Inside the newly opened The StandardX, Melbourne hotel

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It’s the first of its kind in the world, so naturally, this Fitzroy hotel is setting its own standards.

Back in 1999, hotelier André Balazs opened the first Standard Hotel on Hollywood’s Sunset Strip . With its live models in the lobby’s glass vitrine, a DJ booth at the front desk and affordable prices, it soon became the place to stay and party, even for the celebrity set. Standard Hotels opened all over the world – the New York iteration straddling the High Line was briefly famous thanks to exhibitionists displaying their wares through the full-length windows to the strolling crowds below – but it’s taken 25 years for the brand to reach Australian shores.

Well, kind of. StandardX is the little sister of the original Standard. It’s not quite as brash, and nowhere near as party-hard. This far more subtle offshoot is perfectly suited to its locale in one of Melbourne’s coolest neighbourhoods and offers visitors an attractive alternative to the average CBD stay.

Here’s everything to know about the newly-opened The StandardX, Melbourne.

Location

It’s one of Melbourne’s favourite suburbs, for both locals and travellers. Fitzroy has a few famous streets – Gertrude and Smith, which it shares with Collingwood – but the StandardX is only a hundred metres from the best-known: Brunswick Street. In every direction, there are restaurants, bars, cafes, boutiques, galleries and just about everything else you could possibly want to visit.

Plus, on weekends, the Rose St Artist’s Market next door displays the original creations of local designers and makers. The tram into the city is only a couple of minutes’ walk away.

the exterior of The StandardX Melbourne
The StandardX is only a hundred metres from Brunswick Street.

Style and character

The eye-catching, rusted exterior, designed by Woods Bagot, looks as if it has been part of the neighbourhood for decades. That’s the overall vibe you get from this new-build hotel, even though, when I visit, it’s only been open for days. From the welcoming staff members at check-in to expanses of lush greenery, the StandardX Melbourne feels established.

Sarah Smalltown's macramé work at The StandardX Melbourne
The StandardX Melbourne features Sarah Smalltown’s macramé work. (Image: Carrie Hutchinson)

Imagine you gave your friend with impeccable taste a healthy budget to create a stylish yet modern space for people to hang out. That’s the feeling downstairs in the public spaces designed by Hecker Guthrie.

the interior at StandardX Melbourne
StandardX offers a stylish yet modern space to unwind. (Image: Rhiannon Taylor)

Custom and vintage furniture is used throughout the lobby, the adjoining Bang restaurant and in an almost hidden Loft area, complete with a fireplace. Throughout there are art books to peruse and peaceful corners where you can sit and work. Artist Sarah Smalltown’s mega macrame, used here to wrap cement pylons, adds texture and a hand-crafted element to the sleek finish.

the BANG restaurant at The StandardX Melbourne
The adjoining BANG restaurant feels sleek and classy. (Image: Carrie Hutchinson)

Facilities

There’s no gym or pool, although the hotel has an agreement with one of the local 24-hour facilities for those who want to work out. It’s also just a short walk to the Fitzroy Swimming Pool – on summer weekends, it’s quite the scene. Guests can also access the rooftop, with its Mexican casa fit-out and views of the city.

the rooftop restaurant at The StandardX Melbourne
Enjoy Mexican eats and drinks on the rooftop. (Image: Carrie Hutchinson)

Rooms

At first glance, you might not think the rooms are particularly special. Apart from the blue-and-white striped carpet, they’re understated, with white and cream tones dominating. Look closer, however, and the details shine. At the base of a terracotta-coloured locker that hides the mini bar is a rounded silver shape, designed to prevent kicked toes on a bare metal leg in the middle of the night.

the bedroom interior at The StandardX Melbourne
Each suite is laid out with blue-and-white striped carpet. (Image: Rhiannon Taylor)

There’s a tiny, fluoro artwork by Jane Sinclair and a foldaway ledge, where you can set up your laptop to work. Bathroom walls of fluted glass offer equal parts privacy and natural light. Within, there are full-size bottles of Davines products.

the living room interior at The StandardX Melbourne
You’ll find vintage furniture across the lobby. (Image: Carrie Hutchinson)

The hotel has 125 rooms in total, ranging from Cozy King to Suite Spot. My King View is on level six (of seven), and I spend some quality time watching the streets around me and admiring the view of the city skyline. And, praise be, the windows can be opened.

a look inside one of the bedrooms at The StandardX Melbourne
Rooms overlook the city skyline. (Image: Rhiannon Taylor)

Food and drink

It’s all about Thai street food influences at BANG on the ground floor. Chef Justin Dingle-Garciyya (formerly of Aman Resorts) is sending out dishes like blue swimmer crab pa tong ko donuts, roast pressed duck red curry and white boy noodles, a play on char kway teow with crab and lobster bisque. The punchy flavours are an excellent match to signature cocktails like the Going Incognito (vodka, lychee liqueur, lime) and Koh Ma Phrao (coconut milk, creamy chai, white rum, spiced rum, lime).

the roast duck leg curry at The StandardX Melbourne
Indulge in the roast duck leg curry.

