Review: The W Hotel, Brisbane

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Big, bold and brash, the W Brisbane brings unmatched vibes to the sunshine state.

When the W Hotel in Brisbane opened its doors, it brought with it the debaucherous, unabashed flauntiness that dwells within.

We explored its uniqueness and energy to see whether it lives up to the hype.

First impressions

When I step out of the taxi at the W Brisbane , I’m instantaneously stunned by the wow factor of the hotel. The luminescent ‘W’ draws you in initially, but then it’s the bright and colourful arrival area that catches the eye.

W Hotel in Brisbane exterior with 'W' sign
The luminescent ‘W’ draws you in.

Ripe with riparian themes in the design, it starts with a staircase of timber river reeds delivering us to the welcome desk and continues through to the carpet pattern in our room, inspired by the shifting tide patterns of the Brisbane River.

Checked in, we’re shown to the moodily lit elevators, and it’s abundantly clear this is no place for minimalists.

Arrival area of the W Hotel in Brisbane
The staircase of timber river reeds leads to the welcome desk.

The room

The curtains automatically draw back as we enter our Wonderful Room, allowing the sun to pour over its showpiece: a turquoise circular mix bar, topped with a hot pink glass pineapple and an array of mid-sized bottles of booze.

Wonderful Room mix bar at the W Hotel Brisbane
The mixing bar is an eye-catcher.

The room snakes from the entrance, past the bathroom with its ‘10-gallon drum tub’ inspired by the Aussie outback, around the end of a king-size bed and into the curved floor-to-ceiling glass.

Bath in W Brisbane room
Not a bad spot for a bath.

Along one wall, white panels bring a touch of traditional Queenslander home; opposite is a shimmering print with thin glass poles running along it, channelling mangrove reeds. There are mirrors everywhere.

All this ostentatiousness is new to me; it’s my first initiation into the world of W. On one hand, I love it, on the other, I’ve stepped into the unknown and I’m feeling conscious about my outfit choice.

Spectacular King Room in W Brisbane
The views are a killer.

We glam up and continue to the Living Room bar, which backs onto the adjoining shopping complex, Brisbane Quarter, for a pre-dinner cocktail.

EWOW living area at W Hotel Brisbane
If you really want to take it up a notch, the EWOW Suite is available…

Living Room Bar

The Living Room Bar evolves from a serene spot for daytime reading or meetings to a lively night scene to mix and mingle. The soundtrack connects the crowd for you to enjoy good conversation and of course, fab cocktails.

Our drinks come with a side of deliciously sweet and salty popcorn that we couldn’t get enough of.

We then head upstairs to level three where the boys from Byron Bay’s Three Blue Ducks made their Queensland debut .

The Living Room Bar at W Brisbane
The Living Room Bar makes cocktails as quirky as its décor.

Three Blue Ducks

We are graced by spectacular nighttime views over the Brisbane River at Three Blue Ducks. We choose a table by the window with a direct view of QAGOMA lit up on the other side of the river.

The menu is all locally sourced produce showcasing Queensland’s vibrant yet laidback culture with ‘The Ducks’ legendary paddock-to-plate ethos. It changes seasonally, but the quality remains the same no matter when you go.

Three Blue Ducks summer menu at W Brisbane
The Ducks menu changes seasonally to keep the quality of food the best.

We start with freshly shucked oysters and finger lime dressing because oysters are always a good idea. For mains, we shared the gnocchi and the 300g scotch fillet steak with a side of roasted garlic and rosemary potatoes. The food was incredible with service to match.

They also have a ‘Ducklings’ menu for all the little ones you might have. We actually shared the frozen chocolate parfait and fresh raspberries dessert from the Ducklings menu because we were SO full but needed that sweet hit!

Three Blue Ducks summer menu desserts at W Hotel Brisbane
The desserts utilise all the freshest fruit on offer.

Three Blue Ducks is also where the hotel breakfast is on, come morning, and it is easily one of the best hotel breakfasts I’ve ever had. The food was phenomenal and there was so much range to choose from. From spanner crab scramble with papaya to the buffet breakfast option, there is something for everyone.

