Revealed: This Aussie state is the most welcoming region on Earth

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Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

If you love travelling regional Australia, you’re probably already familiar with our list of Australia’s top towns but have you ever wondered which towns lay claim to the title of most welcoming?

Well, look no further because Booking.com has released the 10 most welcoming regions on Earth for 2025. And one Australian state has topped the list.

The most welcoming region on Earth

South Australian beach
South Australia has been named the most welcoming region on Earth. (Image: Booking.com/Getty Images)

Drumroll, please… the wonderful South Australia has been named the most welcoming region on Earth! Based on over 360 million verified customer reviews, this accolade cements South Australia’s reputation as a destination of unparalleled hospitality and warmth.

South Australian Minister for Tourism Zoe Bettison believes the accolade is no surprise to locals who experience the state’s daily hospitality.

“From the Adelaide Hills to Kangaroo Island, from the Barossa to the Murray River and the Flinders Ranges, guests will always be warmly welcomed in South Australia," Zoe said.

The region’s friendly locals, breathtaking landscapes and world-renowned wine regions all contribute to its appeal. The acknowledgment highlights the exceptional efforts of hospitality providers, from luxury accommodations to boutique holiday homes and family-run stays.

Boats and children on beach at Port Lincoln
Port Lincoln was voted the seventh most welcoming city in Australia. (Image: South Australian Tourism Commission)

Port Lincoln on SA’s Eyre Peninsula, also secured a spot among the most welcoming cities in Australia list for 2025, coming in at seventh place. Known for its pristine coastline and unique wildlife encounters, Port Lincoln is a testament to South Australia’s ability to combine natural beauty with world-class hospitality.

Booking.com regional manager for Oceania Todd Lacey said that Booking.com’s partners go above and beyond to help create memorable travel moments.

“We’re thrilled to see South Australia recognised on the global stage this year and look forward to continuing to support our local partners as they welcome visitors to the state’s world-class events, wine regions and scenic landscapes," Todd shared.

Who else made the list?

Montville town centre, Queensland
Montville was voted Australia’s most welcoming town. (Image: Tourism and Events Queensland)

In the list of the most welcoming regions on Earth, South Australia joined the esteemed company alongside Osijek-Baranja in Croatia Kakheti in Georgia Madeira in Portugal , and Misiones in Argentina.

Joining Port Lincoln among the top 10 most welcoming cities in Australia were Montville and Maleny in Queensland coming in first and second place respectively, and Margaret River Town in Western Australia rounding out the top three. Mudgee and Orange in Central West NSW came in fourth and 10th place, Ocean Grove, Halls Gap and Daylesford represented Victoria in fifth, eighth and ninth place, while Bicheno in Tasmania placed sixth.

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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What it’s really like to stay on the world’s largest sand island

Exploring the world’s largest sand island starts with the perfect K’gari homebase.

The morning light is still soft, but it’s already a perfect sunny day. We left our K’gari homebase at Kingfisher Bay Resort  with our guide, Peter Meyer, at 9 am to make the most of our time to explore all that the world’s largest sand island holds. The size of K’gari is hard to grasp until you arrive here. This is no sandbar. Stretching 120 kilometres, unique lakes, mangrove systems, rainforest, 75 Miles of beach, historic shipwrecks, small townships and even one of Queensland’s best bakeries are all hidden within its bounds.

But first, one of the island’s most iconic sights: the pure silica sand and crystal clear waters of Lake McKenzie.

Laying eyes on it for the first time, I’m finally able to confirm that the photos don’t lie. The sand is pure white, without the merest hint of yellow. The water fades from a light halo of aqua around the edges to a deeper, royal blue, the deeper it gets (not that it’s particularly deep, six metres at most). The surface remains surprisingly undisturbed, like a mirror.

Arriving with our guide before 10 am means that no one else is around when we get here. Which means we have the pleasure of breaking the smooth surface with our own ripples as we enter. As a self-confessed wimp with chilly water temperatures, my fears are quickly assuaged. Even in the morning, the water stays around 23 degrees – perfect for lazing about all day. But we have more sights to see.

Exploring K’gari

ariel of in lake mckenzie on k'gari fraser island
Relax in the warm waters of Lake McKenzie. (Image: Ayeisha Sheldon)

This was the Personalised 4WD tour offered by Kingfisher Bay Resort, and my absolute top pick of experiences. Over the course of the day, we had the freedom to create our own bespoke itinerary (plus a provided picnic lunch along the way), with an expert guide who had plenty of stories and local expertise to give context to what we were looking at. From the history of the SS Maheno shipwreck, which survived the First World War only to be washed ashore by a cyclone in 1935, to a detailed description of how an island made of sand could sustain such diverse flora.

