Victoria’s top town has just been crowned – and it’s a coastal gem

Taylah DarnellBy Taylah Darnell
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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs , a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council .

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Victoria’s most memorable guided tours to book now

    Lara PiconeBy Lara Picone
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    Get around the natural beauty and bounty of regional Victoria on a guided tour that reveals extraordinary moments from coast to country.

    Walk the Great Ocean Road

    forest walk along the Great Ocean Road
    Swap your car for walking shoes on the Great Ocean Road.

    The Australian Walking Co’s immersive three-day, lodge-based walk is absolute bucket-list fodder. The easy-going, guided coastal hike is marked by epic scenery and end-of-day luxury. You’ll have no need for heavy packs or tents, instead expect fresh-caught crayfish, post-walk canapés and local wines. Each day explores the drama of this ocean-facing landscape with an approachable three-hour-ish walk, leaving plenty of time to unwind at the lodge.

    Swim with seals and dolphins at Port Phillip Heads

    dolphins swimming in Port Phillip Head Marine Park
    Swim with dolphins in Port Phillip Head Marine Park.

    Dive into Popes Eye, within Port Phillip Heads Marine National Park, for this wild swimming experience with mankind’s BFFs of the sea. On the See All Dolphin Swims 3.5-hour experience, departing from Queenscliff, you’ll begin in shallow, calm waters before venturing off to Chinaman’s Hat and beyond to meet seals and dolphins in their own habitat. All gear is provided and all ages are welcome.

    Get your ghost on in the Grampians

    For those with a penchant for the paranormal, get ready for goosebumps when you embark on the Lantern Tours J Ward Paranormal Investigation excursion that takes place under the moonlight in the west wing of Aradale Lunatic Asylum. As you keep a lookout for supernatural activity, you’ll enjoy tales of the criminally insane inmates that will make the hairs on your neck stand to attention.

    Paddle along the mighty Murray

    a woman on a stand-up paddle board along the Murray
    Glide along the scenic Murray on a stand-up paddleboard.

    Swoosh softly through the silky waters of the mighty Murray on a stand-up paddle board with Echuca Moama Stand Up Paddle . This gentle downstream sojourn meanders for one-and-a-half hours covering 4.5 kilometres of the river, taking in the beauty on the banks and the vibrant birdlife. From Echuca Moama slip under the Moama Bridge and glide beside its iconic paddlesteamers and the historic port.

    Sip and cycle in the Yarra Valley

    cyclists exploring Yarra Valley
    Cycle around Yarra Valley wine country.

    Wine and wheels make a great pairing on the Tour De Vines six-hour Yarra Valley tour that weaves through vine-threaded roads. It’s a relaxed pace along 20 kilometres of the Warburton Rail Trail as you spot native birds and stop in at local vineyards and produce stores. You’ll pull in at a local winery for a tasting and enjoy lunch before hitting up a couple of cellar doors. Depending on your pedal power, there may be time to sneak in a visit to a chocolate or cheese factory.

    Dig for gold in Bendigo

    Think you have what it takes to unearth a gilded treasure? Try your hand at prospecting and learn the art of gold-digging (in the geological sense) on the two-hour Gold Nugget Hunter tour in the Loddon Valley. On the tour, mine the wisdom of locals Shane and Jackie – who have honed their hobby of gold-detecting into an art – to learn how to read the land and use a gold detector. You may even go home with a nugget of your own.

    Cruise around Wilsons Promontory

    the Skull Rock in Wilsons Prom
    Cruise around Skull Rock in Wilsons Prom. (Image: Connor Vaughan)

    It’s a thrill to drive directly from the sand into the waves aboard the Wanderer Adventures ’ bright-yellow amphibious boat. On this 2.5-hour tour, you’ll skip along the water to take in Wilsons Prom’s top highlights, such as the imposing Skull Rock, The Glennies, Anderson Islets and Anser Island. Spot seals, penguins and seabirds as you absorb the tranquillity of this stunning environment.

    Walk with llamas in the Macedon Ranges

    a llama in the Macedon Ranges
    Make friends with a llama in the Macedon Ranges.

    If you’ve always felt an affinity for long-lashed camelids, then bonding with a llama on a leisurely walk might just be the thing for you. Opt for either a three-hour, five-kilometre hike or a longer 12-kilometre trek along the Domino Rail Trail paired with a gentle, hooved friend. Things kick off with a llama orientation, where you’ll learn how to lead and look out for your new mate before you hit the track. It’s a lovely way to explore the beauty of the region with a sensitive and curious companion by your side.

    Go underground in the Grampians

    a subterranean tour of Seppelt Wines
    Take a subterranean tour of Seppelt Wines. (Image: Ben Savage/We Are Explorers)

    Oenophiles and cave-lovers alike will enjoy going underground at Seppelt’s ‘Drives’ . The largest underground cellar in Australia, The Drives were dug by local goldminers in 1868 and meander for three-kilometres – keeping wine treasures at a temperate 16-degrees year-round. A 50-minute tour through the heritage-listed granite tunnels happily conclude with a tasting of the label’s celebrated sparkling wines.

    Discover island life in the Mornington Peninsula

    a guided tour of French Island
    Discover the Mornington Peninsula’s flora and fauna on a guided tour of French Island.

    Eject from the mainland on a catamaran bound for the wildlife haven of French Island with Naturaliste Tours . Once you disembark from the boat, you’ll hop into a 4WD to explore the pristine flora and fauna, from salt marshes to vast Fairhaven Beach. Look out for echidnas and koalas and enjoy short walks and historic sites on this half-day tour.

    seals in Wilsons Prom
    The southernmost tip is a haven for wildlife. (Image: CMcConville)