At breakfast, guests can order mango sticky rice, turmeric and ginger porridge, coconut fried eggs and prawn siu mai, or a more traditionally Western take on the day’s first meal.

a waiter arranging the chairs at the BANG restaurant, The StandardX Melbourne
Amble down to the BANG restaurant on the ground floor. (Image: Carrie Hutchinson)

The Box, near check-in and open 24 hours, is essentially your mini bar. It’s stocked with local wine, beers and spirits, Hunted + Gathered chocolate made in Richmond, tubs of ice cream churned by the hotel’s pastry chef and other snacks, as well as books supplied by Bookshop by Uro and clothes made in collaboration with Saint Cloud.

the Box at StandardX Melbourne
Get all your essentials from The Box. (Image: Rhiannon Taylor)

As soon as summer rolls around, Mercado Medellin will open for guests only, serving Mexican eats and drinks on the rooftop.

a Thai dish at the Bang, StandardX Melbourne
Dine authentic Thai at the newly opened restaurant, BANG. (Image: Carrie Hutchinson)

Accessibility

The Cozy Suites have enough room around the bed for a wheelchair and the showers are roll-in. Lifts and facilities are also accessible.

Family-friendly?

There’s no reason you couldn’t bring the kids, but they’ll be sharing your bed. Cots are available; rollaway beds are not. If your family is furry, tell the booking team. You’ll get a pet waiver to sign at check-in, and a bowl, bed and treats will be supplied.

the lobby at StandardX Melbourne
StandardX offers visitors an attractive alternative to the average CBD stay. (Image: Carrie Hutchinson)

Details

Best for: Business travellers, families, and design-savvy travellers.
Address: 62 Rose Street, Fitzroy, Melbourne VIC
Cost: From $224 per night.

the dimly lit interior at StandardX Melbourne
StandardX is the little sister of the original Standard. (Image: Rhiannon Taylor)
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Carrie Hutchinson
Carrie Hutchinson is a writer and editor for publications and clients around the world. A transplant to Melbourne, she loves nothing more than sharing the riches of her corner of the world with others through her stories and images. Otherwise, her happy place is the ocean, especially if it involves swimming with large marine creatures. Sharks, wild dolphins, a cuttlefish congregation and manta rays have been eyeballed, and Carrie is now seeking out opportunities to splash with whales and marine iguanas.
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The top 12 hottest places to stay in regional Victoria right now

We round up the luxe, the lovely and the latest places to stay in regional Victoria.

1. Hotel Ernest, Bendigo

Hotel Ernest, Bendigo
The elegantly styled Hotel Ernest oozes heritage charm.

Settle into this artful lodging in the city centre for a boutique stay with heritage roots dating back to 1864. Each of the 10 suites in this former bank is elegantly styled and furnished with covetable works by Australian artists. Ernest is also home to the much-lauded Euro-style Restaurant Terrae, so be sure to book into the two-level diner during your visit.

2. Norsu Cabin, Macedon

a look inside Norsu Cabin, Macedon
Settle into this Scandi-inspired abode. (Image: Nick Skinner)

Country cabin dreams come to life under the sweet timber A-frame of Norsu . Sleeping eight guests, this Scandi-inspired abode is so meticulously styled it’s received knowing nods from The Design Files and is everything a modern log cabin should be, including cosy fireplace, fire pit, modern appliances and French linens. Perfect for logging out of daily life for a moment.

3. Islay House, Woodend

the bedroom at Islay House, Woodend 
Bed down at the gorgeously restored heritage Islay House. (Image: Tiffany Warner)

Lean all the way into a country luxe state-of-mind with a stay at the gorgeously restored heritage Islay House . This bed and breakfast sleeps up to nine guests and is just a short walk from town, but you’ll want to spend most of your time curled up fireside in the elegantly styled rooms as you admire the collection of antiques.

