Victoria’s top town has just been crowned – and it’s a coastal gem

Taylah Darnell Taylah Darnell
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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs, a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

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Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

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Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council.

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Heathcote has evolved into the ultimate eco-escape for foodies

    Margaret Barca Margaret Barca
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    From cabins to canvas, craft distillers to destination dining, Heathcote locals reveal their eco-savvy passions in ways that resonate with those seeking to travel lightly. 

    Heathcote, on traditional Taungurung Country in Central Victoria, is synonymous with its garnet-hued shiraz, but wine isn’t the only string to its bow. The town itself is sprinkled with heritage buildings from the gold rush era, and beyond that a growing collection of sustainable gastronomy and eco-friendly escapes. Nearby Bendigo, one of only 65 cities in the world recognised as a UNESCO Creative City and Region of Gastronomy, plates up an astonishing calibre of produce, wine and food for its size. Increasingly the entire region is taking up the challenge, though Heathcote in particular shines with its focus on sustainability. 

    Pink Cliffs GeologicalReserve
    The dramatic landscape of Heathcote’s Pink Cliffs Geological Reserve. (Image: Visit Victoria/Emily Goodfrey)

    The eco-stays bringing sustainability to Heathcote 

    Yellow BoxWood’s safari-style tents
    Yellow Box Wood’s safari-style tents are nestled on 40 hectares of bushland. (Image: Emily Goodfrey)

    Andee and Lisa Davidson spent years working in southern Africa before settling in Heathcote. “We had a vision of how this could be,” explains Andee. “We wanted a retreat, but one that was off-grid and environmentally sustainable.” Now, at Yellow Box Wood, two luxury safari-style tents are at the heart of 40 hectares of rolling hills and native bush, with kangaroos, wallabies, echidnas, goanna and birdlife aplenty. It’s all solar-powered, wood for the fire is mainly fallen timber, and water is collected on the carport roof.  No lack of creature comforts though – en suite with rain shower, espresso coffee maker, comfy seating, wood-burning fire all set to go. There’s also a solar-heated, mineral salt pool in a bush setting, walking tracks, and even a mini bush golf course.  On my visit, I put the vision to the test. Cocooned in the plush four-poster bed I can glimpse the stars, while the heater casts a golden glow on the canvas. In the morning, I wake to a blush-pink sunrise, kangaroos feeding and a soundtrack of magpies.

    Mt Ida Eco Cabin
    Mt Ida Eco Cabin is rustic and simple but oozes comfort. (Image: Graham Hosking)

    If a tent is not your style, Stephen and Cally Trompp’s carbon-neutral Mt Ida Eco Cabin might entice with its generous deck and farmland views.   Inside the cabin, corrugated iron walls as rusty as a shearing shed, gleaming (recycled) floorboards, timber truss ceiling (crafted by Stephen), wood-fired heater and an old-school turntable with a pile of vinyls to spin. It’s fun, and a little boho. “Everything is recycled. The cabin takes maximum advantage of the sun in winter. It’s all solar-powered. Don’t panic, though,” says Stephen, “you can still charge your phone and get 4G reception!” Settle into an Adirondack chair on the deck or pedal off on a mountain bike to suss out the wineries.  

    A taste of Spain in Central Victoria 

    Three Dams Estate
    Three Dams Estate make Spanish-style wine.

    Another person with a vision is Evan Pritchard at his Three Dams Estate where the wines reflect his deep love of Spain and of Spanish-style grapes, such as tempranillo. Afternoons in the ‘wine shed’ or cantina are matched with music (flamenco is a favourite), Spanish bites from tapas to paella (with Evan on the pans!) and views to Mount Alexander. Sustainability is also a passion. “You don’t need to buy anything. We decided to be off-grid from the start, but it is a lifestyle change,” he says. “You need to think about it and be careful.” Everything here is recycled, reassembled, refurbished. Evan has an electric car (with solar-powered charger), solar-power for the winery, and even a jaunty little electric tractor/forklift. “I love the idea of all the things you can do using the sun.” Sipping a crisp rosado (a Spanish rosé) with Evan in the sunshine, I couldn’t agree more. 

