All 100 emerging destinations and experiences

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Discover Australia’s top 100 emerging destinations and experiences.

Australia’s always-evolving tourism offering is what has inspired us to highlight emerging destinations and experiences.

What do we mean by emerging? Think everything from Australia’s next holiday hotspots and regions on the rise to tiny towns now on the map thanks to innovative new dining or hotel options. And from places we might think we know well whose reinventions are prompting us to look again to the latest travel trends and more.

Here is the complete list, for you to keep your own appetite for exploring Australia well and truly whetted.

Towns

See Australia’s top emerging towns here.

1. Mapleton, Queensland

2. Witchcliffe, Western Australia

3. Mount Beauty, Victoria

4. Mount Gambier, South Australia

5. Nagambie, Victoria

6. Oatlands, Tasmania

7. Esperance, Western Australia

8. Yeppoon, Queensland

9. Tenterfield, New South Wales

10. Jabiru, Northern Territory

Neighbourhoods

See Australia’s top emerging neighbourhoods here.

11. Sandstone Precinct at Circular Quay, NSW

12. Pentridge Precinct, Coburg, Victoria

13. Noosaville industrial area, Queensland

14. Dromana Habitat, Victoria

15. Adelaide’s Inner West, SA

16. Tiger Lane precinct, Canberra, ACT

Regions

See Australia’s emerging regions here.

17. Scenic Rim, Queensland

18. Southern Flinders Ranges, SA

19. Mid West, WA

20. Mildura-Wentworth, NSW-Victoria border

21. Central Coast, NSW

22. Kimberley, WA

23. Peel, WA

24. Gippsland, Victoria

25. Townsville, Queensland

26. Launceston and Northern Tasmania

Cities

See Australia’s emerging city experiences here.

27. Brisbane precincts, Queensland

28. Dairy Road, Canberra, ACT

29. kipli takara walking tour, Hobart, Tasmania

30. Geelong comes of age, Victoria

31. Albury’s first degustation, NSW

32. Foodie experiences in Darwin

Stays

See Australia’s top emerging stays here.

33. Basalt, Orange, NSW

34. Baillie Lodges, Kangaroo Island, SA

35. Sea Sea, Crescent Head, NSW

36. Samphire Rottnest Island, WA

37. Ampersand Estates, Pemberton, WA

38. Sunnymead, Aireys Inlet, Victoria

39. The Louise, Barossa Valley, SA

40. Rangelands Outback Camp, Queensland

41. The Oaks Ranch, Eurobodalla, NSW

42. Melbourne CBD’s luxury new hotels, Victoria

Food and wine

See Australia’s emerging food and wine experiences here.

43. Murwillumbah, NSW

44. Kuti Shack, Goolwa, SA

45. Portarlington Mussel Tours, Victoria

46. Granite Belt Wine Region, Queensland

47. Canberra Wine District, ACT

48. Sustainability in McLaren Vale, SA

49. Trentham, Victoria

50. Kakadu Full Moon Feast, NT

51. The Rockley Pub, NSW

Culture

See Australia’s top emerging cultural experiences here.

52. Bruce Munro at Discovery Parks King Canyon, NT

53. The Banya, Mullumbimby, NSW

54. Outback Queensland’s festival calendar, Queensland

55. Fine Vines festival, WA

56. Queenstown, Tasmania

57. Centre for Rare Arts and Forgotten Trades, Ballarat, Victoria

58. Wintjiri Wiru, Uluru, NT

59. Harvest Rock Festival, SA

60. Cultural Attractions of Australia, ACT, NSW, SA, Queensland and WA

61. Regional galleries, NSW and Victoria

62. Street art, NSW

63. Cairns Italian Festival, Queensland

Sustainable

See Australia’s top emerging sustainable experiences here.

64. Wuldi Cultural Experience at Gemtree Estate, SA

65. Wellness in Shoalhaven, NSW

66. Gumbaynggirr Country, Coffs Coast, NSW

67. Gold Coast Dive Trail, Queensland

68. Bundaberg, Queensland

69. Margaret River, WA

70. Positive Energy Adventures and Retreats, NSW

71. Inclusive travel

72. Fraser Coast, Queensland

Trails

See Australia’s top emerging trails here.

73. Rail trails, NSW and Victoria

74. Slow food and rail tour, NSW

75. Tasmanian Walking Company, Tasmania

76. Australia’s bushwalking state, NSW

77. Dam mural in Wellington National Park, WA

78. Silo Art Trail, Victoria

79. Seasoned Tasting Trail, Victoria

80. Warlu Way, WA

Coast & Island

See Australia’s top emerging aquatic experiences here.

81. North Stradbroke Island/Minjerribah, Queensland

82. Wellness on Dirk Hartog Island, WA

83. The Big Lap by sea

84. Boomerang Beach, NSW

85. Mission Beach, Queensland

86. Clarence Canoe and Kayak Trail, NSW

87. Nuyts Archipelago, SA

88. Tiwi Islands, NT

89. Wagait Beach/Cox Peninsula, NT

Nature

See Australia’s emerging nature experiences here.

90. Wildlife Wonders, Great Ocean Road, Victoria

91. Tiny houses, Australia-wide

92. Grampians/Gariwerd, Victoria

93. Yagurli Tours, Queensland

94. Yarriba Dreaming, Queensland

95. Wild South Coast Way on the Heysen Trail, SA

96. The Pilliga, NSW

97. Murray River, SA

98. On Board Expeditions, Tasmania

99. Christmas Island, WA

100. Bremer Bay, WA

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The iconic Victorian beach where true Aussie surf culture was born

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

The rise of surf culture along Victoria’s coastline

surfers at Bells Beach in Australia
Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

huge swells from the Great Southern Ocean at Bells Beach
Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach
Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

surfers out at Bells Beach
Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay
The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum
The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum
The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

surfing at Bells Beach
The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)