Review: The W Hotel, Brisbane

hero media
Big, bold and brash, the W Brisbane brings unmatched vibes to the sunshine state.

When the W Hotel in Brisbane opened its doors, it brought with it the debaucherous, unabashed flauntiness that dwells within.

We explored its uniqueness and energy to see whether it lives up to the hype.

First impressions

When I step out of the taxi at the W Brisbane , I’m instantaneously stunned by the wow factor of the hotel. The luminescent ‘W’ draws you in initially, but then it’s the bright and colourful arrival area that catches the eye.

W Hotel in Brisbane exterior with 'W' sign
The luminescent ‘W’ draws you in.

Ripe with riparian themes in the design, it starts with a staircase of timber river reeds delivering us to the welcome desk and continues through to the carpet pattern in our room, inspired by the shifting tide patterns of the Brisbane River.

Checked in, we’re shown to the moodily lit elevators, and it’s abundantly clear this is no place for minimalists.

Arrival area of the W Hotel in Brisbane
The staircase of timber river reeds leads to the welcome desk.

The room

The curtains automatically draw back as we enter our Wonderful Room, allowing the sun to pour over its showpiece: a turquoise circular mix bar, topped with a hot pink glass pineapple and an array of mid-sized bottles of booze.

Wonderful Room mix bar at the W Hotel Brisbane
The mixing bar is an eye-catcher.

The room snakes from the entrance, past the bathroom with its ‘10-gallon drum tub’ inspired by the Aussie outback, around the end of a king-size bed and into the curved floor-to-ceiling glass.

Bath in W Brisbane room
Not a bad spot for a bath.

Along one wall, white panels bring a touch of traditional Queenslander home; opposite is a shimmering print with thin glass poles running along it, channelling mangrove reeds. There are mirrors everywhere.

All this ostentatiousness is new to me; it’s my first initiation into the world of W. On one hand, I love it, on the other, I’ve stepped into the unknown and I’m feeling conscious about my outfit choice.

Spectacular King Room in W Brisbane
The views are a killer.

We glam up and continue to the Living Room bar, which backs onto the adjoining shopping complex, Brisbane Quarter, for a pre-dinner cocktail.

EWOW living area at W Hotel Brisbane
If you really want to take it up a notch, the EWOW Suite is available…

Living Room Bar

The Living Room Bar evolves from a serene spot for daytime reading or meetings to a lively night scene to mix and mingle. The soundtrack connects the crowd for you to enjoy good conversation and of course, fab cocktails.

Our drinks come with a side of deliciously sweet and salty popcorn that we couldn’t get enough of.

We then head upstairs to level three where the boys from Byron Bay’s Three Blue Ducks made their Queensland debut .

The Living Room Bar at W Brisbane
The Living Room Bar makes cocktails as quirky as its décor.

Three Blue Ducks

We are graced by spectacular nighttime views over the Brisbane River at Three Blue Ducks. We choose a table by the window with a direct view of QAGOMA lit up on the other side of the river.

The menu is all locally sourced produce showcasing Queensland’s vibrant yet laidback culture with ‘The Ducks’ legendary paddock-to-plate ethos. It changes seasonally, but the quality remains the same no matter when you go.

Three Blue Ducks summer menu at W Brisbane
The Ducks menu changes seasonally to keep the quality of food the best.

We start with freshly shucked oysters and finger lime dressing because oysters are always a good idea. For mains, we shared the gnocchi and the 300g scotch fillet steak with a side of roasted garlic and rosemary potatoes. The food was incredible with service to match.

They also have a ‘Ducklings’ menu for all the little ones you might have. We actually shared the frozen chocolate parfait and fresh raspberries dessert from the Ducklings menu because we were SO full but needed that sweet hit!

Three Blue Ducks summer menu desserts at W Hotel Brisbane
The desserts utilise all the freshest fruit on offer.

Three Blue Ducks is also where the hotel breakfast is on, come morning, and it is easily one of the best hotel breakfasts I’ve ever had. The food was phenomenal and there was so much range to choose from. From spanner crab scramble with papaya to the buffet breakfast option, there is something for everyone.

