10 of the best emerging regions in Australia

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From natural beauty and cultural experiences to new accommodation offerings and dining hotspots, these entire regions are stepping into the spotlight.

Journey with our writers as they take you into Australia’s top 10 emerging regions from our 100 Emerging Destinations and Experiences series.

1. Queensland’s best-kept secret: The Scenic Rim

Travelling with: Craig Tansley

When Queensland’s Scenic Rim became the only Australian destination to make Lonely Planet ’s Best in Travel 2022 list, many Australians wondered where it even was. Perhaps Mount Tamborine – the biggest town on the Rim – has a following. But Boonah, another well-populated town? Even people in Brisbane hadn’t heard of it – and it’s only an hour’s drive away.

a lavender farm at Kooroomba Estate
Kooroomba Estate is a vineyard and lavender farm near Boonah. (Image: Tourism & Events Queensland)

Much of the Scenic Rim is covered in rainforest, but Boonah and its surrounds are part of south-east Queensland’s biggest food bowl, all bordered by mountain ranges that look like they belong in a Western.

the exterior of Scenic Rim Brewery
Visit the small but mighty Scenic Rim Brewery in Mount Alford. (Image: Tourism & Events Queensland)

You’re more likely to share roads with farmers on tractors than cars, but don’t go thinking you can’t get a fancy feed. Country pubs round here, such as The Roadvale Hotel , boast chefs including Dan Groneberg, who has spent more than 20 years honing his skills in both Australia and Europe. And Jack Stuart – who worked in the UK’s Michelin-starred institution The Forest Side – opened an intimate 20-seater, Blume, in Boonah’s main street that’s become an acclaimed regional destination diner.

a bowl of truffle linguine at The Roadvale Hotel
Indulge in a bowl of truffle linguine at The Roadvale Hotel.

There are also wineries, craft breweries and farm gates. It’s easy to find them – just drive. Go during the week and you’ll have them to yourselves. There’s also Eat Local Month, which features a program of events, culinary experiences and mini food festivals in June if you fancy company.

a dining setup at Blume
Blume only sits 20 lucky guests. (Image: Grace Dooner)

There are luxe accommodation options too, set in big, old homesteads, within working farms and in eco retreats built on the edge of mountains, such as Ketchup’s Bank Glamping . Like everywhere rural post-Covid, Boonah is changing as city folk still look to flee. But for now – especially if you go midweek – this place is still the best secret Queensland has managed to keep.

golden mountains at Scenic Rim
The sun paints Scenic Rim’s mountains golden. (Image: Tourism & Events Queensland)

2. Trailblazing in the Southern Flinders Ranges

Travelling with: Taylah Darnell

Spanning from the ocean in Port Pirie to the red-dirt plains of Peterborough, South Australia’s Southern Flinders Ranges are bursting at the seams with prospect. New mountain-biking trails will open later this year in Mount Remarkable National Park, designed by TrailScapes using machinery with minimal environmental impact and in consultation with the Nukunu Wapma Thura (Aboriginal Corporation).

guests during a yoga session in the Southern Flinders Ranges
Bask in peace at your wellness retreat.

The project has been years in the making and includes the 42-kilometre Epic Mountain Bike Trail. Experience Melrose is taking advantage of the expansion, combining mountain biking with wellness retreats. Stay and play at Jacka Brothers Brewery in Melrose, a redeveloped heritage-listed site turned brewhouse that doubles as cosy accommodation, offering panoramic views of the Southern Flinders Ranges.

a car driving along the scenic Southern Flinders Ranges
Drive along the scenic mountain ranges. (Image: Anthony Anderson/@DroneDynamicsSA)

3. Find the magic of the Mid West

Travelling with: Fleur Bainger

It’s hard to get a look-in when you count the whale shark-flecked Ningaloo Coast and the forest-meets-sea Margaret River wine region among your siblings. Yet Western Australia’s Mid West region is starting to poke its face into the light. With the rock lobsterfishing city of Geraldton as its hook, and the coast-meets-river holiday hamlet of Kalbarri as its lure, the region is emerging as a worthy line to get tangled in.

an aerial view of Abrolhos Islands
Emerald waters surround the Abrolhos Islands from above.