4. Nerissa Rye, Mornington Peninsula

Nerissa Rye, Mornington Peninsula
Indulge in barefoot luxe at Nerissa Rye. (Image: Eve Wilson)

This Rye beach pad is just a 10-minute walk from 16th Beach, and while a morning walk is lovely, returning to the barefoot luxe vibes of this four-bedroom escape is just as enlivening. Bright, open and welcoming, this is the place to settle in for endless cups of tea and a good book between beach jaunts.

5. Hotel Vera, Ballarat

a close-up of the bed at Hotel Vera, Ballarat
Modern meets bygone elegance.

This Ballarat beauty set in a 1900s mansion is all bygone elegance edged with modern style. Just seven boutique suites, each with its own distinct personality, makes it a singularly luxe stay. Sister to Bendigo’s Hotel Ernest, Vera is similarly bequeathed with a stand-out fine diner, Babae, which plates up the best of the region’s produce.

6. Hotel Sorrento, Port Philip Bay

Hotel Sorrento at Port Philip Bay
The Amalfi-style beachside Hotel Sorrento at Port Philip Bay.

The historic and iconic clifftop Hotel Sorrento at Port Philip Bay is mid-refurb and will reopen 1 December 2025, just in time for Amalfi-style beachside stays.

7. The Idle Lake House, Lakes Entrance

the Idle Lake House, Lakes Entrance
Soak up lakeside serenity. (Image: Kate Enno Photography)

Enjoy a ripple of serenity when you step aboard this water-top abode on the Gippsland Lakes. Once a Chinese restaurant, this spacious and stylish two-bedroom stay offers unbroken gazing of the shimmering surface in a beautifully private bay. Lounge on the deck and enjoy the onboard bathhouse; come evening, sit by the sleek suspended fireplace.

8. The Monty, Anglesea

the bedroom at The Monty, Anglesea
Bed down at the vintage motel, The Monty.

Palm Springs makes an entrance on the Great Ocean Road with the opening of The Monty in October 2025. Its vintage motel meets modern muse at this playful boutique stay complete with pool and a vibrant Mexican cantina. You’re just a stroll from the beach here, which tells us it’s ripe for summer vacays this season.

9. Trentham Waters Resort, Mildura

vibrant bedroom wall and pillows at Trentham Waters Resort, Mildura
The bright and retro-style bedroom at Trentham Waters Resort.

Another new property lands in regional Victoria in time for an endless summer with Trentham Waters Resort expected to open by February 2026. Breezy, subtly retro and brightened by the big Mallee sky, this river’s-edge escape is perfect for settling in for a spell with one-, two- and three-bedroom villas. There’s a lagoon-style pool, riverside hot tubs and onsite dining for all your relaxation requirements.

10. Crowne Plaza, Geelong

the Trattoria Bar in Crowne Plaza, Geelong
Sink a cold one at the Trattoria Bar.

Geelong is getting its own Crowne Plaza in 2026. Its arrival on the waterfront will make it the city’s largest (and newest) hotel with 200 contemporary rooms and suites, a Skybar, all-day dining, indoor pool and gym, and event spaces. Keep it on your radar.

11. Re’em, Yarra Valley

a private tub with lush views at Re’em, Yarra Valley
Sip and soak in tranquillity.

With verdant Yarra Valley views that take in the linear beauty of tended grapevines, the 16 suites and rooms at Re’em are set amid the Helen & Joey Estate and invite sipping and sitting in tranquillity. The onsite restaurant deftly balances Chinese and Australian flavours and if you’re staying over the weekend, be tempted out of your stylish room for yum cha that features delicate handmade dumplings and vineyard vistas.

12. Arapiles Clubhouse and Crash Pad, Grampians

the yard front door of Arapiles Clubhouse and Crash Pad, Grampians
Spend an overnight stay in the Natimuk stone house. (Image: Bianca Jackson)

These 1880-era mountain-adjacent digs have been tenderly restored to provide rock climbers and Grampians country wanderers a chic place to rest. You’ll find four bedrooms in the Natimuk stone house, as well as a heated pool out the back and plenty of luxe embellishments. There’s also a two-person ‘Crash Pad’ in the confines of the Clubhouse with its own separate entrance.

the lounge at Arapiles Clubhouse and Crash Pad, Grampians
The Crash Pad offers a resting place for rock climbers and Grampians country wanderers. (Image: Bianca Jackson)