Revealed: This Aussie state is the most welcoming region on Earth

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Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

If you love travelling regional Australia, you’re probably already familiar with our list of Australia’s top towns but have you ever wondered which towns lay claim to the title of most welcoming?

Well, look no further because Booking.com has released the 10 most welcoming regions on Earth for 2025. And one Australian state has topped the list.

The most welcoming region on Earth

South Australian beach
South Australia has been named the most welcoming region on Earth. (Image: Booking.com/Getty Images)

Drumroll, please… the wonderful South Australia has been named the most welcoming region on Earth! Based on over 360 million verified customer reviews, this accolade cements South Australia’s reputation as a destination of unparalleled hospitality and warmth.

South Australian Minister for Tourism Zoe Bettison believes the accolade is no surprise to locals who experience the state’s daily hospitality.

“From the Adelaide Hills to Kangaroo Island, from the Barossa to the Murray River and the Flinders Ranges, guests will always be warmly welcomed in South Australia," Zoe said.

The region’s friendly locals, breathtaking landscapes and world-renowned wine regions all contribute to its appeal. The acknowledgment highlights the exceptional efforts of hospitality providers, from luxury accommodations to boutique holiday homes and family-run stays.

Boats and children on beach at Port Lincoln
Port Lincoln was voted the seventh most welcoming city in Australia. (Image: South Australian Tourism Commission)

Port Lincoln on SA’s Eyre Peninsula, also secured a spot among the most welcoming cities in Australia list for 2025, coming in at seventh place. Known for its pristine coastline and unique wildlife encounters, Port Lincoln is a testament to South Australia’s ability to combine natural beauty with world-class hospitality.

Booking.com regional manager for Oceania Todd Lacey said that Booking.com’s partners go above and beyond to help create memorable travel moments.

“We’re thrilled to see South Australia recognised on the global stage this year and look forward to continuing to support our local partners as they welcome visitors to the state’s world-class events, wine regions and scenic landscapes," Todd shared.

Who else made the list?

Montville town centre, Queensland
Montville was voted Australia’s most welcoming town. (Image: Tourism and Events Queensland)

In the list of the most welcoming regions on Earth, South Australia joined the esteemed company alongside Osijek-Baranja in Croatia Kakheti in Georgia Madeira in Portugal , and Misiones in Argentina.

Joining Port Lincoln among the top 10 most welcoming cities in Australia were Montville and Maleny in Queensland coming in first and second place respectively, and Margaret River Town in Western Australia rounding out the top three. Mudgee and Orange in Central West NSW came in fourth and 10th place, Ocean Grove, Halls Gap and Daylesford represented Victoria in fifth, eighth and ninth place, while Bicheno in Tasmania placed sixth.

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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6 reasons the best way to experience the Kimberley is by cruise

This remote corner of Australia is one of the world’s last frontiers. This is how to see it properly.

Vast, rugged and deeply spiritual, the Kimberley coast in Australia’s North West feels a world away from everyday Australia – and there are countless ways to explore it. But if you want to reach ancient rock art, hidden gorges and lonely waterfalls, it has to be by boat. Whether you’re aboard a nimble expedition vessel or a luxury yacht with all the trimmings, exploring by the water brings exclusive experiences, shows unique views and makes travel easier than any other mode. And that’s just the beginning of Australia’s North West cruises.

The True North Adventure Cruise in between sandstone cliffs.
Adventure starts where the road ends.

1. Discover Broome, and beyond

Explore your launchpad before you set sail: Broome. Here camels and their riders stride along the 22 kilometres of powdery Cable Beach at sunset. That’s just the start.

At Gantheaume Point, red pindan cliffs plunge into the turquoise sea, whose low tide uncovers fossilised dinosaur footprints. Broome’s pearling history runs deep. Japanese, Chinese, Malay and Aboriginal divers once worked these waters, and their legacy lives on in boutiques where South Sea pearls still shine.

If the moon’s right, you may catch the Staircase to the Moon over Roebuck Bay. Or simply kick back with a cold beverage and a film under the stars at Sun Pictures , screening since 1916.

