A new cherry-blossom festival is coming to Victoria this spring

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Flowers, fruit-picking and a whole lot of fun.

It’s that time of year. The winter chill is finally easing. Brave Aussies are starting to shed a few layers. Buds are beginning to bloom and the sweet scent of spring is officially in the air. And there’s no better place to celebrate than CherryHill Orchards, which is hosting a new cherry-blossom festival to welcome the season.

Meet the new festival coming to Victoria

In Victoria’s bucolic Yarra Valley, CherryHill Orchards sits pretty on the outskirts of Coldstream township. The family-owned fruit farm, which has a sister property in nearby Wandin East, is officially opening its gates ahead of harvest season with the inaugural Bloom & Graze festival . Running for the first two weekends of spring, the colourful celebration is all about waving off winter and welcoming the warmth.

Rainbow lorikeet in cherry-blossom tree
Aussies big and small love cherry-blossom season. (Image: Getty Images/Elena Pochesneva)

A range of market stalls run by local businesses, producers and creators will take over the orchard as it begins to bloom, touting everything from wine and whiskey to cheese and crafts. This year’s exhibitors include The Botanical Brothers, Four Pillars, Steels Gate, Sustainable Food Waste, Yarra Valley Dairy and Blossom Lifestyle.

Each vendor will also run its own workshop or demonstration, sharing expert advice on cocktail mixology, candle-making and more. There will also be live music by local artists each day, as well as kids’ entertainment, food trucks and a cherry-inspired farmgate store.

CherryHill Orchards in the Yarra Valley, Victoria
Meet local makers at their market stalls with Bloom & Graze.

“This is all about bringing our incredible community of producers, makers, and creators together to showcase the very best of the Yarra Valley," says Mike Appleton, CherryHill’s general manager of customer experience, tourism and events. “Set against the breathtaking backdrop of our 100-acre Coldstream orchard as our cherry trees begin to bloom, it’s the perfect way to celebrate spring."

What else is on at CherryHill this spring?

If you can’t make it to Bloom & Graze, it doesn’t mean you have to miss out. CherryHill Orchards is hosting a bloomin’ good line-up of events this year that rival spring festivals across the country.

The weekend after Bloom & Graze ends, Blossom by Light begins, which sees the Wandin East orchard illuminated by a kaleidoscope of light and colour. Held across four nights only, the magical display is accompanied by local food trucks, live entertainment, games and fireside marshmallow roasting.

CherryHill Orchards in the Yarra Valley, Victoria
Sample cherry-flavoured ice-cream and other treats from local food trucks.

Just two days later, the ever-popular Blossom Festival kicks off with 12 days of floral fanfare, just as the entire orchard enters full bloom. It’s a quick turnover for the Wandin East property, falling perfectly within Victoria’s school holidays . Guests will enjoy a range of themed experiences, like live music, local food and wine tastings curated by the region’s best vineyards, plus plenty of kid-friendly activities.

And finally, as spring fades into summer, the flowers that have been admired for weeks slowly grow into their final form. It’s that time on Australia’s seasonal fruit-picking calendar – cherries are officially ripe for the picking! Grab your favourite straw hat and stroll through rows of trees heavy with fruit, basket in hand.

CherryHill Orchards in the Yarra Valley, Victoria
Cherry-picking season kicks off at the beginning of November.

Both the Coldstream and Wandin East orchards will be open to the public for cherry-picking. BYO picnic to enjoy lunch in the sun, paired perfectly with your fresh fruit. There will also be cold drinks, food and ice-cream available at both onsite cafes. It’s cherry-flavoured goodness, all spring and summer long.

Your guide to event dates and details

The Bloom & Graze festival will debut on 6–7 and 13–14 September at CherryHill’s Coldstream orchard, around an hour’s drive from Melbourne. Tickets are priced at $15 per adult and $13 for concession. All children enter for free. Workshops will run between 10:30am and 2:30pm.

Cherry blossom trees in bloom
The cherry blossoms bloom as September arrives. (Image: Getty Images/Chris Gordon)

Blossom by Light will run from 19–22 September at CherryHill’s Wandin East orchard, just over a one-hour drive from Melbourne. Tickets are priced at $35 per adult, $30 for concession and $20 per child. Family passes are available for $100.

The Blossom Festival is also held in Wandin East, from 24 September – 5 October. Adult tickets are priced at $15, while concessions are $13.50. On weekdays, all children can attend for free, but a $10 ticket is required per child on weekends. Or grab a family pass for just $45.

Pick your own cherries at the Yarra Valley orchard.

Cherry-picking season officially kicks off on 1 November and runs until 4 January 2026. Weekday tickets cost $22.50 per adult and $13 per child. Family and group passes can be purchased for $60 and $20, respectively. Come weekends, adults pay $25 and $15 per child, with family passes priced at $65.

Dogs are welcome at all times, with a $3 entry fee per furry friend. Both the Coldstream and Wandin East orchards have free onsite parking. Tickets for all events are available now via CherryHill’s website.

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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The iconic Victorian beach where true Aussie surf culture was born

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

The rise of surf culture along Victoria’s coastline

surfers at Bells Beach in Australia
Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

huge swells from the Great Southern Ocean at Bells Beach
Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach
Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

surfers out at Bells Beach
Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay
The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum
The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum
The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

surfing at Bells Beach
The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)