Victoria’s top town has just been crowned – and it’s a coastal gem

Taylah DarnellBy Taylah Darnell
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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs , a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council .

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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This hidden region in Victoria is home to a peaceful lake trail

    Craig TansleyBy Craig Tansley
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    Video credit: Tourism Australia

    From pink salt landscapes to oases fringed by forests of red gums, the lakes of this rural region are astounding. 

    You’re going to find peace and quiet when you take a road trip through the lakes of the Wimmera Mallee region. Whether it’s mirror-like pink salt lakes that look like an inland sea, or lakes fringed by forests of red gums that showcase Victoria’s arid beauty, there’s a lake for you out here somewhere.  

    1. Lake Tyrrell  

    Lake Tyrrell
    The colours of Lake Tyrrell blend into the sky. (Image: Visit Victoria/Anne Morely)

    Located in the dead heart of the Mallee, Victoria’s largest salt lake, Lake Tyrrell , is a landscape photographer’s dream – especially at sunrise and sunset when the pink salt flats look like a gigantic mirror. It’s easy to camp or park a caravan nearby, too, though the tiny town of Sea Lake is just south (with accommodation). In winter, shallow water covers the salt, creating surreal reflections of the sky.  

    2. Nhill Lake  

    There’s a permanent water source here, so there’s always plenty of water for water skiing, swimming and fishing (the trout and redfin fishing here is legendary). Located beside the pretty heritage town of Nhill with its main street of historic buildings, there’s options for eating and drinking right next door. There’s also a barbecue area with plenty of shady picnic spots and a boardwalk for walking around the lake.  

    3. Lake Bringalbert  

    Lake Bringalert
    Lake Bringalert is a great spot for aquatic adventures.

    Located south-west of the pretty Mallee town of Kaniva, Lake Bringalbert epitomises the best of ‘outback’ Victoria. It’s ringed by red gums and red mallee and feels completely hidden from the world – you’ll barely ever see another person. There’s basic camping on its foreshore and Kaniva offers more accommodation options. It’s the perfect lake for swimming, kayaking and skiing, and the stars at night come without even a hint of city glow.  

    4. Lake Hindmarsh 

    If you’re a bird fan, you’ll love Lake Hindmarsh . Located north of Dimboola, Victoria’s largest natural freshwater lake is like an inland sea full of pelicans, swans and numerous species of ducks – but it also teems with everything from spoonbills to parrots. Sunsets here will blow your mind – the lake is a mirror for the pinks and golds you’ll see on the horizon. There’s free camping spots along the foreshore if you’d like to really contemplate the magic of the lake.  

    5. Pink Lake 

    pink lake
    The Pink Lake is most vivid after rain. (Image: Visit Victoria/Anne Morely)

    Also known as Loch Lel , the summer months offer up some seriously vivid pink water colour at this lake north of Dimboola. The pink varies throughout the year, but is best after rain (hence why summer is the time to visit).

    pink lake
    Pink Lake, also known as Loch Lel, is located near Dimboola in the Grampians. (Image: Tourism Australia)

    There’s plenty of birds, including wedge-tailed eagles, but you’re as likely to spot big lace monitors, kangaroos and echidnas. Nearby, check out the uber-cute heritage town of Dimboola and its eclectic shops, and Little Desert National Park, full of walking trails through mallee heathland. 

    6. Lake Lascelles 

    Lake Lascelles
    You can camp at Lake Lascelles.

    On a hot summer’s day, there’s nowhere better for a cooling dip, kayak or boat ride. You can camp by the lake , or at powered caravan sites – or the pretty town of Hopetoun offers numerous accommodation options a short walk away. At night you’ll see the lights of Hopetoun reflect off the lake. Fish for yellow belly, redfin or catfish, or try water-skiing. There’s also a great walking trail around the lake, where there’s more birds than you can count.