Poached eggs with avocado on sourdough at Three Blue Ducks in Brisbane
Don’t miss breakfast during your stay! (Image: Nikki To)

The pool

If you like a more relaxed dining option, take the plunge at the psychedelic WET Deck pool and bar on the level four rooftop. The tropical poolside oasis in the heart of the city boasts a resort vibe complete with photo-worthy vistas, bar and pool.

Psychedelic patterns on the roof of WET Deck pool in W Hotel Brisbane
The psychedelic WET Deck pool is a vibe.

The rooftop bar is the ultimate place for vivid sunsets, handcrafted cocktails, light bites and live DJs. Plus, WET Deck hosts lots of fun events so see what’s on when you plan on staying.

WET Deck Terrace bar at W Brisbane
Head to the WET Deck Terrace for a casual dining moment with some delicious cocktails.

Amenities

We make ourselves at home visiting the AWAY Spa and leave having reached new levels of relaxation and pampering.

You can also take it up a notch at the FIT gym which has an abundance of cutting-edge fitness equipment.

The AWAY Spa relax station at W Brisbane
The relaxation station at W Brisbane’s AWAY Spa has some incredible views.

The location

W Brisbane is situated right on the banks of the Brisbane River in the CBD. It is super close to Queen Street Mall, one of the best things to do in Brisbane, and Brisbane City Hall, which is also the home of the Museum of Brisbane.

Just across the river, you’ll find QAGOMA and Queensland Museum in South Bank’s Queensland Cultural Centre.

WET Deck Terrace by day at W Hotel Brisbane
Look out over Brisbane from the WET Deck.

The price

A Wonderful Room costs around $450 per night.

Cocktails at WET Deck in W Brisbane
Head to WET Deck for a cheeky sunset cocktail.

The verdict

Luxury without the stick up its behind, the W is like a hedonistic travel buddy you’d fly to Ibiza with.

Score: 4.5/5

We rated: The fact there’s absolutely nothing else like it in Brisbane and the staff were so bubbly and welcoming.

We’d change: The prices aren’t cheap, but you are paying for uniqueness and an experience like no other.

Where: 81 North Quay, Brisbane, Queensland

Pizza, tacos and chips from WET Deck in W Hotel Brisbane
WET Deck may be casual, but don’t be fooled, the food is still to die for.
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
See all articles
hero media

What it’s really like to stay on the world’s largest sand island

Exploring the world’s largest sand island starts with the perfect K’gari homebase.

The morning light is still soft, but it’s already a perfect sunny day. We left our K’gari homebase at Kingfisher Bay Resort  with our guide, Peter Meyer, at 9 am to make the most of our time to explore all that the world’s largest sand island holds. The size of K’gari is hard to grasp until you arrive here. This is no sandbar. Stretching 120 kilometres, unique lakes, mangrove systems, rainforest, 75 Miles of beach, historic shipwrecks, small townships and even one of Queensland’s best bakeries are all hidden within its bounds.

But first, one of the island’s most iconic sights: the pure silica sand and crystal clear waters of Lake McKenzie.

Laying eyes on it for the first time, I’m finally able to confirm that the photos don’t lie. The sand is pure white, without the merest hint of yellow. The water fades from a light halo of aqua around the edges to a deeper, royal blue, the deeper it gets (not that it’s particularly deep, six metres at most). The surface remains surprisingly undisturbed, like a mirror.

Arriving with our guide before 10 am means that no one else is around when we get here. Which means we have the pleasure of breaking the smooth surface with our own ripples as we enter. As a self-confessed wimp with chilly water temperatures, my fears are quickly assuaged. Even in the morning, the water stays around 23 degrees – perfect for lazing about all day. But we have more sights to see.

Exploring K’gari

ariel of in lake mckenzie on k'gari fraser island
Relax in the warm waters of Lake McKenzie. (Image: Ayeisha Sheldon)

This was the Personalised 4WD tour offered by Kingfisher Bay Resort, and my absolute top pick of experiences. Over the course of the day, we had the freedom to create our own bespoke itinerary (plus a provided picnic lunch along the way), with an expert guide who had plenty of stories and local expertise to give context to what we were looking at. From the history of the SS Maheno shipwreck, which survived the First World War only to be washed ashore by a cyclone in 1935, to a detailed description of how an island made of sand could sustain such diverse flora.

