Victoria’s top town has just been crowned – and it’s a coastal gem

Taylah Darnell Taylah Darnell
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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs, a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

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Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

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Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council.

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Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to check out places like Scotland and North America, her favourite place to explore will always be her homeland.
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The top 10 events you don’t want to miss in Victoria in 2026

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    From cycling and comedy to boating and begonia appreciation, there’s an event in regional Victoria that’s sure to have you circling dates on your calendar.

    1. Festival of Sails

    the Melbourne to Geelong passage race, Festival of Sails 2025
    The Melbourne to Geelong passage race will be held for its 183rd year. (Image: Salty Dingo)

    When: 24–26 January
    Where: Melbourne and Geelong

    This five-day regatta of sailing and onshore entertainment at Geelong’s waterfront includes Australia’s oldest sporting event, the Melbourne to Geelong passage race which, in 2026, will be held for its 183rd year. But you don’t have to be a yachtie, sailor or boat-enthusiast to enjoy the nautical excitement; there’s also a three-day line-up of entertainment, food and live music, including the anchoring of tall ships – ever a firm family favourite.

    2. Cadel Evans Great Ocean Road Race

    cyclists during the Cadel Evans Great Ocean Road Race
    Catch the best cyclists as they wind through Victoria’s coastal towns. (Image: Visit Victoria)

    When: 31 January – 1 February
    Where: The Bellarine Peninsula

    Meandering (at pace) along the Bellarine Peninsula and the Surf Coast is this annual cycling event that welcomes everyone from families to serious athletes. Since its beginnings in 2015, the race has become a huge hit with spectators flocking along to cheer on Lycra-clad competitors. Starting and finishing in Geelong’s Velo Village, this is the hub of the non-race activity with food and drink, roaming performers, lawn games and face painting.

    3. Riverboats Music Festival

    the performers at Riverboats Music Festival, Murray River
    The annual music festival is staged under majestic red gums by the Murray River.

    When: 13–15 February
    Where: Echuca–Moama

    Get along to bop and sway under the canopy of red gums at this annual music festival. Hosted by the twin towns of Echuca–Moama, the stage is set for Murray River-adjacent revelling as historic paddlesteamers peacefully chug alongside the event. As well as music, there’s dancing, food trucks and plenty of atmosphere to absorb.

    4. Neerim ArtsFest

    the Neerim ArtsFest south sculptures
    Admire stunning works at Neerim ArtsFest. (Image: Nicky Cawood)

    When: 28 February – 15 March
    Where: Gippsland

    This biennial Gippsland festival celebrates sculptural artists with an esteemed award in two categories, large outdoor and small indoor. The public is invited to enjoy the works over the exhibition period as they’re placed throughout Neerim South and surrounding venues. For 2026, the theme ‘The Spirit Soars’ leads artists to create stunning pieces that explore the expression of freedom in a thrilling visual capacity.

    5. ChillOut Festival

    a street parade during the LGBTQIA+ ChillOut Festival
    Think colourful street parades and burlesque performances.

    When: 5–9 March
    Where: Daylesford

    Pride in the country has been cheered on every March in Daylesford since 1997 with the riotous annual LGBTQIA+ ChillOut Festival. This colourful regional spectacle is an inclusive celebration of diversity that plays out across a vibrant parade, burlesque performances, a bush dance and a carnival. Get bedazzled, find a wig and stick on the false eyelashes for this fun party.

    6. Port Fairy Folk Festival

    Missy Higgins at the Port Fairy Folk Festival
    Celebrate folk music at the Port Fairy Folk Festival. (Image: Lucinda Goodwin)

    When: 6–9 March
    Where: Port Fairy

    In 2026, this beloved festival will be one year shy of its 50th anniversary. From folk fans to festival-lovers, this long-running event brings plenty of good vibes to guarantee an incredible experience. While music is at the heart of the festival, there’s also a range of workshops, exhibitions and family entertainment across dance, film and folk art. For its 49th year, the line-up so far includes Blair Dunlop, Elephant Sessions, and the musical duo Felicity Urquhart and Josh Cunningham.

    7. The Ballarat Begonia Festival

    a woman admiring flowers at The Ballarat Begonia Festival
    Gasp at delicate blooms at The Ballarat Begonia Festival.

    When: 7–9 March
    Where: Ballarat

    In bloom since 1953, this horticultural event places a collection of rare begonias at the centre of festivities, honouring the flower’s presence in Ballarat since the 1800s. During its history, the event has been visited by Queen Elizabeth II and, in 2015, it featured the launch of the largest outdoor Lego flower. Apart from a display of around 500 species of the flower of the moment, there’s also a begonia parade, entertainment, live music, food and presentations.

    8. The Bendigo Easter Festival

    Chinese dragon Dai Gum Loong dance at The Bendigo Easter Festival
    The majestic Chinese dragon Dai Gum Loong dance is an annual tradition at The Bendigo Easter Festival.

    When: 3–6 April
    Where: Bendigo

    Held in the city’s Rosalind Park, the annual Easter Festival has been a highlight of Bendigo’s calendar of events since 1871. A carnival of colourful activity, the festival welcomes everyone and rolls out the good times with everything from a Good Friday Easter egg hunt to live music and performances, a Rotary market and Gala Parade. Don’t miss the world’s longest imperial dragon rhythmically roaming the historic streets as part of the Easter Sunday festivities.

    9. Grape Escape

    a glass of wine at the Grampians Grape Escape
    Enjoy a wine tasting experience. (Image: Anthony Evans Photography)

    When: 1–3 May
    Where: The Grampians

    Backdropped by gorgeous Grampians/Gariwerd National Park, this much-loved bacchanalian-inspired festival of food, wine and music is a high-priority for gourmands. Held at Halls Gap Reserve, a Tasting Ticket includes a tumbler that unlocks free wine, beer and cider tastings and, if you are partaking, there’s a shuttle bus to get you back to your digs afterwards. Be sure to book your accommodation early for this one – its popularity is undisputed.

    10. Comedy in the Vines

    Comedy in the Vines at Cherryhill Orchards
    Get the good times rolling at Cherryhill Orchards. (Image: Saige Prime)

    When: 24–26 October
    Where: Yarra Valley

    The premise of Yarra Valley’s Comedy in the Vines, held at Cherryhill Orchards, is that wine and laughs pair well. Few arguments can be made, so get along this month (or next year), to have a giggle and a gamay. This year, taking the stage is the likes of Merrick Watts, Tommy Little, Ray O’Leary and Takashi Wakasugi. There are also masterclasses, a riesling and oyster shot bar, and plenty of food and music between gigs.