Ride a camel along Cable Beach as the sun sinks into the Indian Ocean, casting golden light across the sand and sea.
Ride a camel along Cable Beach. (Image: Nick Dunn)

2. Unmatched access to The Kimberley

Once you’re onboard, expect a backstage pass to some of the most isolated places on Earth. No roads. No ports. No phone reception.

At Horizontal Falls/ Garaanngaddim, 10-metre tides surge through twin gorges like a natural waterpark ride that’ll make your palms sweat. Then there’s Montgomery Reef/ Yowjab: a giant living platform of coral and seagrass, where the sea pulls back to reveal waterfalls, sea turtles and ospreys.

Up north, King George Falls/ Oomari rage 80 metres down red cliffs. Zodiac boats often nudge in closer so you can feel the spray on your sun-warmed cheeks. You might even fly in to reach Mitchell Falls/ Punamii-unpuu, a four-tiered cascade where you can swim in freshwater pools above the drop.

Come spring, some itineraries veer west to Rowley Shoals: an atoll chain of white sand and reef walls. Then it’s up the winding Prince Regent River to King Cascade/ Maamboolbadda, tumbling over rock terraces, and into a Zodiac to view the Gwion Gwion rock art, whose slender, ochre-painted figures are older than the pyramids.

A cruise drifts beneath King George Falls, where sheer sandstone cliffs frame the thunderous plunge into turquoise waters.
Get closer to the Kimberley than ever before.

3. Taste the Kimberley with onboard hospitality

You might spend your days clambering over slippery rocks or charging past waterfalls. But when you’re back on the water, it’s a different story. Meals are chef-prepared and regionally inspired: grilled barramundi, pearl meat sashimi, mango tarts, and bush tomato chutney. One night it’s barefoot beach barbecues with your shipmates; the next, alfresco dining on the ship.

Small expedition ships each have their own personality, but many carry just 12 to 36 guests, making being out on the water a whole other experience. You might sink into a spa on the foredeck or sip coffee in a lounge while watching crocodiles cruise by. It’s choose-your-own-relaxation, Kimberley style.

4. Expert-led excursions through the Kimberley

These voyages are led by people who know the Kimberley like the back of their sunburnt hand. Attenborough-esque naturalists might gently tap your shoulder to point out rare birds or tell the story beneath a slab of rock. Historians can explain exactly how that rusted World War II relic came to rest here.

If your ship has a helipad, you might chopper straight to a waterfall-fed swimming hole. If not, you’ll still be hopping ashore for that wet landing at a secret creek.

Then come the evenings: songlines shared by Traditional Owners under the stars, or astronomy sessions that link what’s overhead with what’s underfoot and what’s within.

A small group glides through Kimberley’s rugged coastline by boat, passing ancient cliffs.
Explore with naturalists and historians by your side.

5. Relax in luxurious lodgings

Just because you’re off-grid doesn’t mean you have to rough it. These Kimberley vessels are small in size, but mighty in luxury. True North’s ships come with their own helicopters and a no-sea-days policy, so you’re always in the thick of it. Try the luxurious offerings from Ocean Dream Charters for exploration in style. Kimberley Quest offers a fast boat for easy, off-ship adventures. On the larger end of the scale, Coral Expeditions has open-deck bars and curated wine cellars. And then there’s Ponant’s luxury yachts sleek and incredibly stylish French sailing yachts.

A helicopter soars above the sea, with a sleek cruise ship gliding in the distance.
See the Kimberley from sky to shore.

6. The adventure continues with pre- and post-cruise experiences

You’ve already come this far – so, why not go further? Broome makes it easy to ease in before you board, or wind down when your voyage ends, and there is no reason to stop there.

Head an hour and a half south to Eco Beach to stay off-grid and off the clock. Join a Yawuru guide for a mangrove walk or ocean forage. Dive even deeper into Broome’s pearling past at Willie Creek or Cygnet Bay, where divers and craftspeople still pull the seawater-slicked gems from the deep.

If you’re still craving adventure, it’s time to go further. Soar over the Buccaneer Archipelago, or detour inland with a 4WD trip along the Gibb River Road. Book a scenic flight over the Bungle Bungles. Or – because you never know when you’ll be back – do all three.

aerial of people walking on eco beach in the kimberley western australia
Stay off grid at Eco Beach. (Image: Tourism WA)

Find out more about your trip to Australia’s North West at australiasnorthwest.com .