Take the Barbie-pink lake at Hutt Lagoon, so transfixing that Australia’s 2023 Eurovision hopefuls, Voyager, filmed its latest film clip on its salt and betacarotene-encrusted surface in February. Add the spellbinding Abrolhos Islands, rugged slabs of rock looming from the ocean.

Though now less-populated, fibro fishing huts and finger-like jetties remain on several of the isles, visited by day flights, eco cruises and the annual Shore Leave Festival , which holds a seafood-centric long table lunch there each April.

dining tables and chairs by the beach during the Shore Leave Festival
Celebrate all things seafood at the Shore Leave Festival. (Image: Shot by Thom 2022)

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4. The Murray River comes to light

Travelling with: Emily Murphy

The Mildura–Wentworth region will soon hit the spotlight as renowned artist Bruce Munro, of Field of Light Uluru acclaim, develops Light/State, two incredible outdoor light installations across the NSW–Victoria border.

On either side of the Murray River, the Trail of Light and Fibre Optic Symphonic Orchestra installations will connect the communities and inspire visitors to reflect and engage with the stories, culture, history, landscape and individuality of this thriving border region from summer 2023.

If Munro’s previous art successes are anything to go by, Light/State is about to put this region firmly on the map.

a colourful and brightly lit installation underneath a starry night
Soak up the beauty of Light/State beneath a starry night. (Image: Hawkeye Photography)

5. Walk on Darkinjung Country

Travelling with: Megan Arkinstall

The Central Coast of NSW has, in recent years, cemented its status as a rich, multifaceted destination for languid escapes.

It’s where beachside days can culminate in evenings dining on an artfully plated degustation or sipping molecular cocktails in a hip bolthole. Add to that a strong sustainable ethos in this officially labelled ECO Destination and you’ve got yourself a feel-good stay in more ways than one. Visitors who scratch beneath the surface will be surprised to discover the Central Coast/Darkinjung Country has one of the highest densities of culturally significant sites in Australia.

scenic views across Hardys Bay on the Central Coast
A floating house is built on stilts across Hardys Bay on the Central Coast. (Image: Destination NSW)

In fact, there are almost 3000 registered sites dotted across the region – stretching from the Hawkesbury River to Lake Macquarie, and from the Pacific Ocean to the Watagan Mountains. Witness 1000-year-old rock art sites in Bulgandry Art Site Aboriginal Place that tell the Creation Dreaming story of Baiyami; discover middens along the shoreline of placid Pearl Beach; or visit a sacred cultural site and ancient camping ground, only accessible with Darkinjung Cultural Tours.

Girra Girra is another Aboriginal-owned operator who can lead you in the footsteps of the Central Coast’s First Nations people, guiding visitors to staggering cultural sites and offering an unforgettable camp-out option for groups. The experience includes a smoking ceremony, traditional ochre body painting, and dancing and storytelling under a blanket of stars.

Meanwhile, Firescreek Botanical Winery , a small regenerative organic vineyard in the leafy suburb of Holgate, has a host of curated experiences including Aboriginal Storytelling and Wine Tasting. Led by a local Aboriginal Elder and a Firescreek winemaker, guests listen to Indigenous stories and learn about native bush foods while lingering over some of the unique botanical-infused wines made on site.

native shrubs growing along the Bouddi Coastal Walk, Central Coast
Spot native shrubs during your Bouddi Coastal Walk.

6. Evolution in an ancient landscape

Travelling with: Imogen Eveson

The Kimberley is a timeless destination, its ancient red rocks impervious to passing trends, but a suite of new developments is putting the vast WA region on the top of the agenda. Horizontal Falls Seaplane Adventures has launched a new luxury overnight experience aboard its boutique houseboat Jetwave Pearl for an immersive 24-hour tour of this natural phenomenon.

an aerial view of houseboat Jetwave Pearl cruising along Kimberley
Spend the night on Jetwave Pearl to experience the wonder of Horizontal Falls from a unique perspective.

