Tourism Tasmania and Jetstar have launched a huge airfare sale from five major Australian cities
Slurping the world’s freshest oysters on Bruny Island, hiking the iconic Overland Track, admiring the contemporary art at MONA and swimming in the pristine waters of the Bay of Fires. Tassie might be Australia’s smallest state, but it overdelivers on incredible experiences all year round.
And now, it’s easier and cheaper to experience The Apple Isle’s bounty as Jetstar has announced a huge sale with flights starting from as little as $46 one way.
Visit stunning beaches like Wineglass Bay Beach. (Image: Tourism Australia)
Discounts on flights from all five major cities have been released with one-way prices including:
Melbourne to Launceston starting from $46
Melbourne to Hobart from $54
Sydney to Launceston from $55
Adelaide to Hobart from $85
Brisbane to Launceston from $95
Gold Coast to Hobart from $105
Tasmania is renowned for its fresh oysters. (Image: Tourism Australia)
Tasmania offers an incredible range of things to do no matter whether you’re arriving in the depths of winter or the middle of summer, across art, food, design, entertainment and accommodation.
Hiking enthusiasts should turn their attention to the Three Capes Walk, a spectacular multi-day hike along the rugged coastline of the Tasman Peninsula, where migrating whales, echidnas, wallabies, seals and birds can all be seen. Meanwhile, food lovers can savour the region’s finest flavours at Festivale, Launceston’s vibrant three-day celebration of local produce, wine and entertainment.
Catch the Aurora Australis over Tasman Island. (Image: Luke O’Brien Photography)
Winter might not be everyone’s cup of tea, but the “off season" in Tassie is worth travelling for. Get cosy by a log fire in an alpine national park cabin or step outside to admire the Southern Lights as 2025 and 2026 are predicted to offer some of the best Aurora Australis viewing opportunities in the last few years. For something special, visit Tassie in late April and May for ‘the turning of the fagus’ where Tasmania’s only native winter deciduous tree swathes the highlands in fiery autumnal hues.
Cradle Mountain is perfect for nature lovers. (Image: Cultivate Productions)
Jetstar’s sale to Tasmania applies to one-way flights only and excludes checked bags. Discounted fares are available on select dates from 16 October 2025 to 1 July 2026, subject to travel conditions.
Whether it’s a relaxed weekend escape or a thrilling multi-week adventure, now is the perfect time to fly south to this small but mighty island.
Want to see more stories from Australian Traveller in your Google search results?
Tick the box next to "Australian Traveller". That's it.
Rachael Thompson is a freelance travel journalist. With a background in design and travel media, Rachael is dedicated to curating content that is as much informational as it is beautiful. She began her career at Belle magazine, before taking up editorial roles at Homes to Love, Bed Threads and Australian Traveller/International Traveller. When she's not writing, editing or optimising content, Rachael enjoys exploring the city's newest restaurants, bars and hotels. Next on her Aussie travel wish list is Lord Howe Island.
Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.
The fire crackles softly as you settle into a comfortable armchair, a glass of Tamar Ridge Reserve Pinot Noir warming your hands. Outside, rows of vines stretch across the Tamar Valley, their gentle contours framed by rolling hills and ever-changing skies. Or perhaps it’s a sunlit afternoon, and you’re on the terrace with a flute of PIRIE Vintage sparkling in hand, watching the valley shimmer beneath you as each crisp sip captures the freshness of Tasmania. At the Tamar Ridge and PIRIE Cellar Door, the setting in one of Australia’s most celebrated cool-climate wine regions is every bit as special as the wines.
The two brands now share a beautifully refurbished cellar door, giving visitors the opportunity to sample both still and sparkling wines from the Brown Family Wine Group’s luxury portfolio in a single stop. Alongside the shared tasting space, they’ve also introduced a range of premium experiences tailored to each brand.
Tamar Ridge’s story began in 1994, when vines were planted at Kayena in Tasmania’s Upper Tamar Valley. Guided by renowned viticulturist Dr Richard Smart – the “Flying Vine Doctor” – the vineyard quickly gained a reputation for quality, with a new winery established in 1998 and the Tamar Ridge label born.
