000 living plants, repurposed timber and steel and locally crafted, reclaimed materials tell a story of conscious construction.

And while the look is effortlessly cool, the substance is serious: the hotel is aiming for LEED Silver certification, with a mission to divert more than 90 per cent of waste and eliminate single-use plastics altogether.

1 Hotel Melbourne Exterior
1 Hotel Melbourne is serious about sustainability. (Image: Mikkel Vang)

Set on the edge of Melbourne’s CBD, just minutes from the tram network and major attractions like Marvel Stadium and the Botanic Gardens, 1 Hotel Melbourne will feature 277 tranquil rooms (including 36 suites), a show-stopping riverside event space, holistic wellness spa, indoor pool and an extensive gym.

Its yet-to-be-revealed signature restaurant, helmed by a beloved chef, promises menus inspired by land and sea, with a strong emphasis on seasonal produce and local makers.

From preserved moss panels and salvaged wharf timber etched by naval worms to cocktails foraged from native botanicals, this hotel doesn’t just talk the sustainability talk – it lives and breathes it.

Whether you’re planning a city escape, a business trip or simply want to be among the first to experience one of the world’s most hyped hotel brands in an Australian setting, this is one opening worth booking early. Reservations are open now .

1 Hotel Melbourne River King Room
Book your stay at 1 Hotel Melbourne now. (Image: Mikkel Vang)
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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The iconic Victorian beach where true Aussie surf culture was born

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

The rise of surf culture along Victoria’s coastline

surfers at Bells Beach in Australia
Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

huge swells from the Great Southern Ocean at Bells Beach
Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach
Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

surfers out at Bells Beach
Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay
The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum
The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum
The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

surfing at Bells Beach
The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)