If it’s your first time to K’gari, the Beauty Spots Tour is another great option. Departing daily from Kingfisher Bay Resort (you’ll start to notice a trend, as many of the tours do start and end here), an air-conditioned, 4WD bus takes guests to the island’s most iconic locations, including the best places to swim, like Lake McKenzie and Eli Creek. The latter offers a gentle current, perfect for riding with a blow-up tyre out towards the ocean.

The next day, for a look at a completely different side of K’gari, I joined one of Kingfisher Bay Resort’s Immersive Ranger-guided tours to kayak through the mangroves of Dundonga Creek. This long, snake-like stretch of creek winds its way inland from the ocean outlet we entered by, at times too narrow for three kayaks to be side-by-side. Small insects buzz from leaf to leaf, while birds call overhead. Occasional bubbles indicate we’ve passed some fish that call this place home.

kayak tour through the mangroves at k'gari island
Learn about the island’s mangroves from your Ranger. (Image: Reuben Nutt/ TEQ)

If kayaking isn’t for you – or if, like me, you simply want more – other ranger-led experiences include nature walks and a dedicated Junior Eco Ranger Program for kids ages five to 12 (these run every weekend, and daily over the peak December holidays). Just ask for a timetable of upcoming tours when you check in.

While during whale season, Hervey Bay Whale Watch & Charters operates tours from the hotel’s jetty to get up close to the famous Humpback Highway of Hervey Bay, from 7 November to 31 May, attention turns to the Aqua Oasis Cruise . Departing from the resort every Tuesday, Thursday, Saturday and Sunday for resort guests, adventure along the island’s remote western coast, pointing out wildlife like dolphins, turtles, flying fish and eagles along the way.

The cruise drops anchor so guests can jump into the water using the boat’s equipment – from SUP boards to inflatable slides and jumping platforms. Then refuel with a provided lunch, of course.

Unwind at sunset

two people drinking cocktails at sunset bar, kingfisher bay resort
Unwind at the Sunset Bar. (Image: Sean Scott)

As much as days on K’gari can be filled with adventure, to me, the afternoons and evenings there are for unwinding. Sunsets on K’gari are absolutely unbelievable, with Kingfisher Bay on the west side being the best spot to catch the colours.

The Sunset Bar , located at the start of the resort’s jetty and overlooking the beach, is the ultimate location for sundowners. Let chill beats wash over you as you sip on cool wines, beers and cocktails in a relaxed, friendly vibe. Personally, a cheese board was also absolutely called for. As the sun sinks, the sand, sea and horizon turn a vibrant shade of orange, with the jetty casting a dramatic shadow across the water.

When the show is over, head back to the hotel for dinner at the Asian-fusion Dune restaurant, or the pub-style Sand + Wood. But if your appetite is still whetted for more lights and colours, the evening isn’t over yet.

Settle into the Illumina stage for Return to Sky, an immersive light and sound show leading viewers on a captivating journey through K’gari’s stories and landscapes.

Indulge and disconnect

woman setting up massage room at kingfisher bay resort Island Day Spa
Find bliss at Island Day Spa. (Image: Jessica Miocevich)

Of course, there is a type of traveller who knows that balance is important, day or night. While Kingfisher Bay Resort offers more than one pool for guests to spend all day lounging by (they’ll even serve you food and drinks while you do it), you’ll find me at the Island Day Spa.

The masseuses could match the magic hands of any big city spa, and I felt the warm welcome as I walked into the light, breezy reception. Choose from a range of botanical facials, beauty treatments and soothing massages using traditional techniques (obviously, I couldn’t go past a relaxing massage). All products used contain organic, native botanical ingredients with nutrient-rich plant extracts to soothe skin and mind. To really indulge, try out one of the packages, couples treatment or even a pre-wedding day offering.

Getting there

kingfisher bay resort 4wd tour driving passed ss maheno on k'gari island
The world of K’gari awaits. (Image: Jessica Miocevich)

Getting to K’gari is shockingly easy. Find daily flights into Hervey Bay from Brisbane, Melbourne and Sydney. Kingfisher Bay Resort offers a shuttle bus between the airport, their headquarters in Hervey Bay and the ferry to take you to K’gari.