Sit outside to soak in the sun as you enjoy Tamar Valley views. (Credit: Natasha Mulhall)
Today, New Zealand-born head winemaker Tom Wallace leads the cellar, brings his passion for cool-climate winemaking to help shape Tamar Ridge’s reputation for elegant, expressive wines.
Founded by Dr Andrew Pirie in 1995, PIRIE helped prove the island’s potential for world-class cool-climate sparkling.
Crafted in the traditional method from hand-picked Pinot Noir and Chardonnay grown in the Valley, PIRIE Tasmania sparkling wines are celebrated for their fine beads, depth and elegance. With a collection of trophies, gold medals and top honours behind them, these rare vintages showcase the very best of the state’s sparkling wine.
Brown Brothers – now known as the Brown Family Wine Group – acquired Tamar Ridge, PIRIE and Devil’s Corner on the island’s east coast in 2010, extending the legacy of a family wine company founded in 1889 at Milawa in Victoria’s King Valley. The company has continued its pursuit of exceptional cool-climate vineyards, recognising Tasmania’s unique potential in a changing climate.
Location
Get cosy by the roaring fireplace. (Credit: Natasha Mulhall)
Tamar Ridge & PIRIE Cellar Door is set on the west bank of the Tamar River, just 20 minutes north of Launceston and around two and a half hours’ drive from Hobart near the riverside village of Rosevears in northern Tasmania. Stretching more than 60 kilometres along the river, from the mouth near Launceston north towards Bass Strait, the Valley is a vast patchwork of vineyards, orchards, farmland and historic townships.
Style & decor
Come for a regular tasting, or book an experience. (Credit: Natasha Mulhall)
Floor-to-ceiling windows showcase panoramic views, while outdoor decks make the most of the surrounding scenery. Inside, the refined contemporary interiors strike a balance between modern luxury and the natural surrounds, with a double-sided fireplace to linger by. A Tamar River view creates a warm focal point. Natural wood accents add a sense of place, including a handcrafted 12-seat Tasmanian oak table that anchors the space with understated elegance.
Wine experiences
The cellar door’s curated wine experiences pair award-winning wines with local produce and the stories behind them. For those who prefer a leisurely visit without a set itinerary, the cellar door also offers cheese platters and small plates, best enjoyed with a glass in hand while taking in those Tamar River views.
Come for a taste, stay for an experience.
PIRIE & Oyster Experience
Taste the best of PIRIE matched with oysters. (Credit: Natasha Mulhall)
A true taste of Tasmania comes to life in the PIRIE & Oyster Experience, created in partnership with Tasmanian Oyster Co. Exploring the connection between merroir and terroir – the influence of the sea and soil on flavour – this guided tasting pairs three premium oysters from different Tasmanian growing regions with three expressions of PIRIE sparkling wine: the NV, 2021 Vintage and Blanc de Blanc.
As each oyster and wine pairing is revealed, guests discover how Tasmania’s unique landscapes shape flavour, from the mineral freshness of the ocean to the elegance and precision of cool-climate sparkling wine.
Pinot Noir Blending Experience
Try your own hand at mixing. (Credit: Natasha Mulhall)
For those who want to step behind the winemaker’s bench, the Pinot Noir Blending Experience offers a hands-on journey into the art of creating great wine.
Guests taste through three to four individual Pinot Noir clones from the previous vintage, each revealing its own personality through aroma, structure and character. Guided by the cellar door team, visitors explore how these individual components come together to create balance and complexity – before attempting their own blend.
Will you recreate the house style, or create something entirely original? This immersive experience offers a fascinating insight into the craft, creativity and precision that goes into every bottle.
Supreme Indulgence
Settle in for true indulgene. (Credit: Natasha Mulhall)
The most elevated experience at the cellar door, the Supreme Indulgence (PIRIE Sparkling with Caviar tasting) is a celebration of luxury, refinement and Tasmania’s exceptional produce.
Priced at $99 per person, the tasting pairs PIRIE Tasmania’s most distinguished sparkling wines with carefully selected sturgeon caviar, chosen to enhance the elegance, texture and finesse of each cuvée. Hosted by an expert member of the team, the experience unfolds as a thoughtful exploration of fine bubbles, delicate flavours and the craftsmanship behind every bottle.