If it’s your first time to K’gari, the Beauty Spots Tour is another great option. Departing daily from Kingfisher Bay Resort (you’ll start to notice a trend, as many of the tours do start and end here), an air-conditioned, 4WD bus takes guests to the island’s most iconic locations, including the best places to swim, like Lake McKenzie and Eli Creek. The latter offers a gentle current, perfect for riding with a blow-up tyre out towards the ocean.

The next day, for a look at a completely different side of K’gari, I joined one of Kingfisher Bay Resort’s Immersive Ranger-guided tours to kayak through the mangroves of Dundonga Creek. This long, snake-like stretch of creek winds its way inland from the ocean outlet we entered by, at times too narrow for three kayaks to be side-by-side. Small insects buzz from leaf to leaf, while birds call overhead. Occasional bubbles indicate we’ve passed some fish that call this place home.

kayak tour through the mangroves at k'gari island
Learn about the island’s mangroves from your Ranger. (Image: Reuben Nutt/ TEQ)

If kayaking isn’t for you – or if, like me, you simply want more – other ranger-led experiences include nature walks and a dedicated Junior Eco Ranger Program for kids ages five to 12 (these run every weekend, and daily over the peak December holidays). Just ask for a timetable of upcoming tours when you check in.

While during whale season, Hervey Bay Whale Watch & Charters operates tours from the hotel’s jetty to get up close to the famous Humpback Highway of Hervey Bay, from 7 November to 31 May, attention turns to the Aqua Oasis Cruise . Departing from the resort every Tuesday, Thursday, Saturday and Sunday for resort guests, adventure along the island’s remote western coast, pointing out wildlife like dolphins, turtles, flying fish and eagles along the way.

The cruise drops anchor so guests can jump into the water using the boat’s equipment – from SUP boards to inflatable slides and jumping platforms. Then refuel with a provided lunch, of course.

Unwind at sunset

two people drinking cocktails at sunset bar, kingfisher bay resort
Unwind at the Sunset Bar. (Image: Sean Scott)

As much as days on K’gari can be filled with adventure, to me, the afternoons and evenings there are for unwinding. Sunsets on K’gari are absolutely unbelievable, with Kingfisher Bay on the west side being the best spot to catch the colours.

The Sunset Bar , located at the start of the resort’s jetty and overlooking the beach, is the ultimate location for sundowners. Let chill beats wash over you as you sip on cool wines, beers and cocktails in a relaxed, friendly vibe. Personally, a cheese board was also absolutely called for. As the sun sinks, the sand, sea and horizon turn a vibrant shade of orange, with the jetty casting a dramatic shadow across the water.

When the show is over, head back to the hotel for dinner at the Asian-fusion Dune restaurant, or the pub-style Sand + Wood. But if your appetite is still whetted for more lights and colours, the evening isn’t over yet.

Settle into the Illumina stage for Return to Sky, an immersive light and sound show leading viewers on a captivating journey through K’gari’s stories and landscapes.

Indulge and disconnect

woman setting up massage room at kingfisher bay resort Island Day Spa
Find bliss at Island Day Spa. (Image: Jessica Miocevich)

Of course, there is a type of traveller who knows that balance is important, day or night. While Kingfisher Bay Resort offers more than one pool for guests to spend all day lounging by (they’ll even serve you food and drinks while you do it), you’ll find me at the Island Day Spa.

The masseuses could match the magic hands of any big city spa, and I felt the warm welcome as I walked into the light, breezy reception. Choose from a range of botanical facials, beauty treatments and soothing massages using traditional techniques (obviously, I couldn’t go past a relaxing massage). All products used contain organic, native botanical ingredients with nutrient-rich plant extracts to soothe skin and mind. To really indulge, try out one of the packages, couples treatment or even a pre-wedding day offering.

Getting there

kingfisher bay resort 4wd tour driving passed ss maheno on k'gari island
The world of K’gari awaits. (Image: Jessica Miocevich)

Getting to K’gari is shockingly easy. Find daily flights into Hervey Bay from Brisbane, Melbourne and Sydney. Kingfisher Bay Resort offers a shuttle bus between the airport, their headquarters in Hervey Bay and the ferry to take you to K’gari.