Poached eggs with avocado on sourdough at Three Blue Ducks in Brisbane
Don’t miss breakfast during your stay! (Image: Nikki To)

The pool

If you like a more relaxed dining option, take the plunge at the psychedelic WET Deck pool and bar on the level four rooftop. The tropical poolside oasis in the heart of the city boasts a resort vibe complete with photo-worthy vistas, bar and pool.

Psychedelic patterns on the roof of WET Deck pool in W Hotel Brisbane
The psychedelic WET Deck pool is a vibe.

The rooftop bar is the ultimate place for vivid sunsets, handcrafted cocktails, light bites and live DJs. Plus, WET Deck hosts lots of fun events so see what’s on when you plan on staying.

WET Deck Terrace bar at W Brisbane
Head to the WET Deck Terrace for a casual dining moment with some delicious cocktails.

Amenities

We make ourselves at home visiting the AWAY Spa and leave having reached new levels of relaxation and pampering.

You can also take it up a notch at the FIT gym which has an abundance of cutting-edge fitness equipment.

The AWAY Spa relax station at W Brisbane
The relaxation station at W Brisbane’s AWAY Spa has some incredible views.

The location

W Brisbane is situated right on the banks of the Brisbane River in the CBD. It is super close to Queen Street Mall, one of the best things to do in Brisbane, and Brisbane City Hall, which is also the home of the Museum of Brisbane.

Just across the river, you’ll find QAGOMA and Queensland Museum in South Bank’s Queensland Cultural Centre.

WET Deck Terrace by day at W Hotel Brisbane
Look out over Brisbane from the WET Deck.

The price

A Wonderful Room costs around $450 per night.

Cocktails at WET Deck in W Brisbane
Head to WET Deck for a cheeky sunset cocktail.

The verdict

Luxury without the stick up its behind, the W is like a hedonistic travel buddy you’d fly to Ibiza with.

Score: 4.5/5

We rated: The fact there’s absolutely nothing else like it in Brisbane and the staff were so bubbly and welcoming.

We’d change: The prices aren’t cheap, but you are paying for uniqueness and an experience like no other.

Where: 81 North Quay, Brisbane, Queensland

Pizza, tacos and chips from WET Deck in W Hotel Brisbane
WET Deck may be casual, but don’t be fooled, the food is still to die for.
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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The ultimate 8-day Brisbane to Port Douglas road trip itinerary

Explore some of Australia’s most stunning coastlines on this epic route.

This scenic, 1800-kilometre Brisbane to Port Douglas road trip takes in some of Australia’s most beautiful landscapes, from the wildlife on Bribie Island to the rainforests of Far North Queensland. Our advice? Slow it down, take your time and really get to know this part of Australia.

Day 1: Brisbane to Noosa

Wake up in the luxurious Sofitel Brisbane Central , enjoy a hot buffet breakfast and a swim in the outdoor pool before hitting the road to travel north. Take the exit to Bribie Island to view the abundant wildlife.

aerial view of bribie island
Enjoy the beauty and animals of Bribie Island. (Image: TEQ)

In the afternoon, check into Peppers Noosa Resort & Villas hidden near Noosa National Park and spend the afternoon relaxing at the luxury Aqua Day Spa. Daredevils can book a seat on an Ocean View Helicopters tour and experience the adrenaline of exploring the Glasshouse Mountains from the air.

Before dinner, head to the Original Eumundi Markets just 25 minutes away or explore the nearby trails in the national park. For dinner, book a table at Park & Cove located just near your hotel and feast on a locally-sourced menu that changes with the seasons.

table spread at Park & Cove Novotel Sunshine Coast
Refuel at Park & Cove.

Day 2: Noosa to Bundaberg

Wake up to sounds of the rainforest outside your window and take the opportunity for a quick swim before you dive into a freshly cooked buffet breakfast at Park & Cove. After breakfast and an expertly brewed coffee, stroll down the hill and spend the morning shopping along Hastings Street in the various boutiques, or hire a kayak or surfboard and conquer the waves.