Over east, a new hotel, The Cambridge, is polishing up the accommodation offering in Kununurra, and an Indigenous Land Use Agreement struck between Wilinggin Aboriginal Corporation and the West Australian government will see the famous Kimberley tourism precinct at El Questro returned to Traditional Owners. With tourism continuing under a 99-year lease with G’day Group, it’s a watershed moment for the region.

an overhead shot of the pool deck on top of the ship, HFSA Experiences WA
Embark on a sea expedition with HFSA Experiences WA.

7. A giant discovery in Peel

Travelling with: Fleur Bainger

For years, if someone suggested a trip to Mandurah I’d look at them as though they’d just invited me to eat at McDonalds. The coastal city, one hour’s drive straight down the freeway from Perth, has a reputation for manmade canals, dolphins and retirees, and not even one of those things was enough to stir my enthusiasm. But lately, much to my surprise, it – and the surrounding Peel region – has emerged into somewhere I’d willingly spend time.

a coastal trail in the peel region
Follow coastal trails in the Peel region. (Image: Tourism Australia)

My turning point came in the form of curiously lifelike wooden creatures, their huge forms crafted into existence by international recycle artist, Thomas Dambo. The Giants, as they’re known, are fashioned from upcycled beer pallets, salvaged timber furniture and scavenged twigs and branches; each one takes at least 750 hours to make.

a photo of Seba's Song Giants of Mandurah by Thomas Dambo
Seba’s Song is one of Mandurah’s Giants. (Image: Duncan Wright)

The free-to-view outdoor exhibition opened in November 2022, marking the first time Dambo has extended his global trail to Australia. A handful of them have been placed in the crackling bush, Ramsar-listed wetlands and waterside parks of Mandurah, or Mandjoogoordap, acting as an invitation to explore rarely visited nature spaces, while learning the stories of the region’s Bindjareb people.

Little Lui sitting in the forest
Meet Little Lui. (Image: Duncan Wright)

Finding them is like a game of hide and seek, with clues collected on the journey: each giant wears an amulet with a symbol that forms a code. When cracked, it reveals the whereabouts of a secret giant (and no, I’m not spilling it). Fittingly, the giants will remain until they degrade back into nature.

a photo of Artist Thomas Dambo
Thomas Dambo is the artist behind Giants of Mandurah. (Image: Duncan Wright)

The artist’s intention is that giant hunters connect with the environment with every footstep and hopefully, leave with a new passion for the preservation of undervalued things: nature, ‘waste’, imagination, and our own backyards. For me – already an avid recycler – it created a wonder that I’d never thought possible around Mandurah.

kangaroos spotted during the nature tour with Salt and Bush Eco Tours
Explore with Salt and Bush Eco Tours. (Image: Tourism Australia)

After the thrill of discovering one giant on a hilltop overlooking a ream of white sand and highlighter blue ocean (I pin-drop Halls Head for a return visit), climbing over another with a BFG-style dream trumpet (near the fantastic Boundary Island Brewery), and being surprised by one concealed by a five-metre-tall, uprooted tuart tree (in a park I didn’t know existed), I find more things to value. As I leave Mandurah, I consider myself humbly re-educated.

kayak tour with Salt and Bush Eco Tours
Hit the water with Salt and Bush Eco Tours. (Image: Tourism Australia)

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8. Gippsland: an outdoor region for all seasons

Travelling with: Megan Arkinstall

Victoria’s immense Gippsland region encompasses a multiplicity of natural landscapes stretching from Melbourne’s eastern outskirts to the NSW border. You’ll find squeaky-clean beaches, windswept dunes and lichen-covered boulders in the region’s southernmost reaches at Wilsons Promontory – also farm-gate and winegrowing country.

a snow-covered path at Mt Baw Baw
Mt Baw Baw is totally covered with snow.