    The vineyard redefining sustainable winemaking 

    Silver Spoon winery
    The Silverspoon Estate winery is completely off-grid. (Image: Graham Hosking)

    On the other side of Heathcote, Silver Spoon Estate demonstrates sustainability on a more extensive scale. Tracie and Peter Young’s winery, cellar door, award-winning restaurant and their own house are all solar-powered and off the grid. Sustainability is intrinsic to everything they do.  The property sprawls across 100 hectares, with 20 hectares under vine – shiraz, viognier, grenache, tempranillo. As the climate has changed, so too has the approach. These are dry-grown vineyards. “We prune for drought. That means lower yields but more intense flavours,” says Peter.  The fine-dining restaurant offers sweeping views, a wood-burning fire and a deck for languid lunches. Head chef Ben Hong sources regional, sustainable ingredients and weaves estate wines into the menu – think crispy wild mushroom arancini, viognier-infused chicken breast.   

    Silver Spoon’s award-winning restaurant
    Silver Spoon’s award-winning restaurant.

    Heathcote’s other hidden gems 

    Heathcote Wine Hub
    Heathcote Wine Hub is housed in a 1855-built timber church.

    Not all local wineries have a cellar door, but I find local treasures at the Heathcote Wine Hub, a petite 1855 timber church in the main street, lovingly returned to life by Karen Robertson and Carey Moncrieff.  “Carey is a scrounger,” says Karen. “He doesn’t throw a single thing away.” He does, however, craft things into something quite special. Heritage floors, light-filtering lancet windows and shelves of regional wines create the perfect ambience for wine tasting. Or order a glass and linger over a cheese platter.  

    Heathcote is not all wine, of course. Nathan Wheat and partner Vanessa Curtis run Envy Distilling with a committed sustainable ethic – and a serious love of gin. Their small-batch distillery produces grape-based gin, and soon brandy. Distilled water is reused in an ingenious cooling system. All waste is treated on site. They buy excess wine from winemakers to distil and buy recycled barrels. “Distilling with the sun,” as Nathan says. Each Envy gin has its own story. Spicy, award-winning The Dry, is designed to capture the region’s dry, rugged nature. Pull up a stool at the bar (reclaimed timbers and tiles, of course), order a Gin Flight, or kick back with a cocktail and let Nathan share his eco journey.   

    Envy gins
    Sample gins at small-batch distillery Envy.

    A traveller’s checklist 

    Getting there

    It’s less than two hours’ drive from Melbourne. The scenic route we take goes past Sunbury, then along a splendid country road through Romsey and the magic, boulder-strewn landscape of Lancefield. Watch for kangaroos on the road! 

    Staying there

    Go off-grid in style at Yellow Box Wood for glamping or try Mt Ida Eco Cabin for a couple’s weekend hideaway. 

    Eating there

    French dishes at Chauncy
    Award-winning French restaurant Chauncy.

    At award-winning Chauncy, French chef Louis Naepels and sommelier wife Tess Murray have created a tiny, elegant pocket of rural France. Meticulously restored 1850s sandstone building, sun-drenched dining room, impeccable service, a menu suffused with local flavours and thoughtful wine pairings.  

    Fodder is both cafe and social hub. Chef Mo Pun and sister Lalita serve classic Aussie breakfast-to-lunch fare, though their Nepalese heritage sneaks through. 

    Playing there

    Sanguine Estate
    Sip on wines among the vines at Sanguine Estate. (Image: Visit Victoria/Emily Godfrey)

    Sanguine Estate’s cellar door and terrace overlook bucolic vineyards. Its award-winning, dry-grown wines include the distinctive D’Orsa Blanc dessert wine, reflecting the family’s Swiss-Italian heritage. Order a charcuterie board and stay a while. Keep it carbon neutral by cycling some (or all) of the 50-kilometre O’Keefe Rail Trail to Bendigo.  

    At Bridgeward Grove, learn about the property’s Old Mission Grove heritage olive trees, do a sommelier olive oil tasting, and stock up on sustainably grown olives and oil. Explore the unique landscape, wildflowers and wildlife of pink cliffs geological reserve.