After lunch, head north for the three-hour drive to historic Bundaberg . If you feel like feeding a kangaroo or wallaby, visit the Fraser Coast Wildlife Sanctuary . Once in Bundy, head to Spitter’s Farm just outside of town. This 160-acre property offers a unique experience in their deluxe glamping safari tents, where you can listen to the cows mooing as the sun sets.

baby kangaroo at australian wildlife Sanctuary
Say hello to the adorable creatures of Fraser Coast Wildlife Sanctuary. (Image: Jewels Lynch)

Day 3: Bundaberg to Rockhampton

Before getting back on the road, take time to visit the many museums, and, of course, the famous Bundaberg Rum Distillery for a tour. Then head to the Beef Capital of Australia, Rockhampton.

Although, ‘Rocky’ is surrounded by beef cattle farms, your first stop should be to the impressive Rockhampton Museum of Art , which features an art collection valued at over $16 million. Rest your head at the centrally-located Mercure Rockhampton overlooking the mighty Fitzroy River. Grab a quick swim in their outdoor pool before enjoying a steak at their in-house restaurant.

Rockhampton Museum of Art
Take it all in at Rockhampton Museum of Art. (Image: TEQ)

Day 4: Rockhampton to Mackay

Grab a strong coffee at your hotel and drive the short distance to the nearby Capricorn Caves for a morning tour of these natural limestone beauties. Then hit the road for the four-hour drive to Mackay.

Reward yourself with a swim in the large, resort-style pool at the Mantra Mackay . Overlooking the marina, it’s the perfect location from which to explore the city, before enjoying a sundowner and dinner at the popular Latitude 21 on the hotel terrace.

woman exploring the Capricorn Caves in queensland
Explore the Capricorn Caves. (Image: TEQ)

Day 6: Mackay to Townsville

Grab your breakfast to go, then head just out of town to Finch Hatton Gorge. Here, spend the morning ziplining 25 metres above the rainforest floor with Forest Flying . Head to Airlie Beach for lunch and a swim in the famous Airlie Beach Lagoon , before heading north to Townsville.

Hop on a 20-minute ferry – they leave regularly – and check into the stunning Peppers Blue on Blue Resort . Spend the evening swimming in their two pools with views across the private marina to Mount Cook National Park, before feasting on fresh seafood at their on-site restaurant, Boardwalk Restaurant and Bar.

aerial view of beach at Airlie Beach queensland
Dive into the crystal clear waters around Airlie Beach. (Image: TEQ)

Day 7: Townsville to Cairns

After a morning swim on one of Magnetic Island’s beautiful beaches, hop back on the ferry and travel north to the sleepy Mission Beach for lunch. You’ll be sandwiched by rainforest on one side, and the beach on the other.

Continue on to Cairns and check in at the centrally-located Novotel Cairns Oasis, where the lagoon-style pool and swim-up bar alone is worth the visit. Or continue north for 25 minutes to the coastal village of Palm Cove.

Once there it’s a tough choice between the luxurious, five-star Pullman Palm Cove Sea Temple, or the beautifully designed Peppers Beach Club and Spa Palm Cove , where the pool has its very own beach.

two people in deck chairs by Novotel Cairns Oasis' lagoon-style pool
Relax by Novotel Cairns Oasis’ lagoon-style pool.

Day 8: To Port Douglas

No matter where you spent the night, your journey to Port Douglas will be one of the most scenic road trips you’ll ever experience. Following the coastline, travel past champagne-coloured beaches, offshore islands and submerged reefs, before rolling into town at Port Douglas.

Although you’ll be spoilt for choice with hotels, two of the best are Peppers Beach Club Port Douglas, which is closer to town (think stunning pool and walking distance to Macrossan Street) and the famous, five-star Pullman Port Douglas Sea Temple Resort & Spa , located a little further down the beach. If the 3000-metre-squared lagoon-style pool isn’t enough at this hotel, you’ll also find the exclusive Vie Spa and popular restaurant, Aluco Restaurant & Bar , widely known as being one of the finest restaurants in Port Douglas.

aerial view of pool at Pullman Port Douglas Sea Temple
Revive from road-tripping in one of the best pools in Port Douglas.

 Start planning your Queensland adventure at all.com.