East Gippsland, a region in the process of ECO Destination certification, is flush with rugged panoramas of gorges, rivers and waterfalls. You can double up on adventure at Mt Baw Baw: a mountain biking mecca in the warm months and a ski resort when it’s blanketed white. Or take a slower pace in geothermal waters at the newly opened Metung Hot Springs overlooking Gippsland Lakes , a network of sparkling waterways.

a scenic view of Metung Hot Springs
Soothe your aching muscles at Metung Hot Springs. (Image: Sharyn Cairns Photography)

9. Townsville reinvented

Travelling with: Kassia Byrnes

Nowhere in Australia in the last few years has been updating and revamping itself with as much style as Townsville North Queensland. From being a gateway to the Great Barrier Reef, to the blossoming food scene to luxury stays – this city has lots to offer.

a diver discovering an underwater sculpture, MOUA (Museum of Underwater Art)
Dive to discover the underwater sculptures at MOUA (Museum of Underwater Art). (Image: Tourism and Events Queensland)

Snorkel through the Museum of Underwater Art , experience fine-dining precinct The Ville or keep it casual with plenty of incredible cafes and food trucks, such as Wagtails. Visitors are also spoilt for accommodation choice, with Orpheus Island Lodge offering a more under-the-radar GBR stay and Pelorus Private Island joining its ranks before the end of the year, alongside Ardo, a new $88 million luxury hotel in town.

an outdoor pool at The Ville-Resort Casino
Cool off at the pool in The Ville-Resort Casino.

10. Food, wine and adventure in Northern Tassie

Travelling with: Elizabeth Whitehead

With Hobart now firmly on the map as one of Australia’s premier cultural destinations, it’s all eyes north for what’s next in the southernmost state.

a close-up photo of a cow at Holm Oak
Cows freely roam at Holm Oak. (Image: Tourism Tasmania/Kathryn Leahy)

Launceston is an unsung foodie paradise – named a UNESCO City of Gastronomy in 2021 thanks to a slew of culinary talents that pull together bounty from the region in hatted establishments such as Stillwater Restaurant and Geronimo Aperitivo Bar .

a wine route sign
Drink your way through the wine route. (Image: Tourism Tasmania/Kathryn Leahy)

And the Tamar Valley, on either side of kanamaluka/River Tamar, is also making a name for itself for its fruity pinot noirs, buttery chardonnays and other cool-climate varietals. But cellar-door hopping isn’t the only way to get around – hit the bike trails near historic George Town; following the success of Blue Derby, it’s slated to become another major mountain biking destination after the opening of a trail network in Tippogoree Hills Conservation Area last year.

an aerial view of George Town, River Tamar
George Town is Australia’s third-oldest European settlement. (Image: Flow Mountain Bike)
Keep reading our 100 Emerging Destinations and Experiences series for more.
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Norwegian Spirit heads back to Australia with more Sydney departures than ever before

    Katie Dundas Katie Dundas
    Norwegian Cruise Line offers adult cruisers the ideal way to travel with unrivalled choice for a ship of her size, plus the dining, excitement and spa amenities typically found on a much larger ship.

    Cruising close to home with Norwegian Cruise Line® (NCL) has never been better. Norwegian Spirit® is returning for its biggest Australian season yet, and it’s ideal for adults seeking an elevated local cruising experience that packs a big punch with entertainment, personalised service and premium amenities.

    With convenient Sydney departures, these refined itineraries will equally appeal to cruise newcomers or veteran sailors. From enriching days in port leading into world-class dining at sea, here’s how Norwegian Spirit  has been curated just for discerning travellers.

    About the ship

    NCL norweigian spirit in phillip island
    Explore Australia with Norwegian Spirit.

    Norwegian Spirit offers something not often seen: a smaller ship reimagined to appeal to adults. With numerous convenient Sydney departures, enjoy a boutique feel from the moment your holiday begins – from faster embarkation to plenty of open space onboard and plenty of special touches designed to make your holiday even more meaningful.

    In port, discover the delights of Australia, New Zealand and the South Pacific. But sea days will be just as memorable. Norwegian Spirit has been tailored to suit the interests of adult cruisers, with splash pools and kids’ clubs replaced by elevated relaxation spaces.

    Get lost in a good book on a plush daybed within the adults-only Spice H2O, soak away the tension at the award-winning Mandara Spa® with Thermal Suite, or meet up with new friends for the evening’s world-class entertainment.

    Everything onboard has been crafted for calm and relaxation; an oasis at sea where entertainment, exceptional service and an array of upscale dining experiences.

    A culinary adventure at sea

    Onda by Scarpetta inside the Norwegian Spirit.
    Indulge in culinary excellence at Onda by Scarpetta.

    Onboard, enjoy unrivalled dining options with 14 dining options and nine bars and lounges. Freestyle Dining has tossed aside structured dining room meal times, so guests can walk in when it suits them, or use the NCL app to easily make a booking.

    Classic pub fare at The Local is perfect for a casual bite after returning to the ship, or plan a romantic dinner for later that evening, taking in the ocean views and golden sunset.

    International flavours delight when you try out Norwegian Spirit ’s specialty dining, including Onda by Scarpetta, Le Bistro and Cagney’s Steakhouse, each with a curated wine menu to enhance each restaurant’s signature dishes.

    All of the onboard specialty dining options have been enhanced to suit adult palettes who seek premium cuisine that incorporates the freshest local ingredients and modern design.

    New offerings

    The pool on Norwegian Spirit with stunning views of the Sydney Harbour Bridge.
    Swim in a cruise pool with ever-changing Australian coastal views.

    NCL has reimagined Norwegian Spirit to offer something innovative in the crowded cruising industry: premium cruising catered to adults, but on a smaller ship that doesn’t sacrifice on entertainment.

    Both the amenities and the ship’s itineraries were carefully planned to suit adult travellers drawn to the ease of departing from Sydney. During the 2026/2027 summer season, Norwegian Spirit will return with 10 Sydney sailings – more than ever before – including five round-trip itineraries.

    Get the most from a long weekend at sea or take an immersive East Coast adventure, with a selection of four- to 14-day itineraries across Australia, New Zealand and the South Pacific. Each taking curious travellers to a new destination almost every day.

    The long weekend of a lifetime

    The Mandara spa inside the Norwegian Spirit.
    Fall into relaxation at the award-winning Mandara Spa.

    Sometimes, a few days at sea can be just what you need to reset and recharge, which is why NCL has released its first-ever four-day Tassie taster cruise departing from Sydney. It’s designed as the ideal long weekend escape for adults seeking a reset, where guests can do as much or as little as they please.

    Sea days can be spent relaxing. Perhaps an Aroma Stone Therapy massage at the award-winning Mandara Spa, or an afternoon taking in the vibrant deckside energy at Waves Pool Bar.

    In Hobart, an array of shore excursions will showcase the rugged beauty and history of the island. From oyster and wine tasting, strolls through the eclectic Salamanca Market, or spotting the iconic Tasmanian devil, make the time in port your own.

    11 days around the country

    The Norwegian Spirit with stunning views of the Sydney Opera House.
    Wake up to Australia’s iconic sights.

    Explore some of the country’s most iconic locations, enjoying the comfort of your stateroom between stops on this unique 11-day itinerary . You’ll discover the beauty of South Eastern Australia, including Kangaroo Island, each delivered right to your doorstep.

    This sailing is designed to be completely relaxing yet immersive, with overnights† in both Adelaide and Melbourne. For tennis fans, the January departure is timed to pair with a day at the popular Australian Open.

    As a longer itinerary, find a great balance of sea and port days. It’s ideal for adults seeking serious unhurried exploration and foodies looking forward to the opportunity to try out more of Norwegian Spirit ’s many dining options.

    To book, contact your travel agent, call 1300 255 200 or visit ncl.com

    †